Agency's intention is to offer a 'tool that leverages real time inputs to maximise campaign impact across geographies.'
Kinetic Indiahas launched India On the Move.
- This new tool will help drive sharper audience targeting, thus minimizing spillover.
Kinetic India’s new tool IOM will help drive sharper audience targeting, thus minimizing spillover. With the capability of providing detailed understanding across important impacts basis key routes and touchpoints leveraging mobility across Air, Rail & Road, IOM will provide customised mapping solution for clients and partners with outline of audience aggregation across geographies.
Speaking on the development,
Speaking on the development, Arijit Chakrabarti Head of Strategy at Kinetic India, said, “Despite having the second largest reach as per Target Group Index, OOH is considered as being data dark – with planning based more on gut-feel rather than on-ground facts and science. IOM is an online proprietary tool bringing science into planning. It leverages multiple visualizations that help showcase underlying data and build relevant insights. The system accounts for differentiated audience mobility patterns on a real-time basis and offers customised mapping solution with outline of audience aggregation across geographies.”