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2020 saw a 161% increase in news views: Mi India PatchWall Replay 2020
media08 Jan 2021, 13:57

TV ads promoting magical properties and superstitions illegal under Black Magic Act: Bombay High Court
TV ads promoting magical properties and superstitions illegal under Black Magic Act: Bombay High Court
A division bench of Justice Tanaji V Nalawade and Justice Mukund G Sewlikar passed the judgment on January 5 on a criminal writ plea filed by Rajendra Ganpatra...
media06 Jan 2021, 17:42

62% CMOs in India said that spends on video for consumer outreach delivered the highest ROI during lockdown: Report
62% CMOs in India said that spends on video for consumer outreach delivered the highest ROI during lockdown: Report
A report by Octane Research and DMAasia revealed 65% CMOs said that spends on video for consumer outreach delivered the highest return on investment for them d...
media14 Dec 2020, 09:30

Eros Now is aiming for 50 million paid subscribers in the next 18-24 months, CEO Ali Hussein tells us his strategy for making it a reality
Eros Now is aiming for 50 million paid subscribers in the next 18-24 months, CEO Ali Hussein tells us his strategy for making it a reality
Eros Now last week announced its massive content slate for 2021 which includes 33 film premieres and 13 original series. It will offer a range of program forma...
media11 Dec 2020, 11:00

The Walt Disney Company surpasses 137 million paid subscriptions across its direct-to-consumer services, increases paid subscriptions target to 300–350 million by 2024
The Walt Disney Company surpasses 137 million paid subscriptions across its direct-to-consumer services, increases paid subscriptions target to 300–350 million by 2024
The company announced a target of over 100 new titles per year for Disney+ and revealed a vast slate of incredible content from Disney, Pixar, Marvel, Star War...
media09 Dec 2020, 11:17

First-time Indian Netflix users helped the platform grow its global mobile app installs by 200% week-on-week during StreamFest: Sensor Tower
First-time Indian Netflix users helped the platform grow its global mobile app installs by 200% week-on-week during StreamFest: Sensor Tower
Netflix had hosted StreamFest, a weekend where it made its platform free-for-all between December 5 and 6. The strategy aimed at bringing new users onto the pl...
media04 Dec 2020, 12:57

People trust ads on newspapers, TV and Radio the most: ASCI
People trust ads on newspapers, TV and Radio the most: ASCI
The Trust in Advertising study was conducted with people across age groups in 20 centres in India. As per the research, about 70% of the respondents said they ...
media04 Dec 2020, 11:38

Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP). This association enables advertisers and agencies to measure reach and frequency...
media03 Dec 2020, 17:58

As Radio Mirchi rebrands to Mirchi, Prashant Panday walks us through the brand's transformation
As Radio Mirchi rebrands to Mirchi, Prashant Panday walks us through the brand's transformation
Radio Mirchi will now be called Mirchi, with an aim to tell people that ENIL's business has now gone beyond just radio. Over the years, Radio Mirchi has divers...
media03 Dec 2020, 17:40

Hero ISL’s viewership for the first 8 matches has grown by 16% in comparison to last year
Hero ISL’s viewership for the first 8 matches has grown by 16% in comparison to last year
Hero ISL 2020-21 has registered a viewership increase of 16% in the opening week (First 8 matches) as compared to the previous season. The growth is universall...
media03 Dec 2020, 12:09

Rural India likely to bounce back faster than urban: Kantar and GroupM report
Rural India likely to bounce back faster than urban: Kantar and GroupM report
Kantar and GroupM launched a report titled Dialogue Factory. Despite the differential impact of COVID across the country, consumers in rural parts of the count...
media02 Dec 2020, 16:26

Studio Bodhi is India's first OTT focused regional content studio
Studio Bodhi is India's first OTT focused regional content studio
Studio Bodhi has strengthened its regional content slate. It has announced 10 originals across Tamil, Bengali and Marathi in 2021.With radical changes in the l...
media01 Dec 2020, 08:30

