TOP STORY
Snapchat India sees 150% growth in Daily Active Users
ad-tech19 Oct 2020, 15:00

Instagram launches its first consumer campaign in India to leverage IPL's popularity
Instagram launches its first consumer campaign in India to leverage IPL's popularity
The platform has launched its first consumer marketing campaign in India to promote newest video format Reels. The campaign, ‘Do Your Thing’, is meant to inspi...
ad-tech15 Oct 2020, 14:51

Snapchat might now compete with Instagram Reels as it allows adding music to Snaps
Snapchat might now compete with Instagram Reels as it allows adding music to Snaps
Snapchat is the latest social media app to add music onto its platform. This feature will allow users to create short videos like TikTok. Starting today, Snapc...
ad-tech14 Oct 2020, 17:28

Facebook unveils Festive Playbook to help brands build campaigns based on current consumer trends for Diwali and beyond
Facebook unveils Festive Playbook to help brands build campaigns based on current consumer trends for Diwali and beyond
Video, AR, influencers, vernacular and messaging to drive discovery of brands, shopping and celebrations this festive season. Facebook & Instagram influence ne...
ad-tech13 Oct 2020, 13:04

Here's how Rupa pulled off the virtual inauguration of its store
Here's how Rupa pulled off the virtual inauguration of its store
The mobile ad brings the virtual inaugural experience to users on mobile. It is creating a lasting impression with its unique storytelling. mCanvas, the experi...
ad-tech6 Oct 2020, 11:04

Here is how Instagram is celebrating its 10th birthday
Here is how Instagram is celebrating its 10th birthday
It’s Instagram’s birthday today. The platform has launched a few new features to celebrate its 10th anniversary.Instagram completes 10 years today and on this ...
ad-tech28 Sep 2020, 11:41

Times Internet's M360 partners with Google to enable effective monetization for digital publishers
Times Internet's M360 partners with Google to enable effective monetization for digital publishers
Times and Google have a long-standing partnership on Google Ad Manager. M360 is a complete hosting and monetization platform that has quickly scaled up and now...
ad-tech17 Sep 2020, 18:23

Taboola and IAS partner to launch a Brand Safety Solution for Performance Advertisers
Taboola and IAS partner to launch a Brand Safety Solution for Performance Advertisers
Taboola and Integral Ad Science join hands to offer a solution. With this integration, performance advertisers have the ability to achieve their marketing goal...
ad-tech15 Sep 2020, 13:05

mCanvas launches Stories format for multiple platforms such as open web, apps and OEMs
mCanvas launches Stories format for multiple platforms such as open web, apps and OEMs
mCanvas unveils Stories, an immersive mobile experience to engage digital natives. It aims to democratise the Stories experience for advertisers and publishers...
ad-tech14 Sep 2020, 14:22

Around 54% of Indians will be spending up to Rs 10,000 this festive season: InMobi Report
Around 54% of Indians will be spending up to Rs 10,000 this festive season: InMobi Report
InMobi's latest report tries to understand the festive shopper journey in the new normal. This year, Indians will spend Rs 15,000 on average, majority of whom ...
ad-tech9 Sep 2020, 18:18

JioSaavn records 17.8% YOY increase in ad revenue
JioSaavn records 17.8% YOY increase in ad revenue
With a 72.5% increase in the number of unique brands from last year, 85 new brands came on board JioSaavn records 17.8% YOY increase in ad revenue for April to...
ad-tech7 Sep 2020, 12:57

Audio consumption is increasing but only 71% advertisers spend less than 10% of their ad investments on digital audio channels: Report
Audio consumption is increasing but only 71% advertisers spend less than 10% of their ad investments on digital audio channels: Report
Xaxis India’s new Audio Playbook finds that India devotes an average of 19.1 hours per week to listen to music, more than seven per cent higher than the global...
ad-tech4 Sep 2020, 21:12

