This one reason could be why the iPad Pro won't take off

The iPad Pro is Apple's big, powerful tablet that is aimed at the needs of businesses. It has a 12.9-inch display, an A9X processor (which, according to users, is more powerful than older MacBook Pro models), and has optional keyboard and stylus - Apple calls it a Pencil - accessories.

It also costs more than a MacBook Air.

There is a lot of conjecture about whether a tablet can replace a laptop - or even a 2-in-1 hybrid, like Microsoft's Surface - in the work place or whether it is, as the smaller iPads are, a consumption device.

In an email, Marta Fiorentini, an analyst for IDC, highlights a flaw with the iPad Pro that could mean that the device doesn't become the business success.

[T]raditional computing remains relevant and users that have limited mobility needs (ie. Users who mostly use their notebook at home or desk-bound employees) may not need a detachable tablet and will continue to prefer traditional clamshell devices, even if thinner and lighter or with a convertible keyboard.

As respected analyst Horace Dediu points out during his video review of new iPad Pro, "laptops" are actually misnamed as we spent the majority of our time at a desktop. Why would the iPad Pro, which comes with a keyboard, be any different?

Of course, the iPad Pro could still be a massive success but by clinging onto the current needs of employees who work at a desktop, Apple is unlikely to convert the masses into buying something that costs more than a MacBook Air in a comparable specification.