TOP STORY
The rise and rise of radio
media01 Oct 2020, 13:12

Over 80 million users used Cricbuzz in the first 10 days of this IPL season
Over 80 million users used Cricbuzz in the first 10 days of this IPL season
This year's IPL came as a respite to eager fans who have had to await a long absence of cricket. As a result, Cricbuzz has also saw a significant jump in users...
media25 Sep 2020, 13:19

A new player in the game: How 5 developments in the gaming industry influence marketing
A new player in the game: How 5 developments in the gaming industry influence marketing
The gaming industry has been very responsive to the shifting consumers needs which has led to a widening of its consumer base. Gaming is no longer just for kid...
media25 Sep 2020, 11:20

Has working remotely led to a dearth of good IPL ads this year?
Has working remotely led to a dearth of good IPL ads this year?
As the industry copes with the after-effects of the lockdown, which had paralyzed the logistics and production involved in making ad films, communication aroun...
media24 Sep 2020, 10:14

How Spotify is ensuring brands can make the most of its advertising offerings
How Spotify is ensuring brands can make the most of its advertising offerings
Audio has undoubtedly played a critical role in the journey of so many brands over the years. While it had lost a bit of its relevance with the advent of telev...
media16 Sep 2020, 12:43

How the digital revolution is leading the path to revival of the television industry
How the digital revolution is leading the path to revival of the television industry
As online video streaming services are spreading like wildfire and becoming an important part of people's lives, the television industry is also witnessing a d...
media16 Sep 2020, 10:00

Brick & mortar won’t lose its importance; it’ll need to be ‘reimagined’ to meet a new demands, desires and expectations: Beth Ann Kaminkow, Global CEO, Geometry
Brick & mortar won’t lose its importance; it’ll need to be ‘reimagined’ to meet a new demands, desires and expectations: Beth Ann Kaminkow, Global CEO, Geometry
The retail world is expected to see an overhaul in a post-Covid world and retailers will need to embrace technology to meet dynamically evolving consumer needs...
media14 Sep 2020, 15:53

How Star Plus leveraged the crazy fandom of the Rashi-Rasoda song, and used it to announce the launch of Season 2 of Saath Nibhaana Saathiya
How Star Plus leveraged the crazy fandom of the Rashi-Rasoda song, and used it to announce the launch of Season 2 of Saath Nibhaana Saathiya
Yashraj Mukhate's Rashi-Rasoda rap took the country by storm last week. Leveraging this unexpected love that the show and its character received, Star Plus use...
media09 Sep 2020, 16:14

Why this is a good time for advertisers to start spending on OOH
Why this is a good time for advertisers to start spending on OOH
The Out-of-home industry has been severely impacted by the pandemic with the months of April, May and June seeing almost zero business. However, with the count...
media04 Sep 2020, 13:38

Case Study: How Mirzapur series increased excitement around its season 2 announcement
Case Study: How Mirzapur series increased excitement around its season 2 announcement
Amazon Prime Video's Mirzapur is the most spoken about and the most-watched show on its platform. To build some hype around the release date of season 2, Amazo...
media27 Aug 2020, 12:12

Our latest campaign voiced by Gulzar reminds people of the charming values that the newspaper upholds: Sivakumar Sundaram, BCCL
Our latest campaign voiced by Gulzar reminds people of the charming values that the newspaper upholds: Sivakumar Sundaram, BCCL
The Times of India's latest campaign penned and voiced by Gulzar is an ode to our intimate relationship with newspapers. Sivakumar Sundaram, Chairman, Executiv...
media19 Aug 2020, 12:50

Going places, by not going anywhere, with the virtual avatar of corporate events
Going places, by not going anywhere, with the virtual avatar of corporate events
In the 'new normal', events and conferences have taken the biggest hit, with many big-ticket events being cancelled or postponed. However, the industry is now ...
media18 Aug 2020, 10:00

Zee Café has played a pivotal role in shaping the ‘glocal’ genre through compelling content: Kartik Mahadev, ZEEL
Zee Café has played a pivotal role in shaping the ‘glocal’ genre through compelling content: Kartik Mahadev, ZEEL
Zee Cafe has recently completed 20 years. We caught up with Kartik Mahadev, Business Head, Premium Channels, ZEE to talk about the channel’s journey in India, ...
media11 Aug 2020, 18:10

Once the benefits of virtual events are understood by people, we’ll see a surge in hybrid events post-Covid: Piyush Gupta, Kestone
Once the benefits of virtual events are understood by people, we’ll see a surge in hybrid events post-Covid: Piyush Gupta, Kestone
The lockdown led to the near-complete shutdown of the experiential industry. However, in a post-Covid world, live events will be hybrid in nature. They will be...
media10 Aug 2020, 12:30

