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Hybrid events are the next big innovation in the event space
media23 Feb 2021, 14:20

Media and entertainment revenue to rebound 27% next fiscal: Report
Media and entertainment revenue to rebound 27% next fiscal: Report
As per CRISIL Ratings' latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth ne...
media23 Feb 2021, 10:00

A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
Shemaroo TV, the flagship Hindi GEC from the house of Shemaroo Entertainment, is launching an original TV show titled ‘Jurm aur Jazbaat.’ We caught up with Hir...
media19 Feb 2021, 14:23

Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series
Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series
First Test delivers the highest opening reach since 2019. Fans celebrated the return of cricket to home soil after 330 days.The first Test of the India-England...
media19 Feb 2021, 11:35

Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
OTT has helped bring an ocean of content to our fingertips. However, it has also made it difficult to sift through the vast amount of content and select one ac...
media17 Feb 2021, 10:10

India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
Pandemic resulted in a fall of -21.5% in 2020; industry to see recovery in 2021 with ad investment expected to reach Rs. 80,123 crores. Digital was the only me...
media10 Feb 2021, 10:00

India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
Launched officially in December 2020, Lionsgate Play is investing heavily not just on acquiring edgy, new content but also on localizing the content available ...
media09 Feb 2021, 15:52

App retention rate across verticals fell this year by 12%: AppsFlyer
App retention rate across verticals fell this year by 12%: AppsFlyer
Since Indians along with the rest of the world, spent most of their time at home during the pandemic, the dependency on apps increased substantially. Domestic ...
media09 Feb 2021, 14:39

This ad was played during the Super Bowl in support of the ongoing farmers' protest in India
This ad was played during the Super Bowl in support of the ongoing farmers' protest in India
A 30-seconder was played during the Super Bowl on February 07 to support the farmers protesting against the new Farm Laws. The ad is created by Teji Video. A 3...
media01 Feb 2021, 10:00

Broadcast industry: Trends to watch out for in 2021
Broadcast industry: Trends to watch out for in 2021
With the industry changing at a rapid pace, throwing a new set of challenges every day, experts are hoping that 2021 will be a game-changer that will help them...
media21 Jan 2021, 12:55

After India's historic series win at Gabba, Boman Irani and Star Sports get ready to welcome England cricket team
After India's historic series win at Gabba, Boman Irani and Star Sports get ready to welcome England cricket team
In line with the sentiment of the nation of resilience, the broadcaster launched its campaign #IndiaTaiyarHai that highlights the excitement and eagerness of v...
media21 Jan 2021, 12:00

Re-connect to recover in 2021
Re-connect to recover in 2021
In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In 2021, Reboot, refresh, re-energise are going to be t...
media20 Jan 2021, 15:59

Gaming industry to reach $2.8 billion by 2022 and contribute around 5% to Media and Entertainment's market share: DTTL Report
Gaming industry to reach $2.8 billion by 2022 and contribute around 5% to Media and Entertainment's market share: DTTL Report
India to witness a boom in digital reality as immersive technologies gain popularity. Deloitte predicts acceleration in the adoption of cloud, associated expon...
media19 Jan 2021, 17:42

LaLiga sponsorship grows by 15% and records revenue of €100 million
LaLiga sponsorship grows by 15% and records revenue of €100 million
The League onboarded over 35 partners across 15 countries in a pandemic hit 2020. These sponsorships helped LaLiga grow 15% over its previous season and clock ...
media12 Jan 2021, 10:37

Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
TV advertising saw a good revival in H2 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the ...
media11 Jan 2021, 10:00

OOH: What 2021 has in store for the outdoor industry
OOH: What 2021 has in store for the outdoor industry
In this new year, we want to crystal gaze into what the year has in store for the industry. In today's feature, we talk to experts from the out-of-home industr...
media07 Jan 2021, 10:00

Experiential: The trends to watch out for in 2021
Experiential: The trends to watch out for in 2021
As we enter a brand new year, our Trends series will help us crystal gaze into what the year holds for us. In today’s feature, experts from the experiential an...
media04 Jan 2021, 10:49

Radio: Trends to watch out for in 2021
Radio: Trends to watch out for in 2021
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today's feature, experts from the radio industry tell us a few big tr...
media30 Dec 2020, 11:48

The Media and Entertainment industry post Covid-19: The best and worst of times
The Media and Entertainment industry post Covid-19: The best and worst of times
The year 2020 has been one of turbulence and disruption that will have a far-reaching impact on consumer behaviour. Markand Adhikari, Chairman and Managing Dir...
media28 Dec 2020, 10:00

2020: The Great Indian Balancing Act
2020: The Great Indian Balancing Act
2020 has almost come to an end, and what a year it has been! As we enter 2021, Megha Tata, Managing Director – South Asia, Discovery Communications takes a loo...
media16 Dec 2020, 13:30

