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Sony Pictures Networks India revamps organizational structure, announces key leadership changes
media19 Jul 2021, 17:16

News channels brought in maximum television ad volumes during Jan-June 2021: TAM
News channels brought in maximum television ad volumes during Jan-June 2021: TAM
TAM's half yearly advertising report for TV threw up a lot of interesting insights around how the medium performed during the first six months of 2021. TV ad v...
media19 Jul 2021, 16:41

SonyLIV on-boards over 50 advertisers for India’s tour of Sri Lanka
SonyLIV on-boards over 50 advertisers for India’s tour of Sri Lanka
SonyLIV has roped in over 50 advertisers for India’s tour of Sri Lanka comprising three ODIs and three T20s. Some of the brands it has onboarded includes Apple...
media15 Jul 2021, 16:34

India's OTT industry to be worth $15 billion by 2030: Report
India's OTT industry to be worth $15 billion by 2030: Report
The Indian OTT industry which was roughly of the size of $1.7 billion (both Video and Audio) in FY20 has the potential to grow to become a $15 billion industry...
media15 Jul 2021, 14:03

Laqshya Event Capital introduces new vertical to create original fiction and non-fiction content connected to its IPs
Laqshya Event Capital introduces new vertical to create original fiction and non-fiction content connected to its IPs
Laqshya Event Capital has launched a division that will work on creating original content around its event IPs. ‘Event Originals’ will be mainly created for OT...
media09 Jul 2021, 19:06

UEFA EURO 2020 rakes in 54 million viewers for Sony Pictures Sports Network for the first 46 matches of the tournament
UEFA EURO 2020 rakes in 54 million viewers for Sony Pictures Sports Network for the first 46 matches of the tournament
The UEFA EURO 2020 has brought in 54 million viewers to Sony Pictures Sports Network (SPSN). The 1st Quarterfinal between Switzerland and Spain was the most wa...
media07 Jul 2021, 19:15

Euro 2020's viewership on SonyLiv beats 2018's FIFA World Cup
Euro 2020's viewership on SonyLiv beats 2018's FIFA World Cup
Euro beats FIFA world cup 2018's views and watch time on SonyLiv with 14 million hours of streaming. The platform has sold 100% of its inventory for Euro 2020....
media05 Jul 2021, 11:09

Mirchi forays into North America with its launch in The Bay Area, California
Mirchi forays into North America with its launch in The Bay Area, California
With a relaunch in UAE earlier this year, followed by launches in Qatar and Bahrain, Mirchi is now present in 4 countries outside of India. Mirchi aims to cont...
media14 Jun 2021, 17:14

Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
GroupM in its mid-year TYNY forecast has said that global advertising is expected to grow by 19% (excluding US political advertising) during 2021, a significan...
media11 Jun 2021, 10:26

ZEE5 to foray into the US market, set to launch on June 22
ZEE5 to foray into the US market, set to launch on June 22
ZEE5 has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The US is the final and largest laun...
media10 Jun 2021, 16:01

Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India is foraying into audio streaming with its ‘Go-Beyond Podcast’. Some of the guests on the podcast include Chef Amrita Raichand, Act...
media10 Jun 2021, 14:05

India possesses the largest online sports audience in the Asia-Pacific region: Comscore
India possesses the largest online sports audience in the Asia-Pacific region: Comscore
The younger population in India is pushing up the number of total online sports audience. India accounts for the largest online sports audience in the Asia-Pac...
media03 Jun 2021, 12:50

Internet usership in rural India grew much faster than urban cities, clocks 13% growth to 299 million internet users in 2020: IAMAI-Kantar ICUBE 2020 Report
Internet usership in rural India grew much faster than urban cities, clocks 13% growth to 299 million internet users in 2020: IAMAI-Kantar ICUBE 2020 Report
According to IAMAI Kantar ICUBE 2020 Report, India is likely to have 900 million active Internet users by 2025 as against around 622 million as of 2020, regist...
media31 May 2021, 11:45

The Indian Broadcasting Foundation appoints Former Justice Vikramjit Sen as the Chairman
The Indian Broadcasting Foundation appoints Former Justice Vikramjit Sen as the Chairman
IBF is being renamed as Indian Broadcasting and Digital Foundation (IBDF), as it expands its purview to cover digital platforms to bring all digital (OTT) play...
media28 May 2021, 16:52

IAMAI announces formation of Digital Publisher Content Grievances Council
IAMAI announces formation of Digital Publisher Content Grievances Council
The DPCGC will have an OCCP Council composed of publishers of OCC as members and an independent Grievance Redressal Board [GRB] -- consisting of a chairperson ...
media27 May 2021, 12:43

