ad-agencies28 May 2021, 13:38

Cannes Lions to onboard Diversity, Equity and Inclusion specialist consultancy after Former Dean Abraham Abbi Asefaw called out the organisation for lack of representation
Cannes Lions to onboard Diversity, Equity and Inclusion specialist consultancy after Former Dean Abraham Abbi Asefaw called out the organisation for lack of representation
Last week, Abraham Abbi Asefaw, Former Dean at Cannes Lions' Roger Hatchuel Academy (RHA) learning programme, in a Twitter thread alleged that all deans at the...
ad-agencies24 May 2021, 13:55

Food and Lifestyle television saw an impressions surge to 245.5 million during the lockdown as compared to 160 million pre-covid: Report
Food and Lifestyle television saw an impressions surge to 245.5 million during the lockdown as compared to 160 million pre-covid: Report
Zirca Digital Solutions’ whitepaper highlights the uptick in home cooking, consumption of more cooking-related content and many more. According to the report, ...
ad-agencies24 May 2021, 13:39

To share or not: Understanding social media and its ramifications during a pandemic
To share or not: Understanding social media and its ramifications during a pandemic
Tanvi Bosmia, Group Account Manager, Brand Experience, SoCheers writes how the global pandemic has impacted the content on social media. She shares how social ...
ad-agencies21 May 2021, 15:34

Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign
Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign
Fevicol has started a social media campaign, giving them encouragement during these tough times. The social media campaign has been penned and voiced by the Ch...
ad-agencies20 May 2021, 14:54

Why videos are no longer just an option but a necessity in digital marketing
Why videos are no longer just an option but a necessity in digital marketing
Akshaara Lalwani, CEO, Communicate India pens down the benefits of using videos in marketing. She shares how videos can offer higher brand recall, improve webs...
ad-agencies13 May 2021, 10:00

COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
A recent study by Deloitte found that India ranks highest among 18 countries in terms of anxiety during the second wave of the pandemic. We are constantly livi...
ad-agencies11 May 2021, 10:00

This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
We caught up with Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia, Leo Burnett to talk about all that has been happening at the agency, how they have b...
ad-agencies03 May 2021, 20:01

Indian PR agencies are helping employees tackle burnout and take care of their mental health by reducing working days in May
Indian PR agencies are helping employees tackle burnout and take care of their mental health by reducing working days in May
With the increasing number of Covid-19 cases every day, it is becoming extremely difficult for a lot of people to stay calm and keep working. A lot of companie...
ad-agencies28 Apr 2021, 10:00

PR must look within to survive and find truth, empathy, compassion
PR must look within to survive and find truth, empathy, compassion
As we grapple with the second wave of the virus, Jaideep Shergill, Co-founder and CEO of Pitchfork Partners takes a few moments to introspect. He writes how th...
ad-agencies26 Apr 2021, 16:27

Voice search queries in India are growing at 270% per year: MMA and Isobar Report
Voice search queries in India are growing at 270% per year: MMA and Isobar Report
MMA and Isobar have launched a report titled 'The Voice Playbook.' The report attempts to analyse COVID's impact on voice marketing and its growth in India. MM...
ad-agencies14 Apr 2021, 14:18

Here are the 7 Indians who will be a part of Cannes Lions Jury this year
Here are the 7 Indians who will be a part of Cannes Lions Jury this year
Seven people from India are part of the jury of this year’s Cannes Lions awards. Jury members hail from across the world and represent the global industry’s le...
ad-agencies14 Apr 2021, 12:35

Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
Dentsu's Data Sciences Division launches Generative Pre-trained Transformer version 3. The GPT-3 powered Creative Engine will be merged with dentsu internation...
ad-agencies06 Apr 2021, 13:49

Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix
Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix
Logicserve Digital has launched a new platform to help media planners understand the impact of marketing activities. Traffic Cost Predictor uses Google Analyti...
ad-agencies06 Apr 2021, 12:25

This advertising agency has come up with a unique solution to prevent motorcycle accidents in India
This advertising agency has come up with a unique solution to prevent motorcycle accidents in India
Leo Burnett India’s motorcycle mounted device helps detect potholes in real-time. It is sponsored by ACKO Insurance.India is known to have one of the largest r...
ad-agencies31 Mar 2021, 18:11

