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We don’t merely want to be our client’s communication, digital or brand partner, we want to be their business partner: Abhik Santara, ^ a t o m
ad-agencies19 Nov 2020, 12:00

Digitization: Key to transforming your business in today’s time
Digitization: Key to transforming your business in today’s time
Today, for any business to thrive, having a strong digital presence is an important factor. Dhananjay Arora, CEO, Kwebmaker Digital Agency writes on the import...
ad-agencies12 Nov 2020, 17:24

The revenge Diwali consumer wants to spend, not save, reveals report
The revenge Diwali consumer wants to spend, not save, reveals report
Tonic Worldwide’s HI+AI insight division ‘GIPSI’ shares Diwali 2020 profiles with insights and implications for marketers’ quick reference. Revenge consumers a...
ad-agencies12 Nov 2020, 14:20

Adulting in my PJs: Three months in advertising amidst a global pandemic
Adulting in my PJs: Three months in advertising amidst a global pandemic
Ananya S Rao, Strategy Associate, Dentsu Webchutney pens down her experience of working in an agency amid a global pandemic. "Looking back at the beta version ...
ad-agencies10 Oct 2020, 10:00

World Mental Health Day: How to address the challenges of overworking in an ad agency
World Mental Health Day: How to address the challenges of overworking in an ad agency
The outbreak of coronavirus has affected our daily routines. We wanted to find out the good, bad and ugly sides of working while under house arrest and talk ab...
ad-agencies08 Oct 2020, 10:00

Giving flexibility to people to work remotely or from home should be institutionalized: Tarun Rai, Wunderman Thompson, South Asia
Giving flexibility to people to work remotely or from home should be institutionalized: Tarun Rai, Wunderman Thompson, South Asia
While the ad industry is slowly getting back on its feet, there are already visible signs of recovery, and Tarun Rai, Chairman and Group CEO, Wunderman Thompso...
ad-agencies29 Sep 2020, 14:18

Gender Diversity: The secret weapon for an organization’s success
Gender Diversity: The secret weapon for an organization’s success
It is universally acknowledged that bridging the gender gap in India is not just a dire need, but a herculean task. Atul Raja, Executive Vice President - Globa...
ad-agencies22 Sep 2020, 12:01

Digital advertising will deliver mega results for brands this festive season
Digital advertising will deliver mega results for brands this festive season
With COVID, brands have shifted their marketing monnies to digital advertising. Sanjay Mehta, Joint CEO, Mirum writes why digital advertising will deliver you ...
ad-agencies17 Sep 2020, 11:08

Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?
Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?
DSM India has launched its second Project Streedhan campaign, underlining the need to build immunity in women through proper nutrition. However, it lacks repre...
ad-agencies15 Sep 2020, 12:20

As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
Over the years, the advertising industry has normalised in-human working hours. Last week, the advertising industry lost a young gem due to cardiac arrest, whi...
ad-agencies10 Sep 2020, 21:44

Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Festive season is going to play a big role in bring back the Indian advertising back on its feet. Priya Jacob, President-Media, Network Advertising writes how ...
ad-agencies10 Sep 2020, 12:33

Performance Marketing: Where is it headed?
Performance Marketing: Where is it headed?
Affiliate marketing, which is part of performance marketing, is worth $12 billion and will grow by 10% over the next few years. Aditya Saxena, Senior Vice Pres...
ad-agencies07 Sep 2020, 14:19

How user behaviour in online gaming sector has changed due to COVID-19
How user behaviour in online gaming sector has changed due to COVID-19
The COVID-19 outbreak and nationwide lockdown has impacted many sectors and economic activities. The lockdown led to people spending more time on online gaming...
ad-agencies02 Sep 2020, 13:10

How can event companies utilize unique 3D elements while creating virtual events
How can event companies utilize unique 3D elements while creating virtual events
Given the current market scenario, it is essential that event companies approach the project as a focal point instead of the brand. Janak Vora, CEO, Event Capi...
ad-agencies02 Sep 2020, 12:33

Experts expect to see more advertisements around IPL this year than ever before
Experts expect to see more advertisements around IPL this year than ever before
After seeing a few lean months and IPL around the corner, experts are hoping to see their businesses bounce back to normalcy and get on-track to their revenue ...
ad-agencies01 Sep 2020, 12:15

