- Media consulting firm
Ormax Mediahas released its annual report.
- As per the report, compared to gross box office of almost ₹ 11,000 Cr in 2019, the cumulative revenue across 2020 and 2021 put together stood at only ₹ 5,757 Cr (an annual average of less than ₹ 2,900 crore.
The report analyses the impact of the pandemic on the Indian box office. Compared to gross box office of almost ₹ 11,000 Cr in 2019, the cumulative revenue across 2020 and 2021 put together stood at only ₹ 5,757 Cr (an annual average of less than ₹ 2,900 crore. If 2019 is taken as the benchmark, the Indian film industry lost at least ₹ 15,000 Cr at the box office because of the pandemic. The footfalls also came down from 103.0 Cr in 2019 to 22.5 Cr and 42.7 Cr in 2020 and 2021 respectively.
The pandemic years also saw significant changes in the share of different language industries within the Indian film industries. With 29% share of box office (2020 & 2021 cumulative), the Telugu language industry took the top position, ahead of Hindi, whose share declined from 44% to 27%. Four Telugu films (Pushpa, Ala Vaikunthapurramuloo, Sarileru Neekevvaru & Vakeel Saab) feature in the top 10 films across the two years, compared to only three Hindi films (Tanhaji, Sooryavanshi & 83). Spider-Man: No Way Home (Hollywood), Master & Darbar (both Tamil) complete the top 10 list.
Speaking about the report,
Speaking about the growing share of box office from the Southern languages,