TOP STORY
Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?
ad-agencies10 Sep 2020, 12:27

Performance Marketing: Where is it headed?
Performance Marketing: Where is it headed?
Affiliate marketing, which is part of performance marketing, is worth $12 billion and will grow by 10% over the next few years. Aditya Saxena, Senior Vice Pres...
ad-agencies10 Sep 2020, 10:00

As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
Over the years, the advertising industry has normalised in-human working hours. Last week, the advertising industry lost a young gem due to cardiac arrest, whi...
ad-agencies9 Sep 2020, 15:41

Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Festive season is going to play a big role in bring back the Indian advertising back on its feet. Priya Jacob, President-Media, Network Advertising writes how ...
ad-agencies7 Sep 2020, 14:12

How user behaviour in online gaming sector has changed due to COVID-19
How user behaviour in online gaming sector has changed due to COVID-19
The COVID-19 outbreak and nationwide lockdown has impacted many sectors and economic activities. The lockdown led to people spending more time on online gaming...
ad-agencies2 Sep 2020, 12:47

How can event companies utilize unique 3D elements while creating virtual events
How can event companies utilize unique 3D elements while creating virtual events
Given the current market scenario, it is essential that event companies approach the project as a focal point instead of the brand. Janak Vora, CEO, Event Capi...
ad-agencies2 Sep 2020, 10:00

Experts expect to see more advertisements around IPL this year than ever before
Experts expect to see more advertisements around IPL this year than ever before
After seeing a few lean months and IPL around the corner, experts are hoping to see their businesses bounce back to normalcy and get on-track to their revenue ...
ad-agencies1 Sep 2020, 12:14

Post Covid-19 world demands for Performance Marketing 2.0
Post Covid-19 world demands for Performance Marketing 2.0
Consumers have opened up to experimenting, trading brand loyalties for availability of stock and that is where performance marketing comes into the picture. Pr...
ad-agencies1 Sep 2020, 10:00

This Indian agency is the first to update its insurance policy that includes same-sex couples and live-in partners
This Indian agency is the first to update its insurance policy that includes same-sex couples and live-in partners
Due to lack of insurance coverage, LGBTQIA+ community needs to have a higher rate of savings to prepare for medical emergencies or even for planning to adopt a...
ad-agencies31 Aug 2020, 14:34

Consumer Insights: When humans become data, how do you keep it human?
Consumer Insights: When humans become data, how do you keep it human?
Ever wondered why an increasing amount of premium content is available only after registration and login? It’s more straightforward than you’d think. Kartik Sh...
ad-agencies28 Aug 2020, 12:06

Creating deep funnels using digital marketing
Creating deep funnels using digital marketing
Every leg of a customer’s journey with a brand adds to the firm's sales funnel. Amitek Sinha, COO, ET Medialabs writes how this is the right time to create dee...
ad-agencies26 Aug 2020, 12:08

What the Indian festive market will look like in COVID-19
What the Indian festive market will look like in COVID-19
Maddie Amrutkar – Founder, Glad U Came (PR & Influencer Marketing agency) writes how the marketing and advertising landscape is going to change during the fest...
ad-agencies25 Aug 2020, 11:41

How IPL can make Indian brands #Atmanirbhar
How IPL can make Indian brands #Atmanirbhar
Sameer Makani, Managing Director and Co-Founder, Makani Creatives writes for the past several years Chinese brands were a crucial part of high traction shows o...
ad-agencies13 Aug 2020, 10:00

A lot of hope rests on the festive season this year, but will it bring cheer?
A lot of hope rests on the festive season this year, but will it bring cheer?
The sluggish two quarters of this fiscal and dull results of auto, FMCG, real estate, apparel, telecom indicate that the upcoming festive season will not bring...
ad-agencies4 Aug 2020, 10:00

New job openings and mandate wins, here’s how Gozoop is sailing smoothly despite the recession
New job openings and mandate wins, here’s how Gozoop is sailing smoothly despite the recession
As brands tightened their purse strings, the advertising agency industry had to resort to salary cuts or worse, lay off upto 30%. Digital agency Gozoop on the ...
ad-agencies2 Aug 2020, 12:00