The Indian Broadcasting Foundation to bring OTT players under its purview; to be renamed as Indian Broadcasting and Digital Foundation
The Indian Broadcasting Foundation to bring OTT players under its purview; to be renamed as Indian Broadcasting and Digital Foundation
The Indian Broadcasting Foundation renamed to Indian Broadcasting and Digital Foundation. IBDF will also form a Self-Regulatory Body soon. The Indian Broadcast...
media25 May 2021, 13:57

This marketing services company is trying to make virtual events equally immersive for the dyslexic and visually-challenged
This marketing services company is trying to make virtual events equally immersive for the dyslexic and visually-challenged
Kestone has added assistive tech/ high-tech accessibility and interactivity feature to its platform for the dyslexic and the visually impaired. This step will ...
media20 May 2021, 18:20

ZEEL witnesses a decline of 19.7% in its domestic advertising revenue in FY21 due to the pandemic
ZEEL witnesses a decline of 19.7% in its domestic advertising revenue in FY21 due to the pandemic
ZEE's domestic ad revenue for Q4FY21 grew by 8.9% YoY. It posted a declined by 19.7% in its domestic ad revenue in FY21 owing to the pandemic. The network repo...
media17 May 2021, 17:34

BJP spent significantly less on advertising during Kerala elections this year, its ad insertions on TV, Radio and Print decreased from 21% in 2016 to 1% in 2021
BJP spent significantly less on advertising during Kerala elections this year, its ad insertions on TV, Radio and Print decreased from 21% in 2016 to 1% in 2021
BJP's ad insertions on all mediums saw a significant dip this year during the Kerala elections, according to data from TAM. While in 2016, its ad insertion acc...
media13 May 2021, 13:06

TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC
TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC
Broadcasters have reason to cheer as TV advertising witnessed an upswing during the Jan-April period, according to data from BARC. Digital-native brands contin...
media13 May 2021, 10:44

Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
The Jan to March quarter saw a 9% increase in Print ad spaces, according to TAM AdEx. However, when compared to Oct-Dec’20, the Print ad space decreased by 13%...
media10 May 2021, 12:36

Star tells advertisers to pay only for matches that were played this IPL: Report
Star tells advertisers to pay only for matches that were played this IPL: Report
While the indefinite suspension IPL 14 had left advertisers and sponsors worried, Star India has told them to pay only for the matches that have already been p...
media06 May 2021, 17:27

Star India Network garnered a cumulative reach of 352 million in the first 26 matches
Star India Network garnered a cumulative reach of 352 million in the first 26 matches
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. After IPL's suspensio...
media05 May 2021, 11:11

As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. Considering how big t...
media16 Apr 2021, 17:27

IPL's opening match clocks 10 billion minutes viewership on Star India Network
IPL's opening match clocks 10 billion minutes viewership on Star India Network
The opening match clocked almost 10 billion minutes of consumption (9.7 billion), revealed Star India. The response is bigger than opening matches of all other...
media14 Apr 2021, 09:42

K Madhavan named President of The Walt Disney Company India and Star India
K Madhavan named President of The Walt Disney Company India and Star India
K Madhavan has served as country manager of Star & Disney India since 2019, overseeing the Company’s television and studios business in India. He has been resp...
media05 Apr 2021, 13:37

Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for VIVO ...
media19 Jul 2021, 17:16

News channels brought in maximum television ad volumes during Jan-June 2021: TAM
News channels brought in maximum television ad volumes during Jan-June 2021: TAM
TAM's half yearly advertising report for TV threw up a lot of interesting insights around how the medium performed during the first six months of 2021. TV ad volumes saw a drop of 15% in Jan-Jun’20 o...
media15 Jul 2021, 14:03

Laqshya Event Capital introduces new vertical to create original fiction and non-fiction content connected to its IPs
Laqshya Event Capital introduces new vertical to create original fiction and non-fiction content connected to its IPs
Laqshya Event Capital has launched a division that will work on creating original content around its event IPs. ‘Event Originals’ will be mainly created for OTT, digital, film and other mainstream pl...
media05 Jul 2021, 11:09

Mirchi forays into North America with its launch in The Bay Area, California
Mirchi forays into North America with its launch in The Bay Area, California
With a relaunch in UAE earlier this year, followed by launches in Qatar and Bahrain, Mirchi is now present in 4 countries outside of India. Mirchi aims to continue its expansion spree. Mirchi fortifi...
media10 Jun 2021, 16:01

Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India is foraying into audio streaming with its ‘Go-Beyond Podcast’. Some of the guests on the podcast include Chef Amrita Raichand, Actor and Comedian Ash Chandler, Former Aus...
media31 May 2021, 11:45

The Indian Broadcasting Foundation appoints Former Justice Vikramjit Sen as the Chairman
The Indian Broadcasting Foundation appoints Former Justice Vikramjit Sen as the Chairman
IBF is being renamed as Indian Broadcasting and Digital Foundation (IBDF), as it expands its purview to cover digital platforms to bring all digital (OTT) players under one roof. The Council includes...
media25 May 2021, 13:57

