TOP STORY
We have seen a three-fold increase in our branded content offering since the pandemic; it is now contributing around 25-30% to our overall revenue: Shaun Nanjappa Chendira, Discovery Inc
- Discovery Inc has been focusing on strengthening its branded content offering to give advertisers high impact content that can help them not just gain visibility but also build a connect with consumers.
- Since the pandemic, its branded content offering has increased three-fold, and even going ahead, it is going to be an important strategy for the network’s growth,
Shaun Nanjappa Chendira , Head of Advertising, Sales, South Asia,Discovery Inc tells us.
Sony Sports has played a key role in bringing non-cricket sports to India. This year, Sony Sports is the official broadcaster of the once-in-a-four-year global...
Sachin Tendulkar has invested $2 million in JetSynthesys, a digital entertainment and technology company. JetSynthesys which also co-founded of e-sports compan...
Gamezop is a multigame platform that allows users to play games with a single tap and without installing any apps. Between last year and now, Gamezop has had a...
After international sporting events saw a long hiatus, Tokyo Olympics began on July 23. However, with it came Covid scare. Last week, the number of positive ca...
E-Commerce contribution to total Ad volumes saw its peak of 12% in June’21. FMCG shows a significant growth in 2021, 40% over 2019.With the economy showing ste...
Online and hyperlocal services, e-learning-related searches see massive growth due to the pandemic: InMobi Report. The increasing penetration of the internet a...
PwC's latest report reveals that India’s Entertainment and Media industry is expected to grow at 10.75% CAGR to reach Rs 412,656 Cr by 2025. One of the fastest...
Kantar has acquired Numerator, a Chicago-based, tech-driven consumer and market intelligence company. Their combined dataset will provide insights into the sho...
Schitt’s Creek, one of the funniest, wittiest and heart-warming series in the recent past has received immense love across the globe. It also comes with some i...
India is on a mission, to connect Bharat digitally, and the next billion digital users will come from remote areas, that are less dense, characterized by a sub...
Online retail is set to become the third-largest online retail market by scale by CY30 with an annual gross merchandise value (GMV) of $55 billion in CY21 and ...
For the last few years, Cartoon Network and POGO have focused on coming up with local animation shows that have steadily been witnessing an increase in viewers...
May Ad Volumes are 64% higher in 2021 Vs last year, and almost at par with 2018 and 2019. FMCG contributes a staggering 72% to the overall ad volume in May'21....
Just when Bollywood seemed to be getting back on track with releases being planned and film shoots announced, a second surge in the number of Covid-19 cases ha...
The deadly second wave of Covid-19 has wreaked havoc on the film industry with many films releasing on OTT. Hindi filmmakers have been waiting for the situatio...
TAM Sports has released a new report on IPL 2021. As per the report, Film Actors led in brands’ endorsement with 48% share of ad volumes, followed by Sports Pe...
As IPL’s bio bubble breaches and two players Varun Chakravarthy, Sandeep Warrier test positive for COVID-19, BCCI has suspended IPL for this season. Experts te...
Ormax Media has released the results of the second edition of its report titled 'Fact or Fake.' As per the report, print and radio continue to lead on credibil...
The size of the Indian Sports Industry in 2020 is estimated at INR 5894 Cr ($ 796 Mn). This takes into consideration the following - Sports Sponsorship Spends,...
Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transform...
TAM AdEx has released its data for top advertisers on television for the period between January to March 2021. Ad volume on TV witnessed a slight drop of 3% du...
Total TV Owning Households grow by 6.9% to reach 210 Million. No. of TV Viewing Individuals at 892 million. TV Viewing Individuals grow across all Urban pop st...
To get cricket fans to spend more time on their platform this season, Disney+ Hostar has lined up new movies, series and original content and has rolled out a ...
VIVO IPL 2021 is just three days away and our country has surpassed 1 lakh mark in daily COVID-19 cases. With high interest from advertisers this year and cons...
Sony Sports has played a key role in bringing non-cricket sports to India. This year, Sony Sports is the official broadcaster of the once-in-a-four-year global sports event, Tokyo Olympics. Rajesh Ka...
After international sporting events saw a long hiatus, Tokyo Olympics began on July 23. However, with it came Covid scare. Last week, the number of positive cases breached the 100-mark. Owing to the ...