On Friendship Day, here are some of adland’s best friends talking about their friendships
On Friendship Day, here are some of adland’s best friends talking about their friendships
Our series, Lets Get Candid is us raising a toast to some enviable friendships in the ad industry today. We talk to Soumitra Karnik, Chief Creative Officer, De...
ad-agencies22 Jul 2020, 09:30

Impact of a gender inclusive workplace on a marketing and brand communication business
Impact of a gender inclusive workplace on a marketing and brand communication business
Pooja Jauhari, CEO, The Glitch writes how having an atmosphere of inclusivity and diverse teams with Glitch has helped take the agency where it is today. She f...
ad-agencies16 Jul 2020, 12:59

A look at consumer behaviour and marketing trends in Covid-19
A look at consumer behaviour and marketing trends in Covid-19
Sowmya Iyer, Founder & CEO of DViO Digital writes how Covid-19 has accelerated the pace of adoption and achieved in two months what we may have otherwise done ...
ad-agencies11 Jul 2020, 10:00

Here’s an app that can help children turn into storytellers
Here’s an app that can help children turn into storytellers
The million-dollar question that most parents face today is, ‘How do we keep children fruitfully engaged?’ This is more relevant in today’s times when parents ...
ad-agencies10 Jul 2020, 12:00

The new age of retail
The new age of retail
Mandeep Singh, CEO & MD, CPM India writes how Coronavirus, albiet devastating in many ways, also brought with it the much-needed push for digital transformatio...
ad-agencies6 Jul 2020, 10:00

The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The anthem works as a clarion call in the face of current challenges, signifying that no challenge seems big enough when we are united. We get behind-the-scene...
ad-agencies29 Jun 2020, 10:00

Pride Month: How ad industry can drive change in the society
Pride Month: How ad industry can drive change in the society
In the last feature of our Pride Month series, we look back at the past of advertising, speak to the LGBTQIA+ community from the industry on which ads they res...
ad-agencies24 Jun 2020, 10:00

PR Professionals advise their Chinese clients to maintain a low profile to cushion the blow
PR Professionals advise their Chinese clients to maintain a low profile to cushion the blow
With calls to boycott Chinese products seeing an everyday increase, we reached out to PR experts to understand how to deal with the hatred if your clients have...
ad-agencies22 Jun 2020, 10:00

Working fathers share some lessons they’ve learnt in parenting during the lockdown
Working fathers share some lessons they’ve learnt in parenting during the lockdown
The Glitch's Varun Duggirala, Nirvana Films' Prakash Varma and Spring Marketing Capital's Arun Iyer share how the lockdown has been the biggest teacher. They t...
ad-agencies19 Jun 2020, 12:00

A look at Indian agencies and their paternity leave policies
A look at Indian agencies and their paternity leave policies
With Father’s Day around the corner, we decided to look at how the Indian agency network is slowly moving towards building an equal space for both men and wome...
ad-agencies15 Jun 2020, 10:00

Unlock 1.0: Digital will continue to take the bigger cut, share experts
Unlock 1.0: Digital will continue to take the bigger cut, share experts
The pandemic-induced lockdown accelerated digital marketing’s adoption rate in India. A lot of brands have a digital-first and digital-only approach, while the...
ad-agencies10 Jun 2020, 10:00

How to build a gender-fluid work culture and make advertising more inclusive
How to build a gender-fluid work culture and make advertising more inclusive
On the eve of Pride Month, we reached out to Harish Iyer, Equals Right Activist, Co-founder of The Jimmy Foundation, Balaji R, TEDx Speaker and Influencer Outr...
ad-agencies10 Sep 2020, 12:27

Performance Marketing: Where is it headed?
Performance Marketing: Where is it headed?
Affiliate marketing, which is part of performance marketing, is worth $12 billion and will grow by 10% over the next few years. Aditya Saxena, Senior Vice President- APAC, iQUANTI writes how since th...
ad-agencies7 Sep 2020, 14:12

How user behaviour in online gaming sector has changed due to COVID-19
How user behaviour in online gaming sector has changed due to COVID-19
The COVID-19 outbreak and nationwide lockdown has impacted many sectors and economic activities. The lockdown led to people spending more time on online gaming. More people are finding it to be an ex...
ad-agencies1 Sep 2020, 12:14

