TOP STORY
Zeotap launches Consent Orchestration to help simplify data compliance for marketers
ad-agencies23 Sep 2021, 10:00

A day in the life of a Creative Head
A day in the life of a Creative Head
Inside the routine of Yogesh Bhusare, Creative Head, SoCheers. He writes how his work life has changed post pandemic. You know you’re doing something right in ...
ad-agencies22 Sep 2021, 11:34

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
While festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to ...
ad-agencies14 Sep 2021, 10:00

Listen or become redundant: Why is it important for brands to listen closely to their consumers
Listen or become redundant: Why is it important for brands to listen closely to their consumers
After the advent of social media, it is has become easier for consumers to reach out to brands personally and share their queries. And it is pertinent for bran...
ad-agencies02 Sep 2021, 11:35

22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
WATConsult has launched a new report titled, 'Effectiveness of Email Marketing.’ Our study reveals that 22% of customers expect brands to send marketing emails...
ad-agencies01 Sep 2021, 10:00

Blockchain is the future of transactions, and here's how it will change marketing
Blockchain is the future of transactions, and here's how it will change marketing
Blockchain is the future of transactions, but it can also have a far-reaching impact on marketing, and change it for the better. Mayank Mishra, DGM, Cheil Indi...
ad-agencies25 Aug 2021, 17:39

Turn up the volume: Brands, are you listening closely to the audio trends?
Turn up the volume: Brands, are you listening closely to the audio trends?
Nadir Kanthawala, AVP New Business (North & West), WATConsult writes about the increase in audio consumption and how brands can capitalise on it. He shares var...
ad-agencies17 Aug 2021, 10:19

Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Essence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub...
ad-agencies13 Aug 2021, 11:54

Coping with Covid-19 disruption by restructuring digital engagement in 2021
Coping with Covid-19 disruption by restructuring digital engagement in 2021
In a guest column, Prashant Puri, Co-Founder & CEO, AdLift shares how there is very little which has remained unaffected due to the COVID-19 pandemic. He furth...
ad-agencies22 Jul 2021, 17:34

We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Jay Morzaria, Group Creative Manager, Schbang reminisces better days of advertising. A decade ago, copywriters did overtime to craft better ideas but today, it...
ad-agencies21 Jul 2021, 12:01

Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has ...
ad-agencies09 Jul 2021, 10:00

With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s cities
With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s cities
Dentsu India’s Indeed Smart City project aims to provide smart technological solutions to government bodies and private entities. Two of dentsu India’s project...
ad-agencies08 Jul 2021, 12:00

The pivot in influencer content creation post-COVID
The pivot in influencer content creation post-COVID
Till the very end of 2020 and for the beginning of this year, creators had a captive audience tethered to their devices clamouring for more content. Then hit t...
ad-agencies07 Jul 2021, 18:57

FCB Group India announces organisational restructuring and key elevations
FCB Group India announces organisational restructuring and key elevations
The Group has seen an extraordinary creative transformation over the last four years. It has been winning top honors at all the prestigious global creativity f...
ad-agencies01 Jul 2021, 10:00

Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions
Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions
Once again, Dentsu Webchutney has emerged as the most awarded Indian agency at Cannes Lions 2021. Dentsu Webchutney's Gautam Reghunath and PG Aditiya talk to u...
ad-agencies30 Jun 2021, 11:27

Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsult
Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsult
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full p...
ad-agencies28 Jun 2021, 12:21

Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021
Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021
FCB Interface's The Punishing Signal for Mumbai Police, shone bright at Cannes Lions this year, bringing home 7 metals. We caught up with Robby Mathew, Vice Ch...
ad-agencies24 Jun 2021, 19:38

Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4
Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4
Cannes Lions today announced the Radio & Audio Lions and Mobile Lions, the Creative Business Transformation Lions, Creative eCommerce Lions, Brand Experience &...
ad-agencies23 Jun 2021, 00:36

Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
India has clinched eight metals on Day 2. Cannes Lions declared the results for Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer cat...
ad-agencies22 Jun 2021, 10:00

If you are putting that rainbow filter on your logo, make sure you extend your allyship all round the year: Abhishek Satam of Alchemist Marketing
If you are putting that rainbow filter on your logo, make sure you extend your allyship all round the year: Abhishek Satam of Alchemist Marketing
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full p...
ad-agencies21 Jun 2021, 12:24

Cannes Lions 2021: India sees a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categories
Cannes Lions 2021: India sees a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categories
Cannes Lions will announce the winners for categories Design, Print & Publishing, Outdoor and Health and Wellness on June 21. India has 9 shortlists in The Med...
ad-agencies16 Jun 2021, 11:06

Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full p...
ad-agencies16 Jun 2021, 10:38

Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Gozoop Group has acquired its fifth agency, Stratton Communications. Stratton will be rebranded as Sm(all) and will operate independently within the Gozoop Gro...
ad-agencies09 Jun 2021, 10:00

