Diljit Dosanjh, Punjabi mega-star and Coca-Cola Indiabrand ambassador, has unveiled the Company’s new campaign 'Coke Tables' in Punjab.
- The campaign will go live on TV channels in Punjab and will also have a digital leg.
“Coke Tables”, in line with the Company’s purpose of Refreshing the World and Making a Difference, aims to bring people together to share their meals with a Coca-Cola to create magical moments of togetherness.
“Coke Tables” essentially implies that when one places food alongside a Coke– it turns into a ‘table’ - whether it’s a regular dining table, the hood of a car, or even a staircase next to the college canteen. A ‘Coke x Meals’ table is the place where we get together and savor both the food and each other - it is where all conversations happen, and all moments are shared.
Commenting on the new campaign, Kaushik Prasad, Director Marketing- Coca-Cola said, Coke goes really well with food and as a brand, we strive to inspire human connections and togetherness and this campaign does just that – it is a call for people to come together and to share a Coke and a meal! At Coca-Cola, we truly believe anywhere you have food & Coke is a chance to get together to create real magic. And we are ecstatic to have India’s most beloved pop-star Diljit Dosanjh kick-start this campaign in Punjab.”
Punjabi mega-star and Coca-Cola India brand ambassador Diljit Dosanjh said, “Anyone who knows me, knows that the two greatest loves of my life are food & Coca-Cola. My longstanding partnership with Coca-Cola is made all the more special as I unveil the brand’s new campaign in my hometown Punjab. It is a well-known fact that Punjabis have big appetites and even bigger hearts, and I am excited to see more “Coke Meal Tables” come up across the state.”
Coca-Cola’s purpose of ‘Refreshing the World’ is made stronger by combining it with food, as it enhances the culinary experience of its new-age consumers. With this new campaign, Coca-Cola India aims to invite people to come together over a Coke and a meal and share magical moments together. The campaign, which has been initiated by the brand in Punjab, will be further extended to multiple other states in India this year.