TOP STORY
InMobi to acquire UK-based Appsumer, which helps Picsart, Miniclip with its digital marketing efforts
ad-tech07 Oct 2021, 12:03

AnyMind Group partners with Human Security to help clean up in-app ad fraud
AnyMind Group partners with Human Security to help clean up in-app ad fraud
Sophisticated bot attacks are posing a significantly increasing and evolving threat to the Asia-Pacific and Middle East regions. HUMAN’s MediaGuard will be imm...
ad-tech29 Sep 2021, 12:37

LinkedIn launches new features for marketers to grow and deepen community engagement
LinkedIn launches new features for marketers to grow and deepen community engagement
LinkedIn's new platform features will help marketers easily grow and deepen their engagement with their audience, in today’s evolving world of work. These new ...
ad-tech16 Jul 2021, 11:13

Facebook makes its emojis talk as its launches Soundmojis on messenger
Facebook makes its emojis talk as its launches Soundmojis on messenger
Facebook has launched Soundmoji. It enables users to send short sound clips in Messenger chat.Every day, people send more than 2.4 billion messages with emojis...
ad-tech15 Jul 2021, 13:55

Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about it
Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about it
Facebook introduces bonus programs that will reward a wide variety of creators for sharing great content that people enjoy. Bonuses will also help creators und...
ad-tech25 Jun 2021, 15:25

MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform
MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform
MX TakaTak announces Launchpad Program. Ranging from interactions with experts and mentors that will help them with content creation strategies to connecting c...
ad-tech17 Jun 2021, 17:26

Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original
Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original
Creator Shows are first-person, personality-driven shows made exclusively for Snapchat. Each series is authentic to the creator’s passion and is available to m...
ad-tech09 Jun 2021, 12:05

LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
LinkedIn has launched new features that will help marketers easily reach new audiences with the right content, amplify brand presence, and drive business. Thes...
ad-tech19 May 2021, 14:27

Roposo's Founder Mayank Bhangadia launches a new COVID-19 relief app that connects help seekers with volunteers within their geo-location
Roposo's Founder Mayank Bhangadia launches a new COVID-19 relief app that connects help seekers with volunteers within their geo-location
Mayank Bhangadia has announced the launch of CloseAPP. It is a location-based social networking platform that helps users discover and connect with people loca...
ad-tech28 Apr 2021, 13:05

InMobi launches in-game advertising for global brands and agencies
InMobi launches in-game advertising for global brands and agencies
Digital consumption has seen a huge boost majorly accelerated by Covid-19 induced lockdowns. So, InMobi has launched a new advertising format for digital adver...
ad-tech23 Apr 2021, 13:09

Instagram is bringing ads to Reels in India; here are a few formats it is planning to add
Instagram is bringing ads to Reels in India; here are a few formats it is planning to add
Instagram ads are now coming to Reels. The ads will be very similar to what you see in Instagram Stories. Facebook-owned short video-making app Instagram Reels...
ad-tech12 Apr 2021, 15:37

On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools
On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools
The app has crossed the 50+ million downloads mark on Google Playstore. It has now introduced advanced video editing tools for the creators.Mitron completes it...
ad-tech08 Apr 2021, 12:00

MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
Sensor Tower's data revealed MX TakaTak, Moj and Josh were the most downloaded apps in India between January and March. MX TakaTak, Moj and Josh saw 84.5 milli...
ad-tech26 Mar 2021, 14:46

At Bumble, safety is our number one priority: Priti Joshi, Bumble
At Bumble, safety is our number one priority: Priti Joshi, Bumble
Bumble has been at the forefront of trying to make its platform safe. It has launched an initiative in partnership with Safecity, Red Dot Foundation's flagship...
ad-tech25 Mar 2021, 11:53

Facebook's new 'More Together' film will delight the book lover in you
Facebook's new 'More Together' film will delight the book lover in you
Facebook has launched the second film under its 'More Together' campaign. The ad, conceptualized by Taproot Dentsu is the story of how Facebook helps a book lo...
ad-tech16 Mar 2021, 17:50

Spotlight, Snapchat's answer to TikTok and Instagram Reels launched in India
Spotlight, Snapchat's answer to TikTok and Instagram Reels launched in India
The new platform allows users to overlay their recorded videos with popular songs. With a feed of user-generated content, Spotlight will compete with Instagram...
ad-tech12 Mar 2021, 13:10

Facebook will now let content creators monetize their short videos
Facebook will now let content creators monetize their short videos
In a recent update that could boost earnings of content creators on Facebook, the social media giant has said creators will now be able to earn money from vide...
ad-tech05 Mar 2021, 12:02

ZEE5 denies recent data breach claims
ZEE5 denies recent data breach claims
A few days back, independent Internet Security Researcher, Rajshekhar Rajaharia had alleged that the data of 9 million Zee5 users had been leaked. While denyin...
ad-tech15 Feb 2021, 11:51

Flipkart launches commerce-focused self-serve demand-side platform
Flipkart launches commerce-focused self-serve demand-side platform
Flipkart partners with MediaMath to launch its demand-side platform. The partnership will support advertising goals for brands through a self-serve platform wi...
ad-tech27 Jan 2021, 13:56

