TOP STORY
Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career
ad-tech21 Dec 2020, 15:14

Google's newly launched insight tools will help the travel industry understand demand better through data
Google's newly launched insight tools will help the travel industry understand demand better through data
Google's newly launched tools provide demand trends to sector participants, be they a chain of hotels, a small travel startup, or a booking agent, Travel Insig...
ad-tech18 Dec 2020, 16:56

Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
WORD Marketplace serves as a gateway between Brands and Influencers. They can mutually benefit by connecting with each other to find, create and execute campai...
ad-tech17 Dec 2020, 10:00

Facebook is strengthening its social video experience for its next phase of growth in India
Facebook is strengthening its social video experience for its next phase of growth in India
Recently, Mark Zuckerberg, CEO, Facebook reiterated the importance of India for Facebook in its global scheme of things. Over the years, Facebook has been test...
ad-tech15 Dec 2020, 13:39

Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes​​: Mark Zuckerberg, Facebook
Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes​​: Mark Zuckerberg, Facebook
Facebook organized its first-ever Fuel for India event, the first edition this year is happening virtually. During the conversation, Mukesh Dhirubhai Ambani, C...
ad-tech08 Dec 2020, 14:28

Narendra Modi was the seventh most Tweeted about person in the world in 2020
Narendra Modi was the seventh most Tweeted about person in the world in 2020
Twitter released its annual review report where it recapped the trends, moments, and memes that dominated Twitter through the year. This year, Donald Trump, Jo...
ad-tech01 Dec 2020, 11:22

Star & Disney launch an advertising solutions product to enable digital-like targeting on TV
Star & Disney launch an advertising solutions product to enable digital-like targeting on TV
Star & Disney India have launched a new advertising platform called Sirius. Sirius solutions will help brands unlock acumen into advertisement exposure to gaug...
ad-tech30 Nov 2020, 14:10

ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 has on-boarded XroadMedia to ramp up its hyper-personalized Video on Demand offerings and social media services. Through this partnership, ZEE5 will put t...
ad-tech27 Nov 2020, 18:40

Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
Over the years, several brands have taken to affiliate marketing to market their products using various avenues. This year, the net pre-Diwali orders through A...
ad-tech26 Nov 2020, 10:12

Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
Zirca Digital Solutions has announced an organisational restructuring to realign its business goals. The new knowledge based structure is based on four pillars...
ad-tech23 Nov 2020, 15:11

Instagram expands its branded content capabilities and launches a new campaign
Instagram expands its branded content capabilities and launches a new campaign
In addition to newer tools like badges in Live and IGTV Ads, branded content remains an important way that creators can make money. Instagram shared updates th...
ad-tech20 Nov 2020, 13:37

Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
Chingari revealed that more than 95 million videos are viewed on the platform every day. In the last 45 days, over 2.6 billion videos have been watched on the ...
ad-tech20 Nov 2020, 12:33

Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Facebook has revealed its first-ever report on the prevalence of hate speech on its platform. The report comes after Facebook came under the spotlight during t...
ad-tech18 Nov 2020, 10:43

YouTube's newly launched audio ads can help brands expand reach and grow awareness
YouTube's newly launched audio ads can help brands expand reach and grow awareness
YouTube has launched audio ads to help brands connect with their audience while they are listening to music on the platform. Audio ads, currently in beta, will...
ad-tech11 Nov 2020, 11:25

GroupM launches supply path optimization initiative to make programmatic buying more transparent
GroupM launches supply path optimization initiative to make programmatic buying more transparent
In an attempt to make the programmatic buying process more transparent, GroupM has launched a supply path optimization project. Over a period of six months, Gr...
ad-tech09 Nov 2020, 12:54

OLX advertising has witnessed 54% YOY growth post lockdown
OLX advertising has witnessed 54% YOY growth post lockdown
OLX advertising over the last one year has increased its spread of advertisers manifold. Some of the largest categories for it currently are automobiles, smart...
ad-tech03 Nov 2020, 14:24

Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab
Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab
Saurabh Varma, Vandana Verma and Rakesh Hinduja have launched Wondrlab. Wondrlab will invest in creating martech platforms to provide tools to enable hitherto ...
ad-tech02 Nov 2020, 13:27

Twitter launches ArtHouse, a creative suite of services to assist brands in creating Twitter-first content
Twitter launches ArtHouse, a creative suite of services to assist brands in creating Twitter-first content
Today, brands are competing for people's attention and finding new ways to connect with their audience. Twitter has launched a fully integrated service that co...
ad-tech02 Nov 2020, 11:08

Video brands will spend 57% of their budgets on digital advertising in 2020: Zenith Report
Video brands will spend 57% of their budgets on digital advertising in 2020: Zenith Report
Recovery in 2021 and 2022 will be hindered by falling revenues from free and pay-TV. India and Spain to lead ad spend growth through 2022.Zenith forecasts vide...
ad-tech28 Oct 2020, 11:58

2 out of 3 Indians say they would rather give up TV than YouTube for a month: Sanjay Gupta, Google India
2 out of 3 Indians say they would rather give up TV than YouTube for a month: Sanjay Gupta, Google India
According to a meta analysis of 100+ MMMs conducted by Nielsen across multiple categories, it was concluded that YouTube now delivers 4.8X greater effectivenes...
ad-tech22 Oct 2020, 11:51

Snapchat India sees 150% growth in Daily Active Users
Snapchat India sees 150% growth in Daily Active Users
Daily Active Users in India have increased by nearly 150% in the past year.* Snapchat also announced new Indian Snap Games and exclusive content.Snapchat India...
ad-tech19 Oct 2020, 15:02

Instagram launches its first consumer campaign in India to leverage IPL's popularity
Instagram launches its first consumer campaign in India to leverage IPL's popularity
The platform has launched its first consumer marketing campaign in India to promote newest video format Reels. The campaign, ‘Do Your Thing’, is meant to inspi...
ad-tech15 Oct 2020, 15:13

Snapchat might now compete with Instagram Reels as it allows adding music to Snaps
Snapchat might now compete with Instagram Reels as it allows adding music to Snaps
Snapchat is the latest social media app to add music onto its platform. This feature will allow users to create short videos like TikTok. Starting today, Snapc...
ad-tech14 Oct 2020, 17:29

Facebook unveils Festive Playbook to help brands build campaigns based on current consumer trends for Diwali and beyond
Facebook unveils Festive Playbook to help brands build campaigns based on current consumer trends for Diwali and beyond
Video, AR, influencers, vernacular and messaging to drive discovery of brands, shopping and celebrations this festive season. Facebook & Instagram influence ne...
ad-tech13 Oct 2020, 13:09

Here's how Rupa pulled off the virtual inauguration of its store
Here's how Rupa pulled off the virtual inauguration of its store
The mobile ad brings the virtual inaugural experience to users on mobile. It is creating a lasting impression with its unique storytelling. mCanvas, the experi...
ad-tech06 Oct 2020, 11:07

Here is how Instagram is celebrating its 10th birthday
Here is how Instagram is celebrating its 10th birthday
It’s Instagram’s birthday today. The platform has launched a few new features to celebrate its 10th anniversary.Instagram completes 10 years today and on this ...
ad-tech28 Sep 2020, 13:27

Times Internet's M360 partners with Google to enable effective monetization for digital publishers
Times Internet's M360 partners with Google to enable effective monetization for digital publishers
Times and Google have a long-standing partnership on Google Ad Manager. M360 is a complete hosting and monetization platform that has quickly scaled up and now...
ad-tech21 Dec 2020, 15:14

Google's newly launched insight tools will help the travel industry understand demand better through data
Google's newly launched insight tools will help the travel industry understand demand better through data
Google's newly launched tools provide demand trends to sector participants, be they a chain of hotels, a small travel startup, or a booking agent, Travel Insights with Google will help better underst...
ad-tech15 Dec 2020, 13:39

Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes​​: Mark Zuckerberg, Facebook
Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes​​: Mark Zuckerberg, Facebook
Facebook organized its first-ever Fuel for India event, the first edition this year is happening virtually. During the conversation, Mukesh Dhirubhai Ambani, Chairman & Managing Director, Reliance In...
ad-tech30 Nov 2020, 14:10

ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 has on-boarded XroadMedia to ramp up its hyper-personalized Video on Demand offerings and social media services. Through this partnership, ZEE5 will put to use XroadMedia’s innovative back-end s...
ad-tech23 Nov 2020, 15:11

Instagram expands its branded content capabilities and launches a new campaign
Instagram expands its branded content capabilities and launches a new campaign
In addition to newer tools like badges in Live and IGTV Ads, branded content remains an important way that creators can make money. Instagram shared updates that will make it easier for creators and ...
ad-tech18 Nov 2020, 10:43

YouTube's newly launched audio ads can help brands expand reach and grow awareness
YouTube's newly launched audio ads can help brands expand reach and grow awareness
YouTube has launched audio ads to help brands connect with their audience while they are listening to music on the platform. Audio ads, currently in beta, will help brands efficiently expand reach an...
ad-tech03 Nov 2020, 14:24

Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab
Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab
Saurabh Varma, Vandana Verma and Rakesh Hinduja have launched Wondrlab. Wondrlab will invest in creating martech platforms to provide tools to enable hitherto complex expensive bespoke executions at ...
ad-tech28 Oct 2020, 11:58

2 out of 3 Indians say they would rather give up TV than YouTube for a month: Sanjay Gupta, Google India
2 out of 3 Indians say they would rather give up TV than YouTube for a month: Sanjay Gupta, Google India
According to a meta analysis of 100+ MMMs conducted by Nielsen across multiple categories, it was concluded that YouTube now delivers 4.8X greater effectiveness than TV and impacts incremental sales....
ad-tech15 Oct 2020, 15:13

Snapchat might now compete with Instagram Reels as it allows adding music to Snaps
Snapchat might now compete with Instagram Reels as it allows adding music to Snaps
Snapchat is the latest social media app to add music onto its platform. This feature will allow users to create short videos like TikTok. Starting today, Snapchatters on iOS can add music to their Sn...
ad-tech14 Oct 2020, 17:29

Facebook unveils Festive Playbook to help brands build campaigns based on current consumer trends for Diwali and beyond
Facebook unveils Festive Playbook to help brands build campaigns based on current consumer trends for Diwali and beyond
Video, AR, influencers, vernacular and messaging to drive discovery of brands, shopping and celebrations this festive season. Facebook & Instagram influence nearly 80% of festive purchase decisions m...
ad-tech18 Dec 2020, 16:56

Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
WORD Marketplace serves as a gateway between Brands and Influencers. They can mutually benefit by connecting with each other to find, create and execute campaigns on a seamless platform.WORD, an influencer marketing company, announced the ...
ad-tech17 Dec 2020, 10:00

Facebook is strengthening its social video experience for its next phase of growth in India
Facebook is strengthening its social video experience for its next phase of growth in India
Recently, Mark Zuckerberg, CEO, Facebook reiterated the importance of India for Facebook in its global scheme of things. Over the years, Facebook has been testing and rolling out new features from here. Currently, its testing Instagram Lit...
ad-tech08 Dec 2020, 14:28

Narendra Modi was the seventh most Tweeted about person in the world in 2020
Narendra Modi was the seventh most Tweeted about person in the world in 2020
Twitter released its annual review report where it recapped the trends, moments, and memes that dominated Twitter through the year. This year, Donald Trump, Joe Biden and George Floyd were the most tweeted about people in the year. Narendr...
ad-tech01 Dec 2020, 11:22

Star & Disney launch an advertising solutions product to enable digital-like targeting on TV
Star & Disney launch an advertising solutions product to enable digital-like targeting on TV
Star & Disney India have launched a new advertising platform called Sirius. Sirius solutions will help brands unlock acumen into advertisement exposure to gauge metrics such as attention to advertising, and measure advertising impact on mi...
ad-tech27 Nov 2020, 18:40

Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
Over the years, several brands have taken to affiliate marketing to market their products using various avenues. This year, the net pre-Diwali orders through Admitad’s affiliate channels stood around 67,000 orders, whereas the festive peri...
ad-tech26 Nov 2020, 10:12

Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
Zirca Digital Solutions has announced an organisational restructuring to realign its business goals. The new knowledge based structure is based on four pillars: Product, Purpose, Place, and People.Zirca Digital Solutions, a 360-degree digi...
ad-tech20 Nov 2020, 13:37

Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
Chingari revealed that more than 95 million videos are viewed on the platform every day. In the last 45 days, over 2.6 billion videos have been watched on the app. The platform has recorded an increase of 611% in its active engagement time...
ad-tech20 Nov 2020, 12:33

Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Facebook has revealed its first-ever report on the prevalence of hate speech on its platform. The report comes after Facebook came under the spotlight during the US Presidential election over its policing of hate speech and abuses on the p...
ad-tech11 Nov 2020, 11:25

GroupM launches supply path optimization initiative to make programmatic buying more transparent
GroupM launches supply path optimization initiative to make programmatic buying more transparent
In an attempt to make the programmatic buying process more transparent, GroupM has launched a supply path optimization project. Over a period of six months, GroupM gathered a significant amount of data into a single visualization tool. The...
ad-tech09 Nov 2020, 12:54

OLX advertising has witnessed 54% YOY growth post lockdown
OLX advertising has witnessed 54% YOY growth post lockdown
OLX advertising over the last one year has increased its spread of advertisers manifold. Some of the largest categories for it currently are automobiles, smartphones, white goods and electronics, ecommerce, BFSI and also Retail. Sunny Kataria, Head Of Commercial Ver...
ad-tech02 Nov 2020, 13:27

Twitter launches ArtHouse, a creative suite of services to assist brands in creating Twitter-first content
Twitter launches ArtHouse, a creative suite of services to assist brands in creating Twitter-first content
Today, brands are competing for people's attention and finding new ways to connect with their audience. Twitter has launched a fully integrated service that connects brands with the creative capital of influencers, artists and editors.Twit...
ad-tech02 Nov 2020, 11:08

Video brands will spend 57% of their budgets on digital advertising in 2020: Zenith Report
Video brands will spend 57% of their budgets on digital advertising in 2020: Zenith Report
Recovery in 2021 and 2022 will be hindered by falling revenues from free and pay-TV. India and Spain to lead ad spend growth through 2022.Zenith forecasts video entertainment advertising will shrink by just 0.2% in 2020 across ten key mark...
ad-tech22 Oct 2020, 11:51

Snapchat India sees 150% growth in Daily Active Users
Snapchat India sees 150% growth in Daily Active Users
Daily Active Users in India have increased by nearly 150% in the past year.* Snapchat also announced new Indian Snap Games and exclusive content.Snapchat India has seen its Daily Active Users increasing by nearly 150% in the past year* on the back of new content, pa...
ad-tech19 Oct 2020, 15:02

Instagram launches its first consumer campaign in India to leverage IPL's popularity
Instagram launches its first consumer campaign in India to leverage IPL's popularity
The platform has launched its first consumer marketing campaign in India to promote newest video format Reels. The campaign, ‘Do Your Thing’, is meant to inspire the creator in everyone and will appear across mediums during the IPL.In the ...
ad-tech13 Oct 2020, 13:09

Here's how Rupa pulled off the virtual inauguration of its store
Here's how Rupa pulled off the virtual inauguration of its store
The mobile ad brings the virtual inaugural experience to users on mobile. It is creating a lasting impression with its unique storytelling. mCanvas, the experiential storytelling ad platform for small screens, has recently created an interactive mobile ad for Rupa t...
ad-tech06 Oct 2020, 11:07

Here is how Instagram is celebrating its 10th birthday
Here is how Instagram is celebrating its 10th birthday
It’s Instagram’s birthday today. The platform has launched a few new features to celebrate its 10th anniversary.Instagram completes 10 years today and on this occasion announces a host of new features. This includes a Stories Map and two well-being updates - hiding ...
ad-tech28 Sep 2020, 13:27

Times Internet's M360 partners with Google to enable effective monetization for digital publishers
Times Internet's M360 partners with Google to enable effective monetization for digital publishers
Times and Google have a long-standing partnership on Google Ad Manager. M360 is a complete hosting and monetization platform that has quickly scaled up and now serves 25 Million MAUs outside of the Times Internet group.M360, Times Internet...