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Need some fitness tips while in isolation? Let these industry leaders help you out
ad-agencies2 Apr 2020, 12:27

Be brand positive and don’t sack your agency, yet
Be brand positive and don’t sack your agency, yet
The current situation has put many glaring questions in front of marketeers, about how they should react to the situation, should they come up with communicati...
ad-agencies2 Apr 2020, 10:00

Technology: The way out for businesses during Coronavirus outbreak
Technology: The way out for businesses during Coronavirus outbreak
While Covid-19 is sure to transform the way the world learns and works, business leaders must remember that this is not a one-off crisis, writes Suvodeep Das, ...
ad-agencies30 Mar 2020, 13:13

The disrupting effect of Coronavirus on the experiential marketing industry in India
The disrupting effect of Coronavirus on the experiential marketing industry in India
Some industries like experiential marketing are taking the hardest hit simply because it operates on the frontlines of human engagement and connection. The sho...
ad-agencies27 Mar 2020, 16:32

Creating campaigns despite a lockdown, this is how Wunderman Thompson and Gozoop did it smartly
Creating campaigns despite a lockdown, this is how Wunderman Thompson and Gozoop did it smartly
Whilst it is difficult to tickle your creative bone in quarantine, these two campaigns by Wunderman Thompson and Gozoop will inspire you to think out of the bo...
ad-agencies25 Mar 2020, 10:00

The socio-economic impact of COVID-19: Cloudy with a chance of resilience
The socio-economic impact of COVID-19: Cloudy with a chance of resilience
While we appear to be in an era plagued by widespread panic – thanks to the inundation of information on social media and every known touchpoint, there also ap...
ad-agencies24 Mar 2020, 10:00

COVID-19: How are agencies keeping up?
COVID-19: How are agencies keeping up?
As offices face the unique challenge of COVID-19, Akshay Popawala, co-founder of Togglehead pens down what it takes to continue the toggle. To all those workin...
ad-agencies19 Mar 2020, 13:00

Measures event organizers should take to tackle Coronavirus
Measures event organizers should take to tackle Coronavirus
As WHO has declared Coronavirus a pandemic, the events industry will suffer. Mazhar Nadiadwala, Managing Director, Dome Entertainment shares some steps for org...
ad-agencies13 Mar 2020, 10:00

Coronavirus scare expected to impact experiential industry hard, Q2 & Q3 might register dismal growth
Coronavirus scare expected to impact experiential industry hard, Q2 & Q3 might register dismal growth
With events across the globe getting postponed indefinitely or even cancelled in some cases, the experiential marketing industry is expecting the next few quar...
ad-agencies11 Mar 2020, 13:00

The dis-service that women do themselves
The dis-service that women do themselves
Centuries of patriarchy have affected us, women, at a subliminal level. It amounts to the fact that women don’t inherently believe that they deserve everything...
ad-agencies11 Mar 2020, 10:00

People don’t hate being marketed to, they hate being badly marketed to: Chris Hirst, Havas Creative
People don’t hate being marketed to, they hate being badly marketed to: Chris Hirst, Havas Creative
Chris Hirst, Global Chief Executive Officer, Havas Creative, on his recent trip to India spoke to us about his idea of an agency and leadership of the future. ...
ad-agencies7 Mar 2020, 13:00

Why our industry needs to bridge the gender pay-gap
Why our industry needs to bridge the gender pay-gap
Neena Dasgupta, CEO & Director at Zirca Digital Solutions pens down how after decades of debates on issues like gender diversity, equal opportunities, and pay ...
ad-agencies7 Mar 2020, 10:00

When women lead
When women lead
Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW writes how there could be a better understanding of the needs of women in the workplace if we let th...
ad-agencies6 Mar 2020, 11:18

Women Leaders of the advertising and media industry talk about gender politics, glass ceiling and pay gap
Women Leaders of the advertising and media industry talk about gender politics, glass ceiling and pay gap
Some recent women-centric campaigns have challenged the stereotypical portrayal of women and ingrained misogyny of the society. However, we have a long way to ...
ad-agencies5 Mar 2020, 10:00

I’m a Woman. What’s your Superpower?
I’m a Woman. What’s your Superpower?
As we celebrate Women's Day in two days, Heeru Dingra, CEO, WATConsult writes how there is a gender imbalance in the workplace today and how we can combat it t...
ad-agencies4 Mar 2020, 12:23

