TOP STORY
Women in Leadership: Past, Present & Future
ad-agencies02 Mar 2021, 22:56

How are Indian organisations and agencies redesigning their office spaces for a post-COVID world
How are Indian organisations and agencies redesigning their office spaces for a post-COVID world
The pandemic has completely changed how and where we work, forcing companies to be more flexible and to imbibe contemporary ways of working. As businesses seek...
ad-agencies23 Feb 2021, 13:14

The creative and ideation block: 5 simple ways to wiggle right out
The creative and ideation block: 5 simple ways to wiggle right out
With uncertainty still looming around, it is often to get caught in the vicious cycle of self-doubt. Ankita Kulkarni, Head of Account Planning, SoCheers shares...
ad-agencies17 Feb 2021, 12:30

PR in the age of infodemic
PR in the age of infodemic
We are living in the age of information where ‘data is the new oil’. However, if this ‘oil’ is not leveraged correctly, it also does the job of ‘adding fuel to...
ad-agencies15 Feb 2021, 12:14

Here is what you need to know about Political PR
Here is what you need to know about Political PR
PR for political parties is different from that of a government body. Our guest author, Tarunjeet Rattan, Founder - PRPOI, picks five poignant points that can ...
ad-agencies12 Feb 2021, 12:36

Building a global network in PR
Building a global network in PR
Tarunjeet Rattan, Founder - PRPOI answers an important question that every PR professional often ponders upon: how to build a strong global network. Being a pa...
ad-agencies10 Feb 2021, 13:00

Startup PR: What you should know in 2021
Startup PR: What you should know in 2021
The year 2020 was an unprecedented one. It has been particularly difficult for smaller agencies to survive with the big sharks. Pooja Trehan, Co-Founder, PRPOI...
ad-agencies09 Feb 2021, 17:52

Wavemaker launches a new platform that will allow planners to reach multiple audiences and optimise media investments
Wavemaker launches a new platform that will allow planners to reach multiple audiences and optimise media investments
Wavemaker's Maximize allows planners to create media plans that reach multiple audiences and optimise media investments in just a matter of minutes. Powered by...
ad-agencies09 Feb 2021, 16:17

Global ad spend expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by COVID-19: dentsu Report
Global ad spend expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by COVID-19: dentsu Report
Digital spend expected to buck the trend for half of all expenditure for the first time, reflecting the digital acceleration seen during the pandemic as people...
ad-agencies27 Jan 2021, 09:30

The creative process: The journey from a brief to 'Final_final.jpg'
The creative process: The journey from a brief to 'Final_final.jpg'
Being a part of the creative design team for an agency demands everyday inspiration. Yogesh Bhusare, Creative Head, Design, SoCheers shares some tips that can ...
ad-agencies20 Jan 2021, 10:00

Advertising: The trends to watch out for in 2021
Advertising: The trends to watch out for in 2021
2020 brought a lot of hurdles in our way but the creative industry proved, time and again, that united we stand stronger and nothing can ever put a lock on cre...
ad-agencies19 Jan 2021, 16:24

The changing relationship with food culture and the evolving mindsets of Indian consumers: TBWA India Report
The changing relationship with food culture and the evolving mindsets of Indian consumers: TBWA India Report
TBWA India’s latest report identifies the changing relationship with food culture, the evolving mindsets of India and ways in which the pandemic is changing th...
ad-agencies19 Jan 2021, 11:58

Owned Media: What you need to know
Owned Media: What you need to know
Tarunjeet Rattan, Founder, PRPOI decoded Owned Media with Nivedeeta Moirangthem, Communication Operations Manager, IKEA India; Paul Furiga, PRBI member, Presid...
ad-agencies12 Jan 2021, 10:00

Digital Advertising: The trends to watch out for in 2021
Digital Advertising: The trends to watch out for in 2021
In this new year, we want to crystal gaze into what the year has in store for the industry. With the digital advertising industry changing at a rapid pace, thr...
ad-agencies31 Dec 2020, 15:23

Design: The trends to watch out for in 2021
Design: The trends to watch out for in 2021
In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some o...
ad-agencies31 Dec 2020, 11:00

Campaigns that changed the digital landscape in 2020
Campaigns that changed the digital landscape in 2020
Manika Juneja, VP Operations (West and South), WATConsult shares her favourite pick of digital campaigns from 2o20. She writes how 2020 saw creativity succeedi...
ad-agencies29 Dec 2020, 16:12

Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had done
Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had done
Dentsu Webchutney, digital agency from the house of dentsu international, has released a list mentioning 'some absolutely brilliant advertising work' that they...
ad-agencies29 Dec 2020, 12:19

Cookies were a sugar fix for marketers, but now it’s time for some real nourishment
Cookies were a sugar fix for marketers, but now it’s time for some real nourishment
Sandeep Balani - Head of India - outbrain writes how marketers can use new behaviour to draw people into their advertising in a Cookie-less world. He highlight...
ad-agencies28 Dec 2020, 10:00

Public Relation trends to look out for in 2021
Public Relation trends to look out for in 2021
The year 2020 has been an unprecedented one, but it's been a great teacher. And as we inch closer to 2021, we at Ad and Media Insider, want to enter it with a ...
ad-agencies22 Dec 2020, 13:29

2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report
2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report
Tonic Worldwide’s Gipsi decodes consumer needs of 2021 which were born out of 2020. It predicts that brands can advance the good news and work hard to indulge ...
ad-agencies22 Dec 2020, 12:12

Life in 2020: Industry folks share some funny moments from the year gone by that helped them look at the lighter side of life
Life in 2020: Industry folks share some funny moments from the year gone by that helped them look at the lighter side of life
2020 has thrown a lot of curveballs at us and work from home has destroyed our work-life balance and affected our mental health. At the same time, it has broug...
ad-agencies21 Dec 2020, 20:07

The new age marketing of multiple hats and revenue generation
The new age marketing of multiple hats and revenue generation
Kaustubh Chandra- Director – Marketing & Digital Sales Group, NTT Ltd. in India pens down how marketers world over have seen their roles change immensely after...
ad-agencies18 Dec 2020, 15:34

Will 2021 be a year of recovery?
Will 2021 be a year of recovery?
Online advertising was expected to see a 12% growth overtaking traditional media like television which will contract by 17% this year. Sameer Makani, Managing ...
ad-agencies18 Dec 2020, 14:00

Here’s what dentsu’s global restructuring will mean for India
Here’s what dentsu’s global restructuring will mean for India
dentsu International is undergoing a massive global restructuring and will cut down around 6,000 jobs globally in the next two years. It will also consolidate ...
ad-agencies16 Dec 2020, 17:02

As a company, we're all about normalizing and not cause-vertising: Pooja Jauhari, The Glitch
As a company, we're all about normalizing and not cause-vertising: Pooja Jauhari, The Glitch
The Glitch was recently consolidated into the nearly $1 billion global VMLY&R network. We speak to Pooja Jauhari, CEO, The Glitch on what the recent consolidat...
ad-agencies14 Dec 2020, 16:27

What (not) to do while devising a digital marketing strategy for your business
What (not) to do while devising a digital marketing strategy for your business
In today's hyper-connected world, having a sound digital marketing strategy can help your brand grow by leaps and bounds. Agam Chaudhary, CMO, Digitalabs (A di...
ad-agencies27 Nov 2020, 10:00

We don’t merely want to be our client’s communication, digital or brand partner, we want to be their business partner: Abhik Santara, ^ a t o m
We don’t merely want to be our client’s communication, digital or brand partner, we want to be their business partner: Abhik Santara, ^ a t o m
Abhik Santara founded ^ a t o m, 'a new-age, media-agnostic, brand-building creative powerhouse' in April, right in the middle of a global pandemic. In our rec...
ad-agencies02 Mar 2021, 22:56

How are Indian organisations and agencies redesigning their office spaces for a post-COVID world
How are Indian organisations and agencies redesigning their office spaces for a post-COVID world
The pandemic has completely changed how and where we work, forcing companies to be more flexible and to imbibe contemporary ways of working. As businesses seek to return to some form of pre-Covid buo...
ad-agencies15 Feb 2021, 12:14

Here is what you need to know about Political PR
Here is what you need to know about Political PR
PR for political parties is different from that of a government body. Our guest author, Tarunjeet Rattan, Founder - PRPOI, picks five poignant points that can come in handy while working for a politi...
ad-agencies09 Feb 2021, 17:52

Wavemaker launches a new platform that will allow planners to reach multiple audiences and optimise media investments
Wavemaker launches a new platform that will allow planners to reach multiple audiences and optimise media investments
Wavemaker's Maximize allows planners to create media plans that reach multiple audiences and optimise media investments in just a matter of minutes. Powered by AI and best in class data sets Maximize...
ad-agencies20 Jan 2021, 10:00