Instagram shares 6 tips to protect your account from phishing attacks
Instagram shares 6 tips to protect your account from phishing attacks
Recent phishing incidents on Instagram have concerned many users of the platform. To help users have a safer experience on the platform, Instagram has shared s...
ad-tech29 Dec 2020, 14:23

Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career
Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career
The MX TakaTak Creator Fund will be open for all Indian citizens and those creators who consistently post original videos or have unique ideas for content acro...
ad-tech21 Dec 2020, 15:14

Google's newly launched insight tools will help the travel industry understand demand better through data
Google's newly launched insight tools will help the travel industry understand demand better through data
Google's newly launched tools provide demand trends to sector participants, be they a chain of hotels, a small travel startup, or a booking agent, Travel Insig...
ad-tech18 Dec 2020, 16:56

Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
WORD Marketplace serves as a gateway between Brands and Influencers. They can mutually benefit by connecting with each other to find, create and execute campai...
ad-tech17 Dec 2020, 10:00

Facebook is strengthening its social video experience for its next phase of growth in India
Facebook is strengthening its social video experience for its next phase of growth in India
Recently, Mark Zuckerberg, CEO, Facebook reiterated the importance of India for Facebook in its global scheme of things. Over the years, Facebook has been test...
ad-tech15 Dec 2020, 13:39

Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes​​: Mark Zuckerberg, Facebook
Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes​​: Mark Zuckerberg, Facebook
Facebook organized its first-ever Fuel for India event, the first edition this year is happening virtually. During the conversation, Mukesh Dhirubhai Ambani, C...
ad-tech08 Dec 2020, 14:28

Narendra Modi was the seventh most Tweeted about person in the world in 2020
Narendra Modi was the seventh most Tweeted about person in the world in 2020
Twitter released its annual review report where it recapped the trends, moments, and memes that dominated Twitter through the year. This year, Donald Trump, Jo...
ad-tech07 Oct 2021, 12:03

AnyMind Group partners with Human Security to help clean up in-app ad fraud
AnyMind Group partners with Human Security to help clean up in-app ad fraud
Sophisticated bot attacks are posing a significantly increasing and evolving threat to the Asia-Pacific and Middle East regions. HUMAN’s MediaGuard will be immediately rolled out and made available t...
ad-tech15 Jul 2021, 13:55

Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about it
Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about it
Facebook introduces bonus programs that will reward a wide variety of creators for sharing great content that people enjoy. Bonuses will also help creators understand which content performs best for ...
ad-tech09 Jun 2021, 12:05

LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
LinkedIn has launched new features that will help marketers easily reach new audiences with the right content, amplify brand presence, and drive business. These new additions to the LinkedIn Marketin...
ad-tech23 Apr 2021, 13:09

Instagram is bringing ads to Reels in India; here are a few formats it is planning to add
Instagram is bringing ads to Reels in India; here are a few formats it is planning to add
Instagram ads are now coming to Reels. The ads will be very similar to what you see in Instagram Stories. Facebook-owned short video-making app Instagram Reels is bringing ads to Reels in few countri...
ad-tech26 Mar 2021, 14:46

At Bumble, safety is our number one priority: Priti Joshi, Bumble
At Bumble, safety is our number one priority: Priti Joshi, Bumble
Bumble has been at the forefront of trying to make its platform safe. It has launched an initiative in partnership with Safecity, Red Dot Foundation's flagship public safety platform, to take a stand...
ad-tech12 Mar 2021, 13:10

Facebook will now let content creators monetize their short videos
Facebook will now let content creators monetize their short videos
In a recent update that could boost earnings of content creators on Facebook, the social media giant has said creators will now be able to earn money from videos as short as one minute long, with a m...
ad-tech15 Feb 2021, 11:51

Flipkart launches commerce-focused self-serve demand-side platform
Flipkart launches commerce-focused self-serve demand-side platform
Flipkart partners with MediaMath to launch its demand-side platform. The partnership will support advertising goals for brands through a self-serve platform with end-to-end campaign management. Flipk...
ad-tech21 Dec 2020, 15:14

Google's newly launched insight tools will help the travel industry understand demand better through data
Google's newly launched insight tools will help the travel industry understand demand better through data
Google's newly launched tools provide demand trends to sector participants, be they a chain of hotels, a small travel startup, or a booking agent, Travel Insights with Google will help better underst...
ad-tech18 Dec 2020, 16:56

Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
WORD Marketplace serves as a gateway between Brands and Influencers. They can mutually benefit by connecting with each other to find, create and execute campaigns on a seamless platform.WORD, an infl...
ad-tech29 Sep 2021, 12:37

LinkedIn launches new features for marketers to grow and deepen community engagement
LinkedIn launches new features for marketers to grow and deepen community engagement
LinkedIn's new platform features will help marketers easily grow and deepen their engagement with their audience, in today’s evolving world of work. These new additions to the LinkedIn Marketing Solutions (LMS) portfolio will enable market...
ad-tech16 Jul 2021, 11:13

