TOP STORY
Edible oil brands continued advertising in print and radio while others shied away during the lockdown; Ad Volumes per publication in Print increased by 93%: TAM
media2 Jul 2020, 13:57

Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
Within the category, Dabur India was the top advertiser on TV, Radio & Digital mediums. More than 80% of the category ad volumes was on the news channel genre ...
media2 Jul 2020, 13:42

Multiplex Association of India expresses dismay after the government decides to keep cinema halls shut in Unlock 2.0
Multiplex Association of India expresses dismay after the government decides to keep cinema halls shut in Unlock 2.0
MAI urges the government to open up cinema halls. It said that there must be a start and the unlocking of cinemas in non-containment zones across India as it i...
media29 Jun 2020, 19:05

Disney+ Hotstar Multiplex to release 7 Bollywood movies directly on its platform between July and October
Disney+ Hotstar Multiplex to release 7 Bollywood movies directly on its platform between July and October
The first movie to be released directly on the platform will be Sushant Singh Rajput's Dil Bechara. Between July and October, the platform will directly launch...
media29 Jun 2020, 15:59

BARC India's upgraded interface YUMI Analytics to go live on July 1
BARC India's upgraded interface YUMI Analytics to go live on July 1
BARC India will complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting July 1, 2020. The new interfac...
media23 Jun 2020, 20:18

Times Internet launches M360 publishing platform to empower digital publishers
Times Internet launches M360 publishing platform to empower digital publishers
Built inside the world’s largest premium publisher, M360 provides publishers a comprehensive global solution. Publishers can concentrate on content by offloadi...
media22 Jun 2020, 15:05

LaLiga's International audience rises by almost 50% after the competition's restart; India detects a 72% increase on Facebook
LaLiga's International audience rises by almost 50% after the competition's restart; India detects a 72% increase on Facebook
According to figures from consultants Nielsen Sports, LaLiga Santander's international audience has increased on the first matchday of the competition followin...
media12 Jun 2020, 15:25

IAA tells us how advertising can save the economy
IAA tells us how advertising can save the economy
Even as government tries to revive businesses and industry, their efforts are incomplete without advertising that reconnects consumers to their favourite brand...
media12 Jun 2020, 12:14

Kyoorius Creative Awards are back, the seventh edition will be digital
Kyoorius Creative Awards are back, the seventh edition will be digital
Creative Agencies to pay a nominal entry fee of INR 1,500/- per entry Jury sessions to be conducted virtually Kyoorius Creative Awards to donate 2,000 PPE kits...
media11 Jun 2020, 14:34

Containment zones will not impact the businesses targeted at NCCS A, B and C: Laqshya Report
Containment zones will not impact the businesses targeted at NCCS A, B and C: Laqshya Report
Laqshya Media says the impact will be minimal, based on their study of the top 8 cities of India. 94% of the purchasing power of the cities is available for br...
media10 Jun 2020, 13:15

SonyLiv sees a 42% jump in participation after moving KBC's selection process online
SonyLiv sees a 42% jump in participation after moving KBC's selection process online
KBC sees more than 12,000 participants in a day. SonyLIV saw a 42% hike in participation. SonyLIV saw more than 3.1 crore initial audition entries, witnessing ...
media5 Jun 2020, 17:04

Disney+ Hotstar to now offer fitness training content as it enters into a partnership with Brilliant Wellness, Cult.Fit and Sarva
Disney+ Hotstar to now offer fitness training content as it enters into a partnership with Brilliant Wellness, Cult.Fit and Sarva
Disney+ Hotstar has entered into a strategic alliance with Brilliant Wellness to introduce value-added content from top fitness experts, yoga and spiritual gur...
media4 Jun 2020, 13:41

Viacom18 brings back Rishtey Cineplex to ride on the increasing demand for movie channels
Viacom18 brings back Rishtey Cineplex to ride on the increasing demand for movie channels
In a new avatar, the movie channel will go live starting June 05, 2020 It will offer movies from its content library of 500+ titlesViacom’s Rishtey Cineplex, i...
media1 Jun 2020, 14:54

Shoots to resume with immediate effect in Maharashtra, Elara Capital shares what the broadcast industry can expect in the coming months
Shoots to resume with immediate effect in Maharashtra, Elara Capital shares what the broadcast industry can expect in the coming months
Elara Capital’s latest analysis predicts that GEC's performance will improve in the near term due to fresh content on channels. It further shares a few trends ...
media22 May 2020, 18:07