It will take the global ad market at least two years to fully recover from COVID-19: WARC
It will take the global ad market at least two years to fully recover from COVID-19: WARC
WARC Global Advertising Trends: State of The Industry 2020/21 has revealed that global advertising spend is on course to fall by 10.2% – $63.4 billion – to $55...
media20 Nov 2020, 15:40

IPL 2020 becomes its most successful edition, sets a new record with 400 billion minutes of consumption
IPL 2020 becomes its most successful edition, sets a new record with 400 billion minutes of consumption
The 13th edition of IPL has proved to be its most successful so far in terms of viewership. Star India has revealed that Dream11 IPL 2020 has set a viewership ...
media17 Nov 2020, 17:22

BCCI ropes in MPL Sports as Official Kit Sponsor for Team India
BCCI ropes in MPL Sports as Official Kit Sponsor for Team India
As part of a three-year deal, MPL Sports designed and manufactured jerseys will be worn by Men, Women and the Under-19 Indian cricket teams. MPL Sports will al...
media10 Nov 2020, 14:05

Amazon Prime Video will now air live sports in India, acquires India territory rights for New Zealand Cricket through 2025/26
Amazon Prime Video will now air live sports in India, acquires India territory rights for New Zealand Cricket through 2025/26
Amazon Prime Video has announced its first foray into live sports in India, with the acquisition of India territory rights for New Zealand Cricket through 2025...
media06 Nov 2020, 10:33

You can finally send money through WhatsApp in India
You can finally send money through WhatsApp in India
WhatsApp has finally gotten a nod from National Payments Corporation of India to make its payment offering live in India. The messaging app stated in a blog th...
media05 Nov 2020, 14:58

BARC: Week 43 of 2020 records highest television ad volumes since 2015
BARC: Week 43 of 2020 records highest television ad volumes since 2015
According to BARC, 38,705,978 million seconds in Week 43 is the highest ever ad volume since week 16 of 2015. This growth is the result of the festive season a...
media03 Nov 2020, 18:13

Both men and women buy an average of 9 beauty products every month: Report
Both men and women buy an average of 9 beauty products every month: Report
The Connected Beauty Consumer Report, a report launched jointly by Google, Kantar and WPP, shares insights to help brands navigate the fragmented consumer jour...
media03 Nov 2020, 17:08

Bigg Boss 14 on Voot witnesses a 40% increase in viewership over last year, garners 1.5 billion minutes of watch time in the launch week
Bigg Boss 14 on Voot witnesses a 40% increase in viewership over last year, garners 1.5 billion minutes of watch time in the launch week
Bigg Boss on Voot has garnered 1.5 billion minutes of watch time in its opening week. This season, the show has 11 digital sponsors and brand partners. The sho...
media03 Nov 2020, 13:44

ZEEL's ad revenues declined by 26% YoY to Rs 9 billion due to COVID-19
ZEEL's ad revenues declined by 26% YoY to Rs 9 billion due to COVID-19
Advertisement growth typically returns with a lag to economic growth. Increased spend towards movie and OTT content to arrest declining market share.As per Mot...
media26 Oct 2020, 14:44

The Editors Guild of India releases a statement urging Republic TV to act responsibly and Mumbai Police to not victimize journalists
The Editors Guild of India releases a statement urging Republic TV to act responsibly and Mumbai Police to not victimize journalists
The Editors Guild of India has released a statement that urges Republic TV to act responsibly and Mumbai Police to not victimise journalists. In a statement, t...
media22 Oct 2020, 16:51

Hansa Research files a suit against Republic TV for using its report without consent
Hansa Research files a suit against Republic TV for using its report without consent
Hansa Research agency claims that Republic TV did not check with it about the veracity of the document used under its name. The agency sent a notice to Republi...
media22 Oct 2020, 13:23