A cookie-less tea party and a digital agency
A cookie-less tea party and a digital agency
Arnab Mitra, Managing Director, LIQVD ASIA WORLD WIDE writes how the trend toward a cookie-less web will impact various stakeholders. He says that the real win...
ad-agencies3 Mar 2020, 10:00

Organisational hazards for women
Organisational hazards for women
With Women's Day around the corner, Priyanka Agrawal, Co-founder, COO and CSO, Fractal Ink Design Studio shares how she has observed more and more women profes...
ad-agencies28 Feb 2020, 10:00

Creativity Expert Charles Leadbeater shares tips on how to create the right working environment that nourish disruptive ideas
Creativity Expert Charles Leadbeater shares tips on how to create the right working environment that nourish disruptive ideas
Did you know that sitting in your office for long hours and meeting the same people every day can suppress your creativity? Hewlett-Packard was conceived in a ...
ad-agencies25 Feb 2020, 10:00

Experiential Marketing: Where is it headed?
Experiential Marketing: Where is it headed?
Experiential marketing is a key strategic approach that marketers should consider central to their marketing communications plan. Nikhil Joshi, Co-founder, Dig...
ad-agencies24 Feb 2020, 10:00

How neuroscience can help persuade consumers, explains Patrick Renvoise, SalesBrain
How neuroscience can help persuade consumers, explains Patrick Renvoise, SalesBrain
Patrick Renvoise, Co-founder and Chief Persuasion Officer of SalesBrain takes us through the inside of the consumer’s brain and shares what pushes their ‘buy b...
ad-agencies20 Feb 2020, 10:17

One Impression eyes to grow by 10X this year after becoming a $3 million platform in 2019
One Impression eyes to grow by 10X this year after becoming a $3 million platform in 2019
With the advent of social media applications such as TikTok, Helo, Firework, there is an increasing demand for influencers. As the influencer marketing industr...
ad-agencies11 Feb 2020, 12:58

1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect
1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect
iProspect interviewed more than 350 global marketers and leaders across a broad spectrum of brands that included FTSE 100 and Fortune 500 companies, to underst...
ad-agencies6 Feb 2020, 10:00

The 10 trends that will shape the next decade: GroupM
The 10 trends that will shape the next decade: GroupM
Brands will move from trendspotting to culture creation. They will need to be genuine and honest to win consumer trust. Audio will lead the touchless user expe...
ad-agencies3 Feb 2020, 10:26

As the government sets aside ₹6,000 crore for BharatNet in the Union Budget, the industry rejoices
As the government sets aside ₹6,000 crore for BharatNet in the Union Budget, the industry rejoices
Finance Minister Nirmala Sitharaman on Saturday announced that the government will set aside ₹6,000 crore for BharatNet, a step towards ensuring that the inter...
ad-agencies3 Feb 2020, 10:15

Industry experts share their optimism about Budget 2020
Industry experts share their optimism about Budget 2020
Finance Minister Nirmala Sitharaman on Saturday announced Union Budget 2020 which gave an impetus to the country’s digital ecosystem. The budget came up with a...
ad-agencies31 Jan 2020, 13:48

Mumbai Traffic Police will now punish you for honking, here is how
Mumbai Traffic Police will now punish you for honking, here is how
How the Mumbai Traffic Police took on the honking brigade with some tech and typical Mumbai humour. The campaign ‘Punishing Signal’ has been conceptualized by ...
ad-agencies27 Jan 2020, 10:00

Why The Womb never pitches to its clients
Why The Womb never pitches to its clients
The Womb hasn’t ever pitched to its clients except once. Its founders believe a solution cannot be presented in two weeks and not at least without spending eno...
ad-agencies2 Apr 2020, 12:27

Be brand positive and don’t sack your agency, yet
Be brand positive and don’t sack your agency, yet
The current situation has put many glaring questions in front of marketeers, about how they should react to the situation, should they come up with communications? Kavita Koserwal, Director and CEO, ...
ad-agencies27 Mar 2020, 16:32

Creating campaigns despite a lockdown, this is how Wunderman Thompson and Gozoop did it smartly
Creating campaigns despite a lockdown, this is how Wunderman Thompson and Gozoop did it smartly
Whilst it is difficult to tickle your creative bone in quarantine, these two campaigns by Wunderman Thompson and Gozoop will inspire you to think out of the box. Ironically, the agencies have come up...
ad-agencies19 Mar 2020, 13:00