54% of businesses have been impacted by covid in India, of which retail, travel and tourism have been hardest hit: Report
54% of businesses have been impacted by covid in India, of which retail, travel and tourism have been hardest hit: Report
MMA and GroupM's report highlights the growing importance of accountability in marketing and why it is more critical at times like this. As per the report, 34%...
media08 Dec 2020, 10:00

Here’s how Discovery+ has been able to grow its subscriber base by 60% month-on-month since its launch in March
Here’s how Discovery+ has been able to grow its subscriber base by 60% month-on-month since its launch in March
Discovery+ recently announced its foray into original content with the launch of 3 shows, Mission Frontline, Ladakh Warriors: The Sons of the Soil and Secrets ...
media03 Dec 2020, 16:09

One in two urban Indians are early adopters of technology, predominantly young and affluent: Report
One in two urban Indians are early adopters of technology, predominantly young and affluent: Report
New YouGov whitepaper reveals habits and attitudes of early tech adopters across 25 markets worldwide. Technophiles in India skew towards the 18-34 years demog...
media01 Dec 2020, 10:30

Shift in hiring trends in agencies: The new skill sets key to becoming a successful communication professional
Shift in hiring trends in agencies: The new skill sets key to becoming a successful communication professional
The pandemic has led to changes and transformations in the way of business and our lives as whole. Change and shift in business strategies have led to rethinki...
media20 Oct 2020, 10:58

The rise and rise of radio
The rise and rise of radio
The last few months have reaffirmed the power and impact of radio. Abraham Thomas, Chief Executive Officer, Reliance Broadcast Network Limited writes how radio...
media23 Feb 2021, 14:20

Media and entertainment revenue to rebound 27% next fiscal: Report
Media and entertainment revenue to rebound 27% next fiscal: Report
As per CRISIL Ratings' latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth next fiscal. The print segment – contribut...
media19 Feb 2021, 11:35

Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
OTT has helped bring an ocean of content to our fingertips. However, it has also made it difficult to sift through the vast amount of content and select one according to our taste. Content discovery ...
media09 Feb 2021, 14:39

This ad was played during the Super Bowl in support of the ongoing farmers' protest in India
This ad was played during the Super Bowl in support of the ongoing farmers' protest in India
A 30-seconder was played during the Super Bowl on February 07 to support the farmers protesting against the new Farm Laws. The ad is created by Teji Video. A 30-seconder was screened during the Super...
media21 Jan 2021, 12:00

Re-connect to recover in 2021
Re-connect to recover in 2021
In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In 2021, Reboot, refresh, re-energise are going to be the mantras for recovery. But that’s not ...
media12 Jan 2021, 10:37

Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
TV advertising saw a good revival in H2 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad v...
media04 Jan 2021, 10:49

Radio: Trends to watch out for in 2021
Radio: Trends to watch out for in 2021
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today's feature, experts from the radio industry tell us a few big trends we need to watch out for in 2021.We...
media16 Dec 2020, 13:30

54% of businesses have been impacted by covid in India, of which retail, travel and tourism have been hardest hit: Report
54% of businesses have been impacted by covid in India, of which retail, travel and tourism have been hardest hit: Report
MMA and GroupM's report highlights the growing importance of accountability in marketing and why it is more critical at times like this. As per the report, 34% of business respondents have increased ...
media08 Dec 2020, 10:00

Here’s how Discovery+ has been able to grow its subscriber base by 60% month-on-month since its launch in March
Here’s how Discovery+ has been able to grow its subscriber base by 60% month-on-month since its launch in March
Discovery+ recently announced its foray into original content with the launch of 3 shows, Mission Frontline, Ladakh Warriors: The Sons of the Soil and Secrets of Sinauli: Discovery of the Century. It...
media23 Feb 2021, 10:00

A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
Shemaroo TV, the flagship Hindi GEC from the house of Shemaroo Entertainment, is launching an original TV show titled ‘Jurm aur Jazbaat.’ We caught up with Hiren Gada, CEO, Shemaroo Entertainment to understand how it was all put together, ...
media19 Feb 2021, 14:23

Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series
Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series
First Test delivers the highest opening reach since 2019. Fans celebrated the return of cricket to home soil after 330 days.The first Test of the India-England series witnessed a viewership with 3.8 million* average minute audience (AMA). ...
media17 Feb 2021, 10:10

India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
Pandemic resulted in a fall of -21.5% in 2020; industry to see recovery in 2021 with ad investment expected to reach Rs. 80,123 crores. Digital was the only medium to witness a gain of USD 27bn globally in 2020.GroupM India today announced...
media10 Feb 2021, 10:00

