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Top 10 global social media trends to watch out for in 2022: Talkwalker report
- 2021 has been an impactful year full of ups and downs.
- With consumers dictating how brands move forward, 2022 is set to be another challenging year.
- To make sure you’re fully prepared to tackle the upcoming year,
Talkwalker dug deep to find the trends that will generate the most success for your brand.
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, GaanaGaana recently reshuffled its management, bringing Sandeep Lodha on board as its CEO. We recently caught up with him and he spoke to us about the potential of ...
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff OrderGearing up for the festive season, ZEEL has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages It has also announced its new bou...
We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18Before COVID, summer and winter vacations were the most important period of the year for kids’ TV channels. However, after COVID, kids have been home for a yea...
Regional content witnesses a surge in OTT: ReportThere is a misconception that mostly people in the Tier 1 cities consume content on OTT platforms. However, as per GudSho’s data, it receives more traction fro...
August 2021 witnessed the highest number of active advertisers and brands for 2021: BARCNumber of Advertisers & Brands in August’21 higher than the previous two years. BFSI, E-Commerce & Corporate Brand Image register exponential growth.Indian mar...
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause EntertainmentIt is no secret that the Indian OTT space is booming and audiences are spoilt for choice in terms of the content available to them. Applause Entertainment, the...
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report2021 India Festive Season report by InMobi decodes upcoming shopping trends across the nation. As per the report, 47% of festive shoppers fall in the Bargain H...
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertisingExpert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions ASCI will help advertisers mitigate the risk of ads...
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s studyHI-CRICKET in association with YouGov, identifies the most meaningful and impactful brands and categories of IPL 2021. The study reveals that defending champio...
IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication"An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality," says Raj Nair...
Influencer marketing will be Rs 900 crore market in India by the end of 2021: ReportIn India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic. This number has surely skyrocketed...
50% consumers are likely to increase their festive spends this year: ReportMultiple brands have deferred their product launches and are counting on the festive season to drive incremental reach and sales. MMA, GroupM and Amazon Advert...
Indian shortform apps now have 4X more content creators than TikTok: Redseer ReportRedseer's latest report analyses how shortform apps have gained visibility after TikTok ban. After the ban, while everyone was speculating about the void, a nu...
Print emerges as one of the credible mediums to influence brand perception: ReportHavas Media Group India’s launches its research study on the effectiveness of print as a medium. Although close to 40% of the readers discontinued newspaper su...
Online is the second largest consumed media after television in rural India: Kantar and GroupM reportRural India is highly concerned about COVID situation in second wave. Concerns are higher amongst females (91%) as compared to males (85%) and within the highe...
Over 66% people in India subscribe to more than 1 OTT app: ReportOwing to lack of physical mobility in last 1.5 years, people stayed in-house, and digital adoption increased across devices. On-demand content viewership on CT...
Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM reportHindi on voice assistants is second biggest globally; 72% Indians prefer non-English language. Amazon, Flipkart and Myntra were the top 3 online shopping desti...
Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: KantarKantar has released the second edition of its global Ad Equity ranking of media channels and media brands. As per the report, advertising across omnichannel re...
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media reportOrmax Media's latest report reveals that Indian OTT audience universe is currently at 353.2 Million (or 35.32 Crore) people. This translated into a penetration...
Accenture Report finds consumer values and buying motivations have fundamentally changed, shifting away from price and quality71% of those surveyed in India are coming out of the pandemic having reimagined their behaviors and values as consumers. They have reevaluated what is importan...
Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibilityIndia has emerged as the third-largest podcast listening market in the world after China and the US. It is also wooing traditional content creators into recons...
As Akshay Kumar’s Bell Bottom hits cinema, Elara Capital predicts 50% recovery in a few months but ad revenue to take the longest to recoverAfter 18 months of dry spell, Akshay Kumar’s Bell Bottom is all set to hit the theatres tomorrow. Elara Capital shares what this return of movies could mean fo...
ASCI unveils a new brand identity to reflect the agenda of becoming future-facing and more inclusiveASCI enters the next phase of evolution, unveils a new brand identity. Advertising industry body invests in technology-led future to become more responsive, dy...
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, GaanaGaana recently reshuffled its management, bringing Sandeep Lodha on board as its CEO. We recently caught up with him and he spoke to us about the potential of the audio streaming space, where India i...
Regional content witnesses a surge in OTT: ReportThere is a misconception that mostly people in the Tier 1 cities consume content on OTT platforms. However, as per GudSho’s data, it receives more traction from Tier 2 cities of South India than from...
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report2021 India Festive Season report by InMobi decodes upcoming shopping trends across the nation. As per the report, 47% of festive shoppers fall in the Bargain Hunters segment, as they are unsure on th...
IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication"An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality," says Raj Nair, CEO & Chief Creative Officer, Madison ...
Indian shortform apps now have 4X more content creators than TikTok: Redseer ReportRedseer's latest report analyses how shortform apps have gained visibility after TikTok ban. After the ban, while everyone was speculating about the void, a number of domestic apps took over the spac...
Over 66% people in India subscribe to more than 1 OTT app: ReportOwing to lack of physical mobility in last 1.5 years, people stayed in-house, and digital adoption increased across devices. On-demand content viewership on CTV increased manifolds. Cheaper internet ...
Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: KantarKantar has released the second edition of its global Ad Equity ranking of media channels and media brands. As per the report, advertising across omnichannel retail finds success with consumers. Kanta...
Accenture Report finds consumer values and buying motivations have fundamentally changed, shifting away from price and quality71% of those surveyed in India are coming out of the pandemic having reimagined their behaviors and values as consumers. They have reevaluated what is important to them in life and are increasingly f...
Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibilityIndia has emerged as the third-largest podcast listening market in the world after China and the US. It is also wooing traditional content creators into reconsidering radio and other traditional medi...
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff OrderGearing up for the festive season, ZEEL has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages It has also announced its new bouquet pricing in compliance with NTO 2.0Zee Entertainment Enterprises Ltd. (ZEEL)...
We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18Before COVID, summer and winter vacations were the most important period of the year for kids’ TV channels. However, after COVID, kids have been home for a year and a ha...
August 2021 witnessed the highest number of active advertisers and brands for 2021: BARCNumber of Advertisers & Brands in August’21 higher than the previous two years. BFSI, E-Commerce & Corporate Brand Image register exponential growth.Indian marketers and brands continue to place their trust in television once again as Indi...
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause EntertainmentIt is no secret that the Indian OTT space is booming and audiences are spoilt for choice in terms of the content available to them. Applause Entertainment, the content s...
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertisingExpert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions ASCI will help advertisers mitigate the risk of ads being mis...
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s studyHI-CRICKET in association with YouGov, identifies the most meaningful and impactful brands and categories of IPL 2021. The study reveals that defending champions Mumbai Indians emerged as the favourite team at the onset of the IPL, followe...
Influencer marketing will be Rs 900 crore market in India by the end of 2021: ReportIn India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic. This number has surely skyrocketed in the last 18 months and there is a significant shift in consumer behaviour th...
50% consumers are likely to increase their festive spends this year: ReportMultiple brands have deferred their product launches and are counting on the festive season to drive incremental reach and sales. MMA, GroupM and Amazon Advertising's festive season playbook decodes consumer behaviour.MMA, GroupM and Amazo...
Print emerges as one of the credible mediums to influence brand perception: ReportHavas Media Group India’s launches its research study on the effectiveness of print as a medium. Although close to 40% of the readers discontinued newspaper subscriptions during the pandemic, mainly due to factors such as the risk of infec...
Online is the second largest consumed media after television in rural India: Kantar and GroupM reportRural India is highly concerned about COVID situation in second wave. Concerns are higher amongst females (91%) as compared to males (85%) and within the higher age bands (55+ year old’s).Kantar along with GroupM’s rural and experiential m...
Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM reportHindi on voice assistants is second biggest globally; 72% Indians prefer non-English language. Amazon, Flipkart and Myntra were the top 3 online shopping destinations. Groceries, fashion and health, beauty and personal care were the most s...
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media reportOrmax Media's latest report reveals that Indian OTT audience universe is currently at 353.2 Million (or 35.32 Crore) people. This translated into a penetration of 25.3%.Media consulting firm Ormax Media has released the largest audience re...
As Akshay Kumar’s Bell Bottom hits cinema, Elara Capital predicts 50% recovery in a few months but ad revenue to take the longest to recoverAfter 18 months of dry spell, Akshay Kumar’s Bell Bottom is all set to hit the theatres tomorrow. Elara Capital shares what this return of movies could mean for the cinema industry.Due to the pandemic, India’s cinema industry has suffered ...
ASCI unveils a new brand identity to reflect the agenda of becoming future-facing and more inclusiveASCI enters the next phase of evolution, unveils a new brand identity. Advertising industry body invests in technology-led future to become more responsive, dynamic and inclusive.Freshfrom a series of new initiatives such as the Influencer...
As Air India begins its new chapter, here's a look at how its iconic mascot 'Maharajah' came into being
A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo
Top Indian Olympians who bagged the most television commercials during Tokyo Olympics 2020: BARC
Lionel Messi is the most publicised sports star online in the world; Virat Kohli holds the sixth spot: report