Burger King India takes a dig at television news and the way some reporters sensationalise everything

• Burger King India’s hilarious new whopper campaign may remind you of a TV news reporter.
• The campaign was conceptualised by Famous.

Burger King India has launched a new ad that takes a dig at some news reporter titled #AgainstSensationalism.


In Burger King's latest film, we see a news reporter standing outside the Burger King store announcing the Burger King Whopper. But he seems to be exaggerating, sensationalizing and sometimes, downright fictionalising the story of the Whopper. His commentary is eerily similar to news coverage we hear on a daily basis, and it's no coincidence. In typical Burger King style, this hilarious take leaps off of a strong cultural observation to convey that the Whopper is so good that it doesn't need any sensationalism.

Raj Kamble, Founder and CCO, Famous, added, "In the past year, we have seen the Indian media turn into a circus with screaming faces and conspiracy theories becoming the norm of the day. Authenticity is one of the core pillars of Burger King, a brand that has always believed in hacking culture. Therefore, for the Whopper vs. Burger campaign, we saw an opportunity to have fun with recent TV news madness and make a point about our authentically good Whoppers."