India’s E&M industry expected to grow at a CAGR of 10.1% to reach US$55 billion by 2024: PwC India Report
India’s E&M industry expected to grow at a CAGR of 10.1% to reach US$55 billion by 2024: PwC India Report
As per the report, OTT sector will directly benefit from the closure of cinemas, as some film studios choose to fast-track new releases to home video platforms...
media22 Oct 2020, 08:00

ZEE Entertainment restructures organisation; ropes in Rahul Johari as President - Business, South Asia
ZEE Entertainment restructures organisation; ropes in Rahul Johari as President - Business, South Asia
Rahul Johri has been appointed as President – Business, South Asia and will be responsible for leading the integrated Revenue and Monetization team. Rahul was ...
media21 Oct 2020, 09:30

Durga Puja and Navratri is finally here, but are advertisers excited?
Durga Puja and Navratri is finally here, but are advertisers excited?
While Durga Puja/Navratri is here, this year, the festivites are subdued. Brands are therefore excercising caution in where and how much they spend in the next...
media15 Oct 2020, 14:38

BARC to stop publishing weekly individual ratings for all news channels
BARC to stop publishing weekly individual ratings for all news channels
BARC board's tech committee will be reviewing and augmenting the current standards of measuring and reporting the data of niche genres. This exercise is expect...
media08 Jan 2021, 13:57

TV ads promoting magical properties and superstitions illegal under Black Magic Act: Bombay High Court
TV ads promoting magical properties and superstitions illegal under Black Magic Act: Bombay High Court
A division bench of Justice Tanaji V Nalawade and Justice Mukund G Sewlikar passed the judgment on January 5 on a criminal writ plea filed by Rajendra Ganpatrao Ambhore, a 45-year-old teacher. As per...
media11 Dec 2020, 11:00

The Walt Disney Company surpasses 137 million paid subscriptions across its direct-to-consumer services, increases paid subscriptions target to 300–350 million by 2024
The Walt Disney Company surpasses 137 million paid subscriptions across its direct-to-consumer services, increases paid subscriptions target to 300–350 million by 2024
The company announced a target of over 100 new titles per year for Disney+ and revealed a vast slate of incredible content from Disney, Pixar, Marvel, Star Wars and National Geographic. Star to launc...
media04 Dec 2020, 11:38

Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP). This association enables advertisers and agencies to measure reach and frequency on Disney+ Hotstar’s programmatic inven...
media03 Dec 2020, 12:09

Rural India likely to bounce back faster than urban: Kantar and GroupM report
Rural India likely to bounce back faster than urban: Kantar and GroupM report
Kantar and GroupM launched a report titled Dialogue Factory. Despite the differential impact of COVID across the country, consumers in rural parts of the country seem more confident of a rapid recove...
media20 Nov 2020, 15:40

IPL 2020 becomes its most successful edition, sets a new record with 400 billion minutes of consumption
IPL 2020 becomes its most successful edition, sets a new record with 400 billion minutes of consumption
The 13th edition of IPL has proved to be its most successful so far in terms of viewership. Star India has revealed that Dream11 IPL 2020 has set a viewership record with an overall consumption incre...
media06 Nov 2020, 10:33

You can finally send money through WhatsApp in India
You can finally send money through WhatsApp in India
WhatsApp has finally gotten a nod from National Payments Corporation of India to make its payment offering live in India. The messaging app stated in a blog that it will be working with five leading ...
media03 Nov 2020, 17:08

Bigg Boss 14 on Voot witnesses a 40% increase in viewership over last year, garners 1.5 billion minutes of watch time in the launch week
Bigg Boss 14 on Voot witnesses a 40% increase in viewership over last year, garners 1.5 billion minutes of watch time in the launch week
Bigg Boss on Voot has garnered 1.5 billion minutes of watch time in its opening week. This season, the show has 11 digital sponsors and brand partners. The show on Voot has witnessed over 40% growth ...
media22 Oct 2020, 16:51

Hansa Research files a suit against Republic TV for using its report without consent
Hansa Research files a suit against Republic TV for using its report without consent
Hansa Research agency claims that Republic TV did not check with it about the veracity of the document used under its name. The agency sent a notice to Republic TV before filing the suit. Hansa Resea...
media22 Oct 2020, 13:23

India’s E&M industry expected to grow at a CAGR of 10.1% to reach US$55 billion by 2024: PwC India Report
India’s E&M industry expected to grow at a CAGR of 10.1% to reach US$55 billion by 2024: PwC India Report
As per the report, OTT sector will directly benefit from the closure of cinemas, as some film studios choose to fast-track new releases to home video platforms. OTT video in India is expected to see ...
media06 Jan 2021, 17:42

62% CMOs in India said that spends on video for consumer outreach delivered the highest ROI during lockdown: Report
62% CMOs in India said that spends on video for consumer outreach delivered the highest ROI during lockdown: Report
A report by Octane Research and DMAasia revealed 65% CMOs said that spends on video for consumer outreach delivered the highest return on investment for them during the lockdown. The report also said that video continues to be the most sti...
media14 Dec 2020, 09:30

Eros Now is aiming for 50 million paid subscribers in the next 18-24 months, CEO Ali Hussein tells us his strategy for making it a reality
Eros Now is aiming for 50 million paid subscribers in the next 18-24 months, CEO Ali Hussein tells us his strategy for making it a reality
Eros Now last week announced its massive content slate for 2021 which includes 33 film premieres and 13 original series. It will offer a range of program formats in languages including Malayalam, Gujarati, Marathi, and Hindi amongst others...
media09 Dec 2020, 11:17

First-time Indian Netflix users helped the platform grow its global mobile app installs by 200% week-on-week during StreamFest: Sensor Tower
First-time Indian Netflix users helped the platform grow its global mobile app installs by 200% week-on-week during StreamFest: Sensor Tower
Netflix had hosted StreamFest, a weekend where it made its platform free-for-all between December 5 and 6. The strategy aimed at bringing new users onto the platform seems to have worked as its mobile app downloads globally saw an uptick o...
media04 Dec 2020, 12:57

People trust ads on newspapers, TV and Radio the most: ASCI
People trust ads on newspapers, TV and Radio the most: ASCI
The Trust in Advertising study was conducted with people across age groups in 20 centres in India. As per the research, about 70% of the respondents said they trust advertisements which are endorsed by celebrities.A study commissioned by the Advertising Standards Co...
media03 Dec 2020, 17:58

As Radio Mirchi rebrands to Mirchi, Prashant Panday walks us through the brand's transformation
As Radio Mirchi rebrands to Mirchi, Prashant Panday walks us through the brand's transformation
Radio Mirchi will now be called Mirchi, with an aim to tell people that ENIL's business has now gone beyond just radio. Over the years, Radio Mirchi has diversified its offerings across music, video, filmed entertainment, social media, liv...
media03 Dec 2020, 17:40

Hero ISL’s viewership for the first 8 matches has grown by 16% in comparison to last year
Hero ISL’s viewership for the first 8 matches has grown by 16% in comparison to last year
Hero ISL 2020-21 has registered a viewership increase of 16% in the opening week (First 8 matches) as compared to the previous season. The growth is universally seen across markets – HSM 18%, South 14%. Hero ISL 2020-21 is being live broad...
media02 Dec 2020, 16:26

Studio Bodhi is India's first OTT focused regional content studio
Studio Bodhi is India's first OTT focused regional content studio
Studio Bodhi has strengthened its regional content slate. It has announced 10 originals across Tamil, Bengali and Marathi in 2021.With radical changes in the last couple of years, the digital landscape has diversified and evolved briskly, thus widening the scope for...
media01 Dec 2020, 08:30

It will take the global ad market at least two years to fully recover from COVID-19: WARC
It will take the global ad market at least two years to fully recover from COVID-19: WARC
WARC Global Advertising Trends: State of The Industry 2020/21 has revealed that global advertising spend is on course to fall by 10.2% – $63.4 billion – to $557.3 billion in 2020. It also states that it will take at least 2 years for the g...
media17 Nov 2020, 17:22

BCCI ropes in MPL Sports as Official Kit Sponsor for Team India
BCCI ropes in MPL Sports as Official Kit Sponsor for Team India
As part of a three-year deal, MPL Sports designed and manufactured jerseys will be worn by Men, Women and the Under-19 Indian cricket teams. MPL Sports will also sell licensed Team India merchandise.The Board of Control for Cricket in India (BCCI) on Saturday announ...
media10 Nov 2020, 14:05

Amazon Prime Video will now air live sports in India, acquires India territory rights for New Zealand Cricket through 2025/26
Amazon Prime Video will now air live sports in India, acquires India territory rights for New Zealand Cricket through 2025/26
Amazon Prime Video has announced its first foray into live sports in India, with the acquisition of India territory rights for New Zealand Cricket through 2025/26. The deal covers all international matches to be played in New Zealand till ...
media05 Nov 2020, 14:58

BARC: Week 43 of 2020 records highest television ad volumes since 2015
BARC: Week 43 of 2020 records highest television ad volumes since 2015
According to BARC, 38,705,978 million seconds in Week 43 is the highest ever ad volume since week 16 of 2015. This growth is the result of the festive season as well as big-ticket properties.The television industry has a lot to cheer for. ...
media03 Nov 2020, 18:13

Both men and women buy an average of 9 beauty products every month: Report
Both men and women buy an average of 9 beauty products every month: Report
The Connected Beauty Consumer Report, a report launched jointly by Google, Kantar and WPP, shares insights to help brands navigate the fragmented consumer journey and understand what consumers expect from brands. 9 out of 10 beauty consume...
media03 Nov 2020, 13:44

ZEEL's ad revenues declined by 26% YoY to Rs 9 billion due to COVID-19
ZEEL's ad revenues declined by 26% YoY to Rs 9 billion due to COVID-19
Advertisement growth typically returns with a lag to economic growth. Increased spend towards movie and OTT content to arrest declining market share.As per Motilal Oswal Institutional Equities, Zee Entertainment and Enterprises Ltd revenue...
media26 Oct 2020, 14:44

The Editors Guild of India releases a statement urging Republic TV to act responsibly and Mumbai Police to not victimize journalists
The Editors Guild of India releases a statement urging Republic TV to act responsibly and Mumbai Police to not victimize journalists
The Editors Guild of India has released a statement that urges Republic TV to act responsibly and Mumbai Police to not victimise journalists. In a statement, the Editors Guild said, “It is high time that the channel behaves responsibly and...
media22 Oct 2020, 08:00

ZEE Entertainment restructures organisation; ropes in Rahul Johari as President - Business, South Asia
ZEE Entertainment restructures organisation; ropes in Rahul Johari as President - Business, South Asia
Rahul Johri has been appointed as President – Business, South Asia and will be responsible for leading the integrated Revenue and Monetization team. Rahul was associated with the Board of Control for Cricket in India (BCCI) as its first CE...
media21 Oct 2020, 09:30

Durga Puja and Navratri is finally here, but are advertisers excited?
Durga Puja and Navratri is finally here, but are advertisers excited?
While Durga Puja/Navratri is here, this year, the festivites are subdued. Brands are therefore excercising caution in where and how much they spend in the next few days. However, things are gradually improving and there are signs of recove...
media15 Oct 2020, 14:38

BARC to stop publishing weekly individual ratings for all news channels
BARC to stop publishing weekly individual ratings for all news channels
BARC board's tech committee will be reviewing and augmenting the current standards of measuring and reporting the data of niche genres. This exercise is expected to take around 8-12 weeks including validation and testing.In the light of th...