TOP STORY
Video OTT players in India to suspend HD services on mobile till April 14
ad-tech25 Mar 2020, 13:47

LinkedIn India’s Director of Marketing Solutions Virginia Sharma resigns
LinkedIn India’s Director of Marketing Solutions Virginia Sharma resigns
Virginia Sharma took to LinkedIn to bid adieu to her colleagues and commemorate what the past six years have been like. However, like all of us, LinkedIn's for...
ad-tech23 Mar 2020, 14:17

Mobile becomes the go-to device for Indians seeking entertainment, information and news in the times of Coronavirus lockdown
Mobile becomes the go-to device for Indians seeking entertainment, information and news in the times of Coronavirus lockdown
Post the initial news breakout on COVID-19, there has been a gradual increase in the usage of Gaming apps. Spike in traffic is primarily seen for Arcade, Strat...
ad-tech23 Mar 2020, 13:14

TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
The Challenge saw over 18 billion views in a week, breaking all records and becoming one of the most engaging challenges in India. With this campaign Dettol ai...
ad-tech23 Mar 2020, 13:06

TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
The Challenge saw over 18 billion views in a week, breaking all records and becoming one of the most engaging challenges in India. With this campaign Dettol ai...
ad-tech18 Mar 2020, 14:01

Likee reaches over 115-million MAU, registers 208% yearly increase
Likee reaches over 115-million MAU, registers 208% yearly increase
As per Sensor Tower report for January 2020, Likee was among the six most downloaded non-gaming apps globally, and ranked second in the short video platform ca...
ad-tech16 Mar 2020, 09:42

India was TikTok’s biggest driver of downloads in February, accounted for 46.6 million installs: Sensor Tower
India was TikTok’s biggest driver of downloads in February, accounted for 46.6 million installs: Sensor Tower
India accounted for 46.6 million installs, or 41.3% of installs worldwide followed by Brazil which saw 9.7 million downloads. However, while the number of down...
ad-tech11 Mar 2020, 16:47

Disney+ launches in India 2 weeks earlier than scheduled, Hotstar rebranded to Disney+ Hotstar
Disney+ launches in India 2 weeks earlier than scheduled, Hotstar rebranded to Disney+ Hotstar
Disney+ has launched in India, two weeks earlier than scheduled as the Hotstar app has been updated to new branding called, Disney+ Hotstar. There hasn’t yet b...
ad-tech11 Mar 2020, 15:13

MarTech companies need to help clients with internal skilling and integration: Mirum Report
MarTech companies need to help clients with internal skilling and integration: Mirum Report
As per the report, 80% of marketers expect their organizations to invest more in tools and technologies over the next few years. 64% marketers see the lack of ...
ad-tech3 Mar 2020, 13:54

Twitter might get prettier after its acquisition of Chroma Stories
Twitter might get prettier after its acquisition of Chroma Stories
Chroma Stories shuts down its operation; all employees transferred to Twitter. The template-maker application was Co-founded by John Barnett, who had introduce...
ad-tech2 Mar 2020, 13:07

Facebook rolls out 'More Together', its first-ever Holi campaign that celebrates togetherness
Facebook rolls out 'More Together', its first-ever Holi campaign that celebrates togetherness
Conceptualised and executed by Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network (DAN) India, the campaign highlights the power of con...
ad-tech28 Feb 2020, 16:36

Gaana launches dynamic creatives for audio ads
Gaana launches dynamic creatives for audio ads
Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content for consumers. This will enable marketers to create hyper-pe...
ad-tech28 Feb 2020, 15:30

YouTube NextUp and L’Oréal Paris to identify India’s top content creators in beauty
YouTube NextUp and L’Oréal Paris to identify India’s top content creators in beauty
L’Oréal Paris aims to recognize the rising stars of YouTube, who are passionate about creating compelling content around beauty for all. Winners will get a cha...
ad-tech25 Feb 2020, 10:38

Netflix, Hotstar, Amazon Prime — here are the latest job openings in the OTT space
Netflix, Hotstar, Amazon Prime — here are the latest job openings in the OTT space
The growing addiction for video streaming and demand for regional content is creating new job opportunities at OTT platforms. Netflix, which entered the Indian...
ad-tech21 Feb 2020, 14:47

Amazon and Netflix to talk for the first time at Cannes Lions this year
Amazon and Netflix to talk for the first time at Cannes Lions this year
It is for the first time that Amazon and Netflix will speak at the Cannes Lions. The speakers from the two organizations include Claudine Cheever, Global Head ...
ad-tech20 Feb 2020, 10:34

Now parents will be able control their children's screen time on TikTok
Now parents will be able control their children's screen time on TikTok
The move is an attempt to give parents more control over what their children do on the app. The feature helps link parents’ TikTok accounts to their child’s, t...
ad-tech18 Feb 2020, 14:00