Measures event organizers should take to tackle Coronavirus
Measures event organizers should take to tackle Coronavirus
As WHO has declared Coronavirus a pandemic, the events industry will suffer. Mazhar Nadiadwala, Managing Director, Dome Entertainment shares some steps for organizers to minimize the spread of the vi...
ad-agencies11 Mar 2020, 10:00

People don’t hate being marketed to, they hate being badly marketed to: Chris Hirst, Havas Creative
People don’t hate being marketed to, they hate being badly marketed to: Chris Hirst, Havas Creative
Chris Hirst, Global Chief Executive Officer, Havas Creative, on his recent trip to India spoke to us about his idea of an agency and leadership of the future. He also told us why he has high expectat...
ad-agencies6 Mar 2020, 11:18

Women Leaders of the advertising and media industry talk about gender politics, glass ceiling and pay gap
Women Leaders of the advertising and media industry talk about gender politics, glass ceiling and pay gap
Some recent women-centric campaigns have challenged the stereotypical portrayal of women and ingrained misogyny of the society. However, we have a long way to go. According to a study by the Credit S...
ad-agencies3 Mar 2020, 10:00

Organisational hazards for women
Organisational hazards for women
With Women's Day around the corner, Priyanka Agrawal, Co-founder, COO and CSO, Fractal Ink Design Studio shares how she has observed more and more women professionals coming into the workforce. Howev...
ad-agencies24 Feb 2020, 10:00

How neuroscience can help persuade consumers, explains Patrick Renvoise, SalesBrain
How neuroscience can help persuade consumers, explains Patrick Renvoise, SalesBrain
Patrick Renvoise, Co-founder and Chief Persuasion Officer of SalesBrain takes us through the inside of the consumer’s brain and shares what pushes their ‘buy button’ at Star FLOW Fest. He says there ...
ad-agencies6 Feb 2020, 10:00

The 10 trends that will shape the next decade: GroupM
The 10 trends that will shape the next decade: GroupM
Brands will move from trendspotting to culture creation. They will need to be genuine and honest to win consumer trust. Audio will lead the touchless user experience. As we have entered a new decade,...
ad-agencies3 Feb 2020, 10:26

As the government sets aside ₹6,000 crore for BharatNet in the Union Budget, the industry rejoices
As the government sets aside ₹6,000 crore for BharatNet in the Union Budget, the industry rejoices
Finance Minister Nirmala Sitharaman on Saturday announced that the government will set aside ₹6,000 crore for BharatNet, a step towards ensuring that the internet reaches every home. The government a...
ad-agencies2 Apr 2020, 10:00

Technology: The way out for businesses during Coronavirus outbreak
Technology: The way out for businesses during Coronavirus outbreak
While Covid-19 is sure to transform the way the world learns and works, business leaders must remember that this is not a one-off crisis, writes Suvodeep Das, Vice President – Sales & Marketing, Sodexo Benefits & Rewards India. He further shares a few ways in which ...
ad-agencies30 Mar 2020, 13:13

The disrupting effect of Coronavirus on the experiential marketing industry in India
The disrupting effect of Coronavirus on the experiential marketing industry in India
Some industries like experiential marketing are taking the hardest hit simply because it operates on the frontlines of human engagement and connection. The short term, therefore, is certainly going to be painful and there is no magic pill,...
ad-agencies25 Mar 2020, 10:00

The socio-economic impact of COVID-19: Cloudy with a chance of resilience
The socio-economic impact of COVID-19: Cloudy with a chance of resilience
While we appear to be in an era plagued by widespread panic – thanks to the inundation of information on social media and every known touchpoint, there also appears to be a positive wave of behavior change amongst societies that prove the ...
ad-agencies24 Mar 2020, 10:00

COVID-19: How are agencies keeping up?
COVID-19: How are agencies keeping up?
As offices face the unique challenge of COVID-19, Akshay Popawala, co-founder of Togglehead pens down what it takes to continue the toggle. To all those working from home, he says, 'channelize your day, avoid personal intrusions during working hours and work interve...
ad-agencies13 Mar 2020, 10:00

Coronavirus scare expected to impact experiential industry hard, Q2 & Q3 might register dismal growth
Coronavirus scare expected to impact experiential industry hard, Q2 & Q3 might register dismal growth
With events across the globe getting postponed indefinitely or even cancelled in some cases, the experiential marketing industry is expecting the next few quarters to be very challenging. We spoke to a few industry leaders to get a sense o...
ad-agencies11 Mar 2020, 13:00

