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Top 10 global social media trends to watch out for in 2022: Talkwalker report
media19 Oct 2021, 10:00

We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
Gaana recently reshuffled its management, bringing Sandeep Lodha on board as its CEO. We recently caught up with him and he spoke to us about the potential of ...
media18 Oct 2021, 17:17

ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
Gearing up for the festive season, ZEEL has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages It has also announced its new bou...
media13 Oct 2021, 10:00

We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18
We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18
Before COVID, summer and winter vacations were the most important period of the year for kids’ TV channels. However, after COVID, kids have been home for a yea...
media05 Oct 2021, 14:44

Regional content witnesses a surge in OTT: Report
Regional content witnesses a surge in OTT: Report
There is a misconception that mostly people in the Tier 1 cities consume content on OTT platforms. However, as per GudSho’s data, it receives more traction fro...
media24 Sep 2021, 15:51

August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
Number of Advertisers & Brands in August’21 higher than the previous two years. BFSI, E-Commerce & Corporate Brand Image register exponential growth.Indian mar...
media24 Sep 2021, 10:00

Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
It is no secret that the Indian OTT space is booming and audiences are spoilt for choice in terms of the content available to them. Applause Entertainment, the...
media22 Sep 2021, 11:31

Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
2021 India Festive Season report by InMobi decodes upcoming shopping trends across the nation. As per the report, 47% of festive shoppers fall in the Bargain H...
media22 Sep 2021, 10:40

ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
Expert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions ASCI will help advertisers mitigate the risk of ads...
media20 Sep 2021, 11:02

E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
HI-CRICKET in association with YouGov, identifies the most meaningful and impactful brands and categories of IPL 2021. The study reveals that defending champio...
media20 Sep 2021, 10:52

IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication
IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication
"An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality," says Raj Nair...
media17 Sep 2021, 16:08

Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
In India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic. This number has surely skyrocketed...
media15 Sep 2021, 10:42

50% consumers are likely to increase their festive spends this year: Report
50% consumers are likely to increase their festive spends this year: Report
Multiple brands have deferred their product launches and are counting on the festive season to drive incremental reach and sales. MMA, GroupM and Amazon Advert...
media13 Sep 2021, 13:00

Indian shortform apps now have 4X more content creators than TikTok: Redseer Report
Indian shortform apps now have 4X more content creators than TikTok: Redseer Report
Redseer's latest report analyses how shortform apps have gained visibility after TikTok ban. After the ban, while everyone was speculating about the void, a nu...
media09 Sep 2021, 10:18

Print emerges as one of the credible mediums to influence brand perception: Report
Print emerges as one of the credible mediums to influence brand perception: Report
Havas Media Group India’s launches its research study on the effectiveness of print as a medium. Although close to 40% of the readers discontinued newspaper su...
media08 Sep 2021, 12:38

Online is the second largest consumed media after television in rural India: Kantar and GroupM report
Online is the second largest consumed media after television in rural India: Kantar and GroupM report
Rural India is highly concerned about COVID situation in second wave. Concerns are higher amongst females (91%) as compared to males (85%) and within the highe...
media07 Sep 2021, 13:50

Over 66% people in India subscribe to more than 1 OTT app: Report
Over 66% people in India subscribe to more than 1 OTT app: Report
Owing to lack of physical mobility in last 1.5 years, people stayed in-house, and digital adoption increased across devices. On-demand content viewership on CT...
media07 Sep 2021, 12:53

Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report
Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report
Hindi on voice assistants is second biggest globally; 72% Indians prefer non-English language. Amazon, Flipkart and Myntra were the top 3 online shopping desti...
media02 Sep 2021, 11:11

Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: Kantar
Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: Kantar
Kantar has released the second edition of its global Ad Equity ranking of media channels and media brands. As per the report, advertising across omnichannel re...
media31 Aug 2021, 12:55

