TOP STORY
Hybrid events are the next big innovation in the event space
- The events industry that was steadily growing on a double-digit growth rate industry has seen a halt since Covid-19 has entered the global economy.
- Manish Singh, Co-founder and Managing Director,
VouchPro writes how the pandemic has brought theevent industry closer to the digital world and given birth to a new hybrid model.
As per CRISIL Ratings' latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth ne...
Shemaroo TV, the flagship Hindi GEC from the house of Shemaroo Entertainment, is launching an original TV show titled ‘Jurm aur Jazbaat.’ We caught up with Hir...
First Test delivers the highest opening reach since 2019. Fans celebrated the return of cricket to home soil after 330 days.The first Test of the India-England...
OTT has helped bring an ocean of content to our fingertips. However, it has also made it difficult to sift through the vast amount of content and select one ac...
Pandemic resulted in a fall of -21.5% in 2020; industry to see recovery in 2021 with ad investment expected to reach Rs. 80,123 crores. Digital was the only me...
Launched officially in December 2020, Lionsgate Play is investing heavily not just on acquiring edgy, new content but also on localizing the content available ...
Since Indians along with the rest of the world, spent most of their time at home during the pandemic, the dependency on apps increased substantially. Domestic ...
A 30-seconder was played during the Super Bowl on February 07 to support the farmers protesting against the new Farm Laws. The ad is created by Teji Video. A 3...
With the industry changing at a rapid pace, throwing a new set of challenges every day, experts are hoping that 2021 will be a game-changer that will help them...
In line with the sentiment of the nation of resilience, the broadcaster launched its campaign #IndiaTaiyarHai that highlights the excitement and eagerness of v...
In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In 2021, Reboot, refresh, re-energise are going to be t...
India to witness a boom in digital reality as immersive technologies gain popularity. Deloitte predicts acceleration in the adoption of cloud, associated expon...
The League onboarded over 35 partners across 15 countries in a pandemic hit 2020. These sponsorships helped LaLiga grow 15% over its previous season and clock ...
TV advertising saw a good revival in H2 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the ...
In this new year, we want to crystal gaze into what the year has in store for the industry. In today's feature, we talk to experts from the out-of-home industr...
As we enter a brand new year, our Trends series will help us crystal gaze into what the year holds for us. In today’s feature, experts from the experiential an...
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today's feature, experts from the radio industry tell us a few big tr...
The year 2020 has been one of turbulence and disruption that will have a far-reaching impact on consumer behaviour. Markand Adhikari, Chairman and Managing Dir...
2020 has almost come to an end, and what a year it has been! As we enter 2021, Megha Tata, Managing Director – South Asia, Discovery Communications takes a loo...
MMA and GroupM's report highlights the growing importance of accountability in marketing and why it is more critical at times like this. As per the report, 34%...
Discovery+ recently announced its foray into original content with the launch of 3 shows, Mission Frontline, Ladakh Warriors: The Sons of the Soil and Secrets ...
New YouGov whitepaper reveals habits and attitudes of early tech adopters across 25 markets worldwide. Technophiles in India skew towards the 18-34 years demog...
The pandemic has led to changes and transformations in the way of business and our lives as whole. Change and shift in business strategies have led to rethinki...
The last few months have reaffirmed the power and impact of radio. Abraham Thomas, Chief Executive Officer, Reliance Broadcast Network Limited writes how radio...
As per CRISIL Ratings' latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth next fiscal. The print segment – contribut...
OTT has helped bring an ocean of content to our fingertips. However, it has also made it difficult to sift through the vast amount of content and select one according to our taste. Content discovery ...
A 30-seconder was played during the Super Bowl on February 07 to support the farmers protesting against the new Farm Laws. The ad is created by Teji Video. A 30-seconder was screened during the Super...
In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In 2021, Reboot, refresh, re-energise are going to be the mantras for recovery. But that’s not ...
TV advertising saw a good revival in H2 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad v...