The dis-service that women do themselves
The dis-service that women do themselves
Centuries of patriarchy have affected us, women, at a subliminal level. It amounts to the fact that women don’t inherently believe that they deserve everything that a man does. Geeta Suthar, Co-Founder, COO and CBO, Fractal Ink writes about how patriarchy has affect...
ad-agencies7 Mar 2020, 13:00

Why our industry needs to bridge the gender pay-gap
Why our industry needs to bridge the gender pay-gap
Neena Dasgupta, CEO & Director at Zirca Digital Solutions pens down how after decades of debates on issues like gender diversity, equal opportunities, and pay parity things are finally improving for women. She further writes how representation of women in senior pos...
ad-agencies7 Mar 2020, 10:00

When women lead
When women lead
Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW writes how there could be a better understanding of the needs of women in the workplace if we let them lead. When a company largely has men in the top management, women drop out faster, because they don’t se...
ad-agencies5 Mar 2020, 10:00

I’m a Woman. What’s your Superpower?
I’m a Woman. What’s your Superpower?
As we celebrate Women's Day in two days, Heeru Dingra, CEO, WATConsult writes how there is a gender imbalance in the workplace today and how we can combat it together. Dingra further shares 6 c's that can help overcome gender biases. Should men and women be compared...
ad-agencies4 Mar 2020, 12:23

A cookie-less tea party and a digital agency
A cookie-less tea party and a digital agency
Arnab Mitra, Managing Director, LIQVD ASIA WORLD WIDE writes how the trend toward a cookie-less web will impact various stakeholders. He says that the real winners will be walled gardens like Google, Facebook, and Amazon, who now stand alone in their ability to prov...
ad-agencies28 Feb 2020, 10:00

Creativity Expert Charles Leadbeater shares tips on how to create the right working environment that nourish disruptive ideas
Creativity Expert Charles Leadbeater shares tips on how to create the right working environment that nourish disruptive ideas
Did you know that sitting in your office for long hours and meeting the same people every day can suppress your creativity? Hewlett-Packard was conceived in a garage and for the first few years, the team continued to work and grow there. C...
ad-agencies25 Feb 2020, 10:00

Experiential Marketing: Where is it headed?
Experiential Marketing: Where is it headed?
Experiential marketing is a key strategic approach that marketers should consider central to their marketing communications plan. Nikhil Joshi, Co-founder, Digital Jalebi pens down how marketers are focusing on establishing an emotional connection with their prospec...
ad-agencies20 Feb 2020, 10:17

One Impression eyes to grow by 10X this year after becoming a $3 million platform in 2019
One Impression eyes to grow by 10X this year after becoming a $3 million platform in 2019
With the advent of social media applications such as TikTok, Helo, Firework, there is an increasing demand for influencers. As the influencer marketing industry touches a new peak this year, we speak to Apaksh Gupta, CEO and Founder, One I...
ad-agencies11 Feb 2020, 12:58

1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect
1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect
iProspect interviewed more than 350 global marketers and leaders across a broad spectrum of brands that included FTSE 100 and Fortune 500 companies, to understand their expectations for 2020 and their hopes and concerns for the next ten ye...
ad-agencies3 Feb 2020, 10:15

Industry experts share their optimism about Budget 2020
Industry experts share their optimism about Budget 2020
Finance Minister Nirmala Sitharaman on Saturday announced Union Budget 2020 which gave an impetus to the country’s digital ecosystem. The budget came up with an optional new tax regime which could lead to lower taxes for taxpayers. She also acknowledged the role ent...
ad-agencies31 Jan 2020, 13:48

Mumbai Traffic Police will now punish you for honking, here is how
Mumbai Traffic Police will now punish you for honking, here is how
How the Mumbai Traffic Police took on the honking brigade with some tech and typical Mumbai humour. The campaign ‘Punishing Signal’ has been conceptualized by FCB Interface.Mumbai is one of the noisiest cities in the world. And a lot of this noise can be traced back...
ad-agencies27 Jan 2020, 10:00

Why The Womb never pitches to its clients
Why The Womb never pitches to its clients
The Womb hasn’t ever pitched to its clients except once. Its founders believe a solution cannot be presented in two weeks and not at least without spending enough time with the brand to find the roots of the problem. The Womb’s focus this year is on understanding di...
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