TOP STORY
OTT players to invest an estimated ₹2.5 billion on content creation and distribution: Mobile Marketing Ecosystem Report 2020
ad-tech13 Feb 2020, 12:37

WhatsApp crosses the 2 billion user mark globally
WhatsApp crosses the 2 billion user mark globally
As WhatsApp crossed 2 billion users online, it spoke about its focus areas. It announced that it will continue to focus on giving its users a safe environment ...
ad-tech12 Feb 2020, 14:12

Merkle Sokrati's strategic partnership with TikTok India to help brands connect with users on the platform
Merkle Sokrati's strategic partnership with TikTok India to help brands connect with users on the platform
The partnership between Merkle Sokrati and TikTok will help advertisers connect with users on TikTok. TikTok India and Merkle Sokrati will develop the best pra...
ad-tech11 Feb 2020, 15:54

On Safer Internet Day, here's how TikTok promoted a responsible in-app environment
On Safer Internet Day, here's how TikTok promoted a responsible in-app environment
TikTok has announced several in-app initiatives to promote a safe and responsible in-app environment. TikTok is encouraging users to create short videos on saf...
ad-tech7 Feb 2020, 14:47

Twitter's ad revenue grows by 12% to $885 million in Q4
Twitter's ad revenue grows by 12% to $885 million in Q4
Twitter's advertising revenue has gone up by 12% to $885 million in Q4. While it earned $1.01 billion revenue in Q4, its revenue for fiscal year 2019 stood at ...
ad-tech4 Feb 2020, 14:59

YouTube earned $15 billion in ad revenue in 2019, reveals Alphabet
YouTube earned $15 billion in ad revenue in 2019, reveals Alphabet
In Alphabet’s first earnings report since Sundar Pichai took over, the company has revealed that YouTube has made $15 billion in ad revenues in the last three ...
ad-tech4 Feb 2020, 11:23

MX Player adds gaming to its offerings with 9 android mobile games
MX Player adds gaming to its offerings with 9 android mobile games
Launches with 9 hyper casual android mobile games. Games currently available on the platform are Airlift, Arrow Master, Jump Jump, Flap Up, Candy Mash, Bubble ...
ad-tech31 Jan 2020, 15:49

Snapchatters, you and your friends can now be a part of the app's latest animated show
Snapchatters, you and your friends can now be a part of the app's latest animated show
Bitmoji TV casts the friend that was snapped most recently as a Snapchatter’s co-star in an episode. Each season has 10 episodes averaging three minutes in len...
ad-tech9 Jan 2020, 13:18

Spotify adds Streaming Ad Insertion technology to its podcasts
Spotify adds Streaming Ad Insertion technology to its podcasts
Spotify’s podcast consumption increased 39% from Q2 to Q3 last year and ad revenue for the podcast industry is projected to skyrocket to more than $1 billion i...
ad-tech10 Dec 2019, 16:39

Hotstar sees 63% of its total online entertainment consumption come from non-metro cities
Hotstar sees 63% of its total online entertainment consumption come from non-metro cities
Hotstar crossed 400 million downloads, becoming one of the most downloaded apps in India. More than 40% of video consumption came from regional content. Hotsta...
ad-tech10 Dec 2019, 14:17

Artificial Intelligence Specialist and Digital Marketing Specialist emerge as one of the high-demanding jobs: LinkedIn Report
Artificial Intelligence Specialist and Digital Marketing Specialist emerge as one of the high-demanding jobs: LinkedIn Report
LinkedIn reveals India’s Top 15 Emerging Jobs for 2020; ‘Blockchain Developer’ and ‘AI Specialist’ top the list, Digital Marketing Specialist appears on number...
ad-tech9 Dec 2019, 16:15

Helo upgrades its safety features and content moderation policies; makes it available in 14 Indian languages
Helo upgrades its safety features and content moderation policies; makes it available in 14 Indian languages
Helo has added in-app safety measures with 13 new safety features such as in-app reporting, privacy settings, restricted mode, parental control and comment fil...
ad-tech5 Dec 2019, 13:17

