The 2-month-long campaign will run across TV, Digital platforms and outdoors including hoardings and branding at airpor...
- Home pregnancy test kit brand Prega News has roped in
Anushka Sharmaas its brand ambassador.
- The brand had also tied up with
Kareena Kapoor Khanduring her pregnancy.
- The new campaign has been conceptualized by
Conceptualized by ADK Fortune, the campaign showcases the journey of being pregnant and expecting a child.
Anushka who is in her third trimester is expecting her baby in January 2021. The two-month-long ad campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports. The ad film will also be released across India in regional languages like Hindi, Bengali, Oriya, Marathi, Gujarati, Punjabi and Assamese so that it's reach can be maximized. As part of the campaign, Anushka will be seen cherishing her pregnancy and enjoying the thought of having a child.
Commenting on the campaign,
Speaking on the occasion, Anushka Sharma, said, “I’m happy to be associated with Prega News which is known for helping women for over a decade now. Prega News has struck a chord with expectant mothers with its tagline ‘Prega News means Good News’. The brand is a preferred choice amongst its customers as it resonates trust and offers accurate results from the comfort of their homes. I look forward to my association with Prega News and to be a part of their growth journey.”