TOP STORY
Here’s an app that can help children turn into storytellers
ad-agencies10 Jul 2020, 12:00

The new age of retail
The new age of retail
Mandeep Singh, CEO & MD, CPM India writes how Coronavirus, albiet devastating in many ways, also brought with it the much-needed push for digital transformatio...
ad-agencies6 Jul 2020, 10:00

The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The anthem works as a clarion call in the face of current challenges, signifying that no challenge seems big enough when we are united. We get behind-the-scene...
ad-agencies29 Jun 2020, 10:00

Pride Month: How ad industry can drive change in the society
Pride Month: How ad industry can drive change in the society
In the last feature of our Pride Month series, we look back at the past of advertising, speak to the LGBTQIA+ community from the industry on which ads they res...
ad-agencies24 Jun 2020, 10:00

PR Professionals advise their Chinese clients to maintain a low profile to cushion the blow
PR Professionals advise their Chinese clients to maintain a low profile to cushion the blow
With calls to boycott Chinese products seeing an everyday increase, we reached out to PR experts to understand how to deal with the hatred if your clients have...
ad-agencies22 Jun 2020, 10:00

Working fathers share some lessons they’ve learnt in parenting during the lockdown
Working fathers share some lessons they’ve learnt in parenting during the lockdown
The Glitch's Varun Duggirala, Nirvana Films' Prakash Varma and Spring Marketing Capital's Arun Iyer share how the lockdown has been the biggest teacher. They t...
ad-agencies19 Jun 2020, 12:00

A look at Indian agencies and their paternity leave policies
A look at Indian agencies and their paternity leave policies
With Father’s Day around the corner, we decided to look at how the Indian agency network is slowly moving towards building an equal space for both men and wome...
ad-agencies15 Jun 2020, 10:00

Unlock 1.0: Digital will continue to take the bigger cut, share experts
Unlock 1.0: Digital will continue to take the bigger cut, share experts
The pandemic-induced lockdown accelerated digital marketing’s adoption rate in India. A lot of brands have a digital-first and digital-only approach, while the...
ad-agencies10 Jun 2020, 10:00

How to build a gender-fluid work culture and make advertising more inclusive
How to build a gender-fluid work culture and make advertising more inclusive
On the eve of Pride Month, we reached out to Harish Iyer, Equals Right Activist, Co-founder of The Jimmy Foundation, Balaji R, TEDx Speaker and Influencer Outr...
ad-agencies8 Jun 2020, 15:23

Challenging times need purpose-led creativity
Challenging times need purpose-led creativity
In today's challenging environment, how do you deliver an impactful campaigns? Answers Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. She further ...
ad-agencies8 Jun 2020, 13:02

As demand for e-gaming picks up, DAN's Data Sciences launches gaming demand-side platform, ‘Dentsu Play'
As demand for e-gaming picks up, DAN's Data Sciences launches gaming demand-side platform, ‘Dentsu Play'
To capture an understanding of the audiences within e-sports category, the Data Sciences Division of Dentsu Aegis Network (DAN) India has launched ‘Dentsu Play...
ad-agencies4 Jun 2020, 12:00

Survival of the fittest and fastest
Survival of the fittest and fastest
Some of the world’s greatest brands were born in times of crises and Dunzo and Wefast have emerged as great examples of businesses which will reshape a lot of ...
ad-agencies3 Jun 2020, 10:00

I take no credit for the Happydent Palace ad, except for making sure I executed in a cussed kind of way: Ram Madhvani
I take no credit for the Happydent Palace ad, except for making sure I executed in a cussed kind of way: Ram Madhvani
Our weekly virtual chat features some of the most loved creative heads and directors who take us on a walk down memory lane, talking about some of the most tal...
ad-agencies1 Jun 2020, 13:47

IAA India Chapter and Havas Group India come together to create fundraising campaign for Bengal and Odisha
IAA India Chapter and Havas Group India come together to create fundraising campaign for Bengal and Odisha
IAA India Chapter and Havas Group India have come together to create a campaign about Cyclone Amphan, asking people to raise money and help those affected. Ran...
ad-agencies28 May 2020, 15:02

WPP and KidTech platform SuperAwesome partner to ensure privacy and safety for kids and families within online advertising
WPP and KidTech platform SuperAwesome partner to ensure privacy and safety for kids and families within online advertising
Responding to ongoing shifts in children’s online consumption patterns, WPP has partnered with kidtech platform SuperAwesome to build a safe environment for ki...
ad-agencies26 May 2020, 12:29