How TikTok made Madhuri Dixit Nene, Guru Randhawa, Sunny Leone go on a nostalgia trip
How TikTok made Madhuri Dixit Nene, Guru Randhawa, Sunny Leone go on a nostalgia trip
Celebs like Madhuri Dixit Nene, Guru Randhawa, Sunny Leone and many more join the challenge to share their life evolving moments with fans. The campaign went v...
ad-tech4 Dec 2019, 15:06

Anushka Sharma encourages Twitterati to be kind and positive with her #HappyTweets campaign for Twitter; best tweet to be featured in her next video
Anushka Sharma encourages Twitterati to be kind and positive with her #HappyTweets campaign for Twitter; best tweet to be featured in her next video
Conceptualised with a mutual goal to encourage positive conversations, the campaign celebrates those people who Tweet with #HappyTweets, fostering positive dia...
ad-tech3 Dec 2019, 14:30

Truecaller reveals India ranks No 5 in global spam call ranking, has seen a 15% increase in number of spam calls in 2019
Truecaller reveals India ranks No 5 in global spam call ranking, has seen a 15% increase in number of spam calls in 2019
The third editon of Truecaller’s Insights Report that listed the Top 20 Countries Affected by Spam Calls in 2019 revealed India has dropped to the fifth positi...
ad-tech3 Dec 2019, 14:04

Dentsu Marketing Cloud Platform to power network’s advanced analytics capabilities
Dentsu Marketing Cloud Platform to power network’s advanced analytics capabilities
The Dentsu Marketing Cloud Platform will operate as a marketing intelligence platform, which will house intelligence from the globally acclaimed DAN Data Labs ...
ad-tech28 Nov 2019, 09:43

WhatsApp India posts profits of Rs 57.18 lakh for FY19, its first profitable year in India
WhatsApp India posts profits of Rs 57.18 lakh for FY19, its first profitable year in India
WhatsApp has posted its India revenues for the first time for fiscal year 2019. The messaging app has reported revenues of Rs 6.84 crore for fiscal 2019 and a ...
ad-tech26 Nov 2019, 14:47

Zirca partners with UK-based CoLab Media Consulting to expand its business
Zirca partners with UK-based CoLab Media Consulting to expand its business
Zirca's partnership with CoLab Media Consulting comprises research and insight that will underpin the development of an exciting new business proposition. The ...
ad-tech25 Nov 2019, 15:00

Glance to boost its regional content after acquiring Roposo, a short-video platform
Glance to boost its regional content after acquiring Roposo, a short-video platform
Glance will now have access to Roposo’s regional content creators and 42 million users Roposo, founded by three IIT Delhi alumni, offers a TV-like interface th...
ad-tech18 Nov 2019, 16:08

Indian marketers spend nearly 20% of their advertising budget on tackling ad fraud: MMA's Ad Fraud Benchmark Report
Indian marketers spend nearly 20% of their advertising budget on tackling ad fraud: MMA's Ad Fraud Benchmark Report
Mobile Marketing Association's ‘Ad Fraud Benchmark Report' reveals interesting facts about the level of fraud, and its awareness in the country and aims to hel...
ad-tech18 Nov 2019, 15:04

Google updates its data sharing policies for advertisers
Google updates its data sharing policies for advertisers
Following its discussion with European Union, Google will be updating its EU User Consent Policy audit program for publishers and advertisers and its audits fo...
ad-tech18 Nov 2019, 13:03

Priyanka Chopra and Salman Khan are the topmost internationally searched celebrities
Priyanka Chopra and Salman Khan are the topmost internationally searched celebrities
In October 2019, Priyanka Chopra and Salman Khan were searched 2.74 and 1.83 million times respectively. Amrish Puri and Shahrukh Khan followed the list and we...
ad-tech14 Nov 2019, 13:56