Building a new-age agency through democracy and empathy
Building a new-age agency through democracy and empathy
The pandemic has brought about a sea change in the way we work, communicate and in general live our lives. It has also led to a big change in the idea of leade...
ad-agencies28 May 2021, 13:38

Cannes Lions to onboard Diversity, Equity and Inclusion specialist consultancy after Former Dean Abraham Abbi Asefaw called out the organisation for lack of representation
Cannes Lions to onboard Diversity, Equity and Inclusion specialist consultancy after Former Dean Abraham Abbi Asefaw called out the organisation for lack of representation
Last week, Abraham Abbi Asefaw, Former Dean at Cannes Lions' Roger Hatchuel Academy (RHA) learning programme, in a Twitter thread alleged that all deans at the...
ad-agencies24 May 2021, 13:55

Food and Lifestyle television saw an impressions surge to 245.5 million during the lockdown as compared to 160 million pre-covid: Report
Food and Lifestyle television saw an impressions surge to 245.5 million during the lockdown as compared to 160 million pre-covid: Report
Zirca Digital Solutions’ whitepaper highlights the uptick in home cooking, consumption of more cooking-related content and many more. According to the report, ...
ad-agencies24 May 2021, 13:39

To share or not: Understanding social media and its ramifications during a pandemic
To share or not: Understanding social media and its ramifications during a pandemic
Tanvi Bosmia, Group Account Manager, Brand Experience, SoCheers writes how the global pandemic has impacted the content on social media. She shares how social ...
ad-agencies23 Sep 2021, 10:00

A day in the life of a Creative Head
A day in the life of a Creative Head
Inside the routine of Yogesh Bhusare, Creative Head, SoCheers. He writes how his work life has changed post pandemic. You know you’re doing something right in your life, when every day starts with yo...
ad-agencies02 Sep 2021, 11:35

22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
22% of customers expect brands to send marketing emails every fortnight: WATConsult Report
WATConsult has launched a new report titled, 'Effectiveness of Email Marketing.’ Our study reveals that 22% of customers expect brands to send marketing emails every fortnight.WATConsult, the globall...
ad-agencies17 Aug 2021, 10:19

Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Essence launches Essence Data Health Check consulting service to help brands navigate the shifting digital data and identity landscape
Essence Data Health Check is a service product developed through Essence Global Ventures, the agency’s Singapore-based innovation, research and development hub. The agency will further develop and in...
ad-agencies21 Jul 2021, 12:01

Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has also initiated cookie dependency audit f...
ad-agencies07 Jul 2021, 18:57

FCB Group India announces organisational restructuring and key elevations
FCB Group India announces organisational restructuring and key elevations
The Group has seen an extraordinary creative transformation over the last four years. It has been winning top honors at all the prestigious global creativity festivals including One Show, Clio, LIA, ...
ad-agencies28 Jun 2021, 12:21

Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021
Here’s what went behind creating 'The Punishing Signal', one of India’s most awarded campaigns at Cannes Lions 2021
FCB Interface's The Punishing Signal for Mumbai Police, shone bright at Cannes Lions this year, bringing home 7 metals. We caught up with Robby Mathew, Vice Chairman & CCO, FCB Interface who spoke to...
ad-agencies22 Jun 2021, 10:00

If you are putting that rainbow filter on your logo, make sure you extend your allyship all round the year: Abhishek Satam of Alchemist Marketing
If you are putting that rainbow filter on your logo, make sure you extend your allyship all round the year: Abhishek Satam of Alchemist Marketing
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full power of our platform to highlight emergi...
ad-agencies16 Jun 2021, 10:38

Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Gozoop Group has acquired its fifth agency, Stratton Communications. Stratton will be rebranded as Sm(all) and will operate independently within the Gozoop Group. We caught up with Ahmed Aftab Naqvi,...
ad-agencies09 Jun 2021, 10:00

Building a new-age agency through democracy and empathy
Building a new-age agency through democracy and empathy
The pandemic has brought about a sea change in the way we work, communicate and in general live our lives. It has also led to a big change in the idea of leadership. Dheeraj Sinha, CEO & Chief Strate...
ad-agencies22 Sep 2021, 11:34

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
While festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to recently concluded Ganesh Chaturthi. With a steady monsoon, plump harvest so far...
ad-agencies14 Sep 2021, 10:00

Listen or become redundant: Why is it important for brands to listen closely to their consumers
Listen or become redundant: Why is it important for brands to listen closely to their consumers
After the advent of social media, it is has become easier for consumers to reach out to brands personally and share their queries. And it is pertinent for brands to listen to it carefully, address it and make the required changes because i...
ad-agencies01 Sep 2021, 10:00

Blockchain is the future of transactions, and here's how it will change marketing
Blockchain is the future of transactions, and here's how it will change marketing
Blockchain is the future of transactions, but it can also have a far-reaching impact on marketing, and change it for the better. Mayank Mishra, DGM, Cheil India writes about the role Blockchain can play in transforming marketing and advert...
ad-agencies25 Aug 2021, 17:39