Decoding consumers' mindset amid COVID-19: Nielsen Report
Decoding consumers' mindset amid COVID-19: Nielsen Report
Neilsen’s latest report takes us inside the minds of Indian consumers. It reveals how different demographics are prepared if the lockdown extends beyond July a...
media15 May 2020, 15:07

The entertainment verticals see a 56% rise in ad spend from March to April: Taboola Report
The entertainment verticals see a 56% rise in ad spend from March to April: Taboola Report
4X more people trust ads on news sites than social media in the current pandemic. 291% increase in pageview traffic for articles around home, business and pers...
media14 May 2020, 18:41

TV viewership grew by 24% in week 18; recorded 1.10 trillion viewing minutes: BARC India and Nielsen Report
TV viewership grew by 24% in week 18; recorded 1.10 trillion viewing minutes: BARC India and Nielsen Report
In week 18, overall FCT dropped by 9% & there has been a 7% decrease in advertiser count. Smartphone consumption continues to be at ~4 hours per day, 14% highe...
media12 May 2020, 16:31

GroupM’s ESP Properties launches a playbook to help sporting ecosystem sustain in today’s uneven environment
GroupM’s ESP Properties launches a playbook to help sporting ecosystem sustain in today’s uneven environment
While there are many speculations around Sports to be conducted for TV audiences only with no fans or limited fans in the stadium, anything is a possibility at...
media7 May 2020, 18:26

Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen
Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen
HUL, Reckitt Benckiser and Govt of India continue to remain at the Top 3 positions during week 17. Godrej and P&G were the new entrants amongst Top 10 advertis...
media1 May 2020, 09:30

How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown
How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown
Shemaroo Entertainment has ventured into the broadcast space with the launch of a Hindi free-to-air GEC, Shemaroo TV. The channel will give the audience a comb...
media29 Apr 2020, 15:39

Shemaroo Entertainment announces the launch of Hindi Entertainment FTA channel, Shemaroo TV
Shemaroo Entertainment announces the launch of Hindi Entertainment FTA channel, Shemaroo TV
Shemaroo TV will target the Hindi-speaking markets of India and will aim to connect, interact, and reach out to families who are continuously looking to adapt ...
media23 Apr 2020, 11:41

Ramayan and Mahabharat attracts more advertisers; sees a 14X and 12X increase in advertiser count respectively
Ramayan and Mahabharat attracts more advertisers; sees a 14X and 12X increase in advertiser count respectively
As TV viewership grows by 40% on the back of return of mythological shows, advertisers jump on the trend and buy ad spots for Ramayan and Mahabharat. Classics ...
media20 Apr 2020, 17:15

IBF seeks economic relief and rehabilitation package for broadcast sector
IBF seeks economic relief and rehabilitation package for broadcast sector
The Indian Broadcasting Foundation has sought Government’s support to deal with the economic crises in the Television Broadcast Sector as a fallout of the COVI...
media17 Apr 2020, 14:47

ZEE5 gives kids content a push with the launch of ZEE5 Kids
ZEE5 gives kids content a push with the launch of ZEE5 Kids
ZEE5 Kids’ content is a mix of acquired and exclusives by on-boarding the leading production house like Lionsgate and Cosmos Maya. It will enable an environmen...
media16 Apr 2020, 18:00

Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media
Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media
Hindi GEC attained an all-time-high viewership of 4 billion in HSM Urban this week on the back of the return of the classics. On the other hand, overall FCT on...
media14 Apr 2020, 18:42

Sudhanshu Vats resigns as MD of Viacom18
Sudhanshu Vats resigns as MD of Viacom18
Sudhanshu Vats will be serving at Viacom18 till 15th April 2020. Vats verticals will now fall under the leadership of Rahul Joshi, Managing Director of the Net...
media13 Apr 2020, 17:54

KPMG India reveals how COVID-19 has impacted the media and entertainment industry
KPMG India reveals how COVID-19 has impacted the media and entertainment industry
The report highlights that media consumption overtime has become income inelastic, however the current environment could result in a dip in media consumption i...
media2 Jul 2020, 13:57

Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
Within the category, Dabur India was the top advertiser on TV, Radio & Digital mediums. More than 80% of the category ad volumes was on the news channel genre during Mar-May ’20 on TV. More than 70% ...
media29 Jun 2020, 15:59

BARC India's upgraded interface YUMI Analytics to go live on July 1
BARC India's upgraded interface YUMI Analytics to go live on July 1
BARC India will complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting July 1, 2020. The new interface will have modules that are more flexib...
media12 Jun 2020, 15:25

IAA tells us how advertising can save the economy
IAA tells us how advertising can save the economy
Even as government tries to revive businesses and industry, their efforts are incomplete without advertising that reconnects consumers to their favourite brands, says IAA in its print ads. The campai...
media10 Jun 2020, 13:15