It’s springtime for business podcasts
It’s springtime for business podcasts
While numbers suggest that listening hours for podcasts fell 14% after the lockdown since people were no longer commuting, things are starting to look up slowl...
media07 Aug 2020, 11:49

How Fork Media Group is helping publishers and marketers strengthen their content marketing offerings
How Fork Media Group is helping publishers and marketers strengthen their content marketing offerings
Fork Media Group (FMG) announced the launch of ContextAds, an SSP that can be a big help for publishers and marketers. In existence for the past 7 years, the o...
media06 Aug 2020, 17:07

Only 37% consumers believe retailers offer truly customer-centric experiences: Kantar CX+ study
Only 37% consumers believe retailers offer truly customer-centric experiences: Kantar CX+ study
Customer experience is all pervasive, whether derived out of products or services that one experiences. CX+ is the only sector specific index to look at brands...
media06 Aug 2020, 10:00

Radio City’s social media reach grew by 280% during lockdown; it is now offering bouquet on-air and online offerings to woo advertisers
Radio City’s social media reach grew by 280% during lockdown; it is now offering bouquet on-air and online offerings to woo advertisers
Radio was impacted adversely after the lockdown when ad spends took a plunge. However, Radio City is trying to come up with innovative solutions for its client...
media31 Jul 2020, 16:36

Corona Scare: No lockdown on your business expansion plans
Corona Scare: No lockdown on your business expansion plans
Umesh Kr Bansal, Senior Vice President, ZEE Entertainment Enterprises Ltd writes how everyone is reconsidering their business strategies and before that the im...
media30 Jul 2020, 14:11

Rural India is seeing faster economic recovery than urban, this report shows why
Rural India is seeing faster economic recovery than urban, this report shows why
According to Nielsen India’s latest report, rural India saw 3X growth than the rest of India in June. Reverse migration expected to give a positive uptick.Niel...
media30 Jul 2020, 13:59

Binge watching streaming platforms is no longer a millennial phenomenon. Kantar’s report shows adoption growth among the 45 and above age group
Binge watching streaming platforms is no longer a millennial phenomenon. Kantar’s report shows adoption growth among the 45 and above age group
‘Online video’ watching is no longer a 'young people' phenomenon. The growth of online video users in urban India is highest among 45 and above age groups. Onl...
media24 Jul 2020, 18:56

Punit Goenka writes an open letter to shareholders, charts a strategic roadmap for ZEE 4.0
Punit Goenka writes an open letter to shareholders, charts a strategic roadmap for ZEE 4.0
Punit Goenka, Managing Director & Chief Executive Officer, ZEE Entertainment Enterprises wrote an open letter to shareholders, talking about his vision for ZEE...
media14 Jul 2020, 12:27

Because creativity must go on...
Because creativity must go on...
Rishabh Khatter, Business Head, The Rabbit Hole writes how video production has changed during the lockdown. After 3 months and producing over 30 pieces of con...
media14 Jul 2020, 10:24

EEMA is creating a virtual marketplace to remove geographical barriers and help the industry work together: Roshan Abbas, President, EEMA
EEMA is creating a virtual marketplace to remove geographical barriers and help the industry work together: Roshan Abbas, President, EEMA
Roshan Abbas, the newly elected President of EEMA is a man with a plan. He has put together an agenda to help the live events industry survive the Covid-19 loc...
media08 Jul 2020, 10:00

We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery
We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery
Its been over three months since Discovery Plus launched in India. We speak to Issac John, Business Head- Digital (South Asia), Discovery who talks to us about...
media07 Jul 2020, 11:00

There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
Radio, like many other sectors was impacted adversely after the lockdown when ad spends plummeted. However, a lot of players have been experimenting a lot to m...
media06 Jul 2020, 19:54

The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The COVID-19 pandemic and lockdown has brought about a sea change in how the world functions. It is also changing the way people consume. New rules of survivin...
media01 Oct 2020, 13:12

Over 80 million users used Cricbuzz in the first 10 days of this IPL season
Over 80 million users used Cricbuzz in the first 10 days of this IPL season
This year's IPL came as a respite to eager fans who have had to await a long absence of cricket. As a result, Cricbuzz has also saw a significant jump in users and traffic.IPL 2020, one of the most a...
media24 Sep 2020, 10:14

How Spotify is ensuring brands can make the most of its advertising offerings
How Spotify is ensuring brands can make the most of its advertising offerings
Audio has undoubtedly played a critical role in the journey of so many brands over the years. While it had lost a bit of its relevance with the advent of television, the increasing popularity of musi...
media14 Sep 2020, 15:53

