TOP STORY
There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
media6 Jul 2020, 19:53

The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The COVID-19 pandemic and lockdown has brought about a sea change in how the world functions. It is also changing the way people consume. New rules of survivin...
media25 Jun 2020, 11:54

Social media for the socially awkward: Online and offline
Social media for the socially awkward: Online and offline
Manoj Nair, Head of Marketing, Infosys BPM and Sarin Menoky, Lead - Thought Leadership Marketing, Infosys BPM write how social networking sites have largely sp...
media23 Jun 2020, 12:47

How COVID-19 has redefined shopping habits and expectations: Criteo
How COVID-19 has redefined shopping habits and expectations: Criteo
The newly launched report shows that Three-quarters of Indians see forced social distancing as an opportunity to change their lifestyles and habits. 55% of sho...
media11 Jun 2020, 12:57

EY analyses COVID-19’s impact on Media and Entertainment industry and how it can revive during unlock 1.0
EY analyses COVID-19’s impact on Media and Entertainment industry and how it can revive during unlock 1.0
EY’s latest report looks at the impact of COVID-19 on media and entertainment industry and predicts how it can revive by building on its strengths. According t...
media29 May 2020, 11:51

Is Digital Marketing the most effective method to reach out to your consumers?
Is Digital Marketing the most effective method to reach out to your consumers?
Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue, ALTBalaji writes how digital marketing is taking precedence with the nationwide lockdown. She furth...
media28 May 2020, 12:00

Here is how multiplexes are gearing up for post-lockdown period
Here is how multiplexes are gearing up for post-lockdown period
As different markets slowly open up, the cinema industry is gearing up to facilitate a safe environment for their consumers. However, consumers continue to fee...
media22 May 2020, 10:00

This is not a time for ‘Buy me’ but a period for ‘I’m there for you’: Prathyusha Agarwal
This is not a time for ‘Buy me’ but a period for ‘I’m there for you’: Prathyusha Agarwal
In our latest interview series, we talk to organizations to understand how they are coping with the new normal and their strategies towards navigating these di...
media19 May 2020, 10:00

Will movies releasing directly on OTT platforms become a norm post-Covid? Experts think otherwise
Will movies releasing directly on OTT platforms become a norm post-Covid? Experts think otherwise
Amid the nationwide lockdown, production houses are releasing their movies directly on OTT platforms and have skipped the theatrical window run. Multiplexes ar...
media4 May 2020, 12:00

ZEE5 sees a 60% uptick in subscription globally due to the COVID-19 lockdown
ZEE5 sees a 60% uptick in subscription globally due to the COVID-19 lockdown
As countries across the world continue to grapple with COVID-19, ZEE5 Global, which is present in 190 countries, sees a 60% surge in subscriptions and 20% grow...
media1 May 2020, 10:00

Metamorphosis of content consumption in media and entertainment industry
Metamorphosis of content consumption in media and entertainment industry
Deepak Lamba, CEO of Worldwide Media pens down how this current lockdown has resulted in a long-term upward shift in the integration of digital technologies in...
media28 Apr 2020, 16:48

Managing the broadband explosion before and after COVID-19
Managing the broadband explosion before and after COVID-19
With more and more people staying at home and spending more time on the internet, constantly using internet services and broadband. However, there are bound to...
media27 Apr 2020, 16:11

Live Events V/S Virtual Live Experiences- Short term or long term
Live Events V/S Virtual Live Experiences- Short term or long term
Sanjoy Roy, Managing Director, Teamwork Arts & President-EEMA writes how experiential marketing events will become more and more rarified and niche events will...
media27 Apr 2020, 11:50

ALTBalaji will break even this fiscal: Nachiket Pantvaidya, ALTBalaji
ALTBalaji will break even this fiscal: Nachiket Pantvaidya, ALTBalaji
As ALTBalaji completes three years of its existence, we look back at its journey, talk about some key highlights that helped it become the first OTT player in ...
media24 Apr 2020, 12:00

‘Eros International and STX Entertainment together can yield run-rate revenue and cost synergies of up to $50 million by 2022’
‘Eros International and STX Entertainment together can yield run-rate revenue and cost synergies of up to $50 million by 2022’
Eros International and STX Entertainment have recently merged to form a new entity, Eros STX Global Corporation. The merged entity will have an increased econo...
media21 Apr 2020, 10:00

