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Female smartphone users are engaging with the finance and education sectors more than ever before: Bobble AI Report
Bobble AI , a conversation media platform, has come up with a market intelligence data report focusing on women users (Gender Declared Data) for six key sectors (eCommerce, Beauty, FashioneCommerce , Health and Fitness, Finance,Education ) in India.- Bobble’s report is based on its over 50 million smartphone users’ (in 640+ Indian cities) data processed in a privacy-compliant manner.
ASCI frames guidelines for advertising and promotion of NFT productsGuidelines issued after extensive consultation with all stakeholders, including the government. It will be applicable to all virtual digital asset-related ads ...
LinkedIn has launched its Creator Accelerator Program in India today, here’s all there is to know about itLinkedIn has announced the launch of its Creator Accelerator Program in India, to support 200 creators to grow their communities and build engaging content. Th...
Instagram is finally testing subscriptions in the US, here’s how experts feel it will benefit creatorsLast week, Adam Mosseri, Head of Instagram announced that Instagram is testing its subscription model for select content creators in the US, a news that was re...
AT&T agrees to sell its global programmatic advertising marketplace Xandr to MicrosoftAT&T has agreed to sell its global programmatic advertising marketplace, Xandr to Microsoft. The agreement builds on a decade-long relationship between Xandr, ...
Krafton launches a new campaign for Battlegrounds Mobile India to promote responsible gaming habitsThe game developer has introduced under-Age restrictions like OTP wall included to ensure guardians’ consent to play BGMI. It has also launched anti-Addiction ...
The Trade Desk enables brands to measure impact of digital advertising in India with store visitation dataThe Trade Desk has partnered with a customer intelligence platform, Lifesight. This collaboration will enable marketers in India with insights of the impact of...
InMobi to acquire UK-based Appsumer, which helps Picsart, Miniclip with its digital marketing effortsInMobi will be looking to invest more as Appsumer’s business grows further, InMobi’s growth platforms head Navin Madhavan told Business Insider. Appsumer offer...
AnyMind Group partners with Human Security to help clean up in-app ad fraudSophisticated bot attacks are posing a significantly increasing and evolving threat to the Asia-Pacific and Middle East regions. HUMAN’s MediaGuard will be imm...
LinkedIn launches new features for marketers to grow and deepen community engagementLinkedIn's new platform features will help marketers easily grow and deepen their engagement with their audience, in today’s evolving world of work. These new ...
Facebook makes its emojis talk as its launches Soundmojis on messengerFacebook has launched Soundmoji. It enables users to send short sound clips in Messenger chat.Every day, people send more than 2.4 billion messages with emojis...
Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about itFacebook introduces bonus programs that will reward a wide variety of creators for sharing great content that people enjoy. Bonuses will also help creators und...
MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platformMX TakaTak announces Launchpad Program. Ranging from interactions with experts and mentors that will help them with content creation strategies to connecting c...
Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first originalCreator Shows are first-person, personality-driven shows made exclusively for Snapchat. Each series is authentic to the creator’s passion and is available to m...
LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performanceLinkedIn has launched new features that will help marketers easily reach new audiences with the right content, amplify brand presence, and drive business. Thes...
Roposo's Founder Mayank Bhangadia launches a new COVID-19 relief app that connects help seekers with volunteers within their geo-locationMayank Bhangadia has announced the launch of CloseAPP. It is a location-based social networking platform that helps users discover and connect with people loca...
InMobi launches in-game advertising for global brands and agenciesDigital consumption has seen a huge boost majorly accelerated by Covid-19 induced lockdowns. So, InMobi has launched a new advertising format for digital adver...
Instagram is bringing ads to Reels in India; here are a few formats it is planning to addInstagram ads are now coming to Reels. The ads will be very similar to what you see in Instagram Stories. Facebook-owned short video-making app Instagram Reels...
On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing toolsThe app has crossed the 50+ million downloads mark on Google Playstore. It has now introduced advanced video editing tools for the creators.Mitron completes it...
MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor TowerSensor Tower's data revealed MX TakaTak, Moj and Josh were the most downloaded apps in India between January and March. MX TakaTak, Moj and Josh saw 84.5 milli...
At Bumble, safety is our number one priority: Priti Joshi, BumbleBumble has been at the forefront of trying to make its platform safe. It has launched an initiative in partnership with Safecity, Red Dot Foundation's flagship...
Facebook's new 'More Together' film will delight the book lover in youFacebook has launched the second film under its 'More Together' campaign. The ad, conceptualized by Taproot Dentsu is the story of how Facebook helps a book lo...
Spotlight, Snapchat's answer to TikTok and Instagram Reels launched in IndiaThe new platform allows users to overlay their recorded videos with popular songs. With a feed of user-generated content, Spotlight will compete with Instagram...
Facebook will now let content creators monetize their short videosIn a recent update that could boost earnings of content creators on Facebook, the social media giant has said creators will now be able to earn money from vide...
ZEE5 denies recent data breach claimsA few days back, independent Internet Security Researcher, Rajshekhar Rajaharia had alleged that the data of 9 million Zee5 users had been leaked. While denyin...
Flipkart launches commerce-focused self-serve demand-side platformFlipkart partners with MediaMath to launch its demand-side platform. The partnership will support advertising goals for brands through a self-serve platform wi...
ASCI frames guidelines for advertising and promotion of NFT productsGuidelines issued after extensive consultation with all stakeholders, including the government. It will be applicable to all virtual digital asset-related ads released on or after 1st April, 2022.Eve...
AT&T agrees to sell its global programmatic advertising marketplace Xandr to MicrosoftAT&T has agreed to sell its global programmatic advertising marketplace, Xandr to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and...
InMobi to acquire UK-based Appsumer, which helps Picsart, Miniclip with its digital marketing effortsInMobi will be looking to invest more as Appsumer’s business grows further, InMobi’s growth platforms head Navin Madhavan told Business Insider. Appsumer offers extensives insights into the companies...
Facebook makes its emojis talk as its launches Soundmojis on messengerFacebook has launched Soundmoji. It enables users to send short sound clips in Messenger chat.Every day, people send more than 2.4 billion messages with emojis on Messenger. Emojis add color and vibr...
Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first originalCreator Shows are first-person, personality-driven shows made exclusively for Snapchat. Each series is authentic to the creator’s passion and is available to more than 70 million viewers in India.Sna...
InMobi launches in-game advertising for global brands and agenciesDigital consumption has seen a huge boost majorly accelerated by Covid-19 induced lockdowns. So, InMobi has launched a new advertising format for digital advertisers. InMobi today announced the launc...
MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor TowerSensor Tower's data revealed MX TakaTak, Moj and Josh were the most downloaded apps in India between January and March. MX TakaTak, Moj and Josh saw 84.5 million, 71.1 million and 62.5 million downlo...
Spotlight, Snapchat's answer to TikTok and Instagram Reels launched in IndiaThe new platform allows users to overlay their recorded videos with popular songs. With a feed of user-generated content, Spotlight will compete with Instagram Reels and many other home-grown platfor...
Facebook will now let content creators monetize their short videosIn a recent update that could boost earnings of content creators on Facebook, the social media giant has said creators will now be able to earn money from videos as short as one minute long, with a m...
LinkedIn has launched its Creator Accelerator Program in India today, here’s all there is to know about itLinkedIn has announced the launch of its Creator Accelerator Program in India, to support 200 creators to grow their communities and build engaging content. The 10-week incubator-style program will provide creators with coaching, recogniti...
Instagram is finally testing subscriptions in the US, here’s how experts feel it will benefit creatorsLast week, Adam Mosseri, Head of Instagram announced that Instagram is testing its subscription model for select content creators in the US, a news that was received with much enthusiasm by creators across the globe. We spoke to a few expe...
Krafton launches a new campaign for Battlegrounds Mobile India to promote responsible gaming habitsThe game developer has introduced under-Age restrictions like OTP wall included to ensure guardians’ consent to play BGMI. It has also launched anti-Addiction steps like capping of play time and daily spend limits. The campaign is conceptu...
The Trade Desk enables brands to measure impact of digital advertising in India with store visitation dataThe Trade Desk has partnered with a customer intelligence platform, Lifesight. This collaboration will enable marketers in India with insights of the impact of their online advertising campaigns on physical in-store visits.The Trade Desk t...
AnyMind Group partners with Human Security to help clean up in-app ad fraudSophisticated bot attacks are posing a significantly increasing and evolving threat to the Asia-Pacific and Middle East regions. HUMAN’s MediaGuard will be immediately rolled out and made available to advertisers who are leveraging POKKT’s...
LinkedIn launches new features for marketers to grow and deepen community engagementLinkedIn's new platform features will help marketers easily grow and deepen their engagement with their audience, in today’s evolving world of work. These new additions to the LinkedIn Marketing Solutions (LMS) portfolio will enable market...
Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about itFacebook introduces bonus programs that will reward a wide variety of creators for sharing great content that people enjoy. Bonuses will also help creators understand which content performs best for them.By the end of 2022, Facebook plan t...
MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platformMX TakaTak announces Launchpad Program. Ranging from interactions with experts and mentors that will help them with content creation strategies to connecting creators to a partner manager, the program intends to offer these creators increa...
LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performanceLinkedIn has launched new features that will help marketers easily reach new audiences with the right content, amplify brand presence, and drive business. These new additions to the LinkedIn Marketing Solutions (LMS) will also provide mark...
Roposo's Founder Mayank Bhangadia launches a new COVID-19 relief app that connects help seekers with volunteers within their geo-locationMayank Bhangadia has announced the launch of CloseAPP. It is a location-based social networking platform that helps users discover and connect with people located in their vicinity at any given time. ROPOSO founder Mayank Bhangadia has ann...
Instagram is bringing ads to Reels in India; here are a few formats it is planning to addInstagram ads are now coming to Reels. The ads will be very similar to what you see in Instagram Stories. Facebook-owned short video-making app Instagram Reels is bringing ads to Reels in few countries, including India. The full-screen ads...
On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing toolsThe app has crossed the 50+ million downloads mark on Google Playstore. It has now introduced advanced video editing tools for the creators.Mitron completes its one year anniversary today. In a span of one year, Mitron TV has witnessed ove...
At Bumble, safety is our number one priority: Priti Joshi, BumbleBumble has been at the forefront of trying to make its platform safe. It has launched an initiative in partnership with Safecity, Red Dot Foundation's flagship public safety platform, to take a stand against racist, harassing, hate-driven speech, and bullying. Priti...
Facebook's new 'More Together' film will delight the book lover in youFacebook has launched the second film under its 'More Together' campaign. The ad, conceptualized by Taproot Dentsu is the story of how Facebook helps a book lover who rescues books from being consigned to the bin, find homes for them. Face...
ZEE5 denies recent data breach claimsA few days back, independent Internet Security Researcher, Rajshekhar Rajaharia had alleged that the data of 9 million Zee5 users had been leaked. While denying the claim, Manish Kalra, Chief Business Officer, ZEE5 India said they had taken the matter seriously and ...
Flipkart launches commerce-focused self-serve demand-side platformFlipkart partners with MediaMath to launch its demand-side platform. The partnership will support advertising goals for brands through a self-serve platform with end-to-end campaign management. Flipkart is strengthening its advertising and monetisation portfolio and...
Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future