TOP STORY
On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools
ad-tech08 Apr 2021, 12:00

MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
Sensor Tower's data revealed MX TakaTak, Moj and Josh were the most downloaded apps in India between January and March. MX TakaTak, Moj and Josh saw 84.5 milli...
ad-tech26 Mar 2021, 14:46

At Bumble, safety is our number one priority: Priti Joshi, Bumble
At Bumble, safety is our number one priority: Priti Joshi, Bumble
Bumble has been at the forefront of trying to make its platform safe. It has launched an initiative in partnership with Safecity, Red Dot Foundation's flagship...
ad-tech25 Mar 2021, 11:53

Facebook's new 'More Together' film will delight the book lover in you
Facebook's new 'More Together' film will delight the book lover in you
Facebook has launched the second film under its 'More Together' campaign. The ad, conceptualized by Taproot Dentsu is the story of how Facebook helps a book lo...
ad-tech16 Mar 2021, 17:50

Spotlight, Snapchat's answer to TikTok and Instagram Reels launched in India
Spotlight, Snapchat's answer to TikTok and Instagram Reels launched in India
The new platform allows users to overlay their recorded videos with popular songs. With a feed of user-generated content, Spotlight will compete with Instagram...
ad-tech12 Mar 2021, 13:10

Facebook will now let content creators monetize their short videos
Facebook will now let content creators monetize their short videos
In a recent update that could boost earnings of content creators on Facebook, the social media giant has said creators will now be able to earn money from vide...
ad-tech05 Mar 2021, 12:02

ZEE5 denies recent data breach claims
ZEE5 denies recent data breach claims
A few days back, independent Internet Security Researcher, Rajshekhar Rajaharia had alleged that the data of 9 million Zee5 users had been leaked. While denyin...
ad-tech15 Feb 2021, 11:51

Flipkart launches commerce-focused self-serve demand-side platform
Flipkart launches commerce-focused self-serve demand-side platform
Flipkart partners with MediaMath to launch its demand-side platform. The partnership will support advertising goals for brands through a self-serve platform wi...
ad-tech27 Jan 2021, 13:56

Instagram shares 6 tips to protect your account from phishing attacks
Instagram shares 6 tips to protect your account from phishing attacks
Recent phishing incidents on Instagram have concerned many users of the platform. To help users have a safer experience on the platform, Instagram has shared s...
ad-tech29 Dec 2020, 14:23

Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career
Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career
The MX TakaTak Creator Fund will be open for all Indian citizens and those creators who consistently post original videos or have unique ideas for content acro...
ad-tech21 Dec 2020, 15:14

Google's newly launched insight tools will help the travel industry understand demand better through data
Google's newly launched insight tools will help the travel industry understand demand better through data
Google's newly launched tools provide demand trends to sector participants, be they a chain of hotels, a small travel startup, or a booking agent, Travel Insig...
ad-tech18 Dec 2020, 16:56

Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
WORD Marketplace serves as a gateway between Brands and Influencers. They can mutually benefit by connecting with each other to find, create and execute campai...
ad-tech17 Dec 2020, 10:00

Facebook is strengthening its social video experience for its next phase of growth in India
Facebook is strengthening its social video experience for its next phase of growth in India
Recently, Mark Zuckerberg, CEO, Facebook reiterated the importance of India for Facebook in its global scheme of things. Over the years, Facebook has been test...
ad-tech15 Dec 2020, 13:39

Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes​​: Mark Zuckerberg, Facebook
Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes​​: Mark Zuckerberg, Facebook
Facebook organized its first-ever Fuel for India event, the first edition this year is happening virtually. During the conversation, Mukesh Dhirubhai Ambani, C...
ad-tech08 Dec 2020, 14:28

Narendra Modi was the seventh most Tweeted about person in the world in 2020
Narendra Modi was the seventh most Tweeted about person in the world in 2020
Twitter released its annual review report where it recapped the trends, moments, and memes that dominated Twitter through the year. This year, Donald Trump, Jo...
ad-tech01 Dec 2020, 11:22

Star & Disney launch an advertising solutions product to enable digital-like targeting on TV
Star & Disney launch an advertising solutions product to enable digital-like targeting on TV
Star & Disney India have launched a new advertising platform called Sirius. Sirius solutions will help brands unlock acumen into advertisement exposure to gaug...
ad-tech30 Nov 2020, 14:10

ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 has on-boarded XroadMedia to ramp up its hyper-personalized Video on Demand offerings and social media services. Through this partnership, ZEE5 will put t...
ad-tech27 Nov 2020, 18:40

Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
Over the years, several brands have taken to affiliate marketing to market their products using various avenues. This year, the net pre-Diwali orders through A...
ad-tech26 Nov 2020, 10:12

Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
Zirca Digital Solutions has announced an organisational restructuring to realign its business goals. The new knowledge based structure is based on four pillars...
ad-tech23 Nov 2020, 15:11

