I went to Best Buy and encountered a robot named Chloe - and now I'm convinced she's the future of retail


Best Buy

Marina Nazario/Business Insider

Chloe smiles and says thank you.


She's quick to respond, efficient, and pleasant.

And she's a robot.

Chloe is a robot Best Buy has employed to help customers at its Chelsea location in Manhattan.

She sifts through music, movies, and games, bringing you what you want quickly without the hassle of sorting through messy shelves.


I went to the Best Buy location to see what she's like and how she works.

Now I'm convinced retail will never be the same.