PwC's latest report reveals that India’s Entertainment and Media industry is expected to grow at 10.75% CAGR to reach Rs 412,656 Cr by 2025. One of the fastest-growing industries in India, video game...
India is on a mission, to connect Bharat digitally, and the next billion digital users will come from remote areas, that are less dense, characterized by a substantially lower per capita income. Rohi...
For the last few years, Cartoon Network and POGO have focused on coming up with local animation shows that have steadily been witnessing an increase in viewership. As the channel gets ready to launch...
Just when Bollywood seemed to be getting back on track with releases being planned and film shoots announced, a second surge in the number of Covid-19 cases has brought everything back to square one....
As IPL’s bio bubble breaches and two players Varun Chakravarthy, Sandeep Warrier test positive for COVID-19, BCCI has suspended IPL for this season. Experts tell us about the impact cancellation of I...
Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transformation with 71% of FMCG budgets spent dig...
TAM AdEx has released its data for top advertisers on television for the period between January to March 2021. Ad volume on TV witnessed a slight drop of 3% during Jan-Mar'21 over Oct-Dec'20. Top 10 ...
Sachin Tendulkar has invested $2 million in JetSynthesys, a digital entertainment and technology company. JetSynthesys which also co-founded of e-sports company, Nodwin Gaming. Apart from Tendulkar, the company is also backed by former Inf...
Gamezop is a multigame platform that allows users to play games with a single tap and without installing any apps. Between last year and now, Gamezop has had an impressive growth, it has tripled its revenues and user numbers. We speak to Y...
E-Commerce contribution to total Ad volumes saw its peak of 12% in June’21. FMCG shows a significant growth in 2021, 40% over 2019.With the economy showing steady signs of recovery, India’s advertising community continues to place their fa...
Online and hyperlocal services, e-learning-related searches see massive growth due to the pandemic: InMobi Report. The increasing penetration of the internet also led to an increase in queries for content translation to local languages.The...
Kantar has acquired Numerator, a Chicago-based, tech-driven consumer and market intelligence company. Their combined dataset will provide insights into the shopping habits of almost five billion consumers globally.Kantar completed its acqu...
Schitt’s Creek, one of the funniest, wittiest and heart-warming series in the recent past has received immense love across the globe. It also comes with some important PR lessons. Schbang's Samiha Joshi - Marketing Intern and Aishwarya Jan...
Online retail is set to become the third-largest online retail market by scale by CY30 with an annual gross merchandise value (GMV) of $55 billion in CY21 and $350 billion in CY30, said RedSeer at its flagship event Ground Zero 5.0. As per the report, shared mobilit...
May Ad Volumes are 64% higher in 2021 Vs last year, and almost at par with 2018 and 2019. FMCG contributes a staggering 72% to the overall ad volume in May'21.“2021 began on a high note for television Ad Volumes. Despite a marginal dip from April 2021 due to the ong...
The deadly second wave of Covid-19 has wreaked havoc on the film industry with many films releasing on OTT. Hindi filmmakers have been waiting for the situation on ground, especially in the metros of Mumbai and Delhi, to get better. While many analysts have conclude...
TAM Sports has released a new report on IPL 2021. As per the report, Film Actors led in brands’ endorsement with 48% share of ad volumes, followed by Sports Persons with 38% share during IPL 14. Ranveer Singh was on top with 15% share of a...
Ormax Media has released the results of the second edition of its report titled 'Fact or Fake.' As per the report, print and radio continue to lead on credibility.Media consulting firm Ormax Media today announced the results of the second ...
The size of the Indian Sports Industry in 2020 is estimated at INR 5894 Cr ($ 796 Mn). This takes into consideration the following - Sports Sponsorship Spends, Sports Celebrity Endorsement, and Media Spends on Sports Properties. The bigges...
Total TV Owning Households grow by 6.9% to reach 210 Million. No. of TV Viewing Individuals at 892 million. TV Viewing Individuals grow across all Urban pop strata.BARC India along with the BARC Technical Committee (TechComm), has released...
To get cricket fans to spend more time on their platform this season, Disney+ Hostar has lined up new movies, series and original content and has rolled out a 360-degree campaign. As the tournament begins today, we speak to Sidharth Shakdh...
VIVO IPL 2021 is just three days away and our country has surpassed 1 lakh mark in daily COVID-19 cases. With high interest from advertisers this year and consumers back at home in Maharashtra, will IPL 2021 beat its previous records? We s...
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