Instagram expands its branded content capabilities and launches a new campaign
Instagram expands its branded content capabilities and launches a new campaign
In addition to newer tools like badges in Live and IGTV Ads, branded content remains an important way that creators can make money. Instagram shared updates th...
ad-tech20 Nov 2020, 13:37

Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
Chingari revealed that more than 95 million videos are viewed on the platform every day. In the last 45 days, over 2.6 billion videos have been watched on the ...
ad-tech20 Nov 2020, 12:33

Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Facebook has revealed its first-ever report on the prevalence of hate speech on its platform. The report comes after Facebook came under the spotlight during t...
ad-tech18 Nov 2020, 10:43

YouTube's newly launched audio ads can help brands expand reach and grow awareness
YouTube's newly launched audio ads can help brands expand reach and grow awareness
YouTube has launched audio ads to help brands connect with their audience while they are listening to music on the platform. Audio ads, currently in beta, will...
ad-tech11 Nov 2020, 11:25

GroupM launches supply path optimization initiative to make programmatic buying more transparent
GroupM launches supply path optimization initiative to make programmatic buying more transparent
In an attempt to make the programmatic buying process more transparent, GroupM has launched a supply path optimization project. Over a period of six months, Gr...
ad-tech09 Nov 2020, 12:54

OLX advertising has witnessed 54% YOY growth post lockdown
OLX advertising has witnessed 54% YOY growth post lockdown
OLX advertising over the last one year has increased its spread of advertisers manifold. Some of the largest categories for it currently are automobiles, smart...
ad-tech03 Nov 2020, 14:24

Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab
Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab
Saurabh Varma, Vandana Verma and Rakesh Hinduja have launched Wondrlab. Wondrlab will invest in creating martech platforms to provide tools to enable hitherto ...
ad-tech08 Apr 2021, 12:00

MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
Sensor Tower's data revealed MX TakaTak, Moj and Josh were the most downloaded apps in India between January and March. MX TakaTak, Moj and Josh saw 84.5 million, 71.1 million and 62.5 million downlo...
ad-tech16 Mar 2021, 17:50

Spotlight, Snapchat's answer to TikTok and Instagram Reels launched in India
Spotlight, Snapchat's answer to TikTok and Instagram Reels launched in India
The new platform allows users to overlay their recorded videos with popular songs. With a feed of user-generated content, Spotlight will compete with Instagram Reels and many other home-grown platfor...
ad-tech05 Mar 2021, 12:02

ZEE5 denies recent data breach claims
ZEE5 denies recent data breach claims
A few days back, independent Internet Security Researcher, Rajshekhar Rajaharia had alleged that the data of 9 million Zee5 users had been leaked. While denying the claim, Manish Kalra, Chief Busines...
ad-tech29 Dec 2020, 14:23

Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career
Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career
The MX TakaTak Creator Fund will be open for all Indian citizens and those creators who consistently post original videos or have unique ideas for content across various categories. The creators will...
ad-tech17 Dec 2020, 10:00

Facebook is strengthening its social video experience for its next phase of growth in India
Facebook is strengthening its social video experience for its next phase of growth in India
Recently, Mark Zuckerberg, CEO, Facebook reiterated the importance of India for Facebook in its global scheme of things. Over the years, Facebook has been testing and rolling out new features from he...
ad-tech01 Dec 2020, 11:22

Star & Disney launch an advertising solutions product to enable digital-like targeting on TV
Star & Disney launch an advertising solutions product to enable digital-like targeting on TV
Star & Disney India have launched a new advertising platform called Sirius. Sirius solutions will help brands unlock acumen into advertisement exposure to gauge metrics such as attention to advertisi...
ad-tech26 Nov 2020, 10:12

Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
Zirca Digital Solutions has announced an organisational restructuring to realign its business goals. The new knowledge based structure is based on four pillars: Product, Purpose, Place, and People.Zi...
ad-tech20 Nov 2020, 12:33

Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Facebook has revealed its first-ever report on the prevalence of hate speech on its platform. The report comes after Facebook came under the spotlight during the US Presidential election over its pol...
ad-tech18 Nov 2020, 10:43

YouTube's newly launched audio ads can help brands expand reach and grow awareness
YouTube's newly launched audio ads can help brands expand reach and grow awareness
YouTube has launched audio ads to help brands connect with their audience while they are listening to music on the platform. Audio ads, currently in beta, will help brands efficiently expand reach an...
ad-tech26 Mar 2021, 14:46

At Bumble, safety is our number one priority: Priti Joshi, Bumble
At Bumble, safety is our number one priority: Priti Joshi, Bumble
Bumble has been at the forefront of trying to make its platform safe. It has launched an initiative in partnership with Safecity, Red Dot Foundation's flagship public safety platform, to take a stand against racist, harassing, hate-driven speech, and bullying. Priti...
ad-tech25 Mar 2021, 11:53

