The size of the Indian Sports Industry in 2020 is estimated at INR 5894 Cr ($ 796 Mn). This takes into consideration the following - Sports Sponsorship Spends, Sports Celebrity Endorsement, and Media Spends on Sports Properties. The bigges...

Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transformation with 71% of FMCG budgets spent digitallyZenith forecasts that fast-moving ...

Total TV Owning Households grow by 6.9% to reach 210 Million. No. of TV Viewing Individuals at 892 million. TV Viewing Individuals grow across all Urban pop strata.BARC India along with the BARC Technical Committee (TechComm), has released...

To get cricket fans to spend more time on their platform this season, Disney+ Hostar has lined up new movies, series and original content and has rolled out a 360-degree campaign. As the tournament begins today, we speak to Sidharth Shakdh...

Radio Mirchi, that rebranded itself in late 2020, has now announced that it is expanding its presence to three international markets. We reached out to Prashant Panday, MD and CEO, ENIL to understand what the platform has in store. Around ...

The campaign is conceptualised by DDB Mudra Group. Ajay Devgn and Tamannaah Bhatia; each in a recognizable disguise, try to convince people to watch their soon-to-release titles on Disney+ Hotstar VIP rather than just focusing on LIVE cric...

Studies conducted by Kantar & Orbit; based on actual, anonymized data to determine the effectiveness of ICA. As per the study, 90% of the consumers have seen the brand/product via an ICA and typically spent about 5 seconds observing the sa...

Ad Volumes for Jan-Feb 2021 are the highest since 2017. FMCG & ECOM categories grew by 36% & 21% respectively during this period compared to 2020. Brands like Whitehat Jr., Harpic Power Plus and Vaseline Intensive Care, are the new entrant...

The biggest task for today's marketers is to abolish gender roles and work on an honest portrayal of women. We reached out to a few leading women from the advertising, marketing and media industry to discuss a few stereotypes they are tire...

As per CRISIL Ratings' latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth next fiscal. The print segment – contributing a fifth of the M&E sector topline – is recovering, though at a ...

Shemaroo TV, the flagship Hindi GEC from the house of Shemaroo Entertainment, is launching an original TV show titled ‘Jurm aur Jazbaat.’ We caught up with Hiren Gada, CEO, Shemaroo Entertainment to understand how it was all put together, ...

OTT has helped bring an ocean of content to our fingertips. However, it has also made it difficult to sift through the vast amount of content and select one according to our taste. Content discovery platform FLYX, launched last year, is tr...

Pandemic resulted in a fall of -21.5% in 2020; industry to see recovery in 2021 with ad investment expected to reach Rs. 80,123 crores. Digital was the only medium to wi...

Launched officially in December 2020, Lionsgate Play is investing heavily not just on acquiring edgy, new content but also on localizing the content available on its platform, to make its content more accessible. Rohit Jain, Managing Direc...

Since Indians along with the rest of the world, spent most of their time at home during the pandemic, the dependency on apps increased substantially. Domestic apps dominate the mobile marketplace, beating out foreign players. AppsFlyer, th...

A 30-seconder was played during the Super Bowl on February 07 to support the farmers protesting against the new Farm Laws. The ad is created by Teji Video. A 30-seconder was screened during the Super Bowl in the USA’s Central Valley in sup...