India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
Launched officially in December 2020, Lionsgate Play is investing heavily not just on acquiring edgy, new content but also on localizing the content available on its platform, to make its content more accessible. Rohit Jain, Managing Direc...
media09 Feb 2021, 15:52

App retention rate across verticals fell this year by 12%: AppsFlyer
App retention rate across verticals fell this year by 12%: AppsFlyer
Since Indians along with the rest of the world, spent most of their time at home during the pandemic, the dependency on apps increased substantially. Domestic apps dominate the mobile marketplace, beating out foreign players. AppsFlyer, th...
media01 Feb 2021, 10:00

Broadcast industry: Trends to watch out for in 2021
Broadcast industry: Trends to watch out for in 2021
With the industry changing at a rapid pace, throwing a new set of challenges every day, experts are hoping that 2021 will be a game-changer that will help them redefine a lot of rules in advertising, with smarter marketing techniques. We spoke to a few industry expe...
media21 Jan 2021, 12:55

After India's historic series win at Gabba, Boman Irani and Star Sports get ready to welcome England cricket team
After India's historic series win at Gabba, Boman Irani and Star Sports get ready to welcome England cricket team
In line with the sentiment of the nation of resilience, the broadcaster launched its campaign #IndiaTaiyarHai that highlights the excitement and eagerness of viewers and fans. Bringing the campaign to life, Boman Irani plays an avid Team I...
media20 Jan 2021, 15:59

Gaming industry to reach $2.8 billion by 2022 and contribute around 5% to Media and Entertainment's market share: DTTL Report
Gaming industry to reach $2.8 billion by 2022 and contribute around 5% to Media and Entertainment's market share: DTTL Report
India to witness a boom in digital reality as immersive technologies gain popularity. Deloitte predicts acceleration in the adoption of cloud, associated exponential technologies and business applications, fiberisation of sites, telemedici...
media19 Jan 2021, 17:42

LaLiga sponsorship grows by 15% and records revenue of €100 million
LaLiga sponsorship grows by 15% and records revenue of €100 million
The League onboarded over 35 partners across 15 countries in a pandemic hit 2020. These sponsorships helped LaLiga grow 15% over its previous season and clock in 100mn euros in revenue, an exceptional case where some of the biggest businesses/sporting events were gr...
media11 Jan 2021, 10:00

OOH: What 2021 has in store for the outdoor industry
OOH: What 2021 has in store for the outdoor industry
In this new year, we want to crystal gaze into what the year has in store for the industry. In today's feature, we talk to experts from the out-of-home industry who give us a sense of what one should expect from the OOH industry in 2021.The Covid-19 induced lockdown...
media07 Jan 2021, 10:00

Experiential: The trends to watch out for in 2021
Experiential: The trends to watch out for in 2021
As we enter a brand new year, our Trends series will help us crystal gaze into what the year holds for us. In today’s feature, experts from the experiential and live events industry tell us what lies ahead in 2021.The year 2020 was difficult for most mediums but med...
media30 Dec 2020, 11:48

The Media and Entertainment industry post Covid-19: The best and worst of times
The Media and Entertainment industry post Covid-19: The best and worst of times
The year 2020 has been one of turbulence and disruption that will have a far-reaching impact on consumer behaviour. Markand Adhikari, Chairman and Managing Director, SAB Group writes how the year drawing to a close will change the media an...
media28 Dec 2020, 10:00

2020: The Great Indian Balancing Act
2020: The Great Indian Balancing Act
2020 has almost come to an end, and what a year it has been! As we enter 2021, Megha Tata, Managing Director – South Asia, Discovery Communications takes a look at the year gone by and how the Media & Entertainment industry has managed to keep its balance during a t...
media03 Dec 2020, 16:09

One in two urban Indians are early adopters of technology, predominantly young and affluent: Report
One in two urban Indians are early adopters of technology, predominantly young and affluent: Report
New YouGov whitepaper reveals habits and attitudes of early tech adopters across 25 markets worldwide. Technophiles in India skew towards the 18-34 years demographic to a greater extent than many other surveyed markets. More than three in ...
media01 Dec 2020, 10:30

Shift in hiring trends in agencies: The new skill sets key to becoming a successful communication professional
Shift in hiring trends in agencies: The new skill sets key to becoming a successful communication professional
The pandemic has led to changes and transformations in the way of business and our lives as whole. Change and shift in business strategies have led to rethinking hiring within companies. Akshaara Lalwani, Founder and MD, Communicate India ...
media20 Oct 2020, 10:58

The rise and rise of radio
The rise and rise of radio
The last few months have reaffirmed the power and impact of radio. Abraham Thomas, Chief Executive Officer, Reliance Broadcast Network Limited writes how radio has reinvented itself, acclimating to the demands of listeners whilst extending the boundaries of content ...