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Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
media04 May 2021, 15:16

Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Ormax Media has released the results of the second edition of its report titled 'Fact or Fake.' As per the report, print and radio continue to lead on credibil...
media26 Apr 2021, 12:09

Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
The size of the Indian Sports Industry in 2020 is estimated at INR 5894 Cr ($ 796 Mn). This takes into consideration the following - Sports Sponsorship Spends,...
media26 Apr 2021, 10:26

India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transform...
media19 Apr 2021, 14:29

TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TAM AdEx has released its data for top advertisers on television for the period between January to March 2021. Ad volume on TV witnessed a slight drop of 3% du...
media15 Apr 2021, 14:36

Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
Total TV Owning Households grow by 6.9% to reach 210 Million. No. of TV Viewing Individuals at 892 million. TV Viewing Individuals grow across all Urban pop st...
media09 Apr 2021, 17:32

Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
To get cricket fans to spend more time on their platform this season, Disney+ Hostar has lined up new movies, series and original content and has rolled out a ...
media06 Apr 2021, 11:14

As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO IPL 2021 is just three days away and our country has surpassed 1 lakh mark in daily COVID-19 cases. With high interest from advertisers this year and cons...
media31 Mar 2021, 10:00

For the first time, we are in a position to offer India-based advertisers a ‘network’ in the Middle East: Prashant Panday, ENIL
For the first time, we are in a position to offer India-based advertisers a ‘network’ in the Middle East: Prashant Panday, ENIL
Radio Mirchi, that rebranded itself in late 2020, has now announced that it is expanding its presence to three international markets. We reached out to Prashan...
media30 Mar 2021, 13:41

Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia
Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia
The campaign is conceptualised by DDB Mudra Group. Ajay Devgn and Tamannaah Bhatia; each in a recognizable disguise, try to convince people to watch their soon...
media26 Mar 2021, 12:50

Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report
Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report
Digital advertising is expected to outpace all other ad media by 2024 or 2025. Online gaming was the fastest growing M&E segment in 2020. The online gaming seg...
media25 Mar 2021, 15:56

In-Content Advertising shows higher uplift in multiple brand parameters: Study
In-Content Advertising shows higher uplift in multiple brand parameters: Study
Studies conducted by Kantar & Orbit; based on actual, anonymized data to determine the effectiveness of ICA. As per the study, 90% of the consumers have seen t...
media19 Mar 2021, 10:25

TV advertising witnesses revival, Jan-Feb 2021 records highest ad volumes in the last 5 years: BARC
TV advertising witnesses revival, Jan-Feb 2021 records highest ad volumes in the last 5 years: BARC
Ad Volumes for Jan-Feb 2021 are the highest since 2017. FMCG & ECOM categories grew by 36% & 21% respectively during this period compared to 2020. Brands like ...
media09 Mar 2021, 12:00

Leading women from the advertising, marketing and media world on making the industry more inclusive
Leading women from the advertising, marketing and media world on making the industry more inclusive
The biggest task for today's marketers is to abolish gender roles and work on an honest portrayal of women. We reached out to a few leading women from the adve...
media04 Mar 2021, 12:42

Hybrid events are the next big innovation in the event space
Hybrid events are the next big innovation in the event space
The events industry that was steadily growing on a double-digit growth rate industry has seen a halt since Covid-19 has entered the global economy. Manish Sing...
media23 Feb 2021, 14:20

Media and entertainment revenue to rebound 27% next fiscal: Report
Media and entertainment revenue to rebound 27% next fiscal: Report
As per CRISIL Ratings' latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth ne...
media23 Feb 2021, 10:00

A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
Shemaroo TV, the flagship Hindi GEC from the house of Shemaroo Entertainment, is launching an original TV show titled ‘Jurm aur Jazbaat.’ We caught up with Hir...
media19 Feb 2021, 14:23

Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series
Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series
First Test delivers the highest opening reach since 2019. Fans celebrated the return of cricket to home soil after 330 days.The first Test of the India-England...
media19 Feb 2021, 11:35

Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
OTT has helped bring an ocean of content to our fingertips. However, it has also made it difficult to sift through the vast amount of content and select one ac...
media17 Feb 2021, 10:10

India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
Pandemic resulted in a fall of -21.5% in 2020; industry to see recovery in 2021 with ad investment expected to reach Rs. 80,123 crores. Digital was the only me...
media10 Feb 2021, 10:00

India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
Launched officially in December 2020, Lionsgate Play is investing heavily not just on acquiring edgy, new content but also on localizing the content available ...
media09 Feb 2021, 15:52

App retention rate across verticals fell this year by 12%: AppsFlyer
App retention rate across verticals fell this year by 12%: AppsFlyer
Since Indians along with the rest of the world, spent most of their time at home during the pandemic, the dependency on apps increased substantially. Domestic ...
media09 Feb 2021, 14:39

This ad was played during the Super Bowl in support of the ongoing farmers' protest in India
This ad was played during the Super Bowl in support of the ongoing farmers' protest in India
A 30-seconder was played during the Super Bowl on February 07 to support the farmers protesting against the new Farm Laws. The ad is created by Teji Video. A 3...
media04 May 2021, 15:16

Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Ormax Media has released the results of the second edition of its report titled 'Fact or Fake.' As per the report, print and radio continue to lead on credibility.Media consulting firm Ormax Media to...
media19 Apr 2021, 14:29

TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TAM AdEx has released its data for top advertisers on television for the period between January to March 2021. Ad volume on TV witnessed a slight drop of 3% during Jan-Mar'21 over Oct-Dec'20. Top 10 ...
media06 Apr 2021, 11:14

As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO IPL 2021 is just three days away and our country has surpassed 1 lakh mark in daily COVID-19 cases. With high interest from advertisers this year and consumers back at home in Maharashtra, will ...
media26 Mar 2021, 12:50

Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report
Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report
Digital advertising is expected to outpace all other ad media by 2024 or 2025. Online gaming was the fastest growing M&E segment in 2020. The online gaming segment grew 18% in 2020 to reach INR 77 bi...
media04 Mar 2021, 12:42

Hybrid events are the next big innovation in the event space
Hybrid events are the next big innovation in the event space
The events industry that was steadily growing on a double-digit growth rate industry has seen a halt since Covid-19 has entered the global economy. Manish Singh, Co-founder and Managing Director, Vou...
media19 Feb 2021, 14:23

Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series
Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series
First Test delivers the highest opening reach since 2019. Fans celebrated the return of cricket to home soil after 330 days.The first Test of the India-England series witnessed a viewership with 3.8 ...
media26 Apr 2021, 12:09

Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
The size of the Indian Sports Industry in 2020 is estimated at INR 5894 Cr ($ 796 Mn). This takes into consideration the following - Sports Sponsorship Spends, Sports Celebrity Endorsement, and Media Spends on Sports Properties. The bigges...
media26 Apr 2021, 10:26

India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transformation with 71% of FMCG budgets spent digitallyZenith forecasts that fast-moving ...
media15 Apr 2021, 14:36

Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
Total TV Owning Households grow by 6.9% to reach 210 Million. No. of TV Viewing Individuals at 892 million. TV Viewing Individuals grow across all Urban pop strata.BARC India along with the BARC Technical Committee (TechComm), has released...
media09 Apr 2021, 17:32

Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
To get cricket fans to spend more time on their platform this season, Disney+ Hostar has lined up new movies, series and original content and has rolled out a 360-degree campaign. As the tournament begins today, we speak to Sidharth Shakdh...
media31 Mar 2021, 10:00