Facebook's new 'More Together' film will delight the book lover in you
Facebook's new 'More Together' film will delight the book lover in you
Facebook has launched the second film under its 'More Together' campaign. The ad, conceptualized by Taproot Dentsu is the story of how Facebook helps a book lover who rescues books from being consigned to the bin, find homes for them. Face...
ad-tech12 Mar 2021, 13:10

Facebook will now let content creators monetize their short videos
Facebook will now let content creators monetize their short videos
In a recent update that could boost earnings of content creators on Facebook, the social media giant has said creators will now be able to earn money from videos as short as one minute long, with a minimally interruptive ad running at 30 seconds. For videos three mi...
ad-tech15 Feb 2021, 11:51

Flipkart launches commerce-focused self-serve demand-side platform
Flipkart launches commerce-focused self-serve demand-side platform
Flipkart partners with MediaMath to launch its demand-side platform. The partnership will support advertising goals for brands through a self-serve platform with end-to-end campaign management. Flipkart is strengthening its advertising and monetisation portfolio and...
ad-tech27 Jan 2021, 13:56

Instagram shares 6 tips to protect your account from phishing attacks
Instagram shares 6 tips to protect your account from phishing attacks
Recent phishing incidents on Instagram have concerned many users of the platform. To help users have a safer experience on the platform, Instagram has shared some helpful tips.Social media is a tool for good for many. Through 2020, it’s be...
ad-tech21 Dec 2020, 15:14

Google's newly launched insight tools will help the travel industry understand demand better through data
Google's newly launched insight tools will help the travel industry understand demand better through data
Google's newly launched tools provide demand trends to sector participants, be they a chain of hotels, a small travel startup, or a booking agent, Travel Insights with Google will help better understand pent-up travel demand and leverage i...
ad-tech18 Dec 2020, 16:56

Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
WORD Marketplace serves as a gateway between Brands and Influencers. They can mutually benefit by connecting with each other to find, create and execute campaigns on a seamless platform.WORD, an influencer marketing company, announced the ...
ad-tech15 Dec 2020, 13:39

Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes​​: Mark Zuckerberg, Facebook
Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes​​: Mark Zuckerberg, Facebook
Facebook organized its first-ever Fuel for India event, the first edition this year is happening virtually. During the conversation, Mukesh Dhirubhai Ambani, Chairman & Managing Director, Reliance Industries and Mark Zuckerberg, Founder, C...
ad-tech08 Dec 2020, 14:28

Narendra Modi was the seventh most Tweeted about person in the world in 2020
Narendra Modi was the seventh most Tweeted about person in the world in 2020
Twitter released its annual review report where it recapped the trends, moments, and memes that dominated Twitter through the year. This year, Donald Trump, Joe Biden and George Floyd were the most tweeted about people in the year. Narendr...
ad-tech30 Nov 2020, 14:10

ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 has on-boarded XroadMedia to ramp up its hyper-personalized Video on Demand offerings and social media services. Through this partnership, ZEE5 will put to use XroadMedia’s innovative back-end solution, Ncanto, to provide multiple con...
ad-tech27 Nov 2020, 18:40

Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
Over the years, several brands have taken to affiliate marketing to market their products using various avenues. This year, the net pre-Diwali orders through Admitad’s affiliate channels stood around 67,000 orders, whereas the festive peri...
ad-tech23 Nov 2020, 15:11

Instagram expands its branded content capabilities and launches a new campaign
Instagram expands its branded content capabilities and launches a new campaign
In addition to newer tools like badges in Live and IGTV Ads, branded content remains an important way that creators can make money. Instagram shared updates that will make it easier for creators and brands to create and increase transparen...
ad-tech20 Nov 2020, 13:37

Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
Chingari revealed that more than 95 million videos are viewed on the platform every day. In the last 45 days, over 2.6 billion videos have been watched on the app. The platform has recorded an increase of 611% in its active engagement time...
ad-tech11 Nov 2020, 11:25

GroupM launches supply path optimization initiative to make programmatic buying more transparent
GroupM launches supply path optimization initiative to make programmatic buying more transparent
In an attempt to make the programmatic buying process more transparent, GroupM has launched a supply path optimization project. Over a period of six months, GroupM gathered a significant amount of data into a single visualization tool. The...
ad-tech09 Nov 2020, 12:54

OLX advertising has witnessed 54% YOY growth post lockdown
OLX advertising has witnessed 54% YOY growth post lockdown
OLX advertising over the last one year has increased its spread of advertisers manifold. Some of the largest categories for it currently are automobiles, smartphones, white goods and electronics, ecommerce, BFSI and also Retail. Sunny Kataria, Head Of Commercial Ver...
ad-tech03 Nov 2020, 14:24

Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab
Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab
Saurabh Varma, Vandana Verma and Rakesh Hinduja have launched Wondrlab. Wondrlab will invest in creating martech platforms to provide tools to enable hitherto complex expensive bespoke executions at the “push” of a button. In the new marke...