Osho Jain reminisce the moments of togetherness & memories that we're all longing to relive in a post-vaccinated world
Schbang& Dominos India, came together to collaborate with Osho Jain, the leading Indian Singer-Songwriter, Performer, and Music Composer/Producer known for his Indie Music
- To create awareness to get vaccinated, the group created, Kitna Kuch Karna hai, a song that urges people to get vaccinated by speaking about the numerous activities that people loved to do & with the hope of doing all of them again post the pandemic.
- However, the only way out of this is to get vaccinated.
The musical, ‘Kitna Kuchh Karna Hai’ featuring Jain himself highlights the importance of vaccination in order to beat the pandemic. A dismal Jain is seen reminiscing old times when one could go out freely, travel, go to college, meet with friends, showcased in the form of illustrations throughout. The illustrations showcase real stories collected from people through Domino's social channels about how they would like to participate in activities post vaccination. The video ends on a positive note with Jain securing a slot for the vaccine and encouraging everyone to book a slot for themselves.
The music video, issued in public interest, encourages the nation to act collectively as a community to beat the virus with the help of vaccination.
Sandeep Anand, CMO from Domino’s commented, “With this campaign what we really wanted to do was create a positive movement towards vaccination by giving people a sense of all the things we can go back to doing in a post covid world - it’s all about love, friendship, and happiness.”
Commenting on the video, Harshil Karia, Founder, Schbang said, “This digital campaign is a collaborative effort of artists, illustrators, musicians and filmmakers. I hope the music by Osho Jain inspires young India to get vaccinated”