Facebook makes its emojis talk as its launches Soundmojis on messenger
Facebook makes its emojis talk as its launches Soundmojis on messenger
Facebook has launched Soundmoji. It enables users to send short sound clips in Messenger chat.Every day, people send more than 2.4 billion messages with emojis on Messenger. Emojis add color and vibrancy to Messenger chats all over the wor...
ad-tech25 Jun 2021, 15:25

MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform
MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform
MX TakaTak announces Launchpad Program. Ranging from interactions with experts and mentors that will help them with content creation strategies to connecting creators to a partner manager, the program intends to offer these creators increa...
ad-tech17 Jun 2021, 17:26

Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original
Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original
Creator Shows are first-person, personality-driven shows made exclusively for Snapchat. Each series is authentic to the creator’s passion and is available to more than 70 million viewers in India.Snap today announced the launch of its firs...
ad-tech19 May 2021, 14:27

Roposo's Founder Mayank Bhangadia launches a new COVID-19 relief app that connects help seekers with volunteers within their geo-location
Roposo's Founder Mayank Bhangadia launches a new COVID-19 relief app that connects help seekers with volunteers within their geo-location
Mayank Bhangadia has announced the launch of CloseAPP. It is a location-based social networking platform that helps users discover and connect with people located in their vicinity at any given time. ROPOSO founder Mayank Bhangadia has ann...
ad-tech28 Apr 2021, 13:05

InMobi launches in-game advertising for global brands and agencies
InMobi launches in-game advertising for global brands and agencies
Digital consumption has seen a huge boost majorly accelerated by Covid-19 induced lockdowns. So, InMobi has launched a new advertising format for digital advertisers. InMobi today announced the launch of in-game advertising on InMobi Exchange. The launch of this in-...
ad-tech12 Apr 2021, 15:37

On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools
On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools
The app has crossed the 50+ million downloads mark on Google Playstore. It has now introduced advanced video editing tools for the creators.Mitron completes its one year anniversary today. In a span of one year, Mitron TV has witnessed ove...
ad-tech08 Apr 2021, 12:00

MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
Sensor Tower's data revealed MX TakaTak, Moj and Josh were the most downloaded apps in India between January and March. MX TakaTak, Moj and Josh saw 84.5 million, 71.1 million and 62.5 million downloads respectively.Made-in-India short vid...
ad-tech25 Mar 2021, 11:53

Facebook's new 'More Together' film will delight the book lover in you
Facebook's new 'More Together' film will delight the book lover in you
Facebook has launched the second film under its 'More Together' campaign. The ad, conceptualized by Taproot Dentsu is the story of how Facebook helps a book lover who rescues books from being consigned to the bin, find homes for them. Face...
ad-tech16 Mar 2021, 17:50

Spotlight, Snapchat's answer to TikTok and Instagram Reels launched in India
Spotlight, Snapchat's answer to TikTok and Instagram Reels launched in India
The new platform allows users to overlay their recorded videos with popular songs. With a feed of user-generated content, Spotlight will compete with Instagram Reels and many other home-grown platforms such as MX TakaTak, Chingari, Bolo In...
ad-tech05 Mar 2021, 12:02

ZEE5 denies recent data breach claims
ZEE5 denies recent data breach claims
A few days back, independent Internet Security Researcher, Rajshekhar Rajaharia had alleged that the data of 9 million Zee5 users had been leaked. While denying the claim, Manish Kalra, Chief Business Officer, ZEE5 India said they had taken the matter seriously and ...
ad-tech27 Jan 2021, 13:56

Instagram shares 6 tips to protect your account from phishing attacks
Instagram shares 6 tips to protect your account from phishing attacks
Recent phishing incidents on Instagram have concerned many users of the platform. To help users have a safer experience on the platform, Instagram has shared some helpful tips.Social media is a tool for good for many. Through 2020, it’s be...
ad-tech29 Dec 2020, 14:23

Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career
Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career
The MX TakaTak Creator Fund will be open for all Indian citizens and those creators who consistently post original videos or have unique ideas for content across various categories. The creators will receive regular rewards for their conte...
ad-tech17 Dec 2020, 10:00

Facebook is strengthening its social video experience for its next phase of growth in India
Facebook is strengthening its social video experience for its next phase of growth in India
Recently, Mark Zuckerberg, CEO, Facebook reiterated the importance of India for Facebook in its global scheme of things. Over the years, Facebook has been testing and rolling out new features from here. Currently, its testing Instagram Lit...
ad-tech15 Dec 2020, 13:39

Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes​​: Mark Zuckerberg, Facebook
Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes​​: Mark Zuckerberg, Facebook
Facebook organized its first-ever Fuel for India event, the first edition this year is happening virtually. During the conversation, Mukesh Dhirubhai Ambani, Chairman & ...
ad-tech08 Dec 2020, 14:28

Narendra Modi was the seventh most Tweeted about person in the world in 2020
Narendra Modi was the seventh most Tweeted about person in the world in 2020
Twitter released its annual review report where it recapped the trends, moments, and memes that dominated Twitter through the year. This year, Donald Trump, Joe Biden and George Floyd were the most tweeted about people in the year. Narendr...