Post Covid-19 world demands for Performance Marketing 2.0
Post Covid-19 world demands for Performance Marketing 2.0
Consumers have opened up to experimenting, trading brand loyalties for availability of stock and that is where performance marketing comes into the picture. Pr...
ad-agencies01 Sep 2020, 10:18

This Indian agency is the first to update its insurance policy that includes same-sex couples and live-in partners
This Indian agency is the first to update its insurance policy that includes same-sex couples and live-in partners
Due to lack of insurance coverage, LGBTQIA+ community needs to have a higher rate of savings to prepare for medical emergencies or even for planning to adopt a...
ad-agencies31 Aug 2020, 14:37

Consumer Insights: When humans become data, how do you keep it human?
Consumer Insights: When humans become data, how do you keep it human?
Ever wondered why an increasing amount of premium content is available only after registration and login? It’s more straightforward than you’d think. Kartik Sh...
ad-agencies28 Aug 2020, 12:07

Creating deep funnels using digital marketing
Creating deep funnels using digital marketing
Every leg of a customer’s journey with a brand adds to the firm's sales funnel. Amitek Sinha, COO, ET Medialabs writes how this is the right time to create dee...
ad-agencies26 Aug 2020, 12:24

What the Indian festive market will look like in COVID-19
What the Indian festive market will look like in COVID-19
Maddie Amrutkar – Founder, Glad U Came (PR & Influencer Marketing agency) writes how the marketing and advertising landscape is going to change during the fest...
ad-agencies25 Aug 2020, 11:47

How IPL can make Indian brands #Atmanirbhar
How IPL can make Indian brands #Atmanirbhar
Sameer Makani, Managing Director and Co-Founder, Makani Creatives writes for the past several years Chinese brands were a crucial part of high traction shows o...
ad-agencies13 Aug 2020, 10:00

A lot of hope rests on the festive season this year, but will it bring cheer?
A lot of hope rests on the festive season this year, but will it bring cheer?
The sluggish two quarters of this fiscal and dull results of auto, FMCG, real estate, apparel, telecom indicate that the upcoming festive season will not bring...
ad-agencies04 Aug 2020, 10:00

New job openings and mandate wins, here’s how Gozoop is sailing smoothly despite the recession
New job openings and mandate wins, here’s how Gozoop is sailing smoothly despite the recession
As brands tightened their purse strings, the advertising agency industry had to resort to salary cuts or worse, lay off upto 30%. Digital agency Gozoop on the ...
ad-agencies03 Aug 2020, 09:30

On Friendship Day, here are some of adland’s best friends talking about their friendships
On Friendship Day, here are some of adland’s best friends talking about their friendships
Our series, Lets Get Candid is us raising a toast to some enviable friendships in the ad industry today. We talk to Soumitra Karnik, Chief Creative Officer, De...
ad-agencies22 Jul 2020, 09:30

Impact of a gender inclusive workplace on a marketing and brand communication business
Impact of a gender inclusive workplace on a marketing and brand communication business
Pooja Jauhari, CEO, The Glitch writes how having an atmosphere of inclusivity and diverse teams with Glitch has helped take the agency where it is today. She f...
ad-agencies16 Jul 2020, 13:02

A look at consumer behaviour and marketing trends in Covid-19
A look at consumer behaviour and marketing trends in Covid-19
Sowmya Iyer, Founder & CEO of DViO Digital writes how Covid-19 has accelerated the pace of adoption and achieved in two months what we may have otherwise done ...
ad-agencies13 Jul 2020, 10:52

Here’s an app that can help children turn into storytellers
Here’s an app that can help children turn into storytellers
The million-dollar question that most parents face today is, ‘How do we keep children fruitfully engaged?’ This is more relevant in today’s times when parents ...
ad-agencies19 Nov 2020, 12:00

Digitization: Key to transforming your business in today’s time
Digitization: Key to transforming your business in today’s time
Today, for any business to thrive, having a strong digital presence is an important factor. Dhananjay Arora, CEO, Kwebmaker Digital Agency writes on the importance of digitization and how it can help...
ad-agencies10 Oct 2020, 10:00

World Mental Health Day: How to address the challenges of overworking in an ad agency
World Mental Health Day: How to address the challenges of overworking in an ad agency
The outbreak of coronavirus has affected our daily routines. We wanted to find out the good, bad and ugly sides of working while under house arrest and talk about if it's even possible to balance wor...
ad-agencies22 Sep 2020, 12:01

