- Co-created with Sony Music India and hosted by
Kalki Koechlin, Season 1 of the series celebrates regional lullabies from across India.
- This six-episode series will feature prominent Indian singers like Monali Thakur, Shilpa Rao, Chinmayi Sripada, Sanah Moidutty, Shalmali Kholgade, Geetha Madhuri.
Duroflex Sounds of Sleep is a first-of-its-kind digital music series that aims to revive, celebrate, and recreate India’s rich tradition of regional lullabies in a digitally convenient way for new age parents looking to inculcate healthy pre-sleep routines for their loved ones. The series will be hosted by popular film & theatre actor, philanthropist, and mother Kalki Koechlin. This six episode series will feature prominent Indian singers like Monali Thakur, Shilpa Rao, Chinmayi Sripada, Sanah Moidutty, Shalmali Kholgade, Geetha Madhuri. The first episode is releasing on March 19th i.e.
Commenting on the property,
Commenting on the association, popular theatre and film actor, philanthropist, and mom – Kalki Koechlin said, “When I started my parenting journey, I began looking for soothing music to put my baby to sleep to create a healthy sleep routine for her. I knew that India had a very rich collection of regional lullabies but found it very difficult to discover these hidden gems. Therefore, when Duroflex approached me to host a series that aimed to revive and curate regional lullabies in a digitally convenient way for parents like me I was thrilled to be a part of this journey. I hope to share the sense of warmth, nostalgia and bonding experience for every new parent out there.”
Commenting on the association, Kiran D’cruz – Director, Brand Partnerships, Sony Music India said “As always, the partnerships we forge are what define us as a music label. We see Sounds Of Sleep as an opportunity to leverage our experience and expertise to curate and promote quality music. Innovation is what drives us and that also applies for something as traditional as lullabies. This World Sleep Day, let this curated selection allow you to rest and recharge in the most optimum way.”
Duroflex Sounds of Sleep has been conceptualized by Duroflex’s creative agency partner, Sunny Side Up. It has been co-created with Sony Music India and Lodestar UM Studios along with production associates.
Duroflex Sounds of Sleep premiers on World Sleep Day, March 19th on the brand’s YouTube channel and social platforms. The property will be co-hosted on Sony Music India’s social channels as well. Tune in every Friday to rediscover lullabies from different parts of India in languages such as Tamil, Malayalam, Telugu, Hindi, Bengali, and Punjabi and understand why lullabies are good for sleep.