TOP STORY
The rise and rise of radio
- The last few months have reaffirmed the power and impact of radio.
- Abraham Thomas, Chief Executive Officer,
Reliance Broadcast Network Limited writes how radio has reinvented itself, acclimating to the demands of listeners whilst extending the boundaries of content and audience engagement.
This year's IPL came as a respite to eager fans who have had to await a long absence of cricket. As a result, Cricbuzz has also saw a significant jump in users...
The gaming industry has been very responsive to the shifting consumers needs which has led to a widening of its consumer base. Gaming is no longer just for kid...
As the industry copes with the after-effects of the lockdown, which had paralyzed the logistics and production involved in making ad films, communication aroun...
Audio has undoubtedly played a critical role in the journey of so many brands over the years. While it had lost a bit of its relevance with the advent of telev...
As online video streaming services are spreading like wildfire and becoming an important part of people's lives, the television industry is also witnessing a d...
The retail world is expected to see an overhaul in a post-Covid world and retailers will need to embrace technology to meet dynamically evolving consumer needs...
Yashraj Mukhate's Rashi-Rasoda rap took the country by storm last week. Leveraging this unexpected love that the show and its character received, Star Plus use...
The Out-of-home industry has been severely impacted by the pandemic with the months of April, May and June seeing almost zero business. However, with the count...
Amazon Prime Video's Mirzapur is the most spoken about and the most-watched show on its platform. To build some hype around the release date of season 2, Amazo...
The Times of India's latest campaign penned and voiced by Gulzar is an ode to our intimate relationship with newspapers. Sivakumar Sundaram, Chairman, Executiv...
In the 'new normal', events and conferences have taken the biggest hit, with many big-ticket events being cancelled or postponed. However, the industry is now ...
Zee Cafe has recently completed 20 years. We caught up with Kartik Mahadev, Business Head, Premium Channels, ZEE to talk about the channel’s journey in India, ...
The lockdown led to the near-complete shutdown of the experiential industry. However, in a post-Covid world, live events will be hybrid in nature. They will be...
While numbers suggest that listening hours for podcasts fell 14% after the lockdown since people were no longer commuting, things are starting to look up slowl...
Fork Media Group (FMG) announced the launch of ContextAds, an SSP that can be a big help for publishers and marketers. In existence for the past 7 years, the o...
Customer experience is all pervasive, whether derived out of products or services that one experiences. CX+ is the only sector specific index to look at brands...
Radio was impacted adversely after the lockdown when ad spends took a plunge. However, Radio City is trying to come up with innovative solutions for its client...
Umesh Kr Bansal, Senior Vice President, ZEE Entertainment Enterprises Ltd writes how everyone is reconsidering their business strategies and before that the im...
According to Nielsen India’s latest report, rural India saw 3X growth than the rest of India in June. Reverse migration expected to give a positive uptick.Niel...
‘Online video’ watching is no longer a 'young people' phenomenon. The growth of online video users in urban India is highest among 45 and above age groups. Onl...
Punit Goenka, Managing Director & Chief Executive Officer, ZEE Entertainment Enterprises wrote an open letter to shareholders, talking about his vision for ZEE...
Rishabh Khatter, Business Head, The Rabbit Hole writes how video production has changed during the lockdown. After 3 months and producing over 30 pieces of con...
Roshan Abbas, the newly elected President of EEMA is a man with a plan. He has put together an agenda to help the live events industry survive the Covid-19 loc...
Its been over three months since Discovery Plus launched in India. We speak to Issac John, Business Head- Digital (South Asia), Discovery who talks to us about...
Radio, like many other sectors was impacted adversely after the lockdown when ad spends plummeted. However, a lot of players have been experimenting a lot to m...
The COVID-19 pandemic and lockdown has brought about a sea change in how the world functions. It is also changing the way people consume. New rules of survivin...
This year's IPL came as a respite to eager fans who have had to await a long absence of cricket. As a result, Cricbuzz has also saw a significant jump in users and traffic.IPL 2020, one of the most a...
Audio has undoubtedly played a critical role in the journey of so many brands over the years. While it had lost a bit of its relevance with the advent of television, the increasing popularity of musi...
Yashraj Mukhate's Rashi-Rasoda rap took the country by storm last week. Leveraging this unexpected love that the show and its character received, Star Plus used the song to announce the second season...