Digital advertising will deliver mega results for brands this festive season
Digital advertising will deliver mega results for brands this festive season
With COVID, brands have shifted their marketing monnies to digital advertising. Sanjay Mehta, Joint CEO, Mirum writes why digital advertising will deliver you even better results this year.While digi...
ad-agencies10 Sep 2020, 21:44

Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Festive season is going to play a big role in bring back the Indian advertising back on its feet. Priya Jacob, President-Media, Network Advertising writes how advertisers will write off this year and...
ad-agencies02 Sep 2020, 13:10

How can event companies utilize unique 3D elements while creating virtual events
How can event companies utilize unique 3D elements while creating virtual events
Given the current market scenario, it is essential that event companies approach the project as a focal point instead of the brand. Janak Vora, CEO, Event Capital suggest a few ways in which launchin...
ad-agencies01 Sep 2020, 10:18

This Indian agency is the first to update its insurance policy that includes same-sex couples and live-in partners
This Indian agency is the first to update its insurance policy that includes same-sex couples and live-in partners
Due to lack of insurance coverage, LGBTQIA+ community needs to have a higher rate of savings to prepare for medical emergencies or even for planning to adopt a pet. DDB Mudra Group has taken a step i...
ad-agencies26 Aug 2020, 12:24

What the Indian festive market will look like in COVID-19
What the Indian festive market will look like in COVID-19
Maddie Amrutkar – Founder, Glad U Came (PR & Influencer Marketing agency) writes how the marketing and advertising landscape is going to change during the festive season. He predicts that the festive...
ad-agencies04 Aug 2020, 10:00

New job openings and mandate wins, here’s how Gozoop is sailing smoothly despite the recession
New job openings and mandate wins, here’s how Gozoop is sailing smoothly despite the recession
As brands tightened their purse strings, the advertising agency industry had to resort to salary cuts or worse, lay off upto 30%. Digital agency Gozoop on the other hand is sailing through the macro ...
ad-agencies03 Aug 2020, 09:30

On Friendship Day, here are some of adland’s best friends talking about their friendships
On Friendship Day, here are some of adland’s best friends talking about their friendships
Our series, Lets Get Candid is us raising a toast to some enviable friendships in the ad industry today. We talk to Soumitra Karnik, Chief Creative Officer, Dentsu Impact, mcgarrybowen India, Dentsu ...
ad-agencies12 Nov 2020, 17:24

The revenge Diwali consumer wants to spend, not save, reveals report
The revenge Diwali consumer wants to spend, not save, reveals report
Tonic Worldwide’s HI+AI insight division ‘GIPSI’ shares Diwali 2020 profiles with insights and implications for marketers’ quick reference. Revenge consumers are the ones who want to live the old normal, and are ready to pay the premium in...
ad-agencies12 Nov 2020, 14:20

Adulting in my PJs: Three months in advertising amidst a global pandemic
Adulting in my PJs: Three months in advertising amidst a global pandemic
Ananya S Rao, Strategy Associate, Dentsu Webchutney pens down her experience of working in an agency amid a global pandemic. "Looking back at the beta version of myself from just three months ago", Rao writes, "I can easily say I notice a ...
ad-agencies08 Oct 2020, 10:00

Giving flexibility to people to work remotely or from home should be institutionalized: Tarun Rai, Wunderman Thompson, South Asia
Giving flexibility to people to work remotely or from home should be institutionalized: Tarun Rai, Wunderman Thompson, South Asia
While the ad industry is slowly getting back on its feet, there are already visible signs of recovery, and Tarun Rai, Chairman and Group CEO, Wunderman Thompson, South Asia is confident that the worst is behind us. We talk to Rai about how...
ad-agencies29 Sep 2020, 14:18

Gender Diversity: The secret weapon for an organization’s success
Gender Diversity: The secret weapon for an organization’s success
It is universally acknowledged that bridging the gender gap in India is not just a dire need, but a herculean task. Atul Raja, Executive Vice President - Global Marketing at Wadhwani Foundation writes why it is important to build an inclusive work culture. For long,...
ad-agencies17 Sep 2020, 11:08

Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?
Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?
DSM India has launched its second Project Streedhan campaign, underlining the need to build immunity in women through proper nutrition. However, it lacks representation as it features women of one body size, type, shape and age. It aims to...
ad-agencies15 Sep 2020, 12:20