YouTube won’t be mining data from content that is meant for kids anymore
YouTube won’t be mining data from content that is meant for kids anymore
Starting today, all creators on YouTube are required to label their content if ‘made for kids’ in order to comply with the Children's Online Privacy Protection...
ad-tech11 Nov 2019, 14:05

LinkedIn now allows freelancers and SMBs to add ‘Open for Business’ status on their profiles
LinkedIn now allows freelancers and SMBs to add ‘Open for Business’ status on their profiles
LinkedIn has added a new feature called ‘Open For Business’ It allows freelancers and small business owners to add their services on LinkedIn profiles, making ...
ad-tech11 Nov 2019, 13:59

Netflix India revenue up by 700%, on the back of strong local content, India-specific pricing to give further boost
Netflix India revenue up by 700%, on the back of strong local content, India-specific pricing to give further boost
Netflix India has reported a record growth of 700% for the year 2018-2019. Netflix has a massive advantage over its competitors when it comes to access to the ...
ad-tech8 Nov 2019, 13:06

Sanjay Gupta of Star India to join Google India as Country Manager and VP, Sales and Operations
Sanjay Gupta of Star India to join Google India as Country Manager and VP, Sales and Operations
Gupta will contribute to Google’s ongoing efforts to expand the internet ecosystem in the country, driving Internet adoption among consumers and businesses and...
ad-tech13 Feb 2020, 12:37

WhatsApp crosses the 2 billion user mark globally
WhatsApp crosses the 2 billion user mark globally
As WhatsApp crossed 2 billion users online, it spoke about its focus areas. It announced that it will continue to focus on giving its users a safe environment for their conversations. The platform sa...
ad-tech7 Feb 2020, 14:47

Twitter's ad revenue grows by 12% to $885 million in Q4
Twitter's ad revenue grows by 12% to $885 million in Q4
Twitter's advertising revenue has gone up by 12% to $885 million in Q4. While it earned $1.01 billion revenue in Q4, its revenue for fiscal year 2019 stood at $3.46 billion. For Q1, it expects its to...
ad-tech31 Jan 2020, 15:49

Snapchatters, you and your friends can now be a part of the app's latest animated show
Snapchatters, you and your friends can now be a part of the app's latest animated show
Bitmoji TV casts the friend that was snapped most recently as a Snapchatter’s co-star in an episode. Each season has 10 episodes averaging three minutes in length. Premiering Saturday morning, Februa...
ad-tech10 Dec 2019, 14:17

Artificial Intelligence Specialist and Digital Marketing Specialist emerge as one of the high-demanding jobs: LinkedIn Report
Artificial Intelligence Specialist and Digital Marketing Specialist emerge as one of the high-demanding jobs: LinkedIn Report
LinkedIn reveals India’s Top 15 Emerging Jobs for 2020; ‘Blockchain Developer’ and ‘AI Specialist’ top the list, Digital Marketing Specialist appears on number 13. Bengaluru continues to be the Silic...
ad-tech4 Dec 2019, 15:06

Anushka Sharma encourages Twitterati to be kind and positive with her #HappyTweets campaign for Twitter; best tweet to be featured in her next video
Anushka Sharma encourages Twitterati to be kind and positive with her #HappyTweets campaign for Twitter; best tweet to be featured in her next video
Conceptualised with a mutual goal to encourage positive conversations, the campaign celebrates those people who Tweet with #HappyTweets, fostering positive dialogue on the service. Sharma started the...
ad-tech28 Nov 2019, 09:43

WhatsApp India posts profits of Rs 57.18 lakh for FY19, its first profitable year in India
WhatsApp India posts profits of Rs 57.18 lakh for FY19, its first profitable year in India
WhatsApp has posted its India revenues for the first time for fiscal year 2019. The messaging app has reported revenues of Rs 6.84 crore for fiscal 2019 and a profit of Rs 57 lakh for the financial y...
ad-tech18 Nov 2019, 16:08