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today's feature, experts from the radio industry tell us a few big trends we need to watch out for in 2021.We...
MMA and GroupM's report highlights the growing importance of accountability in marketing and why it is more critical at times like this. As per the report, 34% of business respondents have increased ...
Discovery+ recently announced its foray into original content with the launch of 3 shows, Mission Frontline, Ladakh Warriors: The Sons of the Soil and Secrets of Sinauli: Discovery of the Century. It...
Shemaroo TV, the flagship Hindi GEC from the house of Shemaroo Entertainment, is launching an original TV show titled ‘Jurm aur Jazbaat.’ We caught up with Hiren Gada, CEO, Shemaroo Entertainment to understand how it was all put together, ...
First Test delivers the highest opening reach since 2019. Fans celebrated the return of cricket to home soil after 330 days.The first Test of the India-England series witnessed a viewership with 3.8 million* average minute audience (AMA). ...
Pandemic resulted in a fall of -21.5% in 2020; industry to see recovery in 2021 with ad investment expected to reach Rs. 80,123 crores. Digital was the only medium to witness a gain of USD 27bn globally in 2020.GroupM India today announced...
Launched officially in December 2020, Lionsgate Play is investing heavily not just on acquiring edgy, new content but also on localizing the content available on its platform, to make its content more accessible. Rohit Jain, Managing Direc...
Since Indians along with the rest of the world, spent most of their time at home during the pandemic, the dependency on apps increased substantially. Domestic apps dominate the mobile marketplace, beating out foreign players. AppsFlyer, th...
With the industry changing at a rapid pace, throwing a new set of challenges every day, experts are hoping that 2021 will be a game-changer that will help them redefine a lot of rules in advertising, with smarter marketing techniques. We spoke to a few industry expe...
In line with the sentiment of the nation of resilience, the broadcaster launched its campaign #IndiaTaiyarHai that highlights the excitement and eagerness of viewers and fans. Bringing the campaign to life, Boman Irani plays an avid Team I...
India to witness a boom in digital reality as immersive technologies gain popularity. Deloitte predicts acceleration in the adoption of cloud, associated exponential technologies and business applications, fiberisation of sites, telemedici...
The League onboarded over 35 partners across 15 countries in a pandemic hit 2020. These sponsorships helped LaLiga grow 15% over its previous season and clock in 100mn euros in revenue, an exceptional case where some of the biggest businesses/sporting events were gr...
In this new year, we want to crystal gaze into what the year has in store for the industry. In today's feature, we talk to experts from the out-of-home industry who give us a sense of what one should expect from the OOH industry in 2021.The Covid-19 induced lockdown...
As we enter a brand new year, our Trends series will help us crystal gaze into what the year holds for us. In today’s feature, experts from the experiential and live events industry tell us what lies ahead in 2021.The year 2020 was difficult for most mediums but med...
The year 2020 has been one of turbulence and disruption that will have a far-reaching impact on consumer behaviour. Markand Adhikari, Chairman and Managing Director, SAB Group writes how the year drawing to a close will change the media an...
2020 has almost come to an end, and what a year it has been! As we enter 2021, Megha Tata, Managing Director – South Asia, Discovery Communications takes a look at the year gone by and how the Media & Entertainment industry has managed to keep its balance during a t...
New YouGov whitepaper reveals habits and attitudes of early tech adopters across 25 markets worldwide. Technophiles in India skew towards the 18-34 years demographic to a greater extent than many other surveyed markets. More than three in ...
The pandemic has led to changes and transformations in the way of business and our lives as whole. Change and shift in business strategies have led to rethinking hiring within companies. Akshaara Lalwani, Founder and MD, Communicate India ...
The last few months have reaffirmed the power and impact of radio. Abraham Thomas, Chief Executive Officer, Reliance Broadcast Network Limited writes how radio has reinvented itself, acclimating to the demands of listeners whilst extending the boundaries of content ...
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