Here are some of the most talked-about ads this International Women’s Day, as per Entropik Tech’s latest report
Entropik Tech’s latest report looks at the top most ads that were released to celebrate International Women’s Day.
- Using their product Affect Lab the company will gauge the engagement rate, attention levels and overall emotion response to the ads and highlight the ones which did well and reasons for their success.
While we are still far from seeing underrepresented groups of women like a Muslim girl, transwomen or a northeastern girl as the protagonist in an ad that doesn’t talk about inclusivity, we are taking baby steps towards diversity and acceptance with each passing year.
We reached out to Entropik Tech, an Emotion AI start-up that enables brands across the world to measure subconscious behaviour of the consumer, to find out how the audience is responding to Women’s Day campaigns this year.
Here are some of the most talked-about ads this International Women’s Day:
Affect Lab Score: 40.76
Affect Lab Score: 40.4
Affect Lab Score: 40.38
Affect Lab Score: 40.36
Reliance General Insurance
Affect Lab Score: 40.17
Affect Lab Score: 38.61
Affect Lab Score: 37.86
Affect Lab Score: 37.12