For the first time, we are in a position to offer India-based advertisers a ‘network’ in the Middle East: Prashant Panday, ENIL
For the first time, we are in a position to offer India-based advertisers a ‘network’ in the Middle East: Prashant Panday, ENIL
Radio Mirchi, that rebranded itself in late 2020, has now announced that it is expanding its presence to three international markets. We reached out to Prashant Panday, MD and CEO, ENIL to understand what the platform has in store. Around ...
media30 Mar 2021, 13:41

Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia
Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia
The campaign is conceptualised by DDB Mudra Group. Ajay Devgn and Tamannaah Bhatia; each in a recognizable disguise, try to convince people to watch their soon-to-release titles on Disney+ Hotstar VIP rather than just focusing on LIVE cric...
media25 Mar 2021, 15:56

In-Content Advertising shows higher uplift in multiple brand parameters: Study
In-Content Advertising shows higher uplift in multiple brand parameters: Study
Studies conducted by Kantar & Orbit; based on actual, anonymized data to determine the effectiveness of ICA. As per the study, 90% of the consumers have seen the brand/product via an ICA and typically spent about 5 seconds observing the sa...
media19 Mar 2021, 10:25

TV advertising witnesses revival, Jan-Feb 2021 records highest ad volumes in the last 5 years: BARC
TV advertising witnesses revival, Jan-Feb 2021 records highest ad volumes in the last 5 years: BARC
Ad Volumes for Jan-Feb 2021 are the highest since 2017. FMCG & ECOM categories grew by 36% & 21% respectively during this period compared to 2020. Brands like Whitehat Jr., Harpic Power Plus and Vaseline Intensive Care, are the new entrant...
media09 Mar 2021, 12:00

Leading women from the advertising, marketing and media world on making the industry more inclusive
Leading women from the advertising, marketing and media world on making the industry more inclusive
The biggest task for today's marketers is to abolish gender roles and work on an honest portrayal of women. We reached out to a few leading women from the advertising, marketing and media industry to discuss a few stereotypes they are tire...
media23 Feb 2021, 14:20

Media and entertainment revenue to rebound 27% next fiscal: Report
Media and entertainment revenue to rebound 27% next fiscal: Report
As per CRISIL Ratings' latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth next fiscal. The print segment – contributing a fifth of the M&E sector topline – is recovering, though at a ...
media23 Feb 2021, 10:00

A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
Shemaroo TV, the flagship Hindi GEC from the house of Shemaroo Entertainment, is launching an original TV show titled ‘Jurm aur Jazbaat.’ We caught up with Hiren Gada, CEO, Shemaroo Entertainment to understand how it was all put together, ...
media19 Feb 2021, 11:35

Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
OTT has helped bring an ocean of content to our fingertips. However, it has also made it difficult to sift through the vast amount of content and select one according to our taste. Content discovery platform FLYX, launched last year, is tr...
media17 Feb 2021, 10:10

India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
Pandemic resulted in a fall of -21.5% in 2020; industry to see recovery in 2021 with ad investment expected to reach Rs. 80,123 crores. Digital was the only medium to wi...
media10 Feb 2021, 10:00

India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
Launched officially in December 2020, Lionsgate Play is investing heavily not just on acquiring edgy, new content but also on localizing the content available on its platform, to make its content more accessible. Rohit Jain, Managing Direc...
media09 Feb 2021, 15:52

App retention rate across verticals fell this year by 12%: AppsFlyer
App retention rate across verticals fell this year by 12%: AppsFlyer
Since Indians along with the rest of the world, spent most of their time at home during the pandemic, the dependency on apps increased substantially. Domestic apps dominate the mobile marketplace, beating out foreign players. AppsFlyer, th...
media09 Feb 2021, 14:39

This ad was played during the Super Bowl in support of the ongoing farmers' protest in India
This ad was played during the Super Bowl in support of the ongoing farmers' protest in India
A 30-seconder was played during the Super Bowl on February 07 to support the farmers protesting against the new Farm Laws. The ad is created by Teji Video. A 30-seconder was screened during the Super Bowl in the USA’s Central Valley in sup...