Netflix, Disney+ Hotstar, Amazon Prime Video, MX Player and 11 other leading OTT players sign self-regulation code
Netflix, Disney+ Hotstar, Amazon Prime Video, MX Player and 11 other leading OTT players sign self-regulation code
The code was unveiled by IAMAI. Zee5, Viacom 18, Disney Hotstar, Amazon Prime Video, Netflix, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hunga...
ad-tech27 Aug 2020, 12:50

Flipkart launches an insights tool to help brands understand their awareness in the minds of consumers
Flipkart launches an insights tool to help brands understand their awareness in the minds of consumers
Flipkart has launched a new tool for brands and marketers. The tool helps brands understand real-time customer awareness on Flipkart.Flipkart has introduced a ...
ad-tech25 Aug 2020, 13:58

Triller ropes in TikTok India's very first employee, Raj Mishra as its Country Manager and Head of Operations for India
Triller ropes in TikTok India's very first employee, Raj Mishra as its Country Manager and Head of Operations for India
TikTok's Raj Mishra joins Triller. Triller has over 100 employees in India. In his new role at Triller, he will be leading and furthering the development of Tr...
ad-tech25 Aug 2020, 12:33

Truecaller's Brand Solutions Platform witnesses over 1 billion impressions in a single day
Truecaller's Brand Solutions Platform witnesses over 1 billion impressions in a single day
Truecaller claims that its programmatic platform helps reach 170 Million active smartphone users. As mobile advertising expenditure in India is projected to re...
ad-tech14 Aug 2020, 16:58

Here’s what ZEE5’s short video platform HiPi is all about
Here’s what ZEE5’s short video platform HiPi is all about
ZEE5 has joined the race for offering a short video platform with the announcement of the launch of the beta version of HiPi. It has already onboarded over 400...
ad-tech13 Aug 2020, 15:57

Swiggy lets you recreate your favourite food memory through Instagram AR filters
Swiggy lets you recreate your favourite food memory through Instagram AR filters
Conceptualized and executed by Swiggy and Dentsu Webchutney, the digital agency from the house of Dentsu Aegis Network (DAN) India, #SwiggyFoodoshop is an Inst...
ad-tech7 Aug 2020, 12:46

Netflix launches its Hindi user interface
Netflix launches its Hindi user interface
The move is aimed at giving a better user experience to people who are more comfortable in Hindi. The Hindi user interface is available across devices on mobil...
ad-tech22 Jul 2020, 19:03

Sharekhan launches financial movies platform, MoneyFLIX to make financial education fun
Sharekhan launches financial movies platform, MoneyFLIX to make financial education fun
Sharekhan Education, a separate entity under Sharekhan, has launched its maiden edutainment platform - MoneyFLIX. Catering to both the digitally native millenn...
ad-tech21 Jul 2020, 12:43

Snapchat now allows you to meditate through its app
Snapchat now allows you to meditate through its app
First announced at Snap Partner Summit last month, Snap Minis are a new way for developers to bring bite-sized experiences to Snapchat. Snap Minis are miniatur...
ad-tech20 Jul 2020, 13:15

Instagram, Facebook, YouTube and Sharechat see substantial increase in time-spent after the ban on Chinese apps: Kantar
Instagram, Facebook, YouTube and Sharechat see substantial increase in time-spent after the ban on Chinese apps: Kantar
A report by Kantar stated that following the ban on Chinese apps, Average Time/Day on Instagram more than doubled (2.3X), and Facebook too saw a significant 35...
ad-tech15 Jul 2020, 13:13

Twitter backs disaster preparedness efforts; launches a dedicated search prompt in India
Twitter backs disaster preparedness efforts; launches a dedicated search prompt in India
People in India searching for ‘disaster management’ related keywords will be directed to relevant information from the National Disaster Response Force. The se...
ad-tech13 Jul 2020, 15:07