OTT players to invest an estimated ₹2.5 billion on content creation and distribution: Mobile Marketing Ecosystem Report 2020
OTT players to invest an estimated ₹2.5 billion on content creation and distribution: Mobile Marketing Ecosystem Report 2020
This is the third edition of the Mobile Marketing Ecosystem Report 2020. This year, the report revolves around how mobile is a bigger platform than digital pla...
ad-tech13 Feb 2020, 12:37

WhatsApp crosses the 2 billion user mark globally
WhatsApp crosses the 2 billion user mark globally
As WhatsApp crossed 2 billion users online, it spoke about its focus areas. It announced that it will continue to focus on giving its users a safe environment ...
ad-tech12 Feb 2020, 14:12

Merkle Sokrati's strategic partnership with TikTok India to help brands connect with users on the platform
Merkle Sokrati's strategic partnership with TikTok India to help brands connect with users on the platform
The partnership between Merkle Sokrati and TikTok will help advertisers connect with users on TikTok. TikTok India and Merkle Sokrati will develop the best pra...
ad-tech11 Feb 2020, 15:54

On Safer Internet Day, here's how TikTok promoted a responsible in-app environment
On Safer Internet Day, here's how TikTok promoted a responsible in-app environment
TikTok has announced several in-app initiatives to promote a safe and responsible in-app environment. TikTok is encouraging users to create short videos on saf...
ad-tech7 Feb 2020, 14:47

Twitter's ad revenue grows by 12% to $885 million in Q4
Twitter's ad revenue grows by 12% to $885 million in Q4
Twitter's advertising revenue has gone up by 12% to $885 million in Q4. While it earned $1.01 billion revenue in Q4, its revenue for fiscal year 2019 stood at ...
ad-tech4 Feb 2020, 14:59

YouTube earned $15 billion in ad revenue in 2019, reveals Alphabet
YouTube earned $15 billion in ad revenue in 2019, reveals Alphabet
In Alphabet’s first earnings report since Sundar Pichai took over, the company has revealed that YouTube has made $15 billion in ad revenues in the last three ...
ad-tech4 Feb 2020, 11:23

MX Player adds gaming to its offerings with 9 android mobile games
MX Player adds gaming to its offerings with 9 android mobile games
Launches with 9 hyper casual android mobile games. Games currently available on the platform are Airlift, Arrow Master, Jump Jump, Flap Up, Candy Mash, Bubble ...
ad-tech31 Jan 2020, 15:49

Snapchatters, you and your friends can now be a part of the app's latest animated show
Snapchatters, you and your friends can now be a part of the app's latest animated show
Bitmoji TV casts the friend that was snapped most recently as a Snapchatter’s co-star in an episode. Each season has 10 episodes averaging three minutes in len...
ad-tech9 Jan 2020, 13:18

Spotify adds Streaming Ad Insertion technology to its podcasts
Spotify adds Streaming Ad Insertion technology to its podcasts
Spotify’s podcast consumption increased 39% from Q2 to Q3 last year and ad revenue for the podcast industry is projected to skyrocket to more than $1 billion i...
ad-tech10 Dec 2019, 16:39

Hotstar sees 63% of its total online entertainment consumption come from non-metro cities
Hotstar sees 63% of its total online entertainment consumption come from non-metro cities
Hotstar crossed 400 million downloads, becoming one of the most downloaded apps in India. More than 40% of video consumption came from regional content. Hotsta...
ad-tech10 Dec 2019, 14:17

Artificial Intelligence Specialist and Digital Marketing Specialist emerge as one of the high-demanding jobs: LinkedIn Report
Artificial Intelligence Specialist and Digital Marketing Specialist emerge as one of the high-demanding jobs: LinkedIn Report
LinkedIn reveals India’s Top 15 Emerging Jobs for 2020; ‘Blockchain Developer’ and ‘AI Specialist’ top the list, Digital Marketing Specialist appears on number...
ad-tech25 Mar 2020, 13:47

LinkedIn India’s Director of Marketing Solutions Virginia Sharma resigns
LinkedIn India’s Director of Marketing Solutions Virginia Sharma resigns
Virginia Sharma took to LinkedIn to bid adieu to her colleagues and commemorate what the past six years have been like. However, like all of us, LinkedIn's former Marketing Director did not expect th...
ad-tech23 Mar 2020, 13:06

TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
The Challenge saw over 18 billion views in a week, breaking all records and becoming one of the most engaging challenges in India. With this campaign Dettol aims to encourage people to build proper h...
ad-tech11 Mar 2020, 16:47

