TOP STORY
BoxEngage.com, an Indian alternative of TikTok, sees 10X in the last 24 hours
ad-tech29 Jun 2020, 16:09

Over 61% influencers have noticed higher than average engagement with sponsored posts during the lockdown: Pulpkey survey
Over 61% influencers have noticed higher than average engagement with sponsored posts during the lockdown: Pulpkey survey
According to a recent survey by Pulpkey, 71% influencers stated they had seen a spike in the number of their followers. 61% of influencers say they have notice...
ad-tech22 Jun 2020, 17:01

ALTBalaji sees a 60% increase in viewership and 21% growth in MAUs, led by non-metros
ALTBalaji sees a 60% increase in viewership and 21% growth in MAUs, led by non-metros
A comparison of the platform’s viewership in May 2019 to May 2020 sees the streaming platform garner 60% increase in viewership across non-metros. The cities t...
ad-tech15 Jun 2020, 12:50

ByteDance shuts down Vigo Video in India to focus on other businesses
ByteDance shuts down Vigo Video in India to focus on other businesses
After Brazil and Middle East, ByteDance shuts down Vigo Video in India to focus on other businesses. It will be not functional in India from October 31, 2020. ...
ad-tech12 Jun 2020, 13:53

Pride Month: Instagram launches features and well-being guide for the queer community and those battling with mental issues
Pride Month: Instagram launches features and well-being guide for the queer community and those battling with mental issues
With most countries opting for partial or complete lockdown due to the coronavirus pandemic, many LGBTQIA+ youth now risk being in isolation within hostile env...
ad-tech10 Jun 2020, 12:01

Twitter introduces 'Fleets' for users to share their momentary thoughts
Twitter introduces 'Fleets' for users to share their momentary thoughts
India is among the first three countries to test a new feature, Fleets Fleets are for people to share their ideas and momentary thoughts. These posts disappear...
ad-tech10 Jun 2020, 11:23

YouTube the most downloaded streaming app globally in May 2020 with India accounting for second highest number of downloads: Sensor Tower
YouTube the most downloaded streaming app globally in May 2020 with India accounting for second highest number of downloads: Sensor Tower
YouTube saw over 29.3 million installs of the app globally, a 28.3% increase over May 2019. The US and India saw the most downloads of the app at 16% and 11.2 ...
ad-tech9 Jun 2020, 14:10

Vocal for Local gives Roposo, desi TikTok-like app, a push—app crosses 5 crore downloads on Google Play Store
Vocal for Local gives Roposo, desi TikTok-like app, a push—app crosses 5 crore downloads on Google Play Store
Roposo crosses 5 crore downloads and trends on number 1 slot in social category on Google Play store. This comes at a time when the audiences have started talk...
ad-tech4 Jun 2020, 15:49

Google Play Store clarifies the rationale behind the recent removal of apps like Mitron and Remove China
Google Play Store clarifies the rationale behind the recent removal of apps like Mitron and Remove China
After Google Play Store removed Mitron and Remove China Apps, Sameer Samat, Vice President, Android and Google Play, released a statement to clarify the ration...
ad-tech20 May 2020, 14:31

Truecaller announces complete redesign to simplify communication
Truecaller announces complete redesign to simplify communication
With this new version, Truecaller wants to streamline its users’ calls history, SMS and Instant Messages conversations into a single tab. This will help users ...
ad-tech14 May 2020, 15:04

LinkedIn can now help you accelerate your sales
LinkedIn can now help you accelerate your sales
LinkedIn rolls out new updates for Sales Navigator to help accelerate virtual selling. It supports three primary drivers of virtual selling— real-time insights...
ad-tech13 May 2020, 16:23

LinkedIn launches virtual events solution to enable companies to stay connected with online communities in real time
LinkedIn launches virtual events solution to enable companies to stay connected with online communities in real time
LinkedIn brings virtual events to connect communities online Integration between Events, Pages, and Live helps organisations stay connected virtually with thei...
ad-tech13 May 2020, 10:55

