More Together' campaign.
- The ad, conceptualized by
Taproot Dentsuis the story of how Facebook helps a book loverwho rescues books from being consigned to the bin, find homes for them.
Facebook has launched the second film as a part of its ongoing ‘More Together’ campaign. Conceptualized by Taproot Dentsu India and title
The story follows the life of Dhara, a book lover who rescues books from being consigned to the bin and with the help of Facebook, finds homes for many of her rescued books. Isn't this what most book-lovers would want to do?
The film continues to build on the theme of how people can do more together than alone. It showcases the endless possibilities one can achieve through the power of the platform.
Talking about the inspiration behind the ad,
For the record, the first ad in the series is of ‘Rinchen’, a female football coach in Ladakh who shares her players’ videos on Facebook. The film highlights how the power of connections not only creates a fan-following for her team but also propels her and the team’s career forward.
Taproot Dentsu Agency Credits
Co-Founder, Taproot Dentsu and Creative Chairperson India, dentsu: Agnello Dias
Co-Founder and Chief Creative Officer: Santosh Padhi
Chief Executive Officer: Umesh Shrikhande
Executive Creative Director: Pallavi Chakravarti
EVP & Head of Office: Ayesha Ghosh
EVP & Head of Strategic Planning: Shashank Lanjekar
Senior Creative Director: Neeraj Kanitkar
Group Head (Copy): Gauri Burma
Group Head (Art): Rutul Mistry
Creative Supervisor (Art): Sushant Kadam
Visualizer: Sujay Kamble
Vice President, Strategic Planning: Pearl Vas
Senior Account Planner: Kanupriya Mahajan
Senior Account Planner: Nishita Vazarkar
Vice President, Account Management: Amit Murthy
Account Supervisor: Fiona Maben
Account Supervisor: Ana Iman
Production House: Lens Flare Films Production
Director: Sachin Kotre
Executive Producer: Naveed Khan