Disney+ launches in India 2 weeks earlier than scheduled, Hotstar rebranded to Disney+ Hotstar
Disney+ launches in India 2 weeks earlier than scheduled, Hotstar rebranded to Disney+ Hotstar
Disney+ has launched in India, two weeks earlier than scheduled as the Hotstar app has been updated to new branding called, Disney+ Hotstar. There hasn’t yet been a change to premium subscription pla...
ad-tech2 Mar 2020, 13:07

Facebook rolls out 'More Together', its first-ever Holi campaign that celebrates togetherness
Facebook rolls out 'More Together', its first-ever Holi campaign that celebrates togetherness
Conceptualised and executed by Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network (DAN) India, the campaign highlights the power of connections through a high decibel marketin...
ad-tech25 Feb 2020, 10:38

Netflix, Hotstar, Amazon Prime — here are the latest job openings in the OTT space
Netflix, Hotstar, Amazon Prime — here are the latest job openings in the OTT space
The growing addiction for video streaming and demand for regional content is creating new job opportunities at OTT platforms. Netflix, which entered the Indian market four years ago, said that it has...
ad-tech18 Feb 2020, 14:00

OTT players to invest an estimated ₹2.5 billion on content creation and distribution: Mobile Marketing Ecosystem Report 2020
OTT players to invest an estimated ₹2.5 billion on content creation and distribution: Mobile Marketing Ecosystem Report 2020
This is the third edition of the Mobile Marketing Ecosystem Report 2020. This year, the report revolves around how mobile is a bigger platform than digital platforms. It also delves deep into various...
ad-tech11 Feb 2020, 15:54

On Safer Internet Day, here's how TikTok promoted a responsible in-app environment
On Safer Internet Day, here's how TikTok promoted a responsible in-app environment
TikTok has announced several in-app initiatives to promote a safe and responsible in-app environment. TikTok is encouraging users to create short videos on safe internet and take a pledge to do their...
ad-tech4 Feb 2020, 11:23

MX Player adds gaming to its offerings with 9 android mobile games
MX Player adds gaming to its offerings with 9 android mobile games
Launches with 9 hyper casual android mobile games. Games currently available on the platform are Airlift, Arrow Master, Jump Jump, Flap Up, Candy Mash, Bubble Blast, Street Racer, Slide & Glide and P...
ad-tech31 Jan 2020, 15:49

Snapchatters, you and your friends can now be a part of the app's latest animated show
Snapchatters, you and your friends can now be a part of the app's latest animated show
Bitmoji TV casts the friend that was snapped most recently as a Snapchatter’s co-star in an episode. Each season has 10 episodes averaging three minutes in length. Premiering Saturday morning, Februa...
ad-tech23 Mar 2020, 14:17

Mobile becomes the go-to device for Indians seeking entertainment, information and news in the times of Coronavirus lockdown
Mobile becomes the go-to device for Indians seeking entertainment, information and news in the times of Coronavirus lockdown
Post the initial news breakout on COVID-19, there has been a gradual increase in the usage of Gaming apps. Spike in traffic is primarily seen for Arcade, Strategy and trivia apps. Online learning and reading becomes popular as state govern...
ad-tech23 Mar 2020, 13:14

TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
TikTok is giving Dettol's hand wash challenge the needed push as it records 18 billion views in a week
The Challenge saw over 18 billion views in a week, breaking all records and becoming one of the most engaging challenges in India. With this campaign Dettol aims to encourage people to build proper hand hygiene as part of their daily routi...
ad-tech18 Mar 2020, 14:01

Likee reaches over 115-million MAU, registers 208% yearly increase
Likee reaches over 115-million MAU, registers 208% yearly increase
As per Sensor Tower report for January 2020, Likee was among the six most downloaded non-gaming apps globally, and ranked second in the short video platform category. It has now reached 115-million MAU, registering a 208% yearly increase.BIGO Technology’s Likee has ...
ad-tech16 Mar 2020, 09:42

India was TikTok’s biggest driver of downloads in February, accounted for 46.6 million installs: Sensor Tower
India was TikTok’s biggest driver of downloads in February, accounted for 46.6 million installs: Sensor Tower
India accounted for 46.6 million installs, or 41.3% of installs worldwide followed by Brazil which saw 9.7 million downloads. However, while the number of downloads in India grew 64.8% Y-o-Y from 28.3 million in February 2019, its share of...
ad-tech11 Mar 2020, 15:13

MarTech companies need to help clients with internal skilling and integration: Mirum Report
MarTech companies need to help clients with internal skilling and integration: Mirum Report
As per the report, 80% of marketers expect their organizations to invest more in tools and technologies over the next few years. 64% marketers see the lack of internal skills while 59% marketers see cross-organization adoption as hurdles. ...
ad-tech3 Mar 2020, 13:54

Twitter might get prettier after its acquisition of Chroma Stories
Twitter might get prettier after its acquisition of Chroma Stories
Chroma Stories shuts down its operation; all employees transferred to Twitter. The template-maker application was Co-founded by John Barnett, who had introduced Boomerang on Instagram. Twitter has acquired California-based Chroma Stories, a photo editing and stories...
ad-tech28 Feb 2020, 16:36

Gaana launches dynamic creatives for audio ads
Gaana launches dynamic creatives for audio ads
Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content for consumers. This will enable marketers to create hyper-personalized ads in real time by tagging parts of commercial scripts based on Age, gender, location, weather,...
ad-tech28 Feb 2020, 15:30

YouTube NextUp and L’Oréal Paris to identify India’s top content creators in beauty
YouTube NextUp and L’Oréal Paris to identify India’s top content creators in beauty
L’Oréal Paris aims to recognize the rising stars of YouTube, who are passionate about creating compelling content around beauty for all. Winners will get a chance to attend masterclasses with beauty industry specialists, technical expertis...
ad-tech21 Feb 2020, 14:47

Amazon and Netflix to talk for the first time at Cannes Lions this year
Amazon and Netflix to talk for the first time at Cannes Lions this year
It is for the first time that Amazon and Netflix will speak at the Cannes Lions. The speakers from the two organizations include Claudine Cheever, Global Head of Brand and Advertising, Amazon, Chris Breen, Chief Creative Officer, Chemistry...
ad-tech20 Feb 2020, 10:34

Now parents will be able control their children's screen time on TikTok
Now parents will be able control their children's screen time on TikTok
The move is an attempt to give parents more control over what their children do on the app. The feature helps link parents’ TikTok accounts to their child’s, to help them monitor what kind of content is being shared or consumed. The featur...
ad-tech13 Feb 2020, 12:37

WhatsApp crosses the 2 billion user mark globally
WhatsApp crosses the 2 billion user mark globally
As WhatsApp crossed 2 billion users online, it spoke about its focus areas. It announced that it will continue to focus on giving its users a safe environment for their conversations. The platform said that protecting the conversations of its users online was its to...
ad-tech12 Feb 2020, 14:12

Merkle Sokrati's strategic partnership with TikTok India to help brands connect with users on the platform
Merkle Sokrati's strategic partnership with TikTok India to help brands connect with users on the platform
The partnership between Merkle Sokrati and TikTok will help advertisers connect with users on TikTok. TikTok India and Merkle Sokrati will develop the best practices emerging from high impact digital marketing campaigns for Indian brands. ...
ad-tech7 Feb 2020, 14:47

Twitter's ad revenue grows by 12% to $885 million in Q4
Twitter's ad revenue grows by 12% to $885 million in Q4
Twitter's advertising revenue has gone up by 12% to $885 million in Q4. While it earned $1.01 billion revenue in Q4, its revenue for fiscal year 2019 stood at $3.46 billion. For Q1, it expects its total revenue to be between $825 million and $885 million.Twitter has...
ad-tech4 Feb 2020, 14:59

YouTube earned $15 billion in ad revenue in 2019, reveals Alphabet
YouTube earned $15 billion in ad revenue in 2019, reveals Alphabet
In Alphabet’s first earnings report since Sundar Pichai took over, the company has revealed that YouTube has made $15 billion in ad revenues in the last three months. YouTube currently contributes 10% to Google’s overall revenue. Alphabet saw a 17% jump over 2018 in...
ad-tech9 Jan 2020, 13:18

Spotify adds Streaming Ad Insertion technology to its podcasts
Spotify adds Streaming Ad Insertion technology to its podcasts
Spotify’s podcast consumption increased 39% from Q2 to Q3 last year and ad revenue for the podcast industry is projected to skyrocket to more than $1 billion in 2021. After experiencing a staggering growth rate, Spotify has opened its doors to advertisers by launchi...
ad-tech10 Dec 2019, 16:39

Hotstar sees 63% of its total online entertainment consumption come from non-metro cities
Hotstar sees 63% of its total online entertainment consumption come from non-metro cities
Hotstar crossed 400 million downloads, becoming one of the most downloaded apps in India. More than 40% of video consumption came from regional content. Hotstar registered 2X installs in 2019 vs 2018 with 555 installs per minute in 2019 63...
ad-tech10 Dec 2019, 14:17

Artificial Intelligence Specialist and Digital Marketing Specialist emerge as one of the high-demanding jobs: LinkedIn Report
Artificial Intelligence Specialist and Digital Marketing Specialist emerge as one of the high-demanding jobs: LinkedIn Report
LinkedIn reveals India’s Top 15 Emerging Jobs for 2020; ‘Blockchain Developer’ and ‘AI Specialist’ top the list, Digital Marketing Specialist appears on number 13. Bengaluru continues to be the Silicon Valley of India; Hyderabad trails clo...
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