This advertising agency has come up with a unique solution to prevent motorcycle accidents in India

• Leo Burnett India’s motorcycle mounted device helps detect potholes in real-time.
• It is sponsored by ACKO Insurance.

India is known to have one of the largest road networks in the world, however owing to heavy traffic and water logging, Indian roads are riddled with potholes making them a serious menace for commuters. *Last year, we recorded 4775 accidents and 2140 deaths due to pothole-related accidents. And this problem becomes even more acute during monsoon as waterlogging causes thousands of potholes to become invisible overnight, making them extremely dangerous for two-wheeler commuters.

The team at Leo Burnett India has been researching and working towards finding a solution that will help address this problem. It has now come up with a unique solution to detect potholes.

Leo Burnett India has announced the launch of ‘StreetEye’ - a motorcycle mounted device that can help map potholes in real time, potentially saving thousands of motorcyclists from accidents and mishaps. StreetEye has been conceptualised and created by Leo Burnett India and sponsored by ACKO the new-age digital general insurance brand and will be launched soon.

‘StreetEye’ is a motorcycle-mounted device that can detect submerged potholes in real-time using light detecting stereo cameras. StreetEye has been designed and developed by Leo Burnett and sponsored by ACKO.


Speaking about the prospective launch Rajdeepak Das, CEO & Chief Creative Officer, Leo Burnett said “At Leo Burnett we believe the only way to predict the future is to create it ourselves. We have always been driven by our HumanKind philosophy which puts people and problems at the centre of all our initiatives. The teams at Leo Burnett have been tirelessly researching, developing and testing various versions of StreetEye to find a solution to one of the vital problem i.e. accidents due to potholes. And we are very excited about this product and would be launching it soon in the market.”

Adding further, Dheeraj Sinha, CEO & Chief Strategy Officer, Leo Burnett said “Creativity’s true potential is in solving larger problems of the world. StreetEye is a perfect example of how by bringing together innovation, data, design & technology and fuelling it with creativity we can create new age solutions to resolve age old problems. At Leo Burnett we have realised that by bringing creativity and technology together we can play a greater role in helping solve larger problems together with our client partners.”

Ashish Mishra, EVP - Marketing, ACKO said “ACKO as a brand has revolutionized the insurance buying process by innovating and replacing traditional models with new-age solutions. ACKO’s commitment to improving lives and Leo Burnett’s vision to use technology for solving real problems has made this happen. We look forward to StreetEye making a meaningful difference especially for bikers during monsoon.”

*Reference - The above statistical information was obtained from the Indian Ministry of Road Transport and Highways report of the year 2019