SonyLiv sees a 42% jump in participation after moving KBC's selection process online
SonyLiv sees a 42% jump in participation after moving KBC's selection process online
KBC sees more than 12,000 participants in a day. SonyLIV saw a 42% hike in participation. SonyLIV saw more than 3.1 crore initial audition entries, witnessing a 42% jump in participation. The auditio...
media1 Jun 2020, 14:54

Shoots to resume with immediate effect in Maharashtra, Elara Capital shares what the broadcast industry can expect in the coming months
Shoots to resume with immediate effect in Maharashtra, Elara Capital shares what the broadcast industry can expect in the coming months
Elara Capital’s latest analysis predicts that GEC's performance will improve in the near term due to fresh content on channels. It further shares a few trends that the industry can predict in the com...
media14 May 2020, 18:41

TV viewership grew by 24% in week 18; recorded 1.10 trillion viewing minutes: BARC India and Nielsen Report
TV viewership grew by 24% in week 18; recorded 1.10 trillion viewing minutes: BARC India and Nielsen Report
In week 18, overall FCT dropped by 9% & there has been a 7% decrease in advertiser count. Smartphone consumption continues to be at ~4 hours per day, 14% higher than pre-COVID period. BARC India and ...
media1 May 2020, 09:30

How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown
How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown
Shemaroo Entertainment has ventured into the broadcast space with the launch of a Hindi free-to-air GEC, Shemaroo TV. The channel will give the audience a combination of freshly brewed content as wel...
media20 Apr 2020, 17:15

IBF seeks economic relief and rehabilitation package for broadcast sector
IBF seeks economic relief and rehabilitation package for broadcast sector
The Indian Broadcasting Foundation has sought Government’s support to deal with the economic crises in the Television Broadcast Sector as a fallout of the COVID-19 outbreak. In a letter to Prakash Ja...
media17 Apr 2020, 14:47

ZEE5 gives kids content a push with the launch of ZEE5 Kids
ZEE5 gives kids content a push with the launch of ZEE5 Kids
ZEE5 Kids’ content is a mix of acquired and exclusives by on-boarding the leading production house like Lionsgate and Cosmos Maya. It will enable an environment for kids, parents and educators to con...
media2 Jul 2020, 13:42

Multiplex Association of India expresses dismay after the government decides to keep cinema halls shut in Unlock 2.0
Multiplex Association of India expresses dismay after the government decides to keep cinema halls shut in Unlock 2.0
MAI urges the government to open up cinema halls. It said that there must be a start and the unlocking of cinemas in non-containment zones across India as it is the backbone of Indian Film Industry, accounting nearly 60% of revenues of fil...
media29 Jun 2020, 19:05

Disney+ Hotstar Multiplex to release 7 Bollywood movies directly on its platform between July and October
Disney+ Hotstar Multiplex to release 7 Bollywood movies directly on its platform between July and October
The first movie to be released directly on the platform will be Sushant Singh Rajput's Dil Bechara. Between July and October, the platform will directly launch 7 big-ticket Bollywood releases on the platform. Disney+ Hotstar is announced t...
media23 Jun 2020, 20:18

Times Internet launches M360 publishing platform to empower digital publishers
Times Internet launches M360 publishing platform to empower digital publishers
Built inside the world’s largest premium publisher, M360 provides publishers a comprehensive global solution. Publishers can concentrate on content by offloading publishing and hosting hassles, while leveraging monetization offerings to in...
media22 Jun 2020, 15:05

LaLiga's International audience rises by almost 50% after the competition's restart; India detects a 72% increase on Facebook
LaLiga's International audience rises by almost 50% after the competition's restart; India detects a 72% increase on Facebook
According to figures from consultants Nielsen Sports, LaLiga Santander's international audience has increased on the first matchday of the competition following the forced hiatus due to the COVID-19 pandemic. In India, where LaLiga is broa...
media12 Jun 2020, 12:14

Kyoorius Creative Awards are back, the seventh edition will be digital
Kyoorius Creative Awards are back, the seventh edition will be digital
Creative Agencies to pay a nominal entry fee of INR 1,500/- per entry Jury sessions to be conducted virtually Kyoorius Creative Awards to donate 2,000 PPE kits on behalf of the advertising community of India to help health workers fight Co...
media11 Jun 2020, 14:34

