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How to stay creative when you feel dejected: Advertising industry’s Creative Officers share some tips
ad-agencies11 Jan 2022, 15:05

The average salary drawn by Advertising, PR and Media professionals across different levels: Report
The average salary drawn by Advertising, PR and Media professionals across different levels: Report
The pandemic has left a long-lasting and disruptive impact on the service delivery approach in media/marketing. Businesses will be looking for best-in-class pr...
ad-agencies07 Jan 2022, 10:00

Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
After two months of joining Wunderman Thompson, Shamsuddin Jasani is all set to propel the agency's South Asia business forward. Jasani talks to us about the f...
ad-agencies31 Dec 2021, 10:00

Lessons 2021 taught our advertising leaders
Lessons 2021 taught our advertising leaders
As the year draws to a close, it is important to pause and reflect. We speak to industry leaders about the year gone by and a few lessons they learnt from 2021...
ad-agencies22 Dec 2021, 10:00

Trends 2022: Where advertising is headed in the year to come
Trends 2022: Where advertising is headed in the year to come
As we come to the end of 2021, most of us are entering 2022 with a lot of hope and positivity. Despite the challenges, 2021 turned out to be a good year in ter...
ad-agencies21 Dec 2021, 19:28

Trends 2022: Advertising experts tell us what to expect from 2022
Trends 2022: Advertising experts tell us what to expect from 2022
As we come to the end of another challenging year, we look forward to next with with a lot of hope. In our attempt to crystal-gaze into what 2022 has in store ...
ad-agencies16 Dec 2021, 17:07

Design: The trends to watch out for in 2022
Design: The trends to watch out for in 2022
In our latest series, we look at different industries to understand what 2021 was like for them and crystal gaze into the upcoming year, identifying some of th...
ad-agencies09 Dec 2021, 10:06

Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
If an industry can flourish during a global pandemic and one of the worst economic crises we had to face, it can survive through any challenges that come in it...
ad-agencies02 Dec 2021, 12:58

This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is how
This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is how
Founders of Lights Out Studio, Saksham Mendiratta, Business Growth and Adil Singh, Experience Design with a bunch of 30-year-olds, turned their company around,...
ad-agencies26 Nov 2021, 12:52

53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsights
53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsights
WATInsights are periodically published reports based on primary research conducted by Recogn, the agency’s research division that provides consumer and busines...
ad-agencies25 Nov 2021, 11:32

Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favour
Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favour
Due to the pandemic, as brands tightened their purse strings in 2020, advertising agencies had to resort to salary cuts and/or worse, layoffs. In the midst of ...
ad-agencies22 Nov 2021, 11:06

Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report
Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report
Travel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023. The travel ad market won’t return to pre-pandemic levels of s...
ad-agencies22 Nov 2021, 10:55

Beauty, food delivery and grocery are the most purchased categories by Indians through social commerce: Essence Report
Beauty, food delivery and grocery are the most purchased categories by Indians through social commerce: Essence Report
52% of the respondents are spending between INR1,000 and INR5,000 on average on a single transaction on social media. Live shopping (39%) and conversational co...
ad-agencies17 Nov 2021, 10:00

4 mantras that will elevate your art of pitching
4 mantras that will elevate your art of pitching
Pitching to clients is tough but there is an art to it. Ankita Kulkarni, Head, Account Planning, SoCheers shares 4 mantras that can help take your pitching to ...
ad-agencies15 Nov 2021, 10:44

95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas Report
95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas Report
The future of e-commerce is Personalised, Transparent and Responsible, says Havas Group Prosumer Report. 68% of Prosumers expect their e-commerce shopping expe...
ad-agencies27 Sep 2021, 18:16

Here’s how the partnership between Stagwell and Enormous will benefit both organizations
Here’s how the partnership between Stagwell and Enormous will benefit both organizations
Last week Ashish Khazanchi-led creative and digital agency Enormous announced that it is joining The Stagwell Group’s global affiliate network. Through the par...
ad-agencies23 Sep 2021, 15:59

Zeotap launches Consent Orchestration to help simplify data compliance for marketers
Zeotap launches Consent Orchestration to help simplify data compliance for marketers
Consent Orchestration is designed to solve a problem that plagues every marketer. The new functionality on Zeotap’s customer data platform allows marketers to ...
ad-agencies23 Sep 2021, 10:00

A day in the life of a Creative Head
A day in the life of a Creative Head
Inside the routine of Yogesh Bhusare, Creative Head, SoCheers. He writes how his work life has changed post pandemic. You know you’re doing something right in ...
ad-agencies22 Sep 2021, 11:34

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
While festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to ...
ad-agencies14 Sep 2021, 10:00