Applause Entertainment’s Ashok Cherian to join TikTok India as Marketing Head
Applause Entertainment’s Ashok Cherian to join TikTok India as Marketing Head
Ashok A Cherian has joined TikTok India as its marketing head. Before this, Cherian led the Marketing & Revenue efforts at Applause Entertainment, a part of Ad...
ad-tech12 May 2020, 13:12

Havas Media Group's Anita Nayyar joins ZEE5 to strengthen its Ad tech offering
Havas Media Group's Anita Nayyar joins ZEE5 to strengthen its Ad tech offering
ZEE5 welcomes Anita Nayyar, Jayesh Easwaramony and Dhruvadeep Roy to lead and drive next stage of Ad:Tech growth Anita and Jayesh will work closely with the re...
ad-tech21 Apr 2020, 14:30

YouTube sees 20.5% surge in subscribers-base during the 45 days of the lockdown
YouTube sees 20.5% surge in subscribers-base during the 45 days of the lockdown
Mindshare India and Vidooly's report studies the impact of COVID-19 on content consumption trends over YouTube, Facebook and Instagram in Q1’2020. It reveals t...
ad-tech6 Apr 2020, 14:12

Mobile games download witnesses 39% surge during Covid-19 lockdown
Mobile games download witnesses 39% surge during Covid-19 lockdown
POKKT reported a 39% increase in global mobile game downloads in the month of March 2020. Increase in daily average session time to 45 mins from 30 mins. With ...
ad-tech1 Apr 2020, 12:52

Facebook expands Community Help hub to allow people to request or offer help to those impacted by the Coronavirus outbreak
Facebook expands Community Help hub to allow people to request or offer help to those impacted by the Coronavirus outbreak
Facebook is launching the feature in the US, the UK, France, Australia and Canada in the next few days and also working on expanding it to more countries in th...
ad-tech1 Apr 2020, 11:10

Viewers are turning to stress reduction and in-home fitness videos to cope with social-distancing: YouTube
Viewers are turning to stress reduction and in-home fitness videos to cope with social-distancing: YouTube
As the world continues to self-isolate, people are trying to find ways of keeping themselves connected and engaged. In a blog, Google revealed that more and mo...
ad-tech30 Mar 2020, 14:56

How TikTok is helping its users beat the lockdown blues
How TikTok is helping its users beat the lockdown blues
Launched in partnership with United Nations Development Programme, the #GharBaithoIndia campaign invites users to share ideas on how to stay safe and beat the ...
ad-tech25 Mar 2020, 14:16

Video OTT players in India to suspend HD services on mobile till April 14
Video OTT players in India to suspend HD services on mobile till April 14
All video OTT players in India have announced that they will suspend their HD services to reduce mobile network congestion. These voluntary measures will be in...
ad-tech25 Mar 2020, 13:47

LinkedIn India’s Director of Marketing Solutions Virginia Sharma resigns
LinkedIn India’s Director of Marketing Solutions Virginia Sharma resigns
Virginia Sharma took to LinkedIn to bid adieu to her colleagues and commemorate what the past six years have been like. However, like all of us, LinkedIn's for...
ad-tech23 Mar 2020, 14:17

Mobile becomes the go-to device for Indians seeking entertainment, information and news in the times of Coronavirus lockdown
Mobile becomes the go-to device for Indians seeking entertainment, information and news in the times of Coronavirus lockdown
Post the initial news breakout on COVID-19, there has been a gradual increase in the usage of Gaming apps. Spike in traffic is primarily seen for Arcade, Strat...
ad-tech23 Mar 2020, 13:14

TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
The Challenge saw over 18 billion views in a week, breaking all records and becoming one of the most engaging challenges in India. With this campaign Dettol ai...
ad-tech23 Mar 2020, 13:06

TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
The Challenge saw over 18 billion views in a week, breaking all records and becoming one of the most engaging challenges in India. With this campaign Dettol ai...
ad-tech18 Mar 2020, 14:01

Likee reaches over 115-million MAU, registers 208% yearly increase
Likee reaches over 115-million MAU, registers 208% yearly increase
As per Sensor Tower report for January 2020, Likee was among the six most downloaded non-gaming apps globally, and ranked second in the short video platform ca...
ad-tech16 Mar 2020, 09:42

India was TikTok’s biggest driver of downloads in February, accounted for 46.6 million installs: Sensor Tower
India was TikTok’s biggest driver of downloads in February, accounted for 46.6 million installs: Sensor Tower
India accounted for 46.6 million installs, or 41.3% of installs worldwide followed by Brazil which saw 9.7 million downloads. However, while the number of down...
ad-tech11 Mar 2020, 16:47

Disney+ launches in India 2 weeks earlier than scheduled, Hotstar rebranded to Disney+ Hotstar
Disney+ launches in India 2 weeks earlier than scheduled, Hotstar rebranded to Disney+ Hotstar
Disney+ has launched in India, two weeks earlier than scheduled as the Hotstar app has been updated to new branding called, Disney+ Hotstar. There hasn’t yet b...
ad-tech29 Jun 2020, 16:09

Over 61% influencers have noticed higher than average engagement with sponsored posts during the lockdown: Pulpkey survey
Over 61% influencers have noticed higher than average engagement with sponsored posts during the lockdown: Pulpkey survey
According to a recent survey by Pulpkey, 71% influencers stated they had seen a spike in the number of their followers. 61% of influencers say they have noticed a higher than average engagement with ...
ad-tech12 Jun 2020, 13:53

Pride Month: Instagram launches features and well-being guide for the queer community and those battling with mental issues
Pride Month: Instagram launches features and well-being guide for the queer community and those battling with mental issues
With most countries opting for partial or complete lockdown due to the coronavirus pandemic, many LGBTQIA+ youth now risk being in isolation within hostile environments with unsupportive family membe...
ad-tech9 Jun 2020, 14:10

Vocal for Local gives Roposo, desi TikTok-like app, a push—app crosses 5 crore downloads on Google Play Store
Vocal for Local gives Roposo, desi TikTok-like app, a push—app crosses 5 crore downloads on Google Play Store
Roposo crosses 5 crore downloads and trends on number 1 slot in social category on Google Play store. This comes at a time when the audiences have started talking about the movement Vocal for Local.I...
ad-tech14 May 2020, 15:04

LinkedIn can now help you accelerate your sales
LinkedIn can now help you accelerate your sales
LinkedIn rolls out new updates for Sales Navigator to help accelerate virtual selling. It supports three primary drivers of virtual selling— real-time insights, collaboration, and relationship buildi...
ad-tech12 May 2020, 13:12

Havas Media Group's Anita Nayyar joins ZEE5 to strengthen its Ad tech offering
Havas Media Group's Anita Nayyar joins ZEE5 to strengthen its Ad tech offering
ZEE5 welcomes Anita Nayyar, Jayesh Easwaramony and Dhruvadeep Roy to lead and drive next stage of Ad:Tech growth Anita and Jayesh will work closely with the recently hired, Rajeev Dhal, Chief Revenue...
ad-tech1 Apr 2020, 12:52

Facebook expands Community Help hub to allow people to request or offer help to those impacted by the Coronavirus outbreak
Facebook expands Community Help hub to allow people to request or offer help to those impacted by the Coronavirus outbreak
Facebook is launching the feature in the US, the UK, France, Australia and Canada in the next few days and also working on expanding it to more countries in the coming weeks. This is for the first ti...
ad-tech25 Mar 2020, 14:16

Video OTT players in India to suspend HD services on mobile till April 14
Video OTT players in India to suspend HD services on mobile till April 14
All video OTT players in India have announced that they will suspend their HD services to reduce mobile network congestion. These voluntary measures will be in effect until April 14. The step is in r...
ad-tech23 Mar 2020, 13:14

TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
The Challenge saw over 18 billion views in a week, breaking all records and becoming one of the most engaging challenges in India. With this campaign Dettol aims to encourage people to build proper h...
ad-tech23 Mar 2020, 13:06

TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
The Challenge saw over 18 billion views in a week, breaking all records and becoming one of the most engaging challenges in India. With this campaign Dettol aims to encourage people to build proper h...
ad-tech22 Jun 2020, 17:01

ALTBalaji sees a 60% increase in viewership and 21% growth in MAUs, led by non-metros
ALTBalaji sees a 60% increase in viewership and 21% growth in MAUs, led by non-metros
A comparison of the platform’s viewership in May 2019 to May 2020 sees the streaming platform garner 60% increase in viewership across non-metros. The cities that raked in a two-fold growth in May compared to the same month last year inclu...
ad-tech15 Jun 2020, 12:50

ByteDance shuts down Vigo Video in India to focus on other businesses
ByteDance shuts down Vigo Video in India to focus on other businesses
After Brazil and Middle East, ByteDance shuts down Vigo Video in India to focus on other businesses. It will be not functional in India from October 31, 2020. After Brazil and Middle East, ByteDance has decided to shut down its video blogg...
ad-tech10 Jun 2020, 12:01

Twitter introduces 'Fleets' for users to share their momentary thoughts
Twitter introduces 'Fleets' for users to share their momentary thoughts
India is among the first three countries to test a new feature, Fleets Fleets are for people to share their ideas and momentary thoughts. These posts disappear after 24 hours and have no Retweets, likes or public comments Fleets will be av...
ad-tech10 Jun 2020, 11:23

YouTube the most downloaded streaming app globally in May 2020 with India accounting for second highest number of downloads: Sensor Tower
YouTube the most downloaded streaming app globally in May 2020 with India accounting for second highest number of downloads: Sensor Tower
YouTube saw over 29.3 million installs of the app globally, a 28.3% increase over May 2019. The US and India saw the most downloads of the app at 16% and 11.2 % respectively. Netflix was the second most installed streaming app worldwide in...
ad-tech4 Jun 2020, 15:49

Google Play Store clarifies the rationale behind the recent removal of apps like Mitron and Remove China
Google Play Store clarifies the rationale behind the recent removal of apps like Mitron and Remove China
After Google Play Store removed Mitron and Remove China Apps, Sameer Samat, Vice President, Android and Google Play, released a statement to clarify the rationale behind its decision. However, Mitron App might come back on the e-store as t...
ad-tech20 May 2020, 14:31

Truecaller announces complete redesign to simplify communication
Truecaller announces complete redesign to simplify communication
With this new version, Truecaller wants to streamline its users’ calls history, SMS and Instant Messages conversations into a single tab. This will help users get all their communication at a glance, making it easier and faster for them to stay connected. Truecaller...
ad-tech13 May 2020, 16:23

LinkedIn launches virtual events solution to enable companies to stay connected with online communities in real time
LinkedIn launches virtual events solution to enable companies to stay connected with online communities in real time
LinkedIn brings virtual events to connect communities online Integration between Events, Pages, and Live helps organisations stay connected virtually with their targeted audiencesLinkedIn has launched a virtual events solution globally, a ...
ad-tech13 May 2020, 10:55

Applause Entertainment’s Ashok Cherian to join TikTok India as Marketing Head
Applause Entertainment’s Ashok Cherian to join TikTok India as Marketing Head
Ashok A Cherian has joined TikTok India as its marketing head. Before this, Cherian led the Marketing & Revenue efforts at Applause Entertainment, a part of Aditya Birla Group. He will be responsible for spearheading the overall brand stra...
ad-tech21 Apr 2020, 14:30