The Times of India's latest campaign penned and voiced by Gulzar is an ode to our intimate relationship with newspapers. Sivakumar Sundaram, Chairman, Executive Committee (CEC), Bennett Coleman & Co....
The lockdown led to the near-complete shutdown of the experiential industry. However, in a post-Covid world, live events will be hybrid in nature. They will be a mix of live and virtual, Piyush Gupta...
Customer experience is all pervasive, whether derived out of products or services that one experiences. CX+ is the only sector specific index to look at brands in the context of their category. CX+ u...
According to Nielsen India’s latest report, rural India saw 3X growth than the rest of India in June. Reverse migration expected to give a positive uptick.Nielsen’s latest report revealed that rural ...
Rishabh Khatter, Business Head, The Rabbit Hole writes how video production has changed during the lockdown. After 3 months and producing over 30 pieces of content and getting very little sleep, Khat...
Roshan Abbas, the newly elected President of EEMA is a man with a plan. He has put together an agenda to help the live events industry survive the Covid-19 lockdown and its business impact. EEMA is c...
The gaming industry has been very responsive to the shifting consumers needs which has led to a widening of its consumer base. Gaming is no longer just for kids, and this presents a huge opportunity for marketers. Sandeep Balani, Head of I...
As the industry copes with the after-effects of the lockdown, which had paralyzed the logistics and production involved in making ad films, communication around IPL has not been very impressive this year. A lot of people have been talking about the dearth of quality...
As online video streaming services are spreading like wildfire and becoming an important part of people's lives, the television industry is also witnessing a digital revolution. Although the viewing habits are on the cusp of a change, it w...
The retail world is expected to see an overhaul in a post-Covid world and retailers will need to embrace technology to meet dynamically evolving consumer needs and expectations. Beth Ann Kaminkow, the Global Chief Executive Officer of Geom...
The Out-of-home industry has been severely impacted by the pandemic with the months of April, May and June seeing almost zero business. However, with the country slowly opening up, things are starting to move and a lot of hope also rests on the festive season. We ta...
Amazon Prime Video's Mirzapur is the most spoken about and the most-watched show on its platform. To build some hype around the release date of season 2, Amazon Prime decided to leverage the show's fandom and create a micro campaign for th...
In the 'new normal', events and conferences have taken the biggest hit, with many big-ticket events being cancelled or postponed. However, the industry is now witnessing a huge change, with marketers and brand managers looking at alternate...
Zee Cafe has recently completed 20 years. We caught up with Kartik Mahadev, Business Head, Premium Channels, ZEE to talk about the channel’s journey in India, some key milestones and how it has succeeded in staying relevant at a time when ...
While numbers suggest that listening hours for podcasts fell 14% after the lockdown since people were no longer commuting, things are starting to look up slowly. Consumer behaviour is evolving and people are now listening to podcasts while say, preparing a meal. Pie...
Fork Media Group (FMG) announced the launch of ContextAds, an SSP that can be a big help for publishers and marketers. In existence for the past 7 years, the organization has grown from being a sub million-dollar business in 2013 to slight...
Radio was impacted adversely after the lockdown when ad spends took a plunge. However, Radio City is trying to come up with innovative solutions for its clients and listeners. We caught up with Ashit Kukian, CEO, Radio City to understand h...
Umesh Kr Bansal, Senior Vice President, ZEE Entertainment Enterprises Ltd writes how everyone is reconsidering their business strategies and before that the immediate cash flows. He further lists down how businesses can formulate a strategy and bring around the chan...
‘Online video’ watching is no longer a 'young people' phenomenon. The growth of online video users in urban India is highest among 45 and above age groups. Online video consumption is driving internet adoption in small towns where there ha...
Punit Goenka, Managing Director & Chief Executive Officer, ZEE Entertainment Enterprises wrote an open letter to shareholders, talking about his vision for ZEEL. He wrote that the company has introduced new policies to strengthen its Gover...
Its been over three months since Discovery Plus launched in India. We speak to Issac John, Business Head- Digital (South Asia), Discovery who talks to us about how things have been since the launch of the platform, and what lies in store.T...
Radio, like many other sectors was impacted adversely after the lockdown when ad spends plummeted. However, a lot of players have been experimenting a lot to make sure they stay relevant for all their stakeholders. BIG FM recently launched...
The COVID-19 pandemic and lockdown has brought about a sea change in how the world functions. It is also changing the way people consume. New rules of surviving and thriving in these uncertain times are being written everyday. Vivek Pandey, VP - Revenue Strategy & ...
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