Coke's famous logo was created by its founder's partner and bookkeeper, Frank M. Robinson, in 1886. According to the soft drink's website, Robinson "suggested the name Coca-Cola, thinking that ‘the two Cs would look well in advertising’. He wanted to create a unique logo to go with it, and experimented writing the company’s name in elaborate Spencerian script, a form of penmanship characteristic of the time."
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