How sense of humour is important to brand your start up?
“We take APPbert
Believe it or not, humour is going to take you a long way. That’s the trend to follow. Gone are the days when you took a full page in a leading newspaper and published an advertisement. In the digital age, the consumers have migrated to visually driven social media like Facebook, Twitter,
Marketers have taken recourse in humour. Even Old Spice, much famed for the vintage men’s grooming products are adding fresh laughter to their campaigns. They are simply going over the top to appeal to the millennial instead of our dads.
With images and videos grabbing eyeballs on social media like nothing else, there are still a lot of experiments to be done.
One thing to keep in mind, never interpret sense of humours as bloopers or just puns. It’s also your own gut to laugh at yourself. Sense of humour isn’t just laughing hard, it’s also smiling to yourself silently. Think of Paperboat. The kind of campaigns they create has nothing to do with the juices they produce. Still those nostalgia laden train journeys, rainy evenings, and sunny winter afternoons would surely make you smile.
"The element of humour has always been a key ingredient for any brand as it transcends the target group, age and gender divide,” said
Also, amidst the clutter of so many brands, if played well, humour can make you stand out. A brilliant case study could be
It registered well with the audience and got the creative agencies a lot of appreciation as well. Now, when the company is going through tough times viz-a-viz heightened competition from players like
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