UNAIDS and FCB India launch a short film on International Day for Transgender Visibility
UNAIDS and FCB India launch a short film on International Day for Transgender Visibility
UNAIDS and FCB India unite on International Day for Transgender Visibility to launch an awareness campaign. The short film titled 'The Mirror' aims to encourag...
ad-agencies25 Mar 2021, 11:30

Efficiency and Emotion most important factors in good CX: Havas Study
Efficiency and Emotion most important factors in good CX: Havas Study
The X Index, Havas CX’s barometer of customer experience efficiency, surveyed 28,000 consumers across five markets, scoring 250+ brands against 40 criteria. It...
ad-agencies22 Mar 2021, 10:00

The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect India
The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect India
dentsu international introduced the 'new' iProspect to the world last week. In the word of the network, it is now a game-changing agency that offers digital-fi...
ad-agencies17 Mar 2021, 14:56

When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency
When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency
Dentsu Webchutney has onboarded a new client and it is, wait for it, Dentsu Webchutney! The agency will launch a series of brand films for its client, Dentsu W...
ad-agencies09 Mar 2021, 10:00

Women in Leadership: Past, Present and Future
Women in Leadership: Past, Present and Future
On International Women's Day, we shone the spotlight on women in leadership in the advertising, marketing and media industry. We spoke about their learnings an...
ad-agencies08 Mar 2021, 09:00

Women in Leadership: Past, Present & Future
Women in Leadership: Past, Present & Future
On the occasion of International Women's Day, we thought of discussing how we can ensure we have more women leaders in the years to come. Our panel - Rubeena S...
ad-agencies02 Mar 2021, 22:56

How are Indian organisations and agencies redesigning their office spaces for a post-COVID world
How are Indian organisations and agencies redesigning their office spaces for a post-COVID world
The pandemic has completely changed how and where we work, forcing companies to be more flexible and to imbibe contemporary ways of working. As businesses seek...
ad-agencies23 Feb 2021, 13:14

The creative and ideation block: 5 simple ways to wiggle right out
The creative and ideation block: 5 simple ways to wiggle right out
With uncertainty still looming around, it is often to get caught in the vicious cycle of self-doubt. Ankita Kulkarni, Head of Account Planning, SoCheers shares...
ad-agencies17 Feb 2021, 12:30

PR in the age of infodemic
PR in the age of infodemic
We are living in the age of information where ‘data is the new oil’. However, if this ‘oil’ is not leveraged correctly, it also does the job of ‘adding fuel to...
ad-agencies15 Feb 2021, 12:14

Here is what you need to know about Political PR
Here is what you need to know about Political PR
PR for political parties is different from that of a government body. Our guest author, Tarunjeet Rattan, Founder - PRPOI, picks five poignant points that can ...
ad-agencies12 Feb 2021, 12:36

Building a global network in PR
Building a global network in PR
Tarunjeet Rattan, Founder - PRPOI answers an important question that every PR professional often ponders upon: how to build a strong global network. Being a pa...
ad-agencies10 Feb 2021, 13:00

Startup PR: What you should know in 2021
Startup PR: What you should know in 2021
The year 2020 was an unprecedented one. It has been particularly difficult for smaller agencies to survive with the big sharks. Pooja Trehan, Co-Founder, PRPOI...
ad-agencies28 May 2021, 13:38

Cannes Lions to onboard Diversity, Equity and Inclusion specialist consultancy after Former Dean Abraham Abbi Asefaw called out the organisation for lack of representation
Cannes Lions to onboard Diversity, Equity and Inclusion specialist consultancy after Former Dean Abraham Abbi Asefaw called out the organisation for lack of representation
Last week, Abraham Abbi Asefaw, Former Dean at Cannes Lions' Roger Hatchuel Academy (RHA) learning programme, in a Twitter thread alleged that all deans at the academy are now white after he was remo...
ad-agencies21 May 2021, 15:34

Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign
Ogilvy’s Piyush Pandey voices and pens Fevicol’s latest social media campaign
Fevicol has started a social media campaign, giving them encouragement during these tough times. The social media campaign has been penned and voiced by the Chairman of Global Creative at Ogilvy, Piy...
ad-agencies11 May 2021, 10:00

