Print media continues to lead, with a Credibility Index of 62%, followed by Television (55%) and Radio (54%)
- Ormax Media launches ‘Fact or Fake?’ study's third edition.
- As per the report, print continues to enjoy higher news credibility than all other media.
According to the third edition, 64% Indian news consumers see fake news as a major concern. The News Credibility Index is unchanged since last track (65%), highlighting that fake news continues to be a huge concern amongst Indian news consumers.
Print media continues to lead, with a Credibility Index of 62%, followed by Television (55%) and Radio (54%). Traditional media have higher news credibility than digital media, though most digital media have seen a marginal improvement in their credibility in this track.
Twitter continues to remain the most credible digital medium for news, albeit with a drop in its Credibility Index over time: 57% (Sep 2020) to 47% (Apr 2021) to 42% (Dec 2021).
Commenting on the findings of the report,