TOP STORY
There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
- Radio, like many other sectors was impacted adversely after the lockdown when ad spends plummeted.
- However, a lot of players have been experimenting a lot to make sure they stay relevant for all their stakeholders.
BIG FM recently launched a digital platform to get closer to the younger audience, it has also been offering brands innovative solutions to reach out to their consumers,Abraham Thomas , CEO, BIG FM tells us.
The COVID-19 pandemic and lockdown has brought about a sea change in how the world functions. It is also changing the way people consume. New rules of survivin...
Manoj Nair, Head of Marketing, Infosys BPM and Sarin Menoky, Lead - Thought Leadership Marketing, Infosys BPM write how social networking sites have largely sp...
The newly launched report shows that Three-quarters of Indians see forced social distancing as an opportunity to change their lifestyles and habits. 55% of sho...
EY’s latest report looks at the impact of COVID-19 on media and entertainment industry and predicts how it can revive by building on its strengths. According t...
Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue, ALTBalaji writes how digital marketing is taking precedence with the nationwide lockdown. She furth...
As different markets slowly open up, the cinema industry is gearing up to facilitate a safe environment for their consumers. However, consumers continue to fee...
In our latest interview series, we talk to organizations to understand how they are coping with the new normal and their strategies towards navigating these di...
Amid the nationwide lockdown, production houses are releasing their movies directly on OTT platforms and have skipped the theatrical window run. Multiplexes ar...
As countries across the world continue to grapple with COVID-19, ZEE5 Global, which is present in 190 countries, sees a 60% surge in subscriptions and 20% grow...
Deepak Lamba, CEO of Worldwide Media pens down how this current lockdown has resulted in a long-term upward shift in the integration of digital technologies in...
With more and more people staying at home and spending more time on the internet, constantly using internet services and broadband. However, there are bound to...
Sanjoy Roy, Managing Director, Teamwork Arts & President-EEMA writes how experiential marketing events will become more and more rarified and niche events will...
As ALTBalaji completes three years of its existence, we look back at its journey, talk about some key highlights that helped it become the first OTT player in ...
Eros International and STX Entertainment have recently merged to form a new entity, Eros STX Global Corporation. The merged entity will have an increased econo...
Outdoor entertainment has come to a complete standstill, live events and experiences have moved online. We spoke to the top ticketing platforms who shared how ...
After the comeback of epics such as Ramayan and Mahabharat, there is a huge demand for classics. Riding on the nostalgia wave, OTT players are also using their...
As organizations around the world are having to work-from-home due to the Covid-19 induced lockdown, the world is waking up to the many perks of working remote...
The lockdown has led to children watching more content, leading to a surge in viewership in the kids' genre. Animation company Cosmos-Maya is the brains behind...
While the Coronavirus outbreak has led to productions of films and daily soaps being stopped across the country, TV viewership is going up due to people stayin...
In uncertain times like today, consumer habits are changing. With more people staying under a lockdown, the overall advertising pie will shrink. Many mediums h...
As the country is in a lockdown to combat the Coronavirus outbreak, the government said that the uninterrupted supply of newspapers is vital to ensure that peo...
Radio and podcast companies have to work from their studios. So how are they functioning remotely amidst the Coronavirus threat? Big FM and Mirchi Love have in...
As per the report, 2019 saw a healthy 17% growth in the overall Sports Sponsorship market in India with the value crossing the mark of ₹9000 crore or $ 1286 mi...
YouGov’s survey reveals TV subscribers are indeed moving online for content after the TRAI order was passed. Not only have people increased their digital conte...
Recent estimates of time spent on media consumption pegs the share of television at 59% with digital following a close second at 30%. Google, which leads digit...
On January 1, 2020, TRAI issued a few amendments to the New Tariff Order and Interconnection Regulations for the Broadcast industry. After broadcasters spent o...
The COVID-19 pandemic and lockdown has brought about a sea change in how the world functions. It is also changing the way people consume. New rules of surviving and thriving in these uncertain times ...
EY’s latest report looks at the impact of COVID-19 on media and entertainment industry and predicts how it can revive by building on its strengths. According to the report, consumers are going to use...
In our latest interview series, we talk to organizations to understand how they are coping with the new normal and their strategies towards navigating these difficult times. With people confined at h...
Deepak Lamba, CEO of Worldwide Media pens down how this current lockdown has resulted in a long-term upward shift in the integration of digital technologies into our everyday and why companies will a...
