Cadbury Chocobakes Choc Layered Cakeswill be available on shelves from July 2020.
- It will be a pan-India launch supported by a 360-degree communication campaign.
- The idea behind the launch is to capitalize on the fast growing snacking category.
Commenting on the launch,
“I am so proud of our teams who worked during these difficult times over the last few months to get a new product, in a new category to the market – this showcases our commitment to our consumers,” he added.
Sudhanshu Nagpal, Associate Director – Marketing (Biscuits),
Speaking about why they thought this was a good time to launch the product, Nagpal added, "The months of March and April were a bit of a wipeout for us. The supply chain and the deals of the business weren’t churning well. But as we entered May and also now in June, thanks to our strong distribution muscle and the resilience and courage that our back-end teams have exhibited, our factories are now running at a good capacity. For biscuits, we have seen May and June being higher than pre-Covid levels in terms of demand. We are now delivering ever-higher numbers. Overarchingly we believe as things stabilize, the route to market will get back to normal, factories will run at a normal pace. It will take some time but we will get there in the next couple of months. Moreover, snacking as a category was growing earlier, but now with this new normal, we believe the opportunity of the segment growing further is increasing. As consumers spend more time inside their homes, they’re bound to snack more and they will need the right snack for the right moment and that’s what our purpose and vision is."
The launch of Cadbury Chocobakes Choc Layered Cakes will be supported by a 360-degree communication campaign, designed to bring to the fore the company’s latest innovation. Cadbury Chocobakes Choc Layered Cakes is priced at just Rs 10 for a single pack (21 gms) and Rs 60 for a pack of six (126 gms) and is all set to make its grand online debut, through an exclusive preview.