Indian marketers spend nearly 20% of their advertising budget on tackling ad fraud: MMA's Ad Fraud Benchmark Report
Indian marketers spend nearly 20% of their advertising budget on tackling ad fraud: MMA's Ad Fraud Benchmark Report
Mobile Marketing Association's ‘Ad Fraud Benchmark Report' reveals interesting facts about the level of fraud, and its awareness in the country and aims to help marketers benchmark their exposure to ...
ad-tech14 Nov 2019, 13:56

YouTube won’t be mining data from content that is meant for kids anymore
YouTube won’t be mining data from content that is meant for kids anymore
Starting today, all creators on YouTube are required to label their content if ‘made for kids’ in order to comply with the Children's Online Privacy Protection Act (COPPA). YouTube will be using mach...
ad-tech11 Nov 2019, 14:05

LinkedIn now allows freelancers and SMBs to add ‘Open for Business’ status on their profiles
LinkedIn now allows freelancers and SMBs to add ‘Open for Business’ status on their profiles
LinkedIn has added a new feature called ‘Open For Business’ It allows freelancers and small business owners to add their services on LinkedIn profiles, making them discoverable in the search engine t...
ad-tech12 Feb 2020, 14:12

Merkle Sokrati's strategic partnership with TikTok India to help brands connect with users on the platform
Merkle Sokrati's strategic partnership with TikTok India to help brands connect with users on the platform
The partnership between Merkle Sokrati and TikTok will help advertisers connect with users on TikTok. TikTok India and Merkle Sokrati will develop the best practices emerging from high impact digital marketing campaigns for Indian brands. ...
ad-tech11 Feb 2020, 15:54

On Safer Internet Day, here's how TikTok promoted a responsible in-app environment
On Safer Internet Day, here's how TikTok promoted a responsible in-app environment
TikTok has announced several in-app initiatives to promote a safe and responsible in-app environment. TikTok is encouraging users to create short videos on safe internet and take a pledge to do their bit. The platform has also partnered wi...
ad-tech4 Feb 2020, 14:59

YouTube earned $15 billion in ad revenue in 2019, reveals Alphabet
YouTube earned $15 billion in ad revenue in 2019, reveals Alphabet
In Alphabet’s first earnings report since Sundar Pichai took over, the company has revealed that YouTube has made $15 billion in ad revenues in the last three months. YouTube currently contributes 10% to Google’s overall revenue. Alphabet saw a 17% jump over 2018 in...
ad-tech4 Feb 2020, 11:23

MX Player adds gaming to its offerings with 9 android mobile games
MX Player adds gaming to its offerings with 9 android mobile games
Launches with 9 hyper casual android mobile games. Games currently available on the platform are Airlift, Arrow Master, Jump Jump, Flap Up, Candy Mash, Bubble Blast, Street Racer, Slide & Glide and Plus Minus. MX Player has launched its in-app gaming feature that ho...
ad-tech9 Jan 2020, 13:18

Spotify adds Streaming Ad Insertion technology to its podcasts
Spotify adds Streaming Ad Insertion technology to its podcasts
Spotify’s podcast consumption increased 39% from Q2 to Q3 last year and ad revenue for the podcast industry is projected to skyrocket to more than $1 billion in 2021. After experiencing a staggering growth rate, Spotify has opened its doors to advertisers by launchi...
ad-tech10 Dec 2019, 16:39

Hotstar sees 63% of its total online entertainment consumption come from non-metro cities
Hotstar sees 63% of its total online entertainment consumption come from non-metro cities
Hotstar crossed 400 million downloads, becoming one of the most downloaded apps in India. More than 40% of video consumption came from regional content. Hotstar registered 2X installs in 2019 vs 2018 with 555 installs per minute in 2019 63...
ad-tech9 Dec 2019, 16:15