Post Covid-19 world demands for Performance Marketing 2.0
Post Covid-19 world demands for Performance Marketing 2.0
Consumers have opened up to experimenting, trading brand loyalties for availability of stock and that is where performance marketing comes into the picture. Prerna Dubey, Digital Strategic Consultant...
ad-agencies28 Aug 2020, 12:06

Creating deep funnels using digital marketing
Creating deep funnels using digital marketing
Every leg of a customer’s journey with a brand adds to the firm's sales funnel. Amitek Sinha, COO, ET Medialabs writes how this is the right time to create deep funnels using digital marketing.Today ...
ad-agencies13 Aug 2020, 10:00

A lot of hope rests on the festive season this year, but will it bring cheer?
A lot of hope rests on the festive season this year, but will it bring cheer?
The sluggish two quarters of this fiscal and dull results of auto, FMCG, real estate, apparel, telecom indicate that the upcoming festive season will not bring profitability. However, the first half ...
ad-agencies22 Jul 2020, 09:30

Impact of a gender inclusive workplace on a marketing and brand communication business
Impact of a gender inclusive workplace on a marketing and brand communication business
Pooja Jauhari, CEO, The Glitch writes how having an atmosphere of inclusivity and diverse teams with Glitch has helped take the agency where it is today. She firmly believes you cannot get success fr...
ad-agencies10 Jul 2020, 12:00

The new age of retail
The new age of retail
Mandeep Singh, CEO & MD, CPM India writes how Coronavirus, albiet devastating in many ways, also brought with it the much-needed push for digital transformation. He further highlights how predictive ...
ad-agencies24 Jun 2020, 10:00

PR Professionals advise their Chinese clients to maintain a low profile to cushion the blow
PR Professionals advise their Chinese clients to maintain a low profile to cushion the blow
With calls to boycott Chinese products seeing an everyday increase, we reached out to PR experts to understand how to deal with the hatred if your clients have a Chinese origin. They shared how PR, i...
ad-agencies22 Jun 2020, 10:00

Working fathers share some lessons they’ve learnt in parenting during the lockdown
Working fathers share some lessons they’ve learnt in parenting during the lockdown
The Glitch's Varun Duggirala, Nirvana Films' Prakash Varma and Spring Marketing Capital's Arun Iyer share how the lockdown has been the biggest teacher. They tell us what they have learnt in the past...
ad-agencies10 Sep 2020, 10:00

As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
Over the years, the advertising industry has normalised in-human working hours. Last week, the advertising industry lost a young gem due to cardiac arrest, which was induced by work stress. We speak to a few young copywriters to find out h...
ad-agencies9 Sep 2020, 15:41

Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Festive season is going to play a big role in bring back the Indian advertising back on its feet. Priya Jacob, President-Media, Network Advertising writes how advertisers will write off this year and try to build customer confidence.Like e...
ad-agencies2 Sep 2020, 12:47

How can event companies utilize unique 3D elements while creating virtual events
How can event companies utilize unique 3D elements while creating virtual events
Given the current market scenario, it is essential that event companies approach the project as a focal point instead of the brand. Janak Vora, CEO, Event Capital suggest a few ways in which launching a virtual event by utilizing innovativ...
ad-agencies2 Sep 2020, 10:00

Experts expect to see more advertisements around IPL this year than ever before
Experts expect to see more advertisements around IPL this year than ever before
After seeing a few lean months and IPL around the corner, experts are hoping to see their businesses bounce back to normalcy and get on-track to their revenue goals. However, due to the restriction on production and limited budgets, the st...
ad-agencies1 Sep 2020, 10:00

This Indian agency is the first to update its insurance policy that includes same-sex couples and live-in partners
This Indian agency is the first to update its insurance policy that includes same-sex couples and live-in partners
Due to lack of insurance coverage, LGBTQIA+ community needs to have a higher rate of savings to prepare for medical emergencies or even for planning to adopt a pet. DDB Mudra Group has taken a step in the right direction to empower its que...
ad-agencies31 Aug 2020, 14:34

Consumer Insights: When humans become data, how do you keep it human?
Consumer Insights: When humans become data, how do you keep it human?
Ever wondered why an increasing amount of premium content is available only after registration and login? It’s more straightforward than you’d think. Kartik Sharma- Group CEO- India- Omnicom Media Group tell us the reason behind it. He fur...
ad-agencies26 Aug 2020, 12:08

