- The biggest task for today's marketers is to abolish gender roles and work on an honest
portrayal of women.
- We reached out to a few leading women from the advertising, marketing and media industry to discuss a few stereotypes they are tired of seeing, how we can change the portrayal of women and making the industries more inclusive.
It is only when there’s an equal representation inside Indian advertising agencies and media organisations that we will have diverse voices in a brainstorming session, which ultimately gets reflected in a brand’s communication.
Recently, women have faced greater economic hardship through the Covid-19 pandemic, disproportionately losing jobs and income.
LinkedIn’s report shows how Covid-19 has disproportionately impacted women’s careers. Our latest Opportunity Index findings show that 85% of women in India have missed out on a raise, promotion because of their gender. Women’s careers are observed to have been more adversely affected despite increasing flexibility at work, as 68% of women and 74% of working mothers in India say it is difficult to balance career and familial responsibilities today. More than 7 in 10 women and working mothers in India also say that household responsibilities often come in their way of career progress.
So, it is safe to say that we are far away from building an inclusive environment for employees of all gender spectrum.
We reached out to women in leadership across media, brand and advertising industry to understand how we can bridge the gender gap and improve
Here is what they had to say:
Pooja Jauhari, CEO, The Glitch:
#iwd2021: @followtheglitch's CEO, @PoojaJauhari talks to us about nurturing an inclusive environment at work and sh… https://t.co/JVNVXS4kO2— Advertising and Media Insider India (@admediainsider) 1615008600000
Malini Agarwal, Founder of MissMalini and Creative Director at Malini's Girl Tribe
#IWD2021: @MissMalini's Founder @MaliniAgarwal on how the messaging of beauty ads can damage young girls by forcing… https://t.co/o3o34sMRxV— Advertising and Media Insider India (@admediainsider) 1615209968000
Divya Dixit, SVP, Marketing, Direct Revenue & Analytics:
#InternationalWomensDay: @ALTBalaji's @dxtdvy's team is made up of 90% women. She shares a few skillsets that women… https://t.co/c2n5SGOZAM— Advertising and Media Insider India (@admediainsider) 1615197601000
Juhi Bhatnagar, Strategy & BD, India, Snap Inc:
#InternationalWomensDay: @juhibhatnagarr, Strategy & BD, India, @Snap Inc shares how we can make the AdTech industr… https://t.co/JlpD7yIzuE— Advertising and Media Insider India (@admediainsider) 1615188600000
Shradha Agarwal, Co-founder and COO, Grapes Digital:
#iwd2021: @GrapesDigital's @shrads_agarwal tells us why it is important to have more women in leadership positions.… https://t.co/4HvUb3vL5m— Advertising and Media Insider India (@admediainsider) 1614941492000
Unmisha Bhatt, Chief Strategy Officer & Director - India & MENA region, Tonic Worldwide:
#InternationalWomensDay: @TonicWorldwide is run by 60% women. Tonic's Chief Strategy Officer & Director - India & M… https://t.co/GJBePGhc5Y— Advertising and Media Insider India (@admediainsider) 1615186801000
Rajni Daswani, Director, SoCheers:
#InternationalWomensDay: @TheSoCheers' Director, Rajni Daswani on how portrayal of women needs to change in adverti… https://t.co/PIXba4KRaR— Advertising and Media Insider India (@admediainsider) 1615184655000