India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
Ormax Media's latest report reveals that Indian OTT audience universe is currently at 353.2 Million (or 35.32 Crore) people. This translated into a penetration...
media25 Aug 2021, 11:59

Accenture Report finds consumer values and buying motivations have fundamentally changed, shifting away from price and quality
Accenture Report finds consumer values and buying motivations have fundamentally changed, shifting away from price and quality
71% of those surveyed in India are coming out of the pandemic having reimagined their behaviors and values as consumers. They have reevaluated what is importan...
media25 Aug 2021, 10:00

Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibility
Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibility
India has emerged as the third-largest podcast listening market in the world after China and the US. It is also wooing traditional content creators into recons...
media18 Aug 2021, 14:56

As Akshay Kumar’s Bell Bottom hits cinema, Elara Capital predicts 50% recovery in a few months but ad revenue to take the longest to recover
As Akshay Kumar’s Bell Bottom hits cinema, Elara Capital predicts 50% recovery in a few months but ad revenue to take the longest to recover
After 18 months of dry spell, Akshay Kumar’s Bell Bottom is all set to hit the theatres tomorrow. Elara Capital shares what this return of movies could mean fo...
media11 Aug 2021, 08:00

ASCI unveils a new brand identity to reflect the agenda of becoming future-facing and more inclusive
ASCI unveils a new brand identity to reflect the agenda of becoming future-facing and more inclusive
ASCI enters the next phase of evolution, unveils a new brand identity. Advertising industry body invests in technology-led future to become more responsive, dy...
media19 Oct 2021, 10:00

We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
Gaana recently reshuffled its management, bringing Sandeep Lodha on board as its CEO. We recently caught up with him and he spoke to us about the potential of the audio streaming space, where India i...
media05 Oct 2021, 14:44

Regional content witnesses a surge in OTT: Report
Regional content witnesses a surge in OTT: Report
There is a misconception that mostly people in the Tier 1 cities consume content on OTT platforms. However, as per GudSho’s data, it receives more traction from Tier 2 cities of South India than from...
media22 Sep 2021, 11:31

Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
2021 India Festive Season report by InMobi decodes upcoming shopping trends across the nation. As per the report, 47% of festive shoppers fall in the Bargain Hunters segment, as they are unsure on th...
media20 Sep 2021, 10:52

IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication
IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication
"An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality," says Raj Nair, CEO & Chief Creative Officer, Madison ...
media13 Sep 2021, 13:00

Indian shortform apps now have 4X more content creators than TikTok: Redseer Report
Indian shortform apps now have 4X more content creators than TikTok: Redseer Report
Redseer's latest report analyses how shortform apps have gained visibility after TikTok ban. After the ban, while everyone was speculating about the void, a number of domestic apps took over the spac...
media07 Sep 2021, 13:50

Over 66% people in India subscribe to more than 1 OTT app: Report
Over 66% people in India subscribe to more than 1 OTT app: Report
Owing to lack of physical mobility in last 1.5 years, people stayed in-house, and digital adoption increased across devices. On-demand content viewership on CTV increased manifolds. Cheaper internet ...
media02 Sep 2021, 11:11

Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: Kantar
Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: Kantar
Kantar has released the second edition of its global Ad Equity ranking of media channels and media brands. As per the report, advertising across omnichannel retail finds success with consumers. Kanta...
media25 Aug 2021, 11:59

Accenture Report finds consumer values and buying motivations have fundamentally changed, shifting away from price and quality
Accenture Report finds consumer values and buying motivations have fundamentally changed, shifting away from price and quality
71% of those surveyed in India are coming out of the pandemic having reimagined their behaviors and values as consumers. They have reevaluated what is important to them in life and are increasingly f...
media25 Aug 2021, 10:00

Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibility
Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibility
India has emerged as the third-largest podcast listening market in the world after China and the US. It is also wooing traditional content creators into reconsidering radio and other traditional medi...
media18 Oct 2021, 17:17

ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
Gearing up for the festive season, ZEEL has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages It has also announced its new bouquet pricing in compliance with NTO 2.0Zee Entertainment Enterprises Ltd. (ZEEL)...
media13 Oct 2021, 10:00

We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18
We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18
Before COVID, summer and winter vacations were the most important period of the year for kids’ TV channels. However, after COVID, kids have been home for a year and a ha...
media24 Sep 2021, 15:51

August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
Number of Advertisers & Brands in August’21 higher than the previous two years. BFSI, E-Commerce & Corporate Brand Image register exponential growth.Indian marketers and brands continue to place their trust in television once again as Indi...
media24 Sep 2021, 10:00

Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
It is no secret that the Indian OTT space is booming and audiences are spoilt for choice in terms of the content available to them. Applause Entertainment, the content s...
media22 Sep 2021, 10:40

ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
Expert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions ASCI will help advertisers mitigate the risk of ads being mis...
media20 Sep 2021, 11:02

E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
HI-CRICKET in association with YouGov, identifies the most meaningful and impactful brands and categories of IPL 2021. The study reveals that defending champions Mumbai Indians emerged as the favourite team at the onset of the IPL, followe...
media17 Sep 2021, 16:08

Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
In India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic. This number has surely skyrocketed in the last 18 months and there is a significant shift in consumer behaviour th...
media15 Sep 2021, 10:42

50% consumers are likely to increase their festive spends this year: Report
50% consumers are likely to increase their festive spends this year: Report
Multiple brands have deferred their product launches and are counting on the festive season to drive incremental reach and sales. MMA, GroupM and Amazon Advertising's festive season playbook decodes consumer behaviour.MMA, GroupM and Amazo...
media09 Sep 2021, 10:18

Print emerges as one of the credible mediums to influence brand perception: Report
Print emerges as one of the credible mediums to influence brand perception: Report
Havas Media Group India’s launches its research study on the effectiveness of print as a medium. Although close to 40% of the readers discontinued newspaper subscriptions during the pandemic, mainly due to factors such as the risk of infec...
media08 Sep 2021, 12:38

Online is the second largest consumed media after television in rural India: Kantar and GroupM report
Online is the second largest consumed media after television in rural India: Kantar and GroupM report
Rural India is highly concerned about COVID situation in second wave. Concerns are higher amongst females (91%) as compared to males (85%) and within the higher age bands (55+ year old’s).Kantar along with GroupM’s rural and experiential m...
media07 Sep 2021, 12:53

Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report
Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report
Hindi on voice assistants is second biggest globally; 72% Indians prefer non-English language. Amazon, Flipkart and Myntra were the top 3 online shopping destinations. Groceries, fashion and health, beauty and personal care were the most s...
media31 Aug 2021, 12:55

India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
Ormax Media's latest report reveals that Indian OTT audience universe is currently at 353.2 Million (or 35.32 Crore) people. This translated into a penetration of 25.3%.Media consulting firm Ormax Media has released the largest audience re...
media18 Aug 2021, 14:56

As Akshay Kumar’s Bell Bottom hits cinema, Elara Capital predicts 50% recovery in a few months but ad revenue to take the longest to recover
As Akshay Kumar’s Bell Bottom hits cinema, Elara Capital predicts 50% recovery in a few months but ad revenue to take the longest to recover
After 18 months of dry spell, Akshay Kumar’s Bell Bottom is all set to hit the theatres tomorrow. Elara Capital shares what this return of movies could mean for the cinema industry.Due to the pandemic, India’s cinema industry has suffered ...
media11 Aug 2021, 08:00

ASCI unveils a new brand identity to reflect the agenda of becoming future-facing and more inclusive
ASCI unveils a new brand identity to reflect the agenda of becoming future-facing and more inclusive
ASCI enters the next phase of evolution, unveils a new brand identity. Advertising industry body invests in technology-led future to become more responsive, dynamic and inclusive.Freshfrom a series of new initiatives such as the Influencer...