- Kristen Cavallo, CEO of The
Martin Agencytook to Twitter to share that the agency had pitched a similar idea in August and October of 2021.
- Coinbase CEO
Brian Armstrongsaid that the idea was conceptualised in-house.
When scanned, Coinbase’s QR code brought viewers to its website. It offered a limited-time promotion of $15 worth of free Bitcoin to new sign-ups, along with a $3 million giveaway that customers can enter. The ad was so popular that Coinbase’s app crashed shortly due to the sudden spike in traffic.
In a Twitter thread, Coinbase’s CEO Brian Armstrong explained how the brand came up with the idea and said that an outside agency had pitched him “a bunch of standard super bowl ad ideas” but “I didn’t like any of them.” “No agency would have done this ad. Standard
1/ Some folks asked for details of how our super bowl ad came to be, here is the quick back story...— Brian Armstrong - barmstrong.eth (@brian_armstrong) 1645422362000
In a recent development, Kristen Cavallo, CEO of The Martin Agency responded to Armstrong’s Twitter thread saying that the agency had pitched a similar idea in August and October of 2021. She said that the agency hasn’t been credited for their idea yet.