TOP STORY
We have seen a three-fold increase in our branded content offering since the pandemic; it is now contributing around 25-30% to our overall revenue: Shaun Nanjappa Chendira, Discovery Inc
media02 Aug 2021, 10:00

Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN
Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN
Sony Sports has played a key role in bringing non-cricket sports to India. This year, Sony Sports is the official broadcaster of the once-in-a-four-year global...
media30 Jul 2021, 10:00

With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap ahead
With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap ahead
Sachin Tendulkar has invested $2 million in JetSynthesys, a digital entertainment and technology company. JetSynthesys which also co-founded of e-sports compan...
media27 Jul 2021, 10:00

Here’s how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels
Here’s how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels
Gamezop is a multigame platform that allows users to play games with a single tap and without installing any apps. Between last year and now, Gamezop has had a...
media26 Jul 2021, 10:00

With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?
With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?
After international sporting events saw a long hiatus, Tokyo Olympics began on July 23. However, with it came Covid scare. Last week, the number of positive ca...
media22 Jul 2021, 13:15

TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARC
TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARC
E-Commerce contribution to total Ad volumes saw its peak of 12% in June’21. FMCG shows a significant growth in 2021, 40% over 2019.With the economy showing ste...
media19 Jul 2021, 13:58

There's been a 367% increase in searches related to ‘learning online,' while a 103% increase in those related to ‘training’: InMobi Report
There's been a 367% increase in searches related to ‘learning online,' while a 103% increase in those related to ‘training’: InMobi Report
Online and hyperlocal services, e-learning-related searches see massive growth due to the pandemic: InMobi Report. The increasing penetration of the internet a...
media12 Jul 2021, 13:37

India is the fastest-growing Internet Advertising market in the world at a CAGR of 18.8% during 2020-2025: PwC Report
India is the fastest-growing Internet Advertising market in the world at a CAGR of 18.8% during 2020-2025: PwC Report
PwC's latest report reveals that India’s Entertainment and Media industry is expected to grow at 10.75% CAGR to reach Rs 412,656 Cr by 2025. One of the fastest...
media07 Jul 2021, 13:51

Kantar completes acquisition of Numerator, creating a global leader in shopper behaviour
Kantar completes acquisition of Numerator, creating a global leader in shopper behaviour
Kantar has acquired Numerator, a Chicago-based, tech-driven consumer and market intelligence company. Their combined dataset will provide insights into the sho...
media07 Jul 2021, 10:27

From Clients to Coverage: Decoding Public Relations with Schitt’s Creek
From Clients to Coverage: Decoding Public Relations with Schitt’s Creek
Schitt’s Creek, one of the funniest, wittiest and heart-warming series in the recent past has received immense love across the globe. It also comes with some i...
media02 Jul 2021, 12:05

Connecting the dots for the next billion users – Is it a pipe dream, or isn’t it?
Connecting the dots for the next billion users – Is it a pipe dream, or isn’t it?
India is on a mission, to connect Bharat digitally, and the next billion digital users will come from remote areas, that are less dense, characterized by a sub...
media01 Jul 2021, 11:29

India’s Digital Economy to touch $800 billion by 2030: RedSeer
India’s Digital Economy to touch $800 billion by 2030: RedSeer
Online retail is set to become the third-largest online retail market by scale by CY30 with an annual gross merchandise value (GMV) of $55 billion in CY21 and ...
media23 Jun 2021, 11:22

Here’s why Cartoon Network continues to focus on localization
Here’s why Cartoon Network continues to focus on localization
For the last few years, Cartoon Network and POGO have focused on coming up with local animation shows that have steadily been witnessing an increase in viewers...
media17 Jun 2021, 13:41

Television welcomed 63% new Advertisers in May’21: BARC
Television welcomed 63% new Advertisers in May’21: BARC
May Ad Volumes are 64% higher in 2021 Vs last year, and almost at par with 2018 and 2019. FMCG contributes a staggering 72% to the overall ad volume in May'21....
media04 Jun 2021, 12:36

Deloitte India's Jehil Thakkar on the future of Indian cinema industry
Deloitte India's Jehil Thakkar on the future of Indian cinema industry
Just when Bollywood seemed to be getting back on track with releases being planned and film shoots announced, a second surge in the number of Covid-19 cases ha...
media28 May 2021, 14:23

Immune to OTT: The future of Indian cinema
Immune to OTT: The future of Indian cinema
The deadly second wave of Covid-19 has wreaked havoc on the film industry with many films releasing on OTT. Hindi filmmakers have been waiting for the situatio...
media10 May 2021, 14:01

Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
TAM Sports has released a new report on IPL 2021. As per the report, Film Actors led in brands’ endorsement with 48% share of ad volumes, followed by Sports Pe...
media04 May 2021, 19:42

As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s bio bubble breaches and two players Varun Chakravarthy, Sandeep Warrier test positive for COVID-19, BCCI has suspended IPL for this season. Experts te...
media04 May 2021, 15:16

Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Ormax Media has released the results of the second edition of its report titled 'Fact or Fake.' As per the report, print and radio continue to lead on credibil...
media26 Apr 2021, 12:09

Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
The size of the Indian Sports Industry in 2020 is estimated at INR 5894 Cr ($ 796 Mn). This takes into consideration the following - Sports Sponsorship Spends,...
media26 Apr 2021, 10:26

India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transform...
media19 Apr 2021, 14:29

TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TAM AdEx has released its data for top advertisers on television for the period between January to March 2021. Ad volume on TV witnessed a slight drop of 3% du...
media15 Apr 2021, 14:36

Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
Total TV Owning Households grow by 6.9% to reach 210 Million. No. of TV Viewing Individuals at 892 million. TV Viewing Individuals grow across all Urban pop st...
media09 Apr 2021, 17:32

Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
To get cricket fans to spend more time on their platform this season, Disney+ Hostar has lined up new movies, series and original content and has rolled out a ...
media06 Apr 2021, 11:14

As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO IPL 2021 is just three days away and our country has surpassed 1 lakh mark in daily COVID-19 cases. With high interest from advertisers this year and cons...
media02 Aug 2021, 10:00

Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN
Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN
Sony Sports has played a key role in bringing non-cricket sports to India. This year, Sony Sports is the official broadcaster of the once-in-a-four-year global sports event, Tokyo Olympics. Rajesh Ka...
media26 Jul 2021, 10:00

With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?
With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?
After international sporting events saw a long hiatus, Tokyo Olympics began on July 23. However, with it came Covid scare. Last week, the number of positive cases breached the 100-mark. Owing to the ...
media12 Jul 2021, 13:37

India is the fastest-growing Internet Advertising market in the world at a CAGR of 18.8% during 2020-2025: PwC Report
India is the fastest-growing Internet Advertising market in the world at a CAGR of 18.8% during 2020-2025: PwC Report
PwC's latest report reveals that India’s Entertainment and Media industry is expected to grow at 10.75% CAGR to reach Rs 412,656 Cr by 2025. One of the fastest-growing industries in India, video game...
media02 Jul 2021, 12:05

Connecting the dots for the next billion users – Is it a pipe dream, or isn’t it?
Connecting the dots for the next billion users – Is it a pipe dream, or isn’t it?
India is on a mission, to connect Bharat digitally, and the next billion digital users will come from remote areas, that are less dense, characterized by a substantially lower per capita income. Rohi...
media23 Jun 2021, 11:22

Here’s why Cartoon Network continues to focus on localization
Here’s why Cartoon Network continues to focus on localization
For the last few years, Cartoon Network and POGO have focused on coming up with local animation shows that have steadily been witnessing an increase in viewership. As the channel gets ready to launch...
media04 Jun 2021, 12:36

Deloitte India's Jehil Thakkar on the future of Indian cinema industry
Deloitte India's Jehil Thakkar on the future of Indian cinema industry
Just when Bollywood seemed to be getting back on track with releases being planned and film shoots announced, a second surge in the number of Covid-19 cases has brought everything back to square one....
media04 May 2021, 19:42

As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s bio bubble breaches and two players Varun Chakravarthy, Sandeep Warrier test positive for COVID-19, BCCI has suspended IPL for this season. Experts tell us about the impact cancellation of I...
media26 Apr 2021, 10:26

India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transformation with 71% of FMCG budgets spent dig...
media19 Apr 2021, 14:29

TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TAM AdEx has released its data for top advertisers on television for the period between January to March 2021. Ad volume on TV witnessed a slight drop of 3% during Jan-Mar'21 over Oct-Dec'20. Top 10 ...
media30 Jul 2021, 10:00

With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap ahead
With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap ahead
Sachin Tendulkar has invested $2 million in JetSynthesys, a digital entertainment and technology company. JetSynthesys which also co-founded of e-sports company, Nodwin Gaming. Apart from Tendulkar, the company is also backed by former Inf...
media27 Jul 2021, 10:00