The role of content in the Event IP industry in the time of COVID-19
The role of content in the Event IP industry in the time of COVID-19
Shyam Chabbria, COO, Event Capital shares how the event industry can revive through well-curated content around digital events. It can help create engagement a...
ad-agencies22 May 2020, 16:25

On UN World Day, Wunderman Thompson wants to shift the conversation from Coronavirus to Culture
On UN World Day, Wunderman Thompson wants to shift the conversation from Coronavirus to Culture
Wunderman Thompson India's latest film for The Jimmy Nelson Foundation is a powerful visual commentary on the cultural identity of the last sentinels of our na...
ad-agencies22 May 2020, 11:53

Tips to create a successful influencer marketing campaign
Tips to create a successful influencer marketing campaign
People trust people more than they trust brands. Amit Mondal, Founder, Pulpkey writes how brands can leverage influencer marketing to build trust among its con...
ad-agencies21 May 2020, 12:56

Pitching to clients in these uncertain times
Pitching to clients in these uncertain times
Ankita Kulkarni, Group Account Manager, Brand Strategy, SoCheers writes how the pandemic-induced lockdown impacted the digital industry and its pitching proces...
ad-agencies20 May 2020, 12:58

Job of an online influencer: A round-the-clock gig
Job of an online influencer: A round-the-clock gig
Ashutosh Harbola, CEO and Co-founder, Buzzoka writes how becoming is an influencer is not just all glamor. It involves a lot of multi-tasking and working aroun...
ad-agencies18 May 2020, 12:04

The rising popularity of eSports during the Quarantine period
The rising popularity of eSports during the Quarantine period
Although esports is still at a nascent stage, it is already showing remarkable potential for growth especially as the most convenient leisure option during thi...
ad-agencies16 May 2020, 10:00

The state of digital in the time of corona
The state of digital in the time of corona
Kaushik Banerjee, Co-founder and CEO, MeVero Inc writes why brands should engage with its current customers and prospective one, to help them tide over this cr...
ad-agencies14 May 2020, 13:05

The opening of Green and Orange zone presents incredible opportunity for brands and media owners: Laqshya Media Group
The opening of Green and Orange zone presents incredible opportunity for brands and media owners: Laqshya Media Group
India is divided into Red, Orange and Green districts depending on the quantum of, or the absence of, Covid-19 cases recorded in the district. While the Red di...
ad-agencies14 May 2020, 13:00

How filmmaking is becoming creatively productive during the lockdown
How filmmaking is becoming creatively productive during the lockdown
The Covid-19 lockdown has led to a complete standstill for the film and entertainment industry, with all shooting brought to a halt. However, this hasn't stopp...
ad-agencies13 May 2020, 12:00

Looking forward to a new work culture, in the post-Covid world
Looking forward to a new work culture, in the post-Covid world
We are living in unprecedented times when all we knew about work culture has completely been turned on its head. While the agencies have thrived on togethernes...
ad-agencies12 May 2020, 11:54

The essential 4Cs of millennial marketing
The essential 4Cs of millennial marketing
'How do you market to the generation addicted to buying things yet vary of every advertisement and deal that reaches them,' asks Abhik Choudhury, Chief Strateg...
ad-agencies11 May 2020, 12:00

Meet the agency behind Mumbai Police’s latest campaign
Meet the agency behind Mumbai Police’s latest campaign
Mumbai Police’s latest campaign, #MainBhiMumbaiPolice, is an initiative by Lowe Lintas and GolinOpinion to support the force by reminding citizens to take the ...
ad-agencies10 Jul 2020, 12:00

The new age of retail
The new age of retail
Mandeep Singh, CEO & MD, CPM India writes how Coronavirus, albiet devastating in many ways, also brought with it the much-needed push for digital transformation. He further highlights how predictive ...
ad-agencies24 Jun 2020, 10:00

PR Professionals advise their Chinese clients to maintain a low profile to cushion the blow
PR Professionals advise their Chinese clients to maintain a low profile to cushion the blow
With calls to boycott Chinese products seeing an everyday increase, we reached out to PR experts to understand how to deal with the hatred if your clients have a Chinese origin. They shared how PR, i...
ad-agencies15 Jun 2020, 10:00