Listen or become redundant: Why is it important for brands to listen closely to their consumers
Listen or become redundant: Why is it important for brands to listen closely to their consumers
After the advent of social media, it is has become easier for consumers to reach out to brands personally and share their queries. And it is pertinent for bran...
ad-agencies02 Sep 2021, 11:35

22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
WATConsult has launched a new report titled, 'Effectiveness of Email Marketing.’ Our study reveals that 22% of customers expect brands to send marketing emails...
ad-agencies01 Sep 2021, 10:00

Blockchain is the future of transactions, and here's how it will change marketing
Blockchain is the future of transactions, and here's how it will change marketing
Blockchain is the future of transactions, but it can also have a far-reaching impact on marketing, and change it for the better. Mayank Mishra, DGM, Cheil Indi...
ad-agencies25 Aug 2021, 17:39

Turn up the volume: Brands, are you listening closely to the audio trends?
Turn up the volume: Brands, are you listening closely to the audio trends?
Nadir Kanthawala, AVP New Business (North & West), WATConsult writes about the increase in audio consumption and how brands can capitalise on it. He shares var...
ad-agencies17 Aug 2021, 10:19

Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Essence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub...
ad-agencies13 Aug 2021, 11:54

Coping with Covid-19 disruption by restructuring digital engagement in 2021
Coping with Covid-19 disruption by restructuring digital engagement in 2021
In a guest column, Prashant Puri, Co-Founder & CEO, AdLift shares how there is very little which has remained unaffected due to the COVID-19 pandemic. He furth...
ad-agencies22 Jul 2021, 17:34

We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Jay Morzaria, Group Creative Manager, Schbang reminisces better days of advertising. A decade ago, copywriters did overtime to craft better ideas but today, it...
ad-agencies21 Jul 2021, 12:01

Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has ...
ad-agencies11 Jan 2022, 15:05

The average salary drawn by Advertising, PR and Media professionals across different levels: Report
The average salary drawn by Advertising, PR and Media professionals across different levels: Report
The pandemic has left a long-lasting and disruptive impact on the service delivery approach in media/marketing. Businesses will be looking for best-in-class professional services executives to apply ...
ad-agencies22 Dec 2021, 10:00

Trends 2022: Where advertising is headed in the year to come
Trends 2022: Where advertising is headed in the year to come
As we come to the end of 2021, most of us are entering 2022 with a lot of hope and positivity. Despite the challenges, 2021 turned out to be a good year in terms of the campaigns our creative agencie...
ad-agencies09 Dec 2021, 10:06

Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
If an industry can flourish during a global pandemic and one of the worst economic crises we had to face, it can survive through any challenges that come in its way. Digital media has proven time and...
ad-agencies25 Nov 2021, 11:32

Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favour
Exclusive: Schbang Network Company’s Django Digital hits $1 million revenue mark in two years; here’s what worked in its favour
Due to the pandemic, as brands tightened their purse strings in 2020, advertising agencies had to resort to salary cuts and/or worse, layoffs. In the midst of it all, the two-year-old Django Digital,...
ad-agencies17 Nov 2021, 10:00

4 mantras that will elevate your art of pitching
4 mantras that will elevate your art of pitching
Pitching to clients is tough but there is an art to it. Ankita Kulkarni, Head, Account Planning, SoCheers shares 4 mantras that can help take your pitching to the next level.Pitching to clients is to...
ad-agencies23 Sep 2021, 15:59

Zeotap launches Consent Orchestration to help simplify data compliance for marketers
Zeotap launches Consent Orchestration to help simplify data compliance for marketers
Consent Orchestration is designed to solve a problem that plagues every marketer. The new functionality on Zeotap’s customer data platform allows marketers to unify, configure and automate consent an...
ad-agencies14 Sep 2021, 10:00

Listen or become redundant: Why is it important for brands to listen closely to their consumers
Listen or become redundant: Why is it important for brands to listen closely to their consumers
After the advent of social media, it is has become easier for consumers to reach out to brands personally and share their queries. And it is pertinent for brands to listen to it carefully, address it...
ad-agencies25 Aug 2021, 17:39

Turn up the volume: Brands, are you listening closely to the audio trends?
Turn up the volume: Brands, are you listening closely to the audio trends?
Nadir Kanthawala, AVP New Business (North & West), WATConsult writes about the increase in audio consumption and how brands can capitalise on it. He shares various ways of incorporating audio marketi...
ad-agencies17 Aug 2021, 10:19

Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Essence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub. The agency will further develop and in...
ad-agencies07 Jan 2022, 10:00

Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
After two months of joining Wunderman Thompson, Shamsuddin Jasani is all set to propel the agency's South Asia business forward. Jasani talks to us about the future of t...
ad-agencies31 Dec 2021, 10:00

Lessons 2021 taught our advertising leaders
Lessons 2021 taught our advertising leaders
As the year draws to a close, it is important to pause and reflect. We speak to industry leaders about the year gone by and a few lessons they learnt from 2021.It was during the peak of the pandemic in 2020 when doctors across the world were still trying to figure o...
ad-agencies21 Dec 2021, 19:28