This marketing services company is trying to make virtual events equally immersive for the dyslexic and visually-challenged
This marketing services company is trying to make virtual events equally immersive for the dyslexic and visually-challenged
Kestone has added assistive tech/ high-tech accessibility and interactivity feature to its platform for the dyslexic and the visually impaired. This step will empower corporates to add disability int...
media13 May 2021, 13:06

TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC
TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC
Broadcasters have reason to cheer as TV advertising witnessed an upswing during the Jan-April period, according to data from BARC. Digital-native brands continue to contribute significantly towards t...
media06 May 2021, 17:27

Star India Network garnered a cumulative reach of 352 million in the first 26 matches
Star India Network garnered a cumulative reach of 352 million in the first 26 matches
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. After IPL's suspension, Star India has now shared viewership ...
media05 May 2021, 11:11

As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. Considering how big the league has become over the years, eve...
media19 Jul 2021, 16:41

SonyLIV on-boards over 50 advertisers for India’s tour of Sri Lanka
SonyLIV on-boards over 50 advertisers for India’s tour of Sri Lanka
SonyLIV has roped in over 50 advertisers for India’s tour of Sri Lanka comprising three ODIs and three T20s. Some of the brands it has onboarded includes Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Ac...
media15 Jul 2021, 16:34

India's OTT industry to be worth $15 billion by 2030: Report
India's OTT industry to be worth $15 billion by 2030: Report
The Indian OTT industry which was roughly of the size of $1.7 billion (both Video and Audio) in FY20 has the potential to grow to become a $15 billion industry over the next 9 to 10 years, according to independent transaction advisory firm RBSA Advisors. The pandemi...
media09 Jul 2021, 19:06

UEFA EURO 2020 rakes in 54 million viewers for Sony Pictures Sports Network for the first 46 matches of the tournament
UEFA EURO 2020 rakes in 54 million viewers for Sony Pictures Sports Network for the first 46 matches of the tournament
The UEFA EURO 2020 has brought in 54 million viewers to Sony Pictures Sports Network (SPSN). The 1st Quarterfinal between Switzerland and Spain was the most watched match of the week with 9.8 million viewers. The second most watched match ...
media07 Jul 2021, 19:15

Euro 2020's viewership on SonyLiv beats 2018's FIFA World Cup
Euro 2020's viewership on SonyLiv beats 2018's FIFA World Cup
Euro beats FIFA world cup 2018's views and watch time on SonyLiv with 14 million hours of streaming. The platform has sold 100% of its inventory for Euro 2020. Hearts racing, adrenaline pumping as thousands of fans across the country gear up to witness the finals of...
media14 Jun 2021, 17:14

Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
GroupM in its mid-year TYNY forecast has said that global advertising is expected to grow by 19% (excluding US political advertising) during 2021, a significant upward revision from expectations held at the time of its prior publication at...
media11 Jun 2021, 10:26

ZEE5 to foray into the US market, set to launch on June 22
ZEE5 to foray into the US market, set to launch on June 22
ZEE5 has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The US is the final and largest launch for ZEE5, setting the stage for its rapid growth in a market with a ready 5.4 million diaspora audience ...
media10 Jun 2021, 14:05

India possesses the largest online sports audience in the Asia-Pacific region: Comscore
India possesses the largest online sports audience in the Asia-Pacific region: Comscore
The younger population in India is pushing up the number of total online sports audience. India accounts for the largest online sports audience in the Asia-Pacific region, with nearly 468 million unique visitors in March 2021, according to...
media03 Jun 2021, 12:50

Internet usership in rural India grew much faster than urban cities, clocks 13% growth to 299 million internet users in 2020: IAMAI-Kantar ICUBE 2020 Report
Internet usership in rural India grew much faster than urban cities, clocks 13% growth to 299 million internet users in 2020: IAMAI-Kantar ICUBE 2020 Report
According to IAMAI Kantar ICUBE 2020 Report, India is likely to have 900 million active Internet users by 2025 as against around 622 million as of 2020, registering a gr...
media28 May 2021, 16:52

IAMAI announces formation of Digital Publisher Content Grievances Council
IAMAI announces formation of Digital Publisher Content Grievances Council
The DPCGC will have an OCCP Council composed of publishers of OCC as members and an independent Grievance Redressal Board [GRB] -- consisting of a chairperson and six members. The GRB will oversee and ensure the alignment and adherence to ...
media27 May 2021, 12:43

The Indian Broadcasting Foundation to bring OTT players under its purview; to be renamed as Indian Broadcasting and Digital Foundation
The Indian Broadcasting Foundation to bring OTT players under its purview; to be renamed as Indian Broadcasting and Digital Foundation
The Indian Broadcasting Foundation renamed to Indian Broadcasting and Digital Foundation. IBDF will also form