- As the lockdown turned many of us into overnight chefs, the only thing to bring our spirits down would be the mounting pile of unwashed dishes in the kitchen.
dishwashersbecame the heroes of the lockdown, writes Neeraj Bahl, MD & CEO, BSH Home Appliances.
- Despite the category adoption and awareness still being at a nascent stage in India, the lockdown led to more and more people realising the need for the product.
Covid-19 has changed many things both in the external world as well as dynamics at home. Once considered a luxury appliance, today dishwasher has become an essential product in many urban households across India. Over the last couple of months, demand for dishwashers has seen an exponential growth with increased need for convenience and trust on hygiene. According to an industry report, the demand for dishwashers has jumped by 70-80 per cent this year (2020) with searches on Google Trends also indicating the increased interest in the term 'dishwasher' between April and June.
Maintaining high level of hygiene,
While the category has seen unprecedented growth in the recent months, the dishwasher category is still at a nascent stage in term of consumer awareness and adoption. Amidst heightened need for personal hygiene and convenience as an outcome of COVID-19, has accelerated the category giving aspirational customers an opportunity to live a hassle-free lifestyle.
In the Indian context, dishwashers have always presented a significant opportunity with the potential of revolutionizing homes like washing machines did a couple of decades back. With the onset of the pandemic, dishwasher category already seen an upward trend with users realizing the varied benefits of the product. It is safe to say that the sales of dishwashers have finally taken off making them the low-key heroes of the lockdown!