SMBs can now learn tips to grow their business further from Google’s edutainment series on Doordarshan
SMBs can now learn tips to grow their business further from Google’s edutainment series on Doordarshan
In its first ever virtual version, the sixth edition of Google for India conference highlighted how it has played a key role in helping SMBs. Taking it a step ...
ad-tech2 Jul 2020, 14:20

BoxEngage.com, an Indian alternative of TikTok, sees 10X in the last 24 hours
BoxEngage.com, an Indian alternative of TikTok, sees 10X in the last 24 hours
Boxengage.com was launched during the lockdown. The AI-backed live-streaming app has grown 10X in the last 24 hours. Currently, boxengage.com is only a website...
ad-tech29 Jun 2020, 16:09

Over 61% influencers have noticed higher than average engagement with sponsored posts during the lockdown: Pulpkey survey
Over 61% influencers have noticed higher than average engagement with sponsored posts during the lockdown: Pulpkey survey
According to a recent survey by Pulpkey, 71% influencers stated they had seen a spike in the number of their followers. 61% of influencers say they have notice...
ad-tech22 Jun 2020, 17:01

ALTBalaji sees a 60% increase in viewership and 21% growth in MAUs, led by non-metros
ALTBalaji sees a 60% increase in viewership and 21% growth in MAUs, led by non-metros
A comparison of the platform’s viewership in May 2019 to May 2020 sees the streaming platform garner 60% increase in viewership across non-metros. The cities t...
ad-tech19 Oct 2020, 15:00

Instagram launches its first consumer campaign in India to leverage IPL's popularity
Instagram launches its first consumer campaign in India to leverage IPL's popularity
The platform has launched its first consumer marketing campaign in India to promote newest video format Reels. The campaign, ‘Do Your Thing’, is meant to inspire the creator in everyone and will appe...
ad-tech13 Oct 2020, 13:04

Here's how Rupa pulled off the virtual inauguration of its store
Here's how Rupa pulled off the virtual inauguration of its store
The mobile ad brings the virtual inaugural experience to users on mobile. It is creating a lasting impression with its unique storytelling. mCanvas, the experiential storytelling ad platform for smal...
ad-tech17 Sep 2020, 18:23

Taboola and IAS partner to launch a Brand Safety Solution for Performance Advertisers
Taboola and IAS partner to launch a Brand Safety Solution for Performance Advertisers
Taboola and Integral Ad Science join hands to offer a solution. With this integration, performance advertisers have the ability to achieve their marketing goals across Taboola’s large audience of 1.4...
ad-tech9 Sep 2020, 18:18

JioSaavn records 17.8% YOY increase in ad revenue
JioSaavn records 17.8% YOY increase in ad revenue
With a 72.5% increase in the number of unique brands from last year, 85 new brands came on board JioSaavn records 17.8% YOY increase in ad revenue for April to August Compared to 2019, ad revenue in ...
ad-tech27 Aug 2020, 12:50

Flipkart launches an insights tool to help brands understand their awareness in the minds of consumers
Flipkart launches an insights tool to help brands understand their awareness in the minds of consumers
Flipkart has launched a new tool for brands and marketers. The tool helps brands understand real-time customer awareness on Flipkart.Flipkart has introduced a new insights tool called Brand Pulse to ...
ad-tech14 Aug 2020, 16:58

Here’s what ZEE5’s short video platform HiPi is all about
Here’s what ZEE5’s short video platform HiPi is all about
ZEE5 has joined the race for offering a short video platform with the announcement of the launch of the beta version of HiPi. It has already onboarded over 400 influencers, with over 70 Zee TV celebr...
ad-tech22 Jul 2020, 19:03

Sharekhan launches financial movies platform, MoneyFLIX to make financial education fun
Sharekhan launches financial movies platform, MoneyFLIX to make financial education fun
Sharekhan Education, a separate entity under Sharekhan, has launched its maiden edutainment platform - MoneyFLIX. Catering to both the digitally native millennials and the not-so millennial, the plat...
ad-tech15 Jul 2020, 13:13

