Zillow CEO Spencer Rascoff is selling his Seattle home for $1.3 million

Zillow CEO Spencer Rascoff knows a thing or two about selling a home.

In "Zillow Talk: The New Rules of Real Estate," Rascoff and Zillow's Chief Economist Stan Humphries share tips they've acquired after a decade of marketing and selling homes on their site.

You should never use the word "unique" in a listing, for example, but you should always try to end your price with "900."

According to Curbed, Rascoff is now selling his own home in Seattle, a 3,470-square-foot home in the Madison Park neighborhood. It's on the market for $1.295 million.