+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

26 sexist ads of the 'Mad Men' era that companies wish we'd forget

Apr 4, 2015, 19:20 IST

"Mad Men" is famous for illuminating a bygone era, replete with three-martini lunches, glamorous clothing, and, of course, casual sexism.

Advertisement

The rampant sexism in "Mad Men" was typical of the 1960s, when the outlook for women in America was just beginning to change. While the "second wave" of feminism began in the '60s, mainstream America was still very much a "man's world."

That attitude carried over into advertising, which did little to advance gender roles and ran ads that implied women were idiots who cared mostly about pleasing their men.

In honor of the premiere of Mad Men's final season, we collected some of advertising's most egregious sexist ads from that era. The first episode of Mad Men's final season airs April 5th at 10 pm eastern.

Next Article