Twitter backs disaster preparedness efforts; launches a dedicated search prompt in India
Twitter backs disaster preparedness efforts; launches a dedicated search prompt in India
People in India searching for ‘disaster management’ related keywords will be directed to relevant information from the National Disaster Response Force. The search prompt will be available in both En...
ad-tech13 Jul 2020, 15:07

SMBs can now learn tips to grow their business further from Google’s edutainment series on Doordarshan
SMBs can now learn tips to grow their business further from Google’s edutainment series on Doordarshan
In its first ever virtual version, the sixth edition of Google for India conference highlighted how it has played a key role in helping SMBs. Taking it a step further, Google India has now partnered ...
ad-tech15 Oct 2020, 14:51

Snapchat might now compete with Instagram Reels as it allows adding music to Snaps
Snapchat might now compete with Instagram Reels as it allows adding music to Snaps
Snapchat is the latest social media app to add music onto its platform. This feature will allow users to create short videos like TikTok. Starting today, Snapchatters on iOS can add music to their Snaps (pre or post capture) from a curated...
ad-tech14 Oct 2020, 17:28

Facebook unveils Festive Playbook to help brands build campaigns based on current consumer trends for Diwali and beyond
Facebook unveils Festive Playbook to help brands build campaigns based on current consumer trends for Diwali and beyond
Video, AR, influencers, vernacular and messaging to drive discovery of brands, shopping and celebrations this festive season. Facebook & Instagram influence nearly 80% of festive purchase decisions made by millennials, claims the company. ...
ad-tech6 Oct 2020, 11:04

Here is how Instagram is celebrating its 10th birthday
Here is how Instagram is celebrating its 10th birthday
It’s Instagram’s birthday today. The platform has launched a few new features to celebrate its 10th anniversary.Instagram completes 10 years today and on this occasion announces a host of new features. This includes a Stories Map and two well-being updates - hiding ...
ad-tech28 Sep 2020, 11:41

Times Internet's M360 partners with Google to enable effective monetization for digital publishers
Times Internet's M360 partners with Google to enable effective monetization for digital publishers
Times and Google have a long-standing partnership on Google Ad Manager. M360 is a complete hosting and monetization platform that has quickly scaled up and now serves 25 Million MAUs outside of the Times Internet group.M360, Times Internet...
ad-tech15 Sep 2020, 13:05

mCanvas launches Stories format for multiple platforms such as open web, apps and OEMs
mCanvas launches Stories format for multiple platforms such as open web, apps and OEMs
mCanvas unveils Stories, an immersive mobile experience to engage digital natives. It aims to democratise the Stories experience for advertisers and publishers by bringing it to multiple platforms. mCanvas, the experiential storytelling ad...
ad-tech14 Sep 2020, 14:22

Around 54% of Indians will be spending up to Rs 10,000 this festive season: InMobi Report
Around 54% of Indians will be spending up to Rs 10,000 this festive season: InMobi Report
InMobi's latest report tries to understand the festive shopper journey in the new normal. This year, Indians will spend Rs 15,000 on average, majority of whom plan to increase their budgets from last year.Starting September, the 4-month In...
ad-tech7 Sep 2020, 12:57

Audio consumption is increasing but only 71% advertisers spend less than 10% of their ad investments on digital audio channels: Report
Audio consumption is increasing but only 71% advertisers spend less than 10% of their ad investments on digital audio channels: Report
Xaxis India’s new Audio Playbook finds that India devotes an average of 19.1 hours per week to listen to music, more than seven per cent higher than the global average. Despite the high adoption rate, only 71% of advertisers commit less th...
ad-tech4 Sep 2020, 21:12

Netflix, Disney+ Hotstar, Amazon Prime Video, MX Player and 11 other leading OTT players sign self-regulation code
Netflix, Disney+ Hotstar, Amazon Prime Video, MX Player and 11 other leading OTT players sign self-regulation code
The code was unveiled by IAMAI. Zee5, Viacom 18, Disney Hotstar, Amazon Prime Video, Netflix, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus and Flickstree have signed the code. The Universal ...
ad-tech25 Aug 2020, 13:58