As ALTBalaji completes three years of its existence, we look back at its journey, talk about some key highlights that helped it become the first OTT player in India on its way to profitability. Nachi...
After the comeback of epics such as Ramayan and Mahabharat, there is a huge demand for classics. Riding on the nostalgia wave, OTT players are also using their old content. For the first time in hist...
While the Coronavirus outbreak has led to productions of films and daily soaps being stopped across the country, TV viewership is going up due to people staying at home. However, the GECs re now face...
Radio and podcast companies have to work from their studios. So how are they functioning remotely amidst the Coronavirus threat? Big FM and Mirchi Love have instituted work from home for the entire t...
As per the report, 2019 saw a healthy 17% growth in the overall Sports Sponsorship market in India with the value crossing the mark of ₹9000 crore or $ 1286 million for the first time ever. 57% of th...
Manoj Nair, Head of Marketing, Infosys BPM and Sarin Menoky, Lead - Thought Leadership Marketing, Infosys BPM write how social networking sites have largely sped up of this process in the last few years, by keeping us virtually updated about the lives of people we m...
The newly launched report shows that Three-quarters of Indians see forced social distancing as an opportunity to change their lifestyles and habits. 55% of shoppers have discovered at least one form of online shopping during peak COVID and want to continue. Criteo, ...
Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue, ALTBalaji writes how digital marketing is taking precedence with the nationwide lockdown. She further shares a few reasons why today is truly an incredibly important time for digi...
As different markets slowly open up, the cinema industry is gearing up to facilitate a safe environment for their consumers. However, consumers continue to feel anxious about stepping out and ponder upon various safety concerns like what would the seating arrangemen...
Amid the nationwide lockdown, production houses are releasing their movies directly on OTT platforms and have skipped the theatrical window run. Multiplexes are expressing their disapproval of this trend on social media and requesting cont...
As countries across the world continue to grapple with COVID-19, ZEE5 Global, which is present in 190 countries, sees a 60% surge in subscriptions and 20% growth in viewership in all markets. The platform’s focus this year is going to be o...
With more and more people staying at home and spending more time on the internet, constantly using internet services and broadband. However, there are bound to be issues in network once majority of people start heavily relying on their house internet, creating an ov...
Sanjoy Roy, Managing Director, Teamwork Arts & President-EEMA writes how experiential marketing events will become more and more rarified and niche events will become the norm once we resume normalcy. He further pens down how innovation and invention can help define...
Eros International and STX Entertainment have recently merged to form a new entity, Eros STX Global Corporation. The merged entity will have an increased economic scale of more than $600 million in pro forma revenue for calendar 2019 and o...
Outdoor entertainment has come to a complete standstill, live events and experiences have moved online. We spoke to the top ticketing platforms who shared how virtual events are becoming the new normal amid a global pandemic. Virtual events have helped artists and f...
As organizations around the world are having to work-from-home due to the Covid-19 induced lockdown, the world is waking up to the many perks of working remotely. However, working from office has its own perks too, writes Apurva Purohit, President, Jagran Group and ...
The lockdown has led to children watching more content, leading to a surge in viewership in the kids' genre. Animation company Cosmos-Maya is the brains behind popular kids shows like Eena Meena Deeka, Tik Tak Tail and Motu Patlu. Anish Me...
In uncertain times like today, consumer habits are changing. With more people staying under a lockdown, the overall advertising pie will shrink. Many mediums have already been impacted, and the effects might take this entire year to wear o...
As the country is in a lockdown to combat the Coronavirus outbreak, the government said that the uninterrupted supply of newspapers is vital to ensure that people get accurate information related to the pandemic. Raj Jain, CEO, Bennett Coleman & Company Limited assu...
YouGov’s survey reveals TV subscribers are indeed moving online for content after the TRAI order was passed. Not only have people increased their digital content viewing time in the past year, some have unsubscribed their DTH connections a...
Recent estimates of time spent on media consumption pegs the share of television at 59% with digital following a close second at 30%. Google, which leads digital AdEx revenues, and spent approximately a massive Rs 557 crore on television i...
On January 1, 2020, TRAI issued a few amendments to the New Tariff Order and Interconnection Regulations for the Broadcast industry. After broadcasters spent over Rs 1000 crore to implement the NTO passed in Feb’ 19 and lost more than 13 t...
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