Amazon's Great Indian Sale was a big success, thanks to its Prime Members
BI India BureauMay 15, 2017, 08.21 PM
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The e-tailer saw the biggest opening day of the year during the four-day sale, fuelled by buyers from tier 2 and tier 3 cities like Singrauli, Muzaffarnagar, and Shivpuri. Orders from these cities swelled up by a whopping 235%.
"We are amazed at the response to the
Tiwary added that subscription for prime membership, its premium service, surpassed all expectations and accounted for 35% of purchases made during the sale, besides prime members being the highest spenders.
In terms of fashion purchases, this has been the biggest fashion sale for Amazon, with majority of brands witnessing more than ninefold growth.
During the four-day sale, smartphones, fashion, and consumer electronics remained the top three categories. Other than these, large appliances like ACs and refrigerators too witnessed high sales.