- With TVC shoots on hold and people stuck at their homes in 2020, brands realised that the
influencer marketingmodel is well-suited in a time in which the audience is looking for some inspiration, searching DIY videos, learning new recipes or focusing on self-care.
- Today, Indian audiences are watching more online videos than ever before and social media has become an extension of our identity.
- As we move forward in 2022, the one trend that will grow massively this year will be the rise of
Micro and Nano influencers.
- We look at some of the budding influencers who stand out in the crowd and are only set to grow stronger from here.
According to Facebook’s Marketing Guide for 2021, social media has now become a leading channel to drive brand discovery and purchase during the festive season. Facebook’s report further reveals that half the people said that influencers help them discover new products and 45% added that influencers help them make a purchase decision.
Influencer Marketing in 2021 also saw a momentous shift from sales-driven campaigns to content creators focusing on environmentalism, socialism and empathy-driven content. It’s no more about posting memes and recommending high-end fashion products. From gaming and crypto influencers to decor creators, the influencer marketing landscape saw a massive shift in 2021.
As we move forward this year and turn to content creators for life advice ranging from DIY ideas for balconies to which stocks to invest in, here are a few influencers that you must follow: