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Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
- With
IPL just around the corner, brands cannot afford to stay away from making the most of the tournament. At the same time, they must be mindful of the disproportionate investments and costs required via sponsorships, TV airtime, or digital live-match ads. - For brands on a strict budget, Mobile-based Audience Buys is the answer, writes
Vasuta Agarwal , Managing Director, Asia Pacific, atInMobi .
How India is ‘Cutting the Cord’ to drive an OTT revolutionThe pandemic and the ensuing lockdown has changed our lives, perhaps forever. It has brought about many behavioural changes among consumers. While some were te...
We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18Viacom18's Youth, Music and English Entertainment cluster is strengthening its 2022 multiplatform content strategy and has launched its maiden short-form video...
As Spotify turns 3 in India, here’s a look back at its journey so farSpotify recently celebrated its third birthday in India and we thought this would be a good time to look back at its journey so far. We caught up with Amarjit ...
For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SABSony SAB announced that it is entering the mythology genre with its new show Dharm Yoddha Garud. We speak to Neeraj Vyas, Business Head, Sony SAB on the new sh...
Why esports is the latest gaming frontier to conquerEsports has witnessed a massive growth in India over a short span of time. A recent EY report stated that the esports industry is expected to grow at a compoun...
NFTs for sports media will generate more than $2 billion in transactions in 2022, about double the figure for 2021: Deloitte reportIndia poised to have 1 billion smartphone users by 2026 and will be the second-largest smartphone manufacturer in the next five years. India to catch on to the...
Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov reportData from YouGov’s “Global Media Outlook Report 2022” shows urban Indian consumers expect to spend more time with digital media in the future than any type of ...
This year, we will focus on ensuring the best-in-class regional content library and technology on the platform and aim at going deeper into Tier II & III markets: Manish Kalra, Zee5As it celebrated it 4th anniversary recently, Zee5 revealed that its monthly active users (MAU) rose to 101.9 million and global daily active users (DAUs) touc...
How Shark Tank India got everyone talking about entrepreneurship with its marketing campaignHaving been trending week over week, there is no doubt that #SharkTankIndia has been driving entrepreneurship conversations in Indian households and has gained...
World Radio Day 2022: How the Radio industry is paving the way for its next phase of growthEvery year, World Radio Day is celebrated on 13 February. The theme of the 2022 edition of World Radio Day is devoted to ‘Radio and Trust’ because despite a gl...
How the iconic Cartoon Network duo Tom and Jerry has managed to stay relevant 82 years after it was first airedCartoon Network’s Tom and Jerry have been a spark in everyone’s lives since the 1940s. Even today, you can have a hearty laugh and be glued to the screen enjoy...
Indian box office lost more than ₹15,000 crore to the pandemic in 2020 and 2021: ReportMedia consulting firm Ormax Media has released its annual report. As per the report, compared to gross box office of almost ₹ 11,000 Cr in 2019, the cumulative...
Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report56% of Bharat use UPI and 49% use mobile wallets multiple times a week. 27% of Bharat use paid video streaming services v/s 29% India. 1 in 5 Bharat users inve...
69% of Indian consumers are frustrated with navigating content on streaming video services: Accenture reportNearly 7/10 subscribers to multiple streaming services in India expressed frustration with their viewing experiences. 46% of those surveyed indicate they spend...
Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: BARCQ4 2021 showcased stronger growth than Q4 2020 and Q4 2019. Q4 2021 recorded 489 mn seconds of Ad Volumes, registering 27% growth over Q4 2019 and 6% over Q4 2...
Consumers expect healthcare sector to see an increased allocation in the 2022 budget as the pandemic rages on: Kantar reportAs per Kantar's new report, the public wants the government to further invest in public health infrastructure and other favourable policies like tax deductions...
Gaming: What to expect from the Indian gaming and e-sports industry in 2022In our last feature from the series where we crystal-gazed into 2022 and brought to you some key trends that will impact the industry, we speak to experts from...
WhatsApp is the most frequented app, followed by Facebook and YouTube: ReportOverall household spending has increased for 59%, majorly in Northern regions, 3% dip from last month. Highest ‘steady’ spends (33%) in essentials and lowest ‘...
