Coca-Cola launches a campaign for Coca-Cola Zero Sugar featuring Kriti Sanon to drive trial and spark conversations around the new product

• Coca-Cola has launched its zero calorie variant Coca-Cola Zero Sugar with a new look in India.
• The brand has roped in Kriti Sanon and launched a new campaign called ‘#BestCokeEver?’ to push people to sample the new product.

Coca-Cola has launched its new variant Coca-Cola Zero Sugar with a new look in India. In a bid to encourage trial of the product that claims to have zero calories, the brand has launched a campaign with Kriti Sanon.


The brand has launched its ‘#BestCokeEver?’ marketing campaign with Sanon who will be seen promoting and enjoying the new Coca-Cola Zero Sugar, while piquing consumer interest, urging them to #TryItFirst. Kriti Sanon brings in her own exuberance and freshness to the brand campaign as she perfectly resonates with young consumers. The integrated marketing campaign aims at driving trial and sparking conversations around the new Coca-Cola Zero Sugar. It goes live across television, digital, outdoor, social media and retail.

Commenting on the launch in India, Shrey Vig, Brand Manager, Coca-Cola Zero Sugar, Coca-Cola India and South-West Asia, said “At Coca-Cola, we strive to provide choices to consumers across the portfolio and as part of that we are excited to launch our latest offering – new Coca-Cola Zero Sugar, which allows consumers to enjoy the great taste of Coca-Cola with zero calories. It’s been launched Globally and we’re getting great response from around the world, so we’re thrilled to introduce it in India. Will consumers like it as the Best Coke Ever? Well, they’ll have to try it first, to find out.”

The launch in India builds on the success and popularity of Coca-Cola Zero Sugar across North America, LATAM, UK, Turkey, ASEAN regions and more than 120 markets around the world. Coca-Cola Zero Sugar is available on store shelves nationwide, in packs of 300ml cans and 250ml PET bottles.