YouTube sees 20.5% surge in subscribers-base during the 45 days of the lockdown
YouTube sees 20.5% surge in subscribers-base during the 45 days of the lockdown
Mindshare India and Vidooly's report studies the impact of COVID-19 on content consumption trends over YouTube, Facebook and Instagram in Q1’2020. It reveals that content related to COVID-19 garnered around 3 billion views on videos upload...
ad-tech6 Apr 2020, 14:12

Mobile games download witnesses 39% surge during Covid-19 lockdown
Mobile games download witnesses 39% surge during Covid-19 lockdown
POKKT reported a 39% increase in global mobile game downloads in the month of March 2020. Increase in daily average session time to 45 mins from 30 mins. With people staying indoors and practising social distancing, POKKT reported a 39% increase in global mobile gam...
ad-tech1 Apr 2020, 11:10

Viewers are turning to stress reduction and in-home fitness videos to cope with social-distancing: YouTube
Viewers are turning to stress reduction and in-home fitness videos to cope with social-distancing: YouTube
As the world continues to self-isolate, people are trying to find ways of keeping themselves connected and engaged. In a blog, Google revealed that more and more people are turning to fitness and stress relief videos on YouTube to cope wit...
ad-tech30 Mar 2020, 14:56

How TikTok is helping its users beat the lockdown blues
How TikTok is helping its users beat the lockdown blues
Launched in partnership with United Nations Development Programme, the #GharBaithoIndia campaign invites users to share ideas on how to stay safe and beat the lockdown blues. To kick off the campaign, creators on TikTok are dishing out original music renditions abou...
ad-tech25 Mar 2020, 13:47

LinkedIn India’s Director of Marketing Solutions Virginia Sharma resigns
LinkedIn India’s Director of Marketing Solutions Virginia Sharma resigns
Virginia Sharma took to LinkedIn to bid adieu to her colleagues and commemorate what the past six years have been like. However, like all of us, LinkedIn's former Marketing Director did not expect the huge wave of economic and social slowd...
ad-tech23 Mar 2020, 14:17

Mobile becomes the go-to device for Indians seeking entertainment, information and news in the times of Coronavirus lockdown
Mobile becomes the go-to device for Indians seeking entertainment, information and news in the times of Coronavirus lockdown
Post the initial news breakout on COVID-19, there has been a gradual increase in the usage of Gaming apps. Spike in traffic is primarily seen for Arcade, Strategy and trivia apps. Online learning and reading becomes popular as state govern...
ad-tech18 Mar 2020, 14:01

Likee reaches over 115-million MAU, registers 208% yearly increase
Likee reaches over 115-million MAU, registers 208% yearly increase
As per Sensor Tower report for January 2020, Likee was among the six most downloaded non-gaming apps globally, and ranked second in the short video platform category. It has now reached 115-million MAU, registering a 208% yearly increase.BIGO Technology’s Likee has ...
ad-tech16 Mar 2020, 09:42

India was TikTok’s biggest driver of downloads in February, accounted for 46.6 million installs: Sensor Tower
India was TikTok’s biggest driver of downloads in February, accounted for 46.6 million installs: Sensor Tower
India accounted for 46.6 million installs, or 41.3% of installs worldwide followed by Brazil which saw 9.7 million downloads. However, while the number of downloads in India grew 64.8% Y-o-Y from 28.3 million in February 2019, its share of...
ad-tech11 Mar 2020, 16:47

Disney+ launches in India 2 weeks earlier than scheduled, Hotstar rebranded to Disney+ Hotstar
Disney+ launches in India 2 weeks earlier than scheduled, Hotstar rebranded to Disney+ Hotstar
Disney+ has launched in India, two weeks earlier than scheduled as the Hotstar app has been updated to new branding called, Disney+ Hotstar. There hasn’t yet been a change to premium subscription plans as both the Hotstar Premium and Hotst...