Turn up the volume: Brands, are you listening closely to the audio trends?
Turn up the volume: Brands, are you listening closely to the audio trends?
Nadir Kanthawala, AVP New Business (North & West), WATConsult writes about the increase in audio consumption and how brands can capitalise on it. He shares various ways of incorporating audio marketing in digital strategy.After having spen...
ad-agencies13 Aug 2021, 11:54

Coping with Covid-19 disruption by restructuring digital engagement in 2021
Coping with Covid-19 disruption by restructuring digital engagement in 2021
In a guest column, Prashant Puri, Co-Founder & CEO, AdLift shares how there is very little which has remained unaffected due to the COVID-19 pandemic. He further writes how in a post-Covid world, with more consumers online than ever before...
ad-agencies22 Jul 2021, 17:34

We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Jay Morzaria, Group Creative Manager, Schbang reminisces better days of advertising. A decade ago, copywriters did overtime to craft better ideas but today, it is all about meeting an urgent deadline. Most retainers today are negotiated on...
ad-agencies09 Jul 2021, 10:00

With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s cities
With its latest Indeed Smart City solution, dentsu India aims to help government bodies in reinventing India’s cities
Dentsu India’s Indeed Smart City project aims to provide smart technological solutions to government bodies and private entities. Two of dentsu India’s projects are already up and running. We catch up with Ajay Singh as the Vice President ...
ad-agencies08 Jul 2021, 12:00

The pivot in influencer content creation post-COVID
The pivot in influencer content creation post-COVID
Till the very end of 2020 and for the beginning of this year, creators had a captive audience tethered to their devices clamouring for more content. Then hit the second wave, and creators had to pivot again. Ankit Agarwal, Founder – Do Your Thng writes how content c...
ad-agencies01 Jul 2021, 10:00

Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions
Cannes 2021 winners: Dentsu Webchutney on topping the charts and goals for next Cannes Lions
Once again, Dentsu Webchutney has emerged as the most awarded Indian agency at Cannes Lions 2021. Dentsu Webchutney's Gautam Reghunath and PG Aditiya talk to us about the performance this year, agency's filtering system for Cannes entries,...
ad-agencies30 Jun 2021, 11:27

Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsult
Consumers almost always know when a brand is resorting to rainbow-washing and when they actually want to and are bringing about a change: Mansi Shanbag, WATConsult
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full power of ou...
ad-agencies24 Jun 2021, 19:38

Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4
Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4
Cannes Lions today announced the Radio & Audio Lions and Mobile Lions, the Creative Business Transformation Lions, Creative eCommerce Lions, Brand Experience & Activation Lions, and Creative Effectiveness Lions, Innovation Lions, and the Y...
ad-agencies23 Jun 2021, 00:36

Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
India has clinched eight metals on Day 2. Cannes Lions declared the results for Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer categories today.It is only day two of Cannes Lions 2021 and India is already shini...
ad-agencies21 Jun 2021, 12:24

Cannes Lions 2021: India sees a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categories
Cannes Lions 2021: India sees a total of 22 shortlists in the Design, Outdoor, Print & Publishing, Health & Wellness and Media categories
Cannes Lions will announce the winners for categories Design, Print & Publishing, Outdoor and Health and Wellness on June 21. India has 9 shortlists in The Media Lions category, which is the maximum number of shortlists in a single categor...
ad-agencies16 Jun 2021, 11:06

Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full power of our platform to highlight emerging queer leaders of the advertising indu...
ad-agencies28 May 2021, 13:38

Cannes Lions to onboard Diversity, Equity and Inclusion specialist consultancy after Former Dean Abraham Abbi Asefaw called out the organisation for lack of representation
Cannes Lions to onboard Diversity, Equity and Inclusion specialist consultancy after Former Dean Abraham Abbi Asefaw called out the organisation for lack of representation
Last week, Abraham Abbi Asefaw, Former Dean at Cannes Lions' Roger Hatchuel Academy (RHA) learning programme, in a Twitter thread alleged that all deans at the academy a...
ad-agencies24 May 2021, 13:55

Food and Lifestyle television saw an impressions surge to 245.5 million during the lockdown as compared to 160 million pre-covid: Report
Food and Lifestyle television saw an impressions surge to 245.5 million during the lockdown as compared to 160 million pre-covid: Report
Zirca Digital Solutions’ whitepaper highlights the uptick in home cooking, consumption of more cooking-related content and many more. According to the report, traffic on e-grocery platforms increased to 15 million post covid as compared to...
ad-agencies24 May 2021, 13:39

To share or not: Understanding social media and its ramifications during a pandemic
To share or not: Understanding social media and its ramifications during a pandemic
Tanvi Bosmia, Group Account Manager, Brand Experience, SoCheers writes how the global pandemic has impacted the content on social media. She shares how social media can be used as an effective tool of communication during a pandemic. Over ...