Unlock 1.0: Digital will continue to take the bigger cut, share experts
Unlock 1.0: Digital will continue to take the bigger cut, share experts
The pandemic-induced lockdown accelerated digital marketing’s adoption rate in India. A lot of brands have a digital-first and digital-only approach, while there are brands that want to start and sta...
ad-agencies8 Jun 2020, 13:02

As demand for e-gaming picks up, DAN's Data Sciences launches gaming demand-side platform, ‘Dentsu Play'
As demand for e-gaming picks up, DAN's Data Sciences launches gaming demand-side platform, ‘Dentsu Play'
To capture an understanding of the audiences within e-sports category, the Data Sciences Division of Dentsu Aegis Network (DAN) India has launched ‘Dentsu Play.' Dentsu Play will be operated by DAN P...
ad-agencies1 Jun 2020, 13:47

IAA India Chapter and Havas Group India come together to create fundraising campaign for Bengal and Odisha
IAA India Chapter and Havas Group India come together to create fundraising campaign for Bengal and Odisha
IAA India Chapter and Havas Group India have come together to create a campaign about Cyclone Amphan, asking people to raise money and help those affected. Rana Barua, Havas Group CEO and Bobby Pawar...
ad-agencies22 May 2020, 16:25

On UN World Day, Wunderman Thompson wants to shift the conversation from Coronavirus to Culture
On UN World Day, Wunderman Thompson wants to shift the conversation from Coronavirus to Culture
Wunderman Thompson India's latest film for The Jimmy Nelson Foundation is a powerful visual commentary on the cultural identity of the last sentinels of our natural reserves. It celebrate the world’s...
ad-agencies20 May 2020, 12:58

Job of an online influencer: A round-the-clock gig
Job of an online influencer: A round-the-clock gig
Ashutosh Harbola, CEO and Co-founder, Buzzoka writes how becoming is an influencer is not just all glamor. It involves a lot of multi-tasking and working around-the-clock. He further shares how influ...
ad-agencies14 May 2020, 13:05

The opening of Green and Orange zone presents incredible opportunity for brands and media owners: Laqshya Media Group
The opening of Green and Orange zone presents incredible opportunity for brands and media owners: Laqshya Media Group
India is divided into Red, Orange and Green districts depending on the quantum of, or the absence of, Covid-19 cases recorded in the district. While the Red districts face several debilitating curbs ...
ad-agencies14 May 2020, 13:00

How filmmaking is becoming creatively productive during the lockdown
How filmmaking is becoming creatively productive during the lockdown
The Covid-19 lockdown has led to a complete standstill for the film and entertainment industry, with all shooting brought to a halt. However, this hasn't stopped filmmaker from coming up with innovat...
ad-agencies6 Jul 2020, 10:00

The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The anthem works as a clarion call in the face of current challenges, signifying that no challenge seems big enough when we are united. We get behind-the-scenes of the song to understand how it was all brought together. With an aim to unde...
ad-agencies29 Jun 2020, 10:00

Pride Month: How ad industry can drive change in the society
Pride Month: How ad industry can drive change in the society
In the last feature of our Pride Month series, we look back at the past of advertising, speak to the LGBTQIA+ community from the industry on which ads they resonated with, its evolution thus far and how can the industry further drive change in society at large. They...
ad-agencies22 Jun 2020, 10:00

Working fathers share some lessons they’ve learnt in parenting during the lockdown
Working fathers share some lessons they’ve learnt in parenting during the lockdown
The Glitch's Varun Duggirala, Nirvana Films' Prakash Varma and Spring Marketing Capital's Arun Iyer share how the lockdown has been the biggest teacher. They tell us what they have learnt in the past few months after being house arrested w...
ad-agencies19 Jun 2020, 12:00

A look at Indian agencies and their paternity leave policies
A look at Indian agencies and their paternity leave policies
With Father’s Day around the corner, we decided to look at how the Indian agency network is slowly moving towards building an equal space for both men and women at work by offering paternity leaves. We observe when these policies were added into their system to unde...
ad-agencies10 Jun 2020, 10:00

How to build a gender-fluid work culture and make advertising more inclusive
How to build a gender-fluid work culture and make advertising more inclusive
On the eve of Pride Month, we reached out to Harish Iyer, Equals Right Activist, Co-founder of The Jimmy Foundation, Balaji R, TEDx Speaker and Influencer Outreach Professional, Tonic Worldwide, Sunetro Lahiri, Associate Vice President - C...
ad-agencies8 Jun 2020, 15:23