Advertising: The trends to watch out for in 2021
Advertising: The trends to watch out for in 2021
2020 brought a lot of hurdles in our way but the creative industry proved, time and again, that united we stand stronger and nothing can ever put a lock on creativity. The creative industry continued...
ad-agencies12 Jan 2021, 10:00

Digital Advertising: The trends to watch out for in 2021
Digital Advertising: The trends to watch out for in 2021
In this new year, we want to crystal gaze into what the year has in store for the industry. With the digital advertising industry changing at a rapid pace, throwing a new set of challenges every day,...
ad-agencies29 Dec 2020, 16:12

Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had done
Dentsu Webchutney releases a list of 12 fantastic campaigns from 2020 that they wish they had done
Dentsu Webchutney, digital agency from the house of dentsu international, has released a list mentioning 'some absolutely brilliant advertising work' that they wish they had done in 2020. "All feelin...
ad-agencies22 Dec 2020, 13:29

2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report
2020 saw a cumulative 186% increase in search on sustainable packaging and ecofriendly materials: Report
Tonic Worldwide’s Gipsi decodes consumer needs of 2021 which were born out of 2020. It predicts that brands can advance the good news and work hard to indulge the consumers in positive sentiment with...
ad-agencies18 Dec 2020, 15:34

Will 2021 be a year of recovery?
Will 2021 be a year of recovery?
Online advertising was expected to see a 12% growth overtaking traditional media like television which will contract by 17% this year. Sameer Makani, Managing Director and Co-Founder, Makani Creative...
ad-agencies18 Dec 2020, 14:00

Here’s what dentsu’s global restructuring will mean for India
Here’s what dentsu’s global restructuring will mean for India
dentsu International is undergoing a massive global restructuring and will cut down around 6,000 jobs globally in the next two years. It will also consolidate it's 160+ global brands to six global le...
ad-agencies23 Feb 2021, 13:14

The creative and ideation block: 5 simple ways to wiggle right out
The creative and ideation block: 5 simple ways to wiggle right out
With uncertainty still looming around, it is often to get caught in the vicious cycle of self-doubt. Ankita Kulkarni, Head of Account Planning, SoCheers shares a few ways in which you can come out of your creative block and stop procrastinating. The supposed new nor...
ad-agencies17 Feb 2021, 12:30

PR in the age of infodemic
PR in the age of infodemic
We are living in the age of information where ‘data is the new oil’. However, if this ‘oil’ is not leveraged correctly, it also does the job of ‘adding fuel to the fire’ So, Gaurav Patra, Founder, Value360 Communications shares a few ways in which one PR can work ar...
ad-agencies12 Feb 2021, 12:36

Building a global network in PR
Building a global network in PR
Tarunjeet Rattan, Founder - PRPOI answers an important question that every PR professional often ponders upon: how to build a strong global network. Being a part of a global network catapults your career growth into a higher orbit. Rattan shares a few tips for you t...
ad-agencies10 Feb 2021, 13:00

Startup PR: What you should know in 2021
Startup PR: What you should know in 2021
The year 2020 was an unprecedented one. It has been particularly difficult for smaller agencies to survive with the big sharks. Pooja Trehan, Co-Founder, PRPOI, shares a few tips for professionals who are planning to start Public Relation agencies in a volatile envi...
ad-agencies09 Feb 2021, 16:17

Global ad spend expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by COVID-19: dentsu Report
Global ad spend expected to grow 5.8% in 2021 as the industry begins to recoup the 8.8% fall in 2020 brought about by COVID-19: dentsu Report
Digital spend expected to buck the trend for half of all expenditure for the first time, reflecting the digital acceleration seen during the pandemic as people stay home. Rise of Social Commerce and major global sporting events that were p...
ad-agencies27 Jan 2021, 09:30

The creative process: The journey from a brief to 'Final_final.jpg'
The creative process: The journey from a brief to 'Final_final.jpg'
Being a part of the creative design team for an agency demands everyday inspiration. Yogesh Bhusare, Creative Head, Design, SoCheers shares some tips that can help you stay creative and get inspired, despite staying in the confines of your homes.We all hear of stori...
ad-agencies19 Jan 2021, 16:24

The changing relationship with food culture and the evolving mindsets of Indian consumers: TBWA India Report
The changing relationship with food culture and the evolving mindsets of Indian consumers: TBWA India Report
TBWA India’s latest report identifies the changing relationship with food culture, the evolving mindsets of India and ways in which the pandemic is changing the palate of the country. Hungry for more? Take a seat, there's a lot on the menu...
ad-agencies19 Jan 2021, 11:58

Owned Media: What you need to know
Owned Media: What you need to know
Tarunjeet Rattan, Founder, PRPOI decoded Owned Media with Nivedeeta Moirangthem, Communication Operations Manager, IKEA India; Paul Furiga, PRBI member, President & Chief Storyteller, WordWrite PR, Pittsburg USA and Mohit Balachandran, Restaurateur & Food Connoisseu...
ad-agencies31 Dec 2020, 15:23

Design: The trends to watch out for in 2021
Design: The trends to watch out for in 2021
In our latest series, we look at different industries to understand what was 2020 like for them and to crystal gaze into the upcoming year, and identify some of the trends that will set the tone for 2021. We speak to experts to find out design trends that 2021 has i...
ad-agencies31 Dec 2020, 11:00

Campaigns that changed the digital landscape in 2020
Campaigns that changed the digital landscape in 2020
Manika Juneja, VP Operations (West and South), WATConsult shares her favourite pick of digital campaigns from 2o20. She writes how 2020 saw creativity succeeding amidst all the chaos, which is a true win for the advertising industry.2020, quite a year for all of us!...
ad-agencies29 Dec 2020, 12:19

Cookies were a sugar fix for marketers, but now it’s time for some real nourishment
Cookies were a sugar fix for marketers, but now it’s time for some real nourishment
Sandeep Balani - Head of India - outbrain writes how marketers can use new behaviour to draw people into their advertising in a Cookie-less world. He highlights how marketers and brands will need to work harder to know their users personal...
ad-agencies28 Dec 2020, 10:00

Public Relation trends to look out for in 2021
Public Relation trends to look out for in 2021
The year 2020 has been an unprecedented one, but it's been a great teacher. And as we inch closer to 2021, we at Ad and Media Insider, want to enter it with a few learnings from 2020 that will help us navigate 2021 better. In our latest series, we look at different ...
ad-agencies22 Dec 2020, 12:12

Life in 2020: Industry folks share some funny moments from the year gone by that helped them look at the lighter side of life
Life in 2020: Industry folks share some funny moments from the year gone by that helped them look at the lighter side of life
2020 has thrown a lot of curveballs at us and work from home has destroyed our work-life balance and affected our mental health. At the same time, it has brought us closer to our family members and colleagues. We have all had unusual and f...
ad-agencies21 Dec 2020, 20:07

The new age marketing of multiple hats and revenue generation
The new age marketing of multiple hats and revenue generation
Kaustubh Chandra- Director – Marketing & Digital Sales Group, NTT Ltd. in India pens down how marketers world over have seen their roles change immensely after the pandemic. He shares a few factors that marketers should keep in mind while talking to their consumes a...
ad-agencies16 Dec 2020, 17:02

As a company, we're all about normalizing and not cause-vertising: Pooja Jauhari, The Glitch
As a company, we're all about normalizing and not cause-vertising: Pooja Jauhari, The Glitch
The Glitch was recently consolidated into the nearly $1 billion global VMLY&R network. We speak to Pooja Jauhari, CEO, The Glitch on what the recent consolidation will mean for the agency, how it fared during this difficult year, its recen...
ad-agencies14 Dec 2020, 16:27

What (not) to do while devising a digital marketing strategy for your business
What (not) to do while devising a digital marketing strategy for your business
In today's hyper-connected world, having a sound digital marketing strategy can help your brand grow by leaps and bounds. Agam Chaudhary, CMO, Digitalabs (A division of Laqshya Media Group) helps us understand a few things that marketers s...
ad-agencies27 Nov 2020, 10:00

We don’t merely want to be our client’s communication, digital or brand partner, we want to be their business partner: Abhik Santara, ^ a t o m
We don’t merely want to be our client’s communication, digital or brand partner, we want to be their business partner: Abhik Santara, ^ a t o m
Abhik Santara founded ^ a t o m, 'a new-age, media-agnostic, brand-building creative powerhouse' in April, right in the middle of a global pandemic. In our recent conversation, Santara discusses the genesis of the idea, his team and his vi...