Where the Indian OTT industry is headed in 2022As we enter a new year, we wanted to understand what to expect from the Over-the-top (OTT) industry in 2022. In today's feature, we speak to industry experts w...
India's General Entertainment Channel's story moving on from soaps and dramasViewers connect with characters who are becoming increasingly stronger than them following a story. Today, there is more affinity towards characters and how th...
Why experts feel 2022 could be a big year for Radio in IndiaOn the first working day of the year, we bring to you some predications of hope and growth. Prashant Panday, MD & CEO, Mirchi, Abraham Thomas, CEO, Reliance Br...
Trends that will shape the broadcast industry in 2022Whether it was surviving the second wave or breaking viewership records during Diwali, 2021 was a rollercoaster year for the television industry. Broadcasters ...
Media and Entertainment industry bounced back strongly post COVID blip, on-track to reach $55-70 billion by 2030: ReportIndia’s Media & Entertainment industry has revived to pre-COVID levels and is expected to grow to $55-70Bn by 2030 at 10-12% CAGR, driven mainly by strong grow...
What 2022 has in store for the Indian Out-of-Home and Experiential industryAs we come closer to the end of 2021, we take a look back at a few learnings from the year, and talk to experts from different industries about what lies ahead...
Technology: Helping take culture and heritage to the next generationToday's parents are concerned about their children's disconnectedness from their culture and heritage. However, technology is making it possible to bring stori...
How India is ‘Cutting the Cord’ to drive an OTT revolutionThe pandemic and the ensuing lockdown has changed our lives, perhaps forever. It has brought about many behavioural changes among consumers. While some were temporary, there are many that will perhap...
For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SABSony SAB announced that it is entering the mythology genre with its new show Dharm Yoddha Garud. We speak to Neeraj Vyas, Business Head, Sony SAB on the new show, how the channel has been doing, adve...
Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov reportData from YouGov’s “Global Media Outlook Report 2022” shows urban Indian consumers expect to spend more time with digital media in the future than any type of traditional media. 62% consumers between...
World Radio Day 2022: How the Radio industry is paving the way for its next phase of growthEvery year, World Radio Day is celebrated on 13 February. The theme of the 2022 edition of World Radio Day is devoted to ‘Radio and Trust’ because despite a global decline in trust in the internet an...
Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: BARCQ4 2021 showcased stronger growth than Q4 2020 and Q4 2019. Q4 2021 recorded 489 mn seconds of Ad Volumes, registering 27% growth over Q4 2019 and 6% over Q4 2020. Brands across BFSI, Ecommerce, Corp...
WhatsApp is the most frequented app, followed by Facebook and YouTube: ReportOverall household spending has increased for 59%, majorly in Northern regions, 3% dip from last month. Highest ‘steady’ spends (33%) in essentials and lowest ‘increased’ spends(14%) in non-essential ...
Why experts feel 2022 could be a big year for Radio in IndiaOn the first working day of the year, we bring to you some predications of hope and growth. Prashant Panday, MD & CEO, Mirchi, Abraham Thomas, CEO, Reliance Broadcast Network Limited, Ashit Kukian, C...
Trends that will shape the broadcast industry in 2022Whether it was surviving the second wave or breaking viewership records during Diwali, 2021 was a rollercoaster year for the television industry. Broadcasters spent the first half of 2021 recovering ...
We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18Viacom18's Youth, Music and English Entertainment cluster is strengthening its 2022 multiplatform content strategy and has launched its maiden short-form video offering Fully Faltoo, with more than a dozen new web shows. It has also set up...
As Spotify turns 3 in India, here’s a look back at its journey so farSpotify recently celebrated its third birthday in India and we thought this would be a good time to look back at its journey so far. We caught up with Amarjit Batra, Managing Director - India, Spotify and Arjun Ravi Kolady, Head of Sales, ...
Why esports is the latest gaming frontier to conquerEsports has witnessed a massive growth in India over a short span of time. A recent EY report stated that the esports industry is expected to grow at a compound annual growth rate (CAGR) of 46% to touch ₹11 billion by 2025. Rajan Navani, Vice Chairman & Managing Dir...
NFTs for sports media will generate more than $2 billion in transactions in 2022, about double the figure for 2021: Deloitte reportIndia poised to have 1 billion smartphone users by 2026 and will be the second-largest smartphone manufacturer in the next five years. India to catch on to the global Non-fungible Tokens (NFTs) revolution with favourable regulations. The A...
This year, we will focus on ensuring the best-in-class regional content library and technology on the platform and aim at going deeper into Tier II & III markets: Manish Kalra, Zee5As it celebrated it 4th anniversary recently, Zee5 revealed that its monthly active users (MAU) rose to 101.9 million and global daily active users (DAUs) touched 9.6 mi...
How Shark Tank India got everyone talking about entrepreneurship with its marketing campaignHaving been trending week over week, there is no doubt that #SharkTankIndia has been driving entrepreneurship conversations in Indian households and has gained immense popularity. After three months of creating non-stop buzz for the show, ...
How the iconic Cartoon Network duo Tom and Jerry has managed to stay relevant 82 years after it was first airedCartoon Network’s Tom and Jerry have been a spark in everyone’s lives since the 1940s. Even today, you can have a hearty laugh and be glued to the screen enjoying the love-hate riddled camaraderie between this lovable duo. As this iconic d...
Indian box office lost more than ₹15,000 crore to the pandemic in 2020 and 2021: ReportMedia consulting firm Ormax Media has released its annual report. As per the report, compared to gross box office of almost ₹ 11,000 Cr in 2019, the cumulative revenue across 2020 and 2021 put together stood at only ₹ 5,757 Cr (an annual a...
Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report56% of Bharat use UPI and 49% use mobile wallets multiple times a week. 27% of Bharat use paid video streaming services v/s 29% India. 1 in 5 Bharat users invests in cryptocurrency. 39% of Bharat uses social media as their primary news con...
69% of Indian consumers are frustrated with navigating content on streaming video services: Accenture reportNearly 7/10 subscribers to multiple streaming services in India expressed frustration with their viewing experiences. 46% of those surveyed indicate they spend more than six minutes searching for something to watch. Consumers in India also...
Consumers expect healthcare sector to see an increased allocation in the 2022 budget as the pandemic rages on: Kantar reportAs per Kantar's new report, the public wants the government to further invest in public health infrastructure and other favourable policies like tax deductions for insurance, which help alleviate the burden of medical expenses. 60% of cons...
Gaming: What to expect from the Indian gaming and e-sports industry in 2022In our last feature from the series where we crystal-gazed into 2022 and brought to you some key trends that will impact the industry, we speak to experts from the Indian gaming industry. They share their thoughts of a few big trends that ...
Where the Indian OTT industry is headed in 2022As we enter a new year, we wanted to understand what to expect from the Over-the-top (OTT) industry in 2022. In today's feature, we speak to industry experts who share their thoughts on what this year has in store for us.After 2020 we had hoped that 2021 would bring...
India's General Entertainment Channel's story moving on from soaps and dramasViewers connect with characters who are becoming increasingly stronger than them following a story. Today, there is more affinity towards characters and how they evolve and grow and be a part of a story that viewers follow instead. Simran ...
Media and Entertainment industry bounced back strongly post COVID blip, on-track to reach $55-70 billion by 2030: ReportIndia’s Media & Entertainment industry has revived to pre-COVID levels and is expected to grow to $55-70Bn by 2030 at 10-12% CAGR, driven mainly by strong growth in OTT, Gaming, Animation and VFX. The industry continues to showcase multimo...
What 2022 has in store for the Indian Out-of-Home and Experiential industryAs we come closer to the end of 2021, we take a look back at a few learnings from the year, and talk to experts from different industries about what lies ahead. In today's feature, we bring you prominent voices from the OOH and Experientia...
Technology: Helping take culture and heritage to the next generationToday's parents are concerned about their children's disconnectedness from their culture and heritage. However, technology is making it possible to bring stories related to our past and history to children in an engaging way. Dr Rishi Moha...
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