Famous Innovationshas 6 months of full action.
- The agency has won 14 new clients and 54 awards, and hasn’t laid off a single employee.
The clients include Evara by Platinum, LG, Cipla, Mia by Tanishq, ABP News, Flipkart Seller Hub, Total Environment, Columbia Pacific Communities, etc. This includes 70% projects and 30% retainers, with mandates ranging from brand strategy, creative, digital to brand identity, product design, retail consulting, etc.
These wins are further sweetened by the addition of 54 creative awards from Kyoorius, The One Show, etc.
All of this meant that the agency did not layoff a single employee across all 3 offices.
On what made this possible at Famous, Mithila Saraf, Business Head, Famous Innovations said, “Three things: Empathy, Agility and Clarity. If there was ever a time to show that agencies and clients are on the same team, it was this. As soon as the pandemic hit, Famous spoke to clients open-heartedly, offering any and all kinds of flexibility that was possible. Holding the client's hand tight was important at a time when no one was certain of what's to come next. Being an independent agency meant that Famous could take extraordinary decisions, and take them quickly. Speed of response and the ability to change tracks in an instant, as the situation kept evolving, was just as important. And finally came clarity and honesty in communication. Famous' clarity of purpose and open channels of communication (regardless of someone's level or time spent in the agency) bound the team together even as they were thrown physically apart. Ultimately, this helped everyone lean on each other to get through unprecedented times.”