This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
We caught up with Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia, Leo Burnett to talk about all that has been happening at the agency, how they have been coping in these difficult times. Sin...
ad-agencies26 Apr 2021, 16:27

Voice search queries in India are growing at 270% per year: MMA and Isobar Report
Voice search queries in India are growing at 270% per year: MMA and Isobar Report
MMA and Isobar have launched a report titled 'The Voice Playbook.' The report attempts to analyse COVID's impact on voice marketing and its growth in India. MMA and Isobar have launched ‘The Voice Pl...
ad-agencies06 Apr 2021, 13:49

Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix
Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix
Logicserve Digital has launched a new platform to help media planners understand the impact of marketing activities. Traffic Cost Predictor uses Google Analytics data to predict media performance.Log...
ad-agencies25 Mar 2021, 11:30

Efficiency and Emotion most important factors in good CX: Havas Study
Efficiency and Emotion most important factors in good CX: Havas Study
The X Index, Havas CX’s barometer of customer experience efficiency, surveyed 28,000 consumers across five markets, scoring 250+ brands against 40 criteria. It sheds light on the dual but contrasting...
ad-agencies09 Mar 2021, 10:00

Women in Leadership: Past, Present and Future
Women in Leadership: Past, Present and Future
On International Women's Day, we shone the spotlight on women in leadership in the advertising, marketing and media industry. We spoke about their learnings and asked them for their advice, towards m...
ad-agencies23 Feb 2021, 13:14

The creative and ideation block: 5 simple ways to wiggle right out
The creative and ideation block: 5 simple ways to wiggle right out
With uncertainty still looming around, it is often to get caught in the vicious cycle of self-doubt. Ankita Kulkarni, Head of Account Planning, SoCheers shares a few ways in which you can come out of...
ad-agencies17 Feb 2021, 12:30

PR in the age of infodemic
PR in the age of infodemic
We are living in the age of information where ‘data is the new oil’. However, if this ‘oil’ is not leveraged correctly, it also does the job of ‘adding fuel to the fire’ So, Gaurav Patra, Founder, Va...
ad-agencies24 May 2021, 13:55

Food and Lifestyle television saw an impressions surge to 245.5 million during the lockdown as compared to 160 million pre-covid: Report
Food and Lifestyle television saw an impressions surge to 245.5 million during the lockdown as compared to 160 million pre-covid: Report
Zirca Digital Solutions’ whitepaper highlights the uptick in home cooking, consumption of more cooking-related content and many more. According to the report, traffic on e-grocery platforms increased to 15 million post covid as compared to...
ad-agencies24 May 2021, 13:39

To share or not: Understanding social media and its ramifications during a pandemic
To share or not: Understanding social media and its ramifications during a pandemic
Tanvi Bosmia, Group Account Manager, Brand Experience, SoCheers writes how the global pandemic has impacted the content on social media. She shares how social media can be used as an effective tool of communication during a pandemic. Over ...
ad-agencies20 May 2021, 14:54

Why videos are no longer just an option but a necessity in digital marketing
Why videos are no longer just an option but a necessity in digital marketing
Akshaara Lalwani, CEO, Communicate India pens down the benefits of using videos in marketing. She shares how videos can offer higher brand recall, improve website visibility and increase trust among your audience. The human mind’s fascinat...
ad-agencies13 May 2021, 10:00

COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
A recent study by Deloitte found that India ranks highest among 18 countries in terms of anxiety during the second wave of the pandemic. We are constantly living with the fear that someone close to us or someone we know might succumb to th...
ad-agencies03 May 2021, 20:01

Indian PR agencies are helping employees tackle burnout and take care of their mental health by reducing working days in May
Indian PR agencies are helping employees tackle burnout and take care of their mental health by reducing working days in May
With the increasing number of Covid-19 cases every day, it is becoming extremely difficult for a lot of people to stay calm and keep working. A lot of companies have upgraded their policies to help their employees navigate through this tou...
ad-agencies28 Apr 2021, 10:00

