Amazon-owned ebook company Audible went with a sober ad, with a quote from George Orwell's 1984.
The star of the ad, "Star Trek" actor Zachary Quinto, reads out the quote: "If he were allowed contact with foreigners he would discover that they are creatures similar to himself and that most of what he has been told about them is lies. The sealed world in which he lives would be broken, and the fear, hatred, and self-righteousness on which his morale depends might evaporate."
Users on Twitter came out in support of the commercial's message: