TOP STORY
IPL's opening match clocks 10 billion minutes viewership on Star India Network
media14 Apr 2021, 09:42

K Madhavan named President of The Walt Disney Company India and Star India
K Madhavan named President of The Walt Disney Company India and Star India
K Madhavan has served as country manager of Star & Disney India since 2019, overseeing the Company’s television and studios business in India. He has been resp...
media05 Apr 2021, 13:37

Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for VIVO ...
media30 Mar 2021, 17:53

UN Women launches Unstereotype Alliance's India Chapter to eradicate harmful gender stereotypes from advertising and media
UN Women launches Unstereotype Alliance's India Chapter to eradicate harmful gender stereotypes from advertising and media
Unstereotype Alliance's India National Chapter Founding Members include Hindustan Unilever Limited , Diageo, WPP, Publicis Groupe, Havas Group, Advertising Sta...
media22 Mar 2021, 13:08

Star Sports signs 14 sponsors for VIVO IPL 2021
Star Sports signs 14 sponsors for VIVO IPL 2021
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for VIVO ...
media17 Mar 2021, 11:34

Viacom18 expands its Hindi Movies cluster with COLORS Cineplex Bollywood
Viacom18 expands its Hindi Movies cluster with COLORS Cineplex Bollywood
COLORS Cineplex Bollywood is a 24 hours Hindi movie channel. The channel to go live on April 01, 2021.Viacom18 is all set to make an exciting new addition to i...
media16 Mar 2021, 12:43

BCCI onboards brokerage firm Upstox as an official partner for IPL
BCCI onboards brokerage firm Upstox as an official partner for IPL
Upstox has entered into a multi-year partnership with IPL. IPL will begin on April 09, 2021.The Indian Premier League Governing Council today announced Upstox,...
media12 Mar 2021, 07:30

We’re the fastest OTT platform in India to hit a million active, paying subscribers in less than a year: Ferzad Palia, Viacom18
We’re the fastest OTT platform in India to hit a million active, paying subscribers in less than a year: Ferzad Palia, Viacom18
As Voot Select completes a year of its launch, we take a look at the kind of growth it has witnessed in an otherwise difficult year. Ferzad Palia, Head – Voot ...
media10 Mar 2021, 16:37

Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor
Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar has announced its list of sponsors for VIVO IPL 2021.Disney+ H...
media10 Mar 2021, 12:44

The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
Mumbai Indians retained the top spot in the franchise brand rankings for the fifth consecutive year, with a brand value of INR 761.0 crore, down 5.9% from last...
media08 Mar 2021, 12:15

International Women's Day: When ZEE paid an ode to the almost-never acknowledged women in the cable and DTH ecosystem
International Women's Day: When ZEE paid an ode to the almost-never acknowledged women in the cable and DTH ecosystem
For most of us, at least in our minds, any representative from the cable and DTH industry is always a cablewallah. Zee has tried to change this perception thro...
media01 Mar 2021, 16:45

TV viewership in India grew by 9% in 2020: BARC
TV viewership in India grew by 9% in 2020: BARC
Broadcast Audience Research Council, (BARC) India launched the third edition of its yearbook titled The Year After Two Thousand & Nineteen. It revealed that TV...
media18 Feb 2021, 17:42

Vivo India is back as title sponsor for Indian Premier League 2021
Vivo India is back as title sponsor for Indian Premier League 2021
Military clashes at the India-China border that led to negative sentiments in the country had resulted in Dream11 replacing Vivo in 2020 as IPL’s title sponsor...
media11 Feb 2021, 18:14

Netflix, Amazon Prime Video, Disney+ Hotstar, MX Player along with 13 other OTT players sign up for IAMAI's new implementation toolkit
Netflix, Amazon Prime Video, Disney+ Hotstar, MX Player along with 13 other OTT players sign up for IAMAI's new implementation toolkit
IAMAI has announced the adoption of a comprehensive implementation toolkit in furtherance to the Universal Self-Regulation Code for Online Curated Content Prov...
media08 Feb 2021, 13:01

ICC announces BYJU's as a global partner until 2023
ICC announces BYJU's as a global partner until 2023
BYJU’S will work closely with the ICC to deepen engagement with fans through the creation of innovative campaigns. In August 2019, the company became the offic...
media08 Feb 2021, 12:57

Here’s how the advertising and marketing industry reacted to Union Budget 2021
Here’s how the advertising and marketing industry reacted to Union Budget 2021
Presenting the first paperless Union budget, Finance Minister Nirmala Sitharaman updated the definition of small business under Small Companies Act, 2013 by ra...
media04 Feb 2021, 16:57

ZEEL's domestic ad revenue for Q3FY21 grew by 7.5% YoY
ZEEL's domestic ad revenue for Q3FY21 grew by 7.5% YoY
ZEEL's domestic advertising revenue for Q3FY21 grew by 7.5% YoY and 43.6% QoQ. Its international ad revenue and subscription revenue stood at Rs 577 million an...
media01 Feb 2021, 11:17

Following the Tandav controversy, government to start regulating OTT content
Following the Tandav controversy, government to start regulating OTT content
Following the controversy around the Saif Ali Khan-starrer Tandav when several FIRs were filed against it, Unio Minister Prakash Javadekar has announced that t...
media01 Feb 2021, 11:12

As theatres return to 100% occupancy, here are the preventive measures they will need to implement to prevent the spread of Covid-19
As theatres return to 100% occupancy, here are the preventive measures they will need to implement to prevent the spread of Covid-19
As theatres return to 100% occupancy today, MIB issues new guidelines. As per the order, cinema halls will have distanced seats, staggered show timings, and bo...
media22 Jan 2021, 13:17

Radio ad revenue for July-Sept quarter in 2020 was Rs 198.53 crore: TRAI
Radio ad revenue for July-Sept quarter in 2020 was Rs 198.53 crore: TRAI
Ad revenues from Radio for the July-September quarter in 2020 was Rs 198.53 crore, an increase from Rs 98.41 crore in the previous quarter, according to TRAI. ...
media21 Jan 2021, 15:31

2020 saw a 161% increase in news views: Mi India PatchWall Replay 2020
2020 saw a 161% increase in news views: Mi India PatchWall Replay 2020
Mi India launched the latest edition of its annual report ‘PatchWall Replay 2020’. The report throws light on the latest insights and interesting trends from t...
media08 Jan 2021, 13:57

TV ads promoting magical properties and superstitions illegal under Black Magic Act: Bombay High Court
TV ads promoting magical properties and superstitions illegal under Black Magic Act: Bombay High Court
A division bench of Justice Tanaji V Nalawade and Justice Mukund G Sewlikar passed the judgment on January 5 on a criminal writ plea filed by Rajendra Ganpatra...
media06 Jan 2021, 17:42

62% CMOs in India said that spends on video for consumer outreach delivered the highest ROI during lockdown: Report
62% CMOs in India said that spends on video for consumer outreach delivered the highest ROI during lockdown: Report
A report by Octane Research and DMAasia revealed 65% CMOs said that spends on video for consumer outreach delivered the highest return on investment for them d...
media14 Dec 2020, 09:30

Eros Now is aiming for 50 million paid subscribers in the next 18-24 months, CEO Ali Hussein tells us his strategy for making it a reality
Eros Now is aiming for 50 million paid subscribers in the next 18-24 months, CEO Ali Hussein tells us his strategy for making it a reality
Eros Now last week announced its massive content slate for 2021 which includes 33 film premieres and 13 original series. It will offer a range of program forma...
media11 Dec 2020, 11:00

The Walt Disney Company surpasses 137 million paid subscriptions across its direct-to-consumer services, increases paid subscriptions target to 300–350 million by 2024
The Walt Disney Company surpasses 137 million paid subscriptions across its direct-to-consumer services, increases paid subscriptions target to 300–350 million by 2024
The company announced a target of over 100 new titles per year for Disney+ and revealed a vast slate of incredible content from Disney, Pixar, Marvel, Star War...
media09 Dec 2020, 11:17

First-time Indian Netflix users helped the platform grow its global mobile app installs by 200% week-on-week during StreamFest: Sensor Tower
First-time Indian Netflix users helped the platform grow its global mobile app installs by 200% week-on-week during StreamFest: Sensor Tower
Netflix had hosted StreamFest, a weekend where it made its platform free-for-all between December 5 and 6. The strategy aimed at bringing new users onto the pl...
media14 Apr 2021, 09:42

K Madhavan named President of The Walt Disney Company India and Star India
K Madhavan named President of The Walt Disney Company India and Star India
K Madhavan has served as country manager of Star & Disney India since 2019, overseeing the Company’s television and studios business in India. He has been responsible for driving the growth of the bu...
media22 Mar 2021, 13:08

Star Sports signs 14 sponsors for VIVO IPL 2021
Star Sports signs 14 sponsors for VIVO IPL 2021
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for VIVO IPL 2021. Star Sports, India’s leading s...
media12 Mar 2021, 07:30

We’re the fastest OTT platform in India to hit a million active, paying subscribers in less than a year: Ferzad Palia, Viacom18
We’re the fastest OTT platform in India to hit a million active, paying subscribers in less than a year: Ferzad Palia, Viacom18
As Voot Select completes a year of its launch, we take a look at the kind of growth it has witnessed in an otherwise difficult year. Ferzad Palia, Head – Voot Select & International Business, Viacom1...
media08 Mar 2021, 12:15

International Women's Day: When ZEE paid an ode to the almost-never acknowledged women in the cable and DTH ecosystem
International Women's Day: When ZEE paid an ode to the almost-never acknowledged women in the cable and DTH ecosystem
For most of us, at least in our minds, any representative from the cable and DTH industry is always a cablewallah. Zee has tried to change this perception through its latest campaign that it has rele...
media18 Feb 2021, 17:42

Vivo India is back as title sponsor for Indian Premier League 2021
Vivo India is back as title sponsor for Indian Premier League 2021
Military clashes at the India-China border that led to negative sentiments in the country had resulted in Dream11 replacing Vivo in 2020 as IPL’s title sponsor. In 2018, Vivo acquired the IPL title s...
media08 Feb 2021, 12:57

Here’s how the advertising and marketing industry reacted to Union Budget 2021
Here’s how the advertising and marketing industry reacted to Union Budget 2021
Presenting the first paperless Union budget, Finance Minister Nirmala Sitharaman updated the definition of small business under Small Companies Act, 2013 by raising the capital base to Rs 2 crore fro...
media01 Feb 2021, 11:12

As theatres return to 100% occupancy, here are the preventive measures they will need to implement to prevent the spread of Covid-19
As theatres return to 100% occupancy, here are the preventive measures they will need to implement to prevent the spread of Covid-19
As theatres return to 100% occupancy today, MIB issues new guidelines. As per the order, cinema halls will have distanced seats, staggered show timings, and bookings, mandatory social distancing, and...
media08 Jan 2021, 13:57

TV ads promoting magical properties and superstitions illegal under Black Magic Act: Bombay High Court
TV ads promoting magical properties and superstitions illegal under Black Magic Act: Bombay High Court
A division bench of Justice Tanaji V Nalawade and Justice Mukund G Sewlikar passed the judgment on January 5 on a criminal writ plea filed by Rajendra Ganpatrao Ambhore, a 45-year-old teacher. As per...
media06 Jan 2021, 17:42

62% CMOs in India said that spends on video for consumer outreach delivered the highest ROI during lockdown: Report
62% CMOs in India said that spends on video for consumer outreach delivered the highest ROI during lockdown: Report
A report by Octane Research and DMAasia revealed 65% CMOs said that spends on video for consumer outreach delivered the highest return on investment for them during the lockdown. The report also said...
media05 Apr 2021, 13:37

Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for VIVO IPL 2021.Star Sports, the official broadcaster of the VIVO IPL 2021 has roped in...
media30 Mar 2021, 17:53

UN Women launches Unstereotype Alliance's India Chapter to eradicate harmful gender stereotypes from advertising and media
UN Women launches Unstereotype Alliance's India Chapter to eradicate harmful gender stereotypes from advertising and media
Unstereotype Alliance's India National Chapter Founding Members include Hindustan Unilever Limited , Diageo, WPP, Publicis Groupe, Havas Group, Advertising Standards Council of India (ASCI), Advertising Agencies Association of India (AAAI)...
media17 Mar 2021, 11:34

Viacom18 expands its Hindi Movies cluster with COLORS Cineplex Bollywood
Viacom18 expands its Hindi Movies cluster with COLORS Cineplex Bollywood
COLORS Cineplex Bollywood is a 24 hours Hindi movie channel. The channel to go live on April 01, 2021.Viacom18 is all set to make an exciting new addition to its existing bouquet of channels with the launch of COLORS Cineplex Bollywood. Th...
media16 Mar 2021, 12:43

BCCI onboards brokerage firm Upstox as an official partner for IPL
BCCI onboards brokerage firm Upstox as an official partner for IPL
Upstox has entered into a multi-year partnership with IPL. IPL will begin on April 09, 2021.The Indian Premier League Governing Council today announced Upstox, a digital brokerage firm, as an official partner for IPL. This will be a multi-year partnership. Brijesh P...
media10 Mar 2021, 16:37

Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor
Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar has announced its list of sponsors for VIVO IPL 2021.Disney+ Hotstar has had a strong start to VIVO IPL 2021 and has already signed 10 sponsor...
media10 Mar 2021, 12:44

The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
Mumbai Indians retained the top spot in the franchise brand rankings for the fifth consecutive year, with a brand value of INR 761.0 crore, down 5.9% from last year. Chennai Super Kings (CSK) and Kolkata Knight Riders (KKR) have seen their...
media01 Mar 2021, 16:45

TV viewership in India grew by 9% in 2020: BARC
TV viewership in India grew by 9% in 2020: BARC
Broadcast Audience Research Council, (BARC) India launched the third edition of its yearbook titled The Year After Two Thousand & Nineteen. It revealed that TV viewership grew by 9% in India in 2020. Non-Prime Time (NPT) Viewership for General Entertainment Channels...
media11 Feb 2021, 18:14

Netflix, Amazon Prime Video, Disney+ Hotstar, MX Player along with 13 other OTT players sign up for IAMAI's new implementation toolkit
Netflix, Amazon Prime Video, Disney+ Hotstar, MX Player along with 13 other OTT players sign up for IAMAI's new implementation toolkit
IAMAI has announced the adoption of a comprehensive implementation toolkit in furtherance to the Universal Self-Regulation Code for Online Curated Content Providers. The Code has been adopted by seventeen (17) leading Online Curated Conten...
media08 Feb 2021, 13:01

ICC announces BYJU's as a global partner until 2023
ICC announces BYJU's as a global partner until 2023
BYJU’S will work closely with the ICC to deepen engagement with fans through the creation of innovative campaigns. In August 2019, the company became the official jersey partners of the Indian cricket team.The International Cricket Council (ICC) announced BYJU’S the...
media04 Feb 2021, 16:57

ZEEL's domestic ad revenue for Q3FY21 grew by 7.5% YoY
ZEEL's domestic ad revenue for Q3FY21 grew by 7.5% YoY
ZEEL's domestic advertising revenue for Q3FY21 grew by 7.5% YoY and 43.6% QoQ. Its international ad revenue and subscription revenue stood at Rs 577 million and Rs 1091 million respectively. Its domestic subscription revenues reported a growth of 18% including reven...
media01 Feb 2021, 11:17

Following the Tandav controversy, government to start regulating OTT content
Following the Tandav controversy, government to start regulating OTT content
Following the controversy around the Saif Ali Khan-starrer Tandav when several FIRs were filed against it, Unio Minister Prakash Javadekar has announced that the Ministry of Information and Broadcasting will soon come out with a set of gui...
media22 Jan 2021, 13:17

Radio ad revenue for July-Sept quarter in 2020 was Rs 198.53 crore: TRAI
Radio ad revenue for July-Sept quarter in 2020 was Rs 198.53 crore: TRAI
Ad revenues from Radio for the July-September quarter in 2020 was Rs 198.53 crore, an increase from Rs 98.41 crore in the previous quarter, according to TRAI. The report further stated that Pay DTH has attained total active subscriber base...
media21 Jan 2021, 15:31

2020 saw a 161% increase in news views: Mi India PatchWall Replay 2020
2020 saw a 161% increase in news views: Mi India PatchWall Replay 2020
Mi India launched the latest edition of its annual report ‘PatchWall Replay 2020’. The report throws light on the latest insights and interesting trends from the show business. Mi India in its annual trend report ‘PatchWall Replay 2020’ re...
media14 Dec 2020, 09:30

Eros Now is aiming for 50 million paid subscribers in the next 18-24 months, CEO Ali Hussein tells us his strategy for making it a reality
Eros Now is aiming for 50 million paid subscribers in the next 18-24 months, CEO Ali Hussein tells us his strategy for making it a reality
Eros Now last week announced its massive content slate for 2021 which includes 33 film premieres and 13 original series. It will offer a range of program formats in languages including Malayalam, Gujarati, Marathi, and Hindi amongst others...
media11 Dec 2020, 11:00

The Walt Disney Company surpasses 137 million paid subscriptions across its direct-to-consumer services, increases paid subscriptions target to 300–350 million by 2024
The Walt Disney Company surpasses 137 million paid subscriptions across its direct-to-consumer services, increases paid subscriptions target to 300–350 million by 2024
The company announced a target of over 100 new titles per year for Disney+ and revealed a vast slate of incredible content from Disney, Pixar, Marvel, Star Wars and National Geographic. Star to launch in select overseas markets in February...
media09 Dec 2020, 11:17

First-time Indian Netflix users helped the platform grow its global mobile app installs by 200% week-on-week during StreamFest: Sensor Tower
First-time Indian Netflix users helped the platform grow its global mobile app installs by 200% week-on-week during StreamFest: Sensor Tower
Netflix had hosted StreamFest, a weekend where it made its platform free-for-all between December 5 and 6. The strategy aimed at bringing new users onto the platform seems to have worked as its mobile app downloads globally saw an uptick o...