How Star Plus leveraged the crazy fandom of the Rashi-Rasoda song, and used it to announce the launch of Season 2 of Saath Nibhaana Saathiya
How Star Plus leveraged the crazy fandom of the Rashi-Rasoda song, and used it to announce the launch of Season 2 of Saath Nibhaana Saathiya
Yashraj Mukhate's Rashi-Rasoda rap took the country by storm last week. Leveraging this unexpected love that the show and its character received, Star Plus used the song to announce the second season...
media27 Aug 2020, 12:12

Our latest campaign voiced by Gulzar reminds people of the charming values that the newspaper upholds: Sivakumar Sundaram, BCCL
Our latest campaign voiced by Gulzar reminds people of the charming values that the newspaper upholds: Sivakumar Sundaram, BCCL
The Times of India's latest campaign penned and voiced by Gulzar is an ode to our intimate relationship with newspapers. Sivakumar Sundaram, Chairman, Executive Committee (CEC), Bennett Coleman & Co....
media11 Aug 2020, 18:10

Once the benefits of virtual events are understood by people, we’ll see a surge in hybrid events post-Covid: Piyush Gupta, Kestone
Once the benefits of virtual events are understood by people, we’ll see a surge in hybrid events post-Covid: Piyush Gupta, Kestone
The lockdown led to the near-complete shutdown of the experiential industry. However, in a post-Covid world, live events will be hybrid in nature. They will be a mix of live and virtual, Piyush Gupta...
media06 Aug 2020, 17:07

Only 37% consumers believe retailers offer truly customer-centric experiences: Kantar CX+ study
Only 37% consumers believe retailers offer truly customer-centric experiences: Kantar CX+ study
Customer experience is all pervasive, whether derived out of products or services that one experiences. CX+ is the only sector specific index to look at brands in the context of their category. CX+ u...
media30 Jul 2020, 14:11

Rural India is seeing faster economic recovery than urban, this report shows why
Rural India is seeing faster economic recovery than urban, this report shows why
According to Nielsen India’s latest report, rural India saw 3X growth than the rest of India in June. Reverse migration expected to give a positive uptick.Nielsen’s latest report revealed that rural ...
media14 Jul 2020, 12:27

Because creativity must go on...
Because creativity must go on...
Rishabh Khatter, Business Head, The Rabbit Hole writes how video production has changed during the lockdown. After 3 months and producing over 30 pieces of content and getting very little sleep, Khat...
media14 Jul 2020, 10:24

EEMA is creating a virtual marketplace to remove geographical barriers and help the industry work together: Roshan Abbas, President, EEMA
EEMA is creating a virtual marketplace to remove geographical barriers and help the industry work together: Roshan Abbas, President, EEMA
Roshan Abbas, the newly elected President of EEMA is a man with a plan. He has put together an agenda to help the live events industry survive the Covid-19 lockdown and its business impact. EEMA is c...
media25 Sep 2020, 13:19

A new player in the game: How 5 developments in the gaming industry influence marketing
A new player in the game: How 5 developments in the gaming industry influence marketing
The gaming industry has been very responsive to the shifting consumers needs which has led to a widening of its consumer base. Gaming is no longer just for kids, and this presents a huge opportunity for marketers. Sandeep Balani, Head of I...
media25 Sep 2020, 11:20

Has working remotely led to a dearth of good IPL ads this year?
Has working remotely led to a dearth of good IPL ads this year?
As the industry copes with the after-effects of the lockdown, which had paralyzed the logistics and production involved in making ad films, communication around IPL has not been very impressive this year. A lot of people have been talking about the dearth of quality...
media16 Sep 2020, 12:43

How the digital revolution is leading the path to revival of the television industry
How the digital revolution is leading the path to revival of the television industry
As online video streaming services are spreading like wildfire and becoming an important part of people's lives, the television industry is also witnessing a digital revolution. Although the viewing habits are on the cusp of a change, it w...
media16 Sep 2020, 10:00

Brick & mortar won’t lose its importance; it’ll need to be ‘reimagined’ to meet a new demands, desires and expectations: Beth Ann Kaminkow, Global CEO, Geometry
Brick & mortar won’t lose its importance; it’ll need to be ‘reimagined’ to meet a new demands, desires and expectations: Beth Ann Kaminkow, Global CEO, Geometry
The retail world is expected to see an overhaul in a post-Covid world and retailers will need to embrace technology to meet dynamically evolving consumer needs and expectations. Beth Ann Kaminkow, the Global Chief Executive Officer of Geom...
media09 Sep 2020, 16:14

Why this is a good time for advertisers to start spending on OOH
Why this is a good time for advertisers to start spending on OOH
The Out-of-home industry has been severely impacted by the pandemic with the months of April, May and June seeing almost zero business. However, with the country slowly opening up, things are starting to move and a lot of hope also rests on the festive season. We ta...
media04 Sep 2020, 13:38

Case Study: How Mirzapur series increased excitement around its season 2 announcement
Case Study: How Mirzapur series increased excitement around its season 2 announcement
Amazon Prime Video's Mirzapur is the most spoken about and the most-watched show on its platform. To build some hype around the release date of season 2, Amazon Prime decided to leverage the show's fandom and create a micro campaign for th...
media19 Aug 2020, 12:50

Going places, by not going anywhere, with the virtual avatar of corporate events
Going places, by not going anywhere, with the virtual avatar of corporate events
In the 'new normal', events and conferences have taken the biggest hit, with many big-ticket events being cancelled or postponed. However, the industry is now witnessing a huge change, with marketers and brand managers looking at alternate...
media18 Aug 2020, 10:00

Zee Café has played a pivotal role in shaping the ‘glocal’ genre through compelling content: Kartik Mahadev, ZEEL
Zee Café has played a pivotal role in shaping the ‘glocal’ genre through compelling content: Kartik Mahadev, ZEEL
Zee Cafe has recently completed 20 years. We caught up with Kartik Mahadev, Business Head, Premium Channels, ZEE to talk about the channel’s journey in India, some key milestones and how it has succeeded in staying relevant at a time when ...
media10 Aug 2020, 12:30

It’s springtime for business podcasts
It’s springtime for business podcasts
While numbers suggest that listening hours for podcasts fell 14% after the lockdown since people were no longer commuting, things are starting to look up slowly. Consumer behaviour is evolving and people are now listening to podcasts while say, preparing a meal. Pie...
media07 Aug 2020, 11:49

How Fork Media Group is helping publishers and marketers strengthen their content marketing offerings
How Fork Media Group is helping publishers and marketers strengthen their content marketing offerings
Fork Media Group (FMG) announced the launch of ContextAds, an SSP that can be a big help for publishers and marketers. In existence for the past 7 years, the organization has grown from being a sub million-dollar business in 2013 to slight...
media06 Aug 2020, 10:00

Radio City’s social media reach grew by 280% during lockdown; it is now offering bouquet on-air and online offerings to woo advertisers
Radio City’s social media reach grew by 280% during lockdown; it is now offering bouquet on-air and online offerings to woo advertisers
Radio was impacted adversely after the lockdown when ad spends took a plunge. However, Radio City is trying to come up with innovative solutions for its clients and listeners. We caught up with Ashit Kukian, CEO, Radio City to understand h...
media31 Jul 2020, 16:36

Corona Scare: No lockdown on your business expansion plans
Corona Scare: No lockdown on your business expansion plans
Umesh Kr Bansal, Senior Vice President, ZEE Entertainment Enterprises Ltd writes how everyone is reconsidering their business strategies and before that the immediate cash flows. He further lists down how businesses can formulate a strategy and bring around the chan...
media30 Jul 2020, 13:59

Binge watching streaming platforms is no longer a millennial phenomenon. Kantar’s report shows adoption growth among the 45 and above age group
Binge watching streaming platforms is no longer a millennial phenomenon. Kantar’s report shows adoption growth among the 45 and above age group
‘Online video’ watching is no longer a 'young people' phenomenon. The growth of online video users in urban India is highest among 45 and above age groups. Online video consumption is driving internet adoption in small towns where there ha...
media24 Jul 2020, 18:56

Punit Goenka writes an open letter to shareholders, charts a strategic roadmap for ZEE 4.0
Punit Goenka writes an open letter to shareholders, charts a strategic roadmap for ZEE 4.0
Punit Goenka, Managing Director & Chief Executive Officer, ZEE Entertainment Enterprises wrote an open letter to shareholders, talking about his vision for ZEEL. He wrote that the company has introduced new policies to strengthen its Gover...
media08 Jul 2020, 10:00

We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery
We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery
Its been over three months since Discovery Plus launched in India. We speak to Issac John, Business Head- Digital (South Asia), Discovery who talks to us about how things have been since the launch of the platform, and what lies in store.T...
media07 Jul 2020, 11:00

There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
Radio, like many other sectors was impacted adversely after the lockdown when ad spends plummeted. However, a lot of players have been experimenting a lot to make sure they stay relevant for all their stakeholders. BIG FM recently launched...
media06 Jul 2020, 19:54

The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The COVID-19 pandemic and lockdown has brought about a sea change in how the world functions. It is also changing the way people consume. New rules of surviving and thriving in these uncertain times are being written everyday‌. Vivek Pandey, VP - Revenue Strategy & ...