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22 Of The Most Epic Product Fails in History

Aug 3, 2014, 18:30 IST

Launching a product is hard to do.

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"Less than 3% of new consumer packaged goods exceed first-year sales of $50 million - considered the benchmark of a highly successful launch," say Joan Schneider and Julie Hall, coauthors of "The New Launch Plan."

That's part of the reason that the most heavy-hitting names in business - from Pepsi to Netflix, Microsoft to McDonald's - have had some of the biggest belly flops.

Here's a look at 22 of them and what we can learn from these epic fails.

Aimee Groth contributed reporting to this story.

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