Containment zones will not impact the businesses targeted at NCCS A, B and C: Laqshya Report
Containment zones will not impact the businesses targeted at NCCS A, B and C: Laqshya Report
Laqshya Media says the impact will be minimal, based on their study of the top 8 cities of India. 94% of the purchasing power of the cities is available for brands across verticals, except to FMCG, Food and Housing Brands.The Government of...
media5 Jun 2020, 17:04

Disney+ Hotstar to now offer fitness training content as it enters into a partnership with Brilliant Wellness, Cult.Fit and Sarva
Disney+ Hotstar to now offer fitness training content as it enters into a partnership with Brilliant Wellness, Cult.Fit and Sarva
Disney+ Hotstar has entered into a strategic alliance with Brilliant Wellness to introduce value-added content from top fitness experts, yoga and spiritual gurus, along with celebrity nutritionists spread across more than 100 fitness progr...
media4 Jun 2020, 13:41

Viacom18 brings back Rishtey Cineplex to ride on the increasing demand for movie channels
Viacom18 brings back Rishtey Cineplex to ride on the increasing demand for movie channels
In a new avatar, the movie channel will go live starting June 05, 2020 It will offer movies from its content library of 500+ titlesViacom’s Rishtey Cineplex, is set to return on June 5, 2020. The channel will air movies spanning across dif...
media22 May 2020, 18:07

Decoding consumers' mindset amid COVID-19: Nielsen Report
Decoding consumers' mindset amid COVID-19: Nielsen Report
Neilsen’s latest report takes us inside the minds of Indian consumers. It reveals how different demographics are prepared if the lockdown extends beyond July and how they are currently dealing with the pandemic-induced lockdown. Nielsen India’s latest report gives u...
media15 May 2020, 15:07

The entertainment verticals see a 56% rise in ad spend from March to April: Taboola Report
The entertainment verticals see a 56% rise in ad spend from March to April: Taboola Report
4X more people trust ads on news sites than social media in the current pandemic. 291% increase in pageview traffic for articles around home, business and personal loans.Taboola has released latest readership trends for most read topics in...
media12 May 2020, 16:31

GroupM’s ESP Properties launches a playbook to help sporting ecosystem sustain in today’s uneven environment
GroupM’s ESP Properties launches a playbook to help sporting ecosystem sustain in today’s uneven environment
While there are many speculations around Sports to be conducted for TV audiences only with no fans or limited fans in the stadium, anything is a possibility at this point in time. But from an audience appetite standpoint, fans are hungry a...
media7 May 2020, 18:26

Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen
Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen
HUL, Reckitt Benckiser and Govt of India continue to remain at the Top 3 positions during week 17. Godrej and P&G were the new entrants amongst Top 10 advertisers in HSM as compared to Week 16. BARC India and Nielsen Media’s latest report ...
media29 Apr 2020, 15:39

Shemaroo Entertainment announces the launch of Hindi Entertainment FTA channel, Shemaroo TV
Shemaroo Entertainment announces the launch of Hindi Entertainment FTA channel, Shemaroo TV
Shemaroo TV will target the Hindi-speaking markets of India and will aim to connect, interact, and reach out to families who are continuously looking to adapt to new changes. The channel will go live on May 1. Shemaroo Entertainment will m...
media23 Apr 2020, 11:41

Ramayan and Mahabharat attracts more advertisers; sees a 14X and 12X increase in advertiser count respectively
Ramayan and Mahabharat attracts more advertisers; sees a 14X and 12X increase in advertiser count respectively
As TV viewership grows by 40% on the back of return of mythological shows, advertisers jump on the trend and buy ad spots for Ramayan and Mahabharat. Classics gave a 43% push to overall Hindi GEC’s performance. As the mythological shows co...
media16 Apr 2020, 18:00

Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media
Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media
Hindi GEC attained an all-time-high viewership of 4 billion in HSM Urban this week on the back of the return of the classics. On the other hand, overall FCT on TV dropped by 26% over the Pre-COVID period. A 142% increase seen in FCT for So...
media14 Apr 2020, 18:42

Sudhanshu Vats resigns as MD of Viacom18
Sudhanshu Vats resigns as MD of Viacom18
Sudhanshu Vats will be serving at Viacom18 till 15th April 2020. Vats verticals will now fall under the leadership of Rahul Joshi, Managing Director of the Network18 Group.Sudhanshu Vats, Group CEO and MD of Viacom18, a subsidiary of Network18, has decided to move o...
media13 Apr 2020, 17:54

KPMG India reveals how COVID-19 has impacted the media and entertainment industry
KPMG India reveals how COVID-19 has impacted the media and entertainment industry
The report highlights that media consumption overtime has become income inelastic, however the current environment could result in a dip in media consumption in the near term; and also foresees key trends across Television, Print media, Fi...