TOP STORY
With limited fresh content at their disposal, here's how GECs are tackling the lockdown
- While the
Coronavirus outbreak has led to productions of films and daily soaps being stopped across the country, TV viewership is going up due to people staying at home. - However, the GECs re now faced with the challenge of coming up with fresh content for its viewers.
- In such a scenario, how are these channels planning to tackle the situation?
In uncertain times like today, consumer habits are changing. With more people staying under a lockdown, the overall advertising pie will shrink. Many mediums h...
As the country is in a lockdown to combat the Coronavirus outbreak, the government said that the uninterrupted supply of newspapers is vital to ensure that peo...
Radio and podcast companies have to work from their studios. So how are they functioning remotely amidst the Coronavirus threat? Big FM and Mirchi Love have in...
As per the report, 2019 saw a healthy 17% growth in the overall Sports Sponsorship market in India with the value crossing the mark of ₹9000 crore or $ 1286 mi...
YouGov’s survey reveals TV subscribers are indeed moving online for content after the TRAI order was passed. Not only have people increased their digital conte...
Recent estimates of time spent on media consumption pegs the share of television at 59% with digital following a close second at 30%. Google, which leads digit...
On January 1, 2020, TRAI issued a few amendments to the New Tariff Order and Interconnection Regulations for the Broadcast industry. After broadcasters spent o...
2020 is going to be a watershed for brands to enter audio. We have already seen a few mainstream brands do some experiments in 2019. And this year, Amit Doshi,...
In uncertain times like today, consumer habits are changing. With more people staying under a lockdown, the overall advertising pie will shrink. Many mediums have already been impacted, and the effec...
As per the report, 2019 saw a healthy 17% growth in the overall Sports Sponsorship market in India with the value crossing the mark of ₹9000 crore or $ 1286 million for the first time ever. 57% of th...
On January 1, 2020, TRAI issued a few amendments to the New Tariff Order and Interconnection Regulations for the Broadcast industry. After broadcasters spent over Rs 1000 crore to implement the NTO p...
As the country is in a lockdown to combat the Coronavirus outbreak, the government said that the uninterrupted supply of newspapers is vital to ensure that people get accurate information related to the pandemic. Raj Jain, CEO, Bennett Coleman & Company Limited assu...
Radio and podcast companies have to work from their studios. So how are they functioning remotely amidst the Coronavirus threat? Big FM and Mirchi Love have instituted work from home for the entire team. On the other hand, Radio Mirchi and...
YouGov’s survey reveals TV subscribers are indeed moving online for content after the TRAI order was passed. Not only have people increased their digital content viewing time in the past year, some have unsubscribed their DTH connections a...
Recent estimates of time spent on media consumption pegs the share of television at 59% with digital following a close second at 30%. Google, which leads digital AdEx revenues, and spent approximately a massive Rs 557 crore on television i...
2020 is going to be a watershed for brands to enter audio. We have already seen a few mainstream brands do some experiments in 2019. And this year, Amit Doshi, Founder & CEO, IVM Podcasts expects to see many more brands to start seriously investing in integrations o...
Videos for you
Recommended Read
When these iconic brands tweaked their logos to spread an important message about Coronavirus- How Radio channels and podcast networks are recording live shows remotely amid Coronavirus threat
- Coronavirus scare expected to impact experiential industry hard, Q2 & Q3 might register dismal growth
- How news channels are exercising caution during the Coronavirus outbreak