Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes

• Cadbury Chocobakes Choc Layered Cakes will be available on shelves from July 2020.
• It will be a pan-India launch supported by a 360-degree communication campaign.
• The idea behind the launch is to capitalize on the fast growing snacking category.

Mondelez India, the makers and bakers of snacking brands like Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc. have forayed into the cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes. This is the company’s second launch under the Chocobakery sub-category, in less than a year, after the successful launch of Cadbury Chocobakes Choco-filled Cookies. Cadbury Chocobakes Choc Layered Cakes will be available on shelves from July 2020.

Commenting on the launch, Deepak Iyer, President – India, Mondelez International said, “We are expanding our portfolio into related categories by driving the taste of chocolate as a snack – beyond the bar. Today with our strong Cadbury legacy and an established play in biscuits and cookies we are well placed to expand into the bakery and cakes segment with layered cakes. With our individually wrapped chocolatey cakes we are not only providing a new eat experience but driving consumer convenience both for in-home and on the go consumption. This is an important milestone in the journey of our company in India.”

“I am so proud of our teams who worked during these difficult times over the last few months to get a new product, in a new category to the market – this showcases our commitment to our consumers,” he added.

Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India added, “Our Biscuits business in the country has been one of the key growth drivers for us, globally and in India. Our endeavor has always been to provide unique eat experiences and a broad range of product offerings to our consumers – some of our unique innovations like Bournvita Biscuits – Banana & Oats, Oreo Cadbury Dipped, Cadbury Chocobakes Choc-filled Cookies, etc. are a testament to this commitment. We are confident that our latest launch – Cadbury Chocobakes Choc Layered Cakes will help us further expand the category and open interesting avenues in the snacking space.”

Speaking about why they thought this was a good time to launch the product, Nagpal added, "The months of March and April were a bit of a wipeout for us. The supply chain and the deals of the business weren’t churning well. But as we entered May and also now in June, thanks to our strong distribution muscle and the resilience and courage that our back-end teams have exhibited, our factories are now running at a good capacity. For biscuits, we have seen May and June being higher than pre-Covid levels in terms of demand. We are now delivering ever-higher numbers. Overarchingly we believe as things stabilize, the route to market will get back to normal, factories will run at a normal pace. It will take some time but we will get there in the next couple of months. Moreover, snacking as a category was growing earlier, but now with this new normal, we believe the opportunity of the segment growing further is increasing. As consumers spend more time inside their homes, they’re bound to snack more and they will need the right snack for the right moment and that’s what our purpose and vision is."

The launch of Cadbury Chocobakes Choc Layered Cakes will be supported by a 360-degree communication campaign, designed to bring to the fore the company’s latest innovation. Cadbury Chocobakes Choc Layered Cakes is priced at just Rs 10 for a single pack (21 gms) and Rs 60 for a pack of six (126 gms) and is all set to make its grand online debut, through an exclusive preview.