PR must look within to survive and find truth, empathy, compassion
PR must look within to survive and find truth, empathy, compassion
As we grapple with the second wave of the virus, Jaideep Shergill, Co-founder and CEO of Pitchfork Partners takes a few moments to introspect. He writes how the pandemic will herald a new age of PR, one in which truth and transparency will reign and brands will make...
ad-agencies14 Apr 2021, 14:18

Here are the 7 Indians who will be a part of Cannes Lions Jury this year
Here are the 7 Indians who will be a part of Cannes Lions Jury this year
Seven people from India are part of the jury of this year’s Cannes Lions awards. Jury members hail from across the world and represent the global industry’s leading talent from the broadest spectrum of disciplines. The juries also comprise...
ad-agencies14 Apr 2021, 12:35

Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
Dentsu's Data Sciences Division launches Generative Pre-trained Transformer version 3. The GPT-3 powered Creative Engine will be merged with dentsu international’s marquee data-driven marketing engine – the dentsu Marketing Cloud.Dentsu As...
ad-agencies06 Apr 2021, 12:25

This advertising agency has come up with a unique solution to prevent motorcycle accidents in India
This advertising agency has come up with a unique solution to prevent motorcycle accidents in India
Leo Burnett India’s motorcycle mounted device helps detect potholes in real-time. It is sponsored by ACKO Insurance.India is known to have one of the largest road networks in the world, however owing to heavy traffic and water logging, Ind...
ad-agencies31 Mar 2021, 18:11

UNAIDS and FCB India launch a short film on International Day for Transgender Visibility
UNAIDS and FCB India launch a short film on International Day for Transgender Visibility
UNAIDS and FCB India unite on International Day for Transgender Visibility to launch an awareness campaign. The short film titled 'The Mirror' aims to encourage parents to accept their kids for who they are. UNAIDS releases “The Mirror” on...
ad-agencies22 Mar 2021, 10:00

The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect India
The only thing that has remained the same for the agency is its name: Rubeena Singh, iProspect India
dentsu international introduced the 'new' iProspect to the world last week. In the word of the network, it is now a game-changing agency that offers digital-first end-to-end media approach that could be marked as the beginning of a new era...
ad-agencies17 Mar 2021, 14:56

When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency
When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency
Dentsu Webchutney has onboarded a new client and it is, wait for it, Dentsu Webchutney! The agency will launch a series of brand films for its client, Dentsu Webchutney.Dentsu Webchutney has onboarded itself as its agency on record and we ...
ad-agencies08 Mar 2021, 09:00

Women in Leadership: Past, Present & Future
Women in Leadership: Past, Present & Future
On the occasion of International Women's Day, we thought of discussing how we can ensure we have more women leaders in the years to come. Our panel - Rubeena Singh, CEO, iProspect India, Neena Dasgupta, CEO and Director, Zirca Digital Solutions, Priti Murthy, CEO, O...
ad-agencies02 Mar 2021, 22:56

How are Indian organisations and agencies redesigning their office spaces for a post-COVID world
How are Indian organisations and agencies redesigning their office spaces for a post-COVID world
The pandemic has completely changed how and where we work, forcing companies to be more flexible and to imbibe contemporary ways of working. As businesses seek to return to some form of pre-Covid buoyancy and start to think about the right...
ad-agencies15 Feb 2021, 12:14

Here is what you need to know about Political PR
Here is what you need to know about Political PR
PR for political parties is different from that of a government body. Our guest author, Tarunjeet Rattan, Founder - PRPOI, picks five poignant points that can come in handy while working for a political party. Political PR is not a field that we are new to, but it i...
ad-agencies12 Feb 2021, 12:36

Building a global network in PR
Building a global network in PR
Tarunjeet Rattan, Founder - PRPOI answers an important question that every PR professional often ponders upon: how to build a strong global network. Being a part of a global network catapults your career growth into a higher orbit. Rattan shares a few tips for you t...
ad-agencies10 Feb 2021, 13:00

Startup PR: What you should know in 2021
Startup PR: What you should know in 2021
The year 2020 was an unprecedented one. It has been particularly difficult for smaller agencies to survive with the big sharks. Pooja Trehan, Co-Founder, PRPOI, shares a few tips for professionals who are planning to start Public Relation agencies in a volatile envi...