Tackling trolling: How trolling affects brandsSocial media trolls are not going to disappear from the internet anytime soon. Trolls can heavily tarnish a brand’s image, also significantly impacting the brand’s marketing plans to promote any newl...
Lessons 2021 taught our advertising leadersAs the year draws to a close, it is important to pause and reflect. We speak to industry leaders about the year gone by and a few lessons they learnt from 2021.It was during the peak of the pandemic ...
Design: The trends to watch out for in 2022In our latest series, we look at different industries to understand what 2021 was like for them and crystal gaze into the upcoming year, identifying some of the trends that will set the tone for 2022...
AdEx zooms 37% despite Covid II: Madison reportPitch Madison Advertising Report 2022 has released flash figures of ADEX estimates only for 2021 ADEX has comfortably surpassed 2019 figures by 10%.In a departure from convention, the Pitch Madison Advertising Report 2022 released flash figures of ADEX estimates onl...
Trends 2022: Where advertising is headed in the year to comeAs we come to the end of 2021, most of us are entering 2022 with a lot of hope and positivity. Despite the challenges, 2021 turned out to be a good year in terms of the campaigns our creative agencies churned out. We saw many heartwarming, thought-provoking, quirky ...
Trends 2022: Advertising experts tell us what to expect from 2022As we come to the end of another challenging year, we look forward to next with with a lot of hope. In our attempt to crystal-gaze into what 2022 has in store for the advertising and media business, we spoke to a few experts from the industry. In today's feature, Ra...
4 mantras that will elevate your art of pitchingPitching to clients is tough but there is an art to it. Ankita Kulkarni, Head, Account Planning, SoCheers shares 4 mantras that can help take your pitching to the next level.Pitching to clients is tough! There, I said it. Why wouldn’t it be? You’re basically convinc...