Are virtual events becoming the new normal?
Are virtual events becoming the new normal?
Outdoor entertainment has come to a complete standstill, live events and experiences have moved online. We spoke to the top ticketing platforms who shared how ...
media16 Apr 2020, 11:05

OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown
OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown
After the comeback of epics such as Ramayan and Mahabharat, there is a huge demand for classics. Riding on the nostalgia wave, OTT players are also using their...
media14 Apr 2020, 13:00

In praise of WFO
In praise of WFO
As organizations around the world are having to work-from-home due to the Covid-19 induced lockdown, the world is waking up to the many perks of working remote...
media13 Apr 2020, 10:00

As demand for kids’ content sees a surge during lockdown, animation company Cosmos-Maya has its plate full
As demand for kids’ content sees a surge during lockdown, animation company Cosmos-Maya has its plate full
The lockdown has led to children watching more content, leading to a surge in viewership in the kids' genre. Animation company Cosmos-Maya is the brains behind...
media1 Apr 2020, 10:00

With limited fresh content at their disposal, here's how GECs are tackling the lockdown
With limited fresh content at their disposal, here's how GECs are tackling the lockdown
While the Coronavirus outbreak has led to productions of films and daily soaps being stopped across the country, TV viewership is going up due to people stayin...
media26 Mar 2020, 10:00

Here’s how the Coronavirus outbreak could impact ad spends, according to experts
Here’s how the Coronavirus outbreak could impact ad spends, according to experts
In uncertain times like today, consumer habits are changing. With more people staying under a lockdown, the overall advertising pie will shrink. Many mediums h...
media25 Mar 2020, 20:07

The newspaper delivered to your home is safe: Raj Jain, CEO, BCCL
The newspaper delivered to your home is safe: Raj Jain, CEO, BCCL
As the country is in a lockdown to combat the Coronavirus outbreak, the government said that the uninterrupted supply of newspapers is vital to ensure that peo...
media18 Mar 2020, 10:00

How Radio channels and podcast networks are recording live shows remotely amid Coronavirus threat
How Radio channels and podcast networks are recording live shows remotely amid Coronavirus threat
Radio and podcast companies have to work from their studios. So how are they functioning remotely amidst the Coronavirus threat? Big FM and Mirchi Love have in...
media12 Mar 2020, 12:47

Indian Sports Sponsorship crossed ₹9000 crore in 2019; 57% came from media spends: GroupM’s ESP Properties
Indian Sports Sponsorship crossed ₹9000 crore in 2019; 57% came from media spends: GroupM’s ESP Properties
As per the report, 2019 saw a healthy 17% growth in the overall Sports Sponsorship market in India with the value crossing the mark of ₹9000 crore or $ 1286 mi...
media28 Feb 2020, 11:40

TRAI tariff order has led to consumers spending more time on Netflix, Amazon Prime Video and Hotstar: YouGov
TRAI tariff order has led to consumers spending more time on Netflix, Amazon Prime Video and Hotstar: YouGov
YouGov’s survey reveals TV subscribers are indeed moving online for content after the TRAI order was passed. Not only have people increased their digital conte...
media21 Jan 2020, 10:00

Television: The marketeer’s darling for brand building and business growth
Television: The marketeer’s darling for brand building and business growth
Recent estimates of time spent on media consumption pegs the share of television at 59% with digital following a close second at 30%. Google, which leads digit...
media10 Jan 2020, 17:38

Why India's top broadcasters believe the latest TRAI amendments will severely impair the industry
Why India's top broadcasters believe the latest TRAI amendments will severely impair the industry
On January 1, 2020, TRAI issued a few amendments to the New Tariff Order and Interconnection Regulations for the Broadcast industry. After broadcasters spent o...
media6 Jul 2020, 19:53

The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The COVID-19 pandemic and lockdown has brought about a sea change in how the world functions. It is also changing the way people consume. New rules of surviving and thriving in these uncertain times ...
media11 Jun 2020, 12:57

EY analyses COVID-19’s impact on Media and Entertainment industry and how it can revive during unlock 1.0
EY analyses COVID-19’s impact on Media and Entertainment industry and how it can revive during unlock 1.0
EY’s latest report looks at the impact of COVID-19 on media and entertainment industry and predicts how it can revive by building on its strengths. According to the report, consumers are going to use...
media22 May 2020, 10:00

This is not a time for ‘Buy me’ but a period for ‘I’m there for you’: Prathyusha Agarwal
This is not a time for ‘Buy me’ but a period for ‘I’m there for you’: Prathyusha Agarwal
In our latest interview series, we talk to organizations to understand how they are coping with the new normal and their strategies towards navigating these difficult times. With people confined at h...
media1 May 2020, 10:00

Metamorphosis of content consumption in media and entertainment industry
Metamorphosis of content consumption in media and entertainment industry
Deepak Lamba, CEO of Worldwide Media pens down how this current lockdown has resulted in a long-term upward shift in the integration of digital technologies into our everyday and why companies will a...
media27 Apr 2020, 11:50

ALTBalaji will break even this fiscal: Nachiket Pantvaidya, ALTBalaji
ALTBalaji will break even this fiscal: Nachiket Pantvaidya, ALTBalaji
As ALTBalaji completes three years of its existence, we look back at its journey, talk about some key highlights that helped it become the first OTT player in India on its way to profitability. Nachi...
media16 Apr 2020, 11:05

OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown
OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown
After the comeback of epics such as Ramayan and Mahabharat, there is a huge demand for classics. Riding on the nostalgia wave, OTT players are also using their old content. For the first time in hist...
media1 Apr 2020, 10:00

With limited fresh content at their disposal, here's how GECs are tackling the lockdown
With limited fresh content at their disposal, here's how GECs are tackling the lockdown
While the Coronavirus outbreak has led to productions of films and daily soaps being stopped across the country, TV viewership is going up due to people staying at home. However, the GECs re now face...
media18 Mar 2020, 10:00

How Radio channels and podcast networks are recording live shows remotely amid Coronavirus threat
How Radio channels and podcast networks are recording live shows remotely amid Coronavirus threat
Radio and podcast companies have to work from their studios. So how are they functioning remotely amidst the Coronavirus threat? Big FM and Mirchi Love have instituted work from home for the entire t...
media12 Mar 2020, 12:47

Indian Sports Sponsorship crossed ₹9000 crore in 2019; 57% came from media spends: GroupM’s ESP Properties
Indian Sports Sponsorship crossed ₹9000 crore in 2019; 57% came from media spends: GroupM’s ESP Properties
As per the report, 2019 saw a healthy 17% growth in the overall Sports Sponsorship market in India with the value crossing the mark of ₹9000 crore or $ 1286 million for the first time ever. 57% of th...
media25 Jun 2020, 11:54

Social media for the socially awkward: Online and offline
Social media for the socially awkward: Online and offline
Manoj Nair, Head of Marketing, Infosys BPM and Sarin Menoky, Lead - Thought Leadership Marketing, Infosys BPM write how social networking sites have largely sped up of this process in the last few years, by keeping us virtually updated about the lives of people we m...
media23 Jun 2020, 12:47

How COVID-19 has redefined shopping habits and expectations: Criteo
How COVID-19 has redefined shopping habits and expectations: Criteo
The newly launched report shows that Three-quarters of Indians see forced social distancing as an opportunity to change their lifestyles and habits. 55% of shoppers have discovered at least one form of online shopping during peak COVID and want to continue. Criteo, ...
media29 May 2020, 11:51

Is Digital Marketing the most effective method to reach out to your consumers?
Is Digital Marketing the most effective method to reach out to your consumers?
Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue, ALTBalaji writes how digital marketing is taking precedence with the nationwide lockdown. She further shares a few reasons why today is truly an incredibly important time for digi...
media28 May 2020, 12:00

Here is how multiplexes are gearing up for post-lockdown period
Here is how multiplexes are gearing up for post-lockdown period
As different markets slowly open up, the cinema industry is gearing up to facilitate a safe environment for their consumers. However, consumers continue to feel anxious about stepping out and ponder upon various safety concerns like what would the seating arrangemen...
media19 May 2020, 10:00

Will movies releasing directly on OTT platforms become a norm post-Covid? Experts think otherwise
Will movies releasing directly on OTT platforms become a norm post-Covid? Experts think otherwise
Amid the nationwide lockdown, production houses are releasing their movies directly on OTT platforms and have skipped the theatrical window run. Multiplexes are expressing their disapproval of this trend on social media and requesting cont...
media4 May 2020, 12:00

ZEE5 sees a 60% uptick in subscription globally due to the COVID-19 lockdown
ZEE5 sees a 60% uptick in subscription globally due to the COVID-19 lockdown
As countries across the world continue to grapple with COVID-19, ZEE5 Global, which is present in 190 countries, sees a 60% surge in subscriptions and 20% growth in viewership in all markets. The platform’s focus this year is going to be o...
media28 Apr 2020, 16:48

Managing the broadband explosion before and after COVID-19
Managing the broadband explosion before and after COVID-19
With more and more people staying at home and spending more time on the internet, constantly using internet services and broadband. However, there are bound to be issues in network once majority of people start heavily relying on their house internet, creating an ov...
media27 Apr 2020, 16:11

Live Events V/S Virtual Live Experiences- Short term or long term
Live Events V/S Virtual Live Experiences- Short term or long term
Sanjoy Roy, Managing Director, Teamwork Arts & President-EEMA writes how experiential marketing events will become more and more rarified and niche events will become the norm once we resume normalcy. He further pens down how innovation and invention can help define...
media24 Apr 2020, 12:00

‘Eros International and STX Entertainment together can yield run-rate revenue and cost synergies of up to $50 million by 2022’
‘Eros International and STX Entertainment together can yield run-rate revenue and cost synergies of up to $50 million by 2022’
Eros International and STX Entertainment have recently merged to form a new entity, Eros STX Global Corporation. The merged entity will have an increased economic scale of more than $600 million in pro forma revenue for calendar 2019 and o...
media21 Apr 2020, 10:00

Are virtual events becoming the new normal?
Are virtual events becoming the new normal?
Outdoor entertainment has come to a complete standstill, live events and experiences have moved online. We spoke to the top ticketing platforms who shared how virtual events are becoming the new normal amid a global pandemic. Virtual events have helped artists and f...
media14 Apr 2020, 13:00

In praise of WFO
In praise of WFO
As organizations around the world are having to work-from-home due to the Covid-19 induced lockdown, the world is waking up to the many perks of working remotely. However, working from office has its own perks too, writes Apurva Purohit, President, Jagran Group and ...
media13 Apr 2020, 10:00

As demand for kids’ content sees a surge during lockdown, animation company Cosmos-Maya has its plate full
As demand for kids’ content sees a surge during lockdown, animation company Cosmos-Maya has its plate full
The lockdown has led to children watching more content, leading to a surge in viewership in the kids' genre. Animation company Cosmos-Maya is the brains behind popular kids shows like Eena Meena Deeka, Tik Tak Tail and Motu Patlu. Anish Me...
media26 Mar 2020, 10:00

Here’s how the Coronavirus outbreak could impact ad spends, according to experts
Here’s how the Coronavirus outbreak could impact ad spends, according to experts
In uncertain times like today, consumer habits are changing. With more people staying under a lockdown, the overall advertising pie will shrink. Many mediums have already been impacted, and the effects might take this entire year to wear o...
media25 Mar 2020, 20:07

The newspaper delivered to your home is safe: Raj Jain, CEO, BCCL
The newspaper delivered to your home is safe: Raj Jain, CEO, BCCL
As the country is in a lockdown to combat the Coronavirus outbreak, the government said that the uninterrupted supply of newspapers is vital to ensure that people get accurate information related to the pandemic. Raj Jain, CEO, Bennett Coleman & Company Limited assu...
media28 Feb 2020, 11:40

TRAI tariff order has led to consumers spending more time on Netflix, Amazon Prime Video and Hotstar: YouGov
TRAI tariff order has led to consumers spending more time on Netflix, Amazon Prime Video and Hotstar: YouGov
YouGov’s survey reveals TV subscribers are indeed moving online for content after the TRAI order was passed. Not only have people increased their digital content viewing time in the past year, some have unsubscribed their DTH connections a...
media21 Jan 2020, 10:00

Television: The marketeer’s darling for brand building and business growth
Television: The marketeer’s darling for brand building and business growth
Recent estimates of time spent on media consumption pegs the share of television at 59% with digital following a close second at 30%. Google, which leads digital AdEx revenues, and spent approximately a massive Rs 557 crore on television i...
media10 Jan 2020, 17:38

Why India's top broadcasters believe the latest TRAI amendments will severely impair the industry
Why India's top broadcasters believe the latest TRAI amendments will severely impair the industry
On January 1, 2020, TRAI issued a few amendments to the New Tariff Order and Interconnection Regulations for the Broadcast industry. After broadcasters spent over Rs 1000 crore to implement the NTO passed in Feb’ 19 and lost more than 13 t...