Here’s how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels
Here’s how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels
Gamezop is a multigame platform that allows users to play games with a single tap and without installing any apps. Between last year and now, Gamezop has had an impressive growth, it has tripled its revenues and user numbers. We speak to Y...
media22 Jul 2021, 13:15

TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARC
TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARC
E-Commerce contribution to total Ad volumes saw its peak of 12% in June’21. FMCG shows a significant growth in 2021, 40% over 2019.With the economy showing steady signs of recovery, India’s advertising community continues to place their fa...
media19 Jul 2021, 13:58

There's been a 367% increase in searches related to ‘learning online,' while a 103% increase in those related to ‘training’: InMobi Report
There's been a 367% increase in searches related to ‘learning online,' while a 103% increase in those related to ‘training’: InMobi Report
Online and hyperlocal services, e-learning-related searches see massive growth due to the pandemic: InMobi Report. The increasing penetration of the internet also led to an increase in queries for content translation to local languages.The...
media07 Jul 2021, 13:51

Kantar completes acquisition of Numerator, creating a global leader in shopper behaviour
Kantar completes acquisition of Numerator, creating a global leader in shopper behaviour
Kantar has acquired Numerator, a Chicago-based, tech-driven consumer and market intelligence company. Their combined dataset will provide insights into the shopping habits of almost five billion consumers globally.Kantar completed its acqu...
media07 Jul 2021, 10:27

From Clients to Coverage: Decoding Public Relations with Schitt’s Creek
From Clients to Coverage: Decoding Public Relations with Schitt’s Creek
Schitt’s Creek, one of the funniest, wittiest and heart-warming series in the recent past has received immense love across the globe. It also comes with some important PR lessons. Schbang's Samiha Joshi - Marketing Intern and Aishwarya Jan...
media01 Jul 2021, 11:29

India’s Digital Economy to touch $800 billion by 2030: RedSeer
India’s Digital Economy to touch $800 billion by 2030: RedSeer
Online retail is set to become the third-largest online retail market by scale by CY30 with an annual gross merchandise value (GMV) of $55 billion in CY21 and $350 billion in CY30, said RedSeer at its flagship event Ground Zero 5.0. As per the report, shared mobilit...
media17 Jun 2021, 13:41

Television welcomed 63% new Advertisers in May’21: BARC
Television welcomed 63% new Advertisers in May’21: BARC
May Ad Volumes are 64% higher in 2021 Vs last year, and almost at par with 2018 and 2019. FMCG contributes a staggering 72% to the overall ad volume in May'21.“2021 began on a high note for television Ad Volumes. Despite a marginal dip from April 2021 due to the ong...
media28 May 2021, 14:23

Immune to OTT: The future of Indian cinema
Immune to OTT: The future of Indian cinema
The deadly second wave of Covid-19 has wreaked havoc on the film industry with many films releasing on OTT. Hindi filmmakers have been waiting for the situation on ground, especially in the metros of Mumbai and Delhi, to get better. While many analysts have conclude...
media10 May 2021, 14:01

Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
TAM Sports has released a new report on IPL 2021. As per the report, Film Actors led in brands’ endorsement with 48% share of ad volumes, followed by Sports Persons with 38% share during IPL 14. Ranveer Singh was on top with 15% share of a...
media04 May 2021, 15:16

Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Ormax Media has released the results of the second edition of its report titled 'Fact or Fake.' As per the report, print and radio continue to lead on credibility.Media consulting firm Ormax Media today announced the results of the second ...
media26 Apr 2021, 12:09

Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
The size of the Indian Sports Industry in 2020 is estimated at INR 5894 Cr ($ 796 Mn). This takes into consideration the following - Sports Sponsorship Spends, Sports Celebrity Endorsement, and Media Spends on Sports Properties. The bigges...
media15 Apr 2021, 14:36

Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
Total TV Owning Households grow by 6.9% to reach 210 Million. No. of TV Viewing Individuals at 892 million. TV Viewing Individuals grow across all Urban pop strata.BARC India along with the BARC Technical Committee (TechComm), has released...
media09 Apr 2021, 17:32

Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
To get cricket fans to spend more time on their platform this season, Disney+ Hostar has lined up new movies, series and original content and has rolled out a 360-degree campaign. As the tournament begins today, we speak to Sidharth Shakdh...
media06 Apr 2021, 11:14

As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO IPL 2021 is just three days away and our country has surpassed 1 lakh mark in daily COVID-19 cases. With high interest from advertisers this year and consumers back at home in Maharashtra, will IPL 2021 beat its previous records? We s...