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With limited fresh content at their disposal, here's how GECs are tackling the lockdown
media26 Mar 2020, 10:00

Here’s how the Coronavirus outbreak could impact ad spends, according to experts
Here’s how the Coronavirus outbreak could impact ad spends, according to experts
In uncertain times like today, consumer habits are changing. With more people staying under a lockdown, the overall advertising pie will shrink. Many mediums h...
media25 Mar 2020, 20:07

The newspaper delivered to your home is safe: Raj Jain, CEO, BCCL
The newspaper delivered to your home is safe: Raj Jain, CEO, BCCL
As the country is in a lockdown to combat the Coronavirus outbreak, the government said that the uninterrupted supply of newspapers is vital to ensure that peo...
media18 Mar 2020, 10:00

How Radio channels and podcast networks are recording live shows remotely amid Coronavirus threat
How Radio channels and podcast networks are recording live shows remotely amid Coronavirus threat
Radio and podcast companies have to work from their studios. So how are they functioning remotely amidst the Coronavirus threat? Big FM and Mirchi Love have in...
media12 Mar 2020, 12:47

Indian Sports Sponsorship crossed ₹9000 crore in 2019; 57% came from media spends: GroupM’s ESP Properties
Indian Sports Sponsorship crossed ₹9000 crore in 2019; 57% came from media spends: GroupM’s ESP Properties
As per the report, 2019 saw a healthy 17% growth in the overall Sports Sponsorship market in India with the value crossing the mark of ₹9000 crore or $ 1286 mi...
media28 Feb 2020, 11:40

TRAI tariff order has led to consumers spending more time on Netflix, Amazon Prime Video and Hotstar: YouGov
TRAI tariff order has led to consumers spending more time on Netflix, Amazon Prime Video and Hotstar: YouGov
YouGov’s survey reveals TV subscribers are indeed moving online for content after the TRAI order was passed. Not only have people increased their digital conte...
media21 Jan 2020, 10:00

Television: The marketeer’s darling for brand building and business growth
Television: The marketeer’s darling for brand building and business growth
Recent estimates of time spent on media consumption pegs the share of television at 59% with digital following a close second at 30%. Google, which leads digit...
media10 Jan 2020, 17:38

Why India's top broadcasters believe the latest TRAI amendments will severely impair the industry
Why India's top broadcasters believe the latest TRAI amendments will severely impair the industry
On January 1, 2020, TRAI issued a few amendments to the New Tariff Order and Interconnection Regulations for the Broadcast industry. After broadcasters spent o...
media3 Jan 2020, 15:18

Podcast industry in India: Opportunities for 2020
Podcast industry in India: Opportunities for 2020
2020 is going to be a watershed for brands to enter audio. We have already seen a few mainstream brands do some experiments in 2019. And this year, Amit Doshi,...
media26 Mar 2020, 10:00

Here’s how the Coronavirus outbreak could impact ad spends, according to experts
Here’s how the Coronavirus outbreak could impact ad spends, according to experts
In uncertain times like today, consumer habits are changing. With more people staying under a lockdown, the overall advertising pie will shrink. Many mediums have already been impacted, and the effec...
media12 Mar 2020, 12:47

Indian Sports Sponsorship crossed ₹9000 crore in 2019; 57% came from media spends: GroupM’s ESP Properties
Indian Sports Sponsorship crossed ₹9000 crore in 2019; 57% came from media spends: GroupM’s ESP Properties
As per the report, 2019 saw a healthy 17% growth in the overall Sports Sponsorship market in India with the value crossing the mark of ₹9000 crore or $ 1286 million for the first time ever. 57% of th...
media10 Jan 2020, 17:38

Why India's top broadcasters believe the latest TRAI amendments will severely impair the industry
Why India's top broadcasters believe the latest TRAI amendments will severely impair the industry
On January 1, 2020, TRAI issued a few amendments to the New Tariff Order and Interconnection Regulations for the Broadcast industry. After broadcasters spent over Rs 1000 crore to implement the NTO p...
media25 Mar 2020, 20:07

The newspaper delivered to your home is safe: Raj Jain, CEO, BCCL
The newspaper delivered to your home is safe: Raj Jain, CEO, BCCL
As the country is in a lockdown to combat the Coronavirus outbreak, the government said that the uninterrupted supply of newspapers is vital to ensure that people get accurate information related to the pandemic. Raj Jain, CEO, Bennett Coleman & Company Limited assu...
media18 Mar 2020, 10:00

How Radio channels and podcast networks are recording live shows remotely amid Coronavirus threat
How Radio channels and podcast networks are recording live shows remotely amid Coronavirus threat
Radio and podcast companies have to work from their studios. So how are they functioning remotely amidst the Coronavirus threat? Big FM and Mirchi Love have instituted work from home for the entire team. On the other hand, Radio Mirchi and...
media28 Feb 2020, 11:40

TRAI tariff order has led to consumers spending more time on Netflix, Amazon Prime Video and Hotstar: YouGov
TRAI tariff order has led to consumers spending more time on Netflix, Amazon Prime Video and Hotstar: YouGov
YouGov’s survey reveals TV subscribers are indeed moving online for content after the TRAI order was passed. Not only have people increased their digital content viewing time in the past year, some have unsubscribed their DTH connections a...
media21 Jan 2020, 10:00

Television: The marketeer’s darling for brand building and business growth
Television: The marketeer’s darling for brand building and business growth
Recent estimates of time spent on media consumption pegs the share of television at 59% with digital following a close second at 30%. Google, which leads digital AdEx revenues, and spent approximately a massive Rs 557 crore on television i...
media3 Jan 2020, 15:18

Podcast industry in India: Opportunities for 2020
Podcast industry in India: Opportunities for 2020
2020 is going to be a watershed for brands to enter audio. We have already seen a few mainstream brands do some experiments in 2019. And this year, Amit Doshi, Founder & CEO, IVM Podcasts expects to see many more brands to start seriously investing in integrations o...
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