Challenging times need purpose-led creativity
Challenging times need purpose-led creativity
In today's challenging environment, how do you deliver an impactful campaigns? Answers Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. She further shares how we can plan for recovery in this crisis. With businesses and leaders thrown into a time of unpar...
ad-agencies4 Jun 2020, 12:00

Survival of the fittest and fastest
Survival of the fittest and fastest
Some of the world’s greatest brands were born in times of crises and Dunzo and Wefast have emerged as great examples of businesses which will reshape a lot of how we do things. Aniruddha Khandekar, Senior Vice President, Planning, Leo Burnett writes what conclusions...
ad-agencies3 Jun 2020, 10:00

I take no credit for the Happydent Palace ad, except for making sure I executed in a cussed kind of way: Ram Madhvani
I take no credit for the Happydent Palace ad, except for making sure I executed in a cussed kind of way: Ram Madhvani
Our weekly virtual chat features some of the most loved creative heads and directors who take us on a walk down memory lane, talking about some of the most talked-about and well-appreciated ads they have worked on. In the latest episode, R...
ad-agencies28 May 2020, 15:02

WPP and KidTech platform SuperAwesome partner to ensure privacy and safety for kids and families within online advertising
WPP and KidTech platform SuperAwesome partner to ensure privacy and safety for kids and families within online advertising
Responding to ongoing shifts in children’s online consumption patterns, WPP has partnered with kidtech platform SuperAwesome to build a safe environment for kids. WPP agencies and clients will have access to the kidtech team at SuperAwesom...
ad-agencies26 May 2020, 12:29

The role of content in the Event IP industry in the time of COVID-19
The role of content in the Event IP industry in the time of COVID-19
Shyam Chabbria, COO, Event Capital shares how the event industry can revive through well-curated content around digital events. It can help create engagement and build revenue, which will help us generate a calendar of offerings for consum...
ad-agencies22 May 2020, 11:53

Tips to create a successful influencer marketing campaign
Tips to create a successful influencer marketing campaign
People trust people more than they trust brands. Amit Mondal, Founder, Pulpkey writes how brands can leverage influencer marketing to build trust among its consumers. From setting goals to measuring results, he further shares how to strengthen your influencer market...
ad-agencies21 May 2020, 12:56

Pitching to clients in these uncertain times
Pitching to clients in these uncertain times
Ankita Kulkarni, Group Account Manager, Brand Strategy, SoCheers writes how the pandemic-induced lockdown impacted the digital industry and its pitching process. She further shares a few tips that can help you build a strong pitch despite the restrictions. Close to ...
ad-agencies18 May 2020, 12:04

The rising popularity of eSports during the Quarantine period
The rising popularity of eSports during the Quarantine period
Although esports is still at a nascent stage, it is already showing remarkable potential for growth especially as the most convenient leisure option during this lockdown, writes Mazhar Nadiadwala, Managing Director, Dome Entertainment. He further shares why the dema...
ad-agencies16 May 2020, 10:00

The state of digital in the time of corona
The state of digital in the time of corona
Kaushik Banerjee, Co-founder and CEO, MeVero Inc writes why brands should engage with its current customers and prospective one, to help them tide over this crisis. He further shares how every situation, however bad, presents an opportunity for brands. and their mar...
ad-agencies13 May 2020, 12:00

Looking forward to a new work culture, in the post-Covid world
Looking forward to a new work culture, in the post-Covid world
We are living in unprecedented times when all we knew about work culture has completely been turned on its head. While the agencies have thrived on togetherness for years, when it comes to meetings, pitching and brainstorming, the last few weeks have taken everythin...
ad-agencies12 May 2020, 11:54

The essential 4Cs of millennial marketing
The essential 4Cs of millennial marketing
'How do you market to the generation addicted to buying things yet vary of every advertisement and deal that reaches them,' asks Abhik Choudhury, Chief Strategist & Founder, Salt and Paper Consulting. As a solution, he further shares 4Cs that marketers can keep in m...
ad-agencies11 May 2020, 12:00

Meet the agency behind Mumbai Police’s latest campaign
Meet the agency behind Mumbai Police’s latest campaign
Mumbai Police’s latest campaign, #MainBhiMumbaiPolice, is an initiative by Lowe Lintas and GolinOpinion to support the force by reminding citizens to take the necessary precautions for the well-being of their family and our country. We reached out to Sagar Kapoor, C...