What the Indian festive market will look like in COVID-19
What the Indian festive market will look like in COVID-19
Maddie Amrutkar – Founder, Glad U Came (PR & Influencer Marketing agency) writes how the marketing and advertising landscape is going to change during the festive season. He predicts that the festive playground is going to be bustling with newer and greater possibil...
ad-agencies25 Aug 2020, 11:41

How IPL can make Indian brands #Atmanirbhar
How IPL can make Indian brands #Atmanirbhar
Sameer Makani, Managing Director and Co-Founder, Makani Creatives writes for the past several years Chinese brands were a crucial part of high traction shows on television. Now, with the strategic ban on Chinese products with Atmanirbhar agenda, he further explains ...
ad-agencies4 Aug 2020, 10:00

New job openings and mandate wins, here’s how Gozoop is sailing smoothly despite the recession
New job openings and mandate wins, here’s how Gozoop is sailing smoothly despite the recession
As brands tightened their purse strings, the advertising agency industry had to resort to salary cuts or worse, lay off upto 30%. Digital agency Gozoop on the other hand is sailing through the macro challenges just fine. Apart from winning...
ad-agencies2 Aug 2020, 12:00

On Friendship Day, here are some of adland’s best friends talking about their friendships
On Friendship Day, here are some of adland’s best friends talking about their friendships
Our series, Lets Get Candid is us raising a toast to some enviable friendships in the ad industry today. We talk to Soumitra Karnik, Chief Creative Officer, Dentsu Impact, mcgarrybowen India, Dentsu India and Narayan Devanathan, CEO, DAN S...
ad-agencies16 Jul 2020, 12:59

A look at consumer behaviour and marketing trends in Covid-19
A look at consumer behaviour and marketing trends in Covid-19
Sowmya Iyer, Founder & CEO of DViO Digital writes how Covid-19 has accelerated the pace of adoption and achieved in two months what we may have otherwise done in 20 years. She further writes what can brands expect and which way to steer their business. As a marketer...
ad-agencies11 Jul 2020, 10:00

Here’s an app that can help children turn into storytellers
Here’s an app that can help children turn into storytellers
The million-dollar question that most parents face today is, ‘How do we keep children fruitfully engaged?’ This is more relevant in today’s times when parents have to don many hats and juggle many responsibilities. Both primary and secondary research has revealed in...
ad-agencies6 Jul 2020, 10:00

The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The anthem works as a clarion call in the face of current challenges, signifying that no challenge seems big enough when we are united. We get behind-the-scenes of the song to understand how it was all brought together. With an aim to unde...
ad-agencies29 Jun 2020, 10:00

Pride Month: How ad industry can drive change in the society
Pride Month: How ad industry can drive change in the society
In the last feature of our Pride Month series, we look back at the past of advertising, speak to the LGBTQIA+ community from the industry on which ads they resonated with, its evolution thus far and how can the industry further drive change in society at large. They...
ad-agencies19 Jun 2020, 12:00

A look at Indian agencies and their paternity leave policies
A look at Indian agencies and their paternity leave policies
With Father’s Day around the corner, we decided to look at how the Indian agency network is slowly moving towards building an equal space for both men and women at work by offering paternity leaves. We observe when these policies were added into their system to unde...
ad-agencies15 Jun 2020, 10:00

Unlock 1.0: Digital will continue to take the bigger cut, share experts
Unlock 1.0: Digital will continue to take the bigger cut, share experts
The pandemic-induced lockdown accelerated digital marketing’s adoption rate in India. A lot of brands have a digital-first and digital-only approach, while there are brands that want to start and stay only on digital. So will this be a str...
ad-agencies10 Jun 2020, 10:00

How to build a gender-fluid work culture and make advertising more inclusive
How to build a gender-fluid work culture and make advertising more inclusive
On the eve of Pride Month, we reached out to Harish Iyer, Equals Right Activist, Co-founder of The Jimmy Foundation, Balaji R, TEDx Speaker and Influencer Outreach Professional, Tonic Worldwide, Sunetro Lahiri, Associate Vice President - C...