International Women’s Day: Campaigns that garnered the most engagement this year

• Entropik Tech’s latest report looks at the top most ads that were released to celebrate International Women’s Day.
• Using their product Affect Lab the company will gauge the engagement rate, attention levels and overall emotion response to the ads and highlight the ones which did well and reasons for their success.

In the past few years, the portrayal of women in brand communication has definitely evolved. Brands are now trying to address various social, economic, political, and cultural issues that women face everyday through their advertisements. From Prega News to Levi’s ad, this women’s day, brands have tried to represent women of different sizes, shapes, skin tones, professions and challenge various gender stereotypes.

While we are still far from seeing underrepresented groups of women like a Muslim girl, transwomen or a northeastern girl as the protagonist in an ad that doesn’t talk about inclusivity, we are taking baby steps towards diversity and acceptance with each passing year.

We reached out to Entropik Tech, an Emotion AI start-up that enables brands across the world to measure subconscious behaviour of the consumer, to find out how the audience is responding to Women’s Day campaigns this year.

Here are some of the most talked-about ads this International Women’s Day:

Prega News

Affect Lab Score: 40.76
Attention: 66.18
Engagement: 23.68

Dove

Affect Lab Score: 40.4
Attention: 66.1
Engagement: 23.01

Google

Affect Lab Score: 40.38
Attention: 66.3
Engagement: 22.92

Zivame

Affect Lab Score: 40.36
Attention: 65.98
Engagement: 22.51

Reliance General Insurance

Affect Lab Score: 40.17
Attention: 65.87
Engagement: 23.07

Boat India

Affect Lab Score: 38.61
Attention: 66.12
Engagement: 18.74

Max Fashion

Affect Lab Score: 37.86
Attention: 65.85
Engagement: 17.36


Levi’s

Affect Lab Score: 37.12
Attention: 65.64
Engagement: 16.06