As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
As advertising lost another young life to work stress, are agencies still refusing to acknowledge that burn-out is a real issue in the industry?
Over the years, the advertising industry has normalised in-human working hours. Last week, the advertising industry lost a young gem due to cardiac arrest, which was induced by work stress. We speak to a few young copywriters to find out h...
ad-agencies10 Sep 2020, 12:33

Performance Marketing: Where is it headed?
Performance Marketing: Where is it headed?
Affiliate marketing, which is part of performance marketing, is worth $12 billion and will grow by 10% over the next few years. Aditya Saxena, Senior Vice President- APAC, iQUANTI writes how since the pandemic, Performance Marketing's popularity has picked up signif...
ad-agencies07 Sep 2020, 14:19

How user behaviour in online gaming sector has changed due to COVID-19
How user behaviour in online gaming sector has changed due to COVID-19
The COVID-19 outbreak and nationwide lockdown has impacted many sectors and economic activities. The lockdown led to people spending more time on online gaming. More people are finding it to be an exciting alternative for entertainment.WAT...
ad-agencies02 Sep 2020, 12:33

Experts expect to see more advertisements around IPL this year than ever before
Experts expect to see more advertisements around IPL this year than ever before
After seeing a few lean months and IPL around the corner, experts are hoping to see their businesses bounce back to normalcy and get on-track to their revenue goals. However, due to the restriction on production and limited budgets, the st...
ad-agencies01 Sep 2020, 12:15

Post Covid-19 world demands for Performance Marketing 2.0
Post Covid-19 world demands for Performance Marketing 2.0
Consumers have opened up to experimenting, trading brand loyalties for availability of stock and that is where performance marketing comes into the picture. Prerna Dubey, Digital Strategic Consultant at WolfzHowl Strategic Instigations writes how you should approach...
ad-agencies31 Aug 2020, 14:37

Consumer Insights: When humans become data, how do you keep it human?
Consumer Insights: When humans become data, how do you keep it human?
Ever wondered why an increasing amount of premium content is available only after registration and login? It’s more straightforward than you’d think. Kartik Sharma- Group CEO- India- Omnicom Media Group tell us the reason behind it. He fur...
ad-agencies28 Aug 2020, 12:07

Creating deep funnels using digital marketing
Creating deep funnels using digital marketing
Every leg of a customer’s journey with a brand adds to the firm's sales funnel. Amitek Sinha, COO, ET Medialabs writes how this is the right time to create deep funnels using digital marketing.Today there are more people online than ever before. In India, there are ...
ad-agencies25 Aug 2020, 11:47

How IPL can make Indian brands #Atmanirbhar
How IPL can make Indian brands #Atmanirbhar
Sameer Makani, Managing Director and Co-Founder, Makani Creatives writes for the past several years Chinese brands were a crucial part of high traction shows on television. Now, with the strategic ban on Chinese products with Atmanirbhar agenda, he further explains ...
ad-agencies13 Aug 2020, 10:00

A lot of hope rests on the festive season this year, but will it bring cheer?
A lot of hope rests on the festive season this year, but will it bring cheer?
The sluggish two quarters of this fiscal and dull results of auto, FMCG, real estate, apparel, telecom indicate that the upcoming festive season will not bring profitability. However, the first half of the year was unusual, unprecedented t...
ad-agencies22 Jul 2020, 09:30

Impact of a gender inclusive workplace on a marketing and brand communication business
Impact of a gender inclusive workplace on a marketing and brand communication business
Pooja Jauhari, CEO, The Glitch writes how having an atmosphere of inclusivity and diverse teams with Glitch has helped take the agency where it is today. She firmly believes you cannot get success from putting similar people together, rath...
ad-agencies16 Jul 2020, 13:02

A look at consumer behaviour and marketing trends in Covid-19
A look at consumer behaviour and marketing trends in Covid-19
Sowmya Iyer, Founder & CEO of DViO Digital writes how Covid-19 has accelerated the pace of adoption and achieved in two months what we may have otherwise done in 20 years. She further writes what can brands expect and which way to steer their business. As a marketer...
ad-agencies13 Jul 2020, 10:52

Here’s an app that can help children turn into storytellers
Here’s an app that can help children turn into storytellers
The million-dollar question that most parents face today is, ‘How do we keep children fruitfully engaged?’ This is more relevant in today’s times when parents have to don many hats and juggle many responsibilities. Both primary and secondary research has revealed in...