Trends 2022: Advertising experts tell us what to expect from 2022
Trends 2022: Advertising experts tell us what to expect from 2022
As we come to the end of another challenging year, we look forward to next with with a lot of hope. In our attempt to crystal-gaze into what 2022 has in store for the advertising and media business, we spoke to a few experts from the industry. In today's feature, Ra...
ad-agencies16 Dec 2021, 17:07

Design: The trends to watch out for in 2022
Design: The trends to watch out for in 2022
In our latest series, we look at different industries to understand what 2021 was like for them and crystal gaze into the upcoming year, identifying some of the trends that will set the tone for 2022. We speak to Design Gurus to find out trends that 2022 has in stor...
ad-agencies02 Dec 2021, 12:58

This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is how
This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is how
Founders of Lights Out Studio, Saksham Mendiratta, Business Growth and Adil Singh, Experience Design with a bunch of 30-year-olds, turned their company around, from a debt of Rs 30 lakh to revenues crossing Rs 5 crore in three years. After...
ad-agencies26 Nov 2021, 12:52

53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsights
53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsights
WATInsights are periodically published reports based on primary research conducted by Recogn, the agency’s research division that provides consumer and business insights to its audience. This time, WATInsights looks at Digital Commerce.WAT...
ad-agencies22 Nov 2021, 11:06

Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report
Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report
Travel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023. The travel ad market won’t return to pre-pandemic levels of spending until 2023. Travel brands will increase their spending on digital advert...
ad-agencies22 Nov 2021, 10:55

Beauty, food delivery and grocery are the most purchased categories by Indians through social commerce: Essence Report
Beauty, food delivery and grocery are the most purchased categories by Indians through social commerce: Essence Report
52% of the respondents are spending between INR1,000 and INR5,000 on average on a single transaction on social media. Live shopping (39%) and conversational commerce (49%) are gaining popularity in India, as 9 out of 10 people enjoyed the ...
ad-agencies15 Nov 2021, 10:44

95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas Report
95% of consumers demand eco-friendly packaging; 69% want to see e-com commit to sustainable practices across the value chain: Havas Report
The future of e-commerce is Personalised, Transparent and Responsible, says Havas Group Prosumer Report. 68% of Prosumers expect their e-commerce shopping experience to be tailored through personalisation and AI.The Covid-19 led economic s...
ad-agencies27 Sep 2021, 18:16

Here’s how the partnership between Stagwell and Enormous will benefit both organizations
Here’s how the partnership between Stagwell and Enormous will benefit both organizations
Last week Ashish Khazanchi-led creative and digital agency Enormous announced that it is joining The Stagwell Group’s global affiliate network. Through the partnership, Enormous will be able to leverage Stagwell’s technology and engineerin...
ad-agencies23 Sep 2021, 10:00

A day in the life of a Creative Head
A day in the life of a Creative Head
Inside the routine of Yogesh Bhusare, Creative Head, SoCheers. He writes how his work life has changed post pandemic. You know you’re doing something right in your life, when every day starts with your mind buzzing with a million ideas. You are all set in your mind ...
ad-agencies22 Sep 2021, 11:34

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
While festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to recently concluded Ganesh Chaturthi. With a steady monsoon, plump harvest so far...
ad-agencies02 Sep 2021, 11:35

22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
WATConsult has launched a new report titled, 'Effectiveness of Email Marketing.’ Our study reveals that 22% of customers expect brands to send marketing emails every fortnight.WATConsult, the globally awarded hybrid digital agency from the...
ad-agencies01 Sep 2021, 10:00

Blockchain is the future of transactions, and here's how it will change marketing
Blockchain is the future of transactions, and here's how it will change marketing
Blockchain is the future of transactions, but it can also have a far-reaching impact on marketing, and change it for the better. Mayank Mishra, DGM, Cheil India writes about the role Blockchain can play in transforming marketing and advert...
ad-agencies13 Aug 2021, 11:54

Coping with Covid-19 disruption by restructuring digital engagement in 2021
Coping with Covid-19 disruption by restructuring digital engagement in 2021
In a guest column, Prashant Puri, Co-Founder & CEO, AdLift shares how there is very little which has remained unaffected due to the COVID-19 pandemic. He further writes how in a post-Covid world, with more consumers online than ever before...
ad-agencies22 Jul 2021, 17:34

We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Jay Morzaria, Group Creative Manager, Schbang reminisces better days of advertising. A decade ago, copywriters did overtime to craft better ideas but today, it is all about meeting an urgent deadline. Most retainers today are negotiated on...
ad-agencies21 Jul 2021, 12:01

Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has also initiated cookie dependency audit for its clients. The future of advertisin...