Helo upgrades its safety features and content moderation policies; makes it available in 14 Indian languages
Helo upgrades its safety features and content moderation policies; makes it available in 14 Indian languages
Helo has added in-app safety measures with 13 new safety features such as in-app reporting, privacy settings, restricted mode, parental control and comment filter. The community guidelines are now available in 14 Indian languages To keep a...
ad-tech5 Dec 2019, 13:17

How TikTok made Madhuri Dixit Nene, Guru Randhawa, Sunny Leone go on a nostalgia trip
How TikTok made Madhuri Dixit Nene, Guru Randhawa, Sunny Leone go on a nostalgia trip
Celebs like Madhuri Dixit Nene, Guru Randhawa, Sunny Leone and many more join the challenge to share their life evolving moments with fans. The campaign went viral within two days of launch, clocking more than 1 billion views until now. Th...
ad-tech3 Dec 2019, 14:30

Truecaller reveals India ranks No 5 in global spam call ranking, has seen a 15% increase in number of spam calls in 2019
Truecaller reveals India ranks No 5 in global spam call ranking, has seen a 15% increase in number of spam calls in 2019
The third editon of Truecaller’s Insights Report that listed the Top 20 Countries Affected by Spam Calls in 2019 revealed India has dropped to the fifth position from third in terms of number of spam calls received in 2019. Spam calls rece...
ad-tech3 Dec 2019, 14:04

Dentsu Marketing Cloud Platform to power network’s advanced analytics capabilities
Dentsu Marketing Cloud Platform to power network’s advanced analytics capabilities
The Dentsu Marketing Cloud Platform will operate as a marketing intelligence platform, which will house intelligence from the globally acclaimed DAN Data Labs ecosystem, first, second- and third-party data It brings together advertising an...
ad-tech26 Nov 2019, 14:47

Zirca partners with UK-based CoLab Media Consulting to expand its business
Zirca partners with UK-based CoLab Media Consulting to expand its business
Zirca's partnership with CoLab Media Consulting comprises research and insight that will underpin the development of an exciting new business proposition. The research and analysis will enable Zirca to scale its technology to global parity...
ad-tech25 Nov 2019, 15:00

Glance to boost its regional content after acquiring Roposo, a short-video platform
Glance to boost its regional content after acquiring Roposo, a short-video platform
Glance will now have access to Roposo’s regional content creators and 42 million users Roposo, founded by three IIT Delhi alumni, offers a TV-like interface that allows users to watch videos in 10 languages and across 24 channels that are ...
ad-tech18 Nov 2019, 15:04

Google updates its data sharing policies for advertisers
Google updates its data sharing policies for advertisers
Following its discussion with European Union, Google will be updating its EU User Consent Policy audit program for publishers and advertisers and its audits for the Authorized Buyers program. Beginning in February 2020, Google will no longer include contextual conte...
ad-tech18 Nov 2019, 13:03

Priyanka Chopra and Salman Khan are the topmost internationally searched celebrities
Priyanka Chopra and Salman Khan are the topmost internationally searched celebrities
In October 2019, Priyanka Chopra and Salman Khan were searched 2.74 and 1.83 million times respectively. Amrish Puri and Shahrukh Khan followed the list and were searched an average of 1.7 million times respectively. On the other hand, Pri...
ad-tech11 Nov 2019, 13:59

Netflix India revenue up by 700%, on the back of strong local content, India-specific pricing to give further boost
Netflix India revenue up by 700%, on the back of strong local content, India-specific pricing to give further boost
Netflix India has reported a record growth of 700% for the year 2018-2019. Netflix has a massive advantage over its competitors when it comes to access to the diverse media library, says Mohit Yadav, Founder, Veratech. Its ability to adapt...
ad-tech8 Nov 2019, 13:06

Sanjay Gupta of Star India to join Google India as Country Manager and VP, Sales and Operations
Sanjay Gupta of Star India to join Google India as Country Manager and VP, Sales and Operations
Gupta will contribute to Google’s ongoing efforts to expand the internet ecosystem in the country, driving Internet adoption among consumers and businesses and accelerating innovation. He will take on the role early next year and will be b...
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