Triller ropes in TikTok India's very first employee, Raj Mishra as its Country Manager and Head of Operations for India
Triller ropes in TikTok India's very first employee, Raj Mishra as its Country Manager and Head of Operations for India
TikTok's Raj Mishra joins Triller. Triller has over 100 employees in India. In his new role at Triller, he will be leading and furthering the development of Triller’s products, operations, and overall business goals.Triller has appointed T...
ad-tech25 Aug 2020, 12:33

Truecaller's Brand Solutions Platform witnesses over 1 billion impressions in a single day
Truecaller's Brand Solutions Platform witnesses over 1 billion impressions in a single day
Truecaller claims that its programmatic platform helps reach 170 Million active smartphone users. As mobile advertising expenditure in India is projected to reach 1.73 Billion U.S. dollars in 2021, up from 460 million in 2017, Truecaller i...
ad-tech13 Aug 2020, 15:57

Swiggy lets you recreate your favourite food memory through Instagram AR filters
Swiggy lets you recreate your favourite food memory through Instagram AR filters
Conceptualized and executed by Swiggy and Dentsu Webchutney, the digital agency from the house of Dentsu Aegis Network (DAN) India, #SwiggyFoodoshop is an Instagram filter. It allows users to tag their favorite restaurants and talk about t...
ad-tech7 Aug 2020, 12:46

Netflix launches its Hindi user interface
Netflix launches its Hindi user interface
The move is aimed at giving a better user experience to people who are more comfortable in Hindi. The Hindi user interface is available across devices on mobile, TV and web. Netflix members outside India will also have the option to switch their user interface to Hi...
ad-tech21 Jul 2020, 12:43

Snapchat now allows you to meditate through its app
Snapchat now allows you to meditate through its app
First announced at Snap Partner Summit last month, Snap Minis are a new way for developers to bring bite-sized experiences to Snapchat. Snap Minis are miniature experiences that make a big impact. Each Mini can change the way friends interact with each other.Snapcha...
ad-tech20 Jul 2020, 13:15

Instagram, Facebook, YouTube and Sharechat see substantial increase in time-spent after the ban on Chinese apps: Kantar
Instagram, Facebook, YouTube and Sharechat see substantial increase in time-spent after the ban on Chinese apps: Kantar
A report by Kantar stated that following the ban on Chinese apps, Average Time/Day on Instagram more than doubled (2.3X), and Facebook too saw a significant 35% jump in time-spent on the platform. Sharechat witnessed a 2.5X increase in tim...
ad-tech2 Jul 2020, 14:20

BoxEngage.com, an Indian alternative of TikTok, sees 10X in the last 24 hours
BoxEngage.com, an Indian alternative of TikTok, sees 10X in the last 24 hours
Boxengage.com was launched during the lockdown. The AI-backed live-streaming app has grown 10X in the last 24 hours. Currently, boxengage.com is only a website and would shortly launch its mobile app.Boxengage.com, an Indian-alternative of...
ad-tech29 Jun 2020, 16:09

Over 61% influencers have noticed higher than average engagement with sponsored posts during the lockdown: Pulpkey survey
Over 61% influencers have noticed higher than average engagement with sponsored posts during the lockdown: Pulpkey survey
According to a recent survey by Pulpkey, 71% influencers stated they had seen a spike in the number of their followers. 61% of influencers say they have noticed a higher than average engagement with their sponsored posts. 79% of influencer...
ad-tech22 Jun 2020, 17:01

ALTBalaji sees a 60% increase in viewership and 21% growth in MAUs, led by non-metros
ALTBalaji sees a 60% increase in viewership and 21% growth in MAUs, led by non-metros
A comparison of the platform’s viewership in May 2019 to May 2020 sees the streaming platform garner 60% increase in viewership across non-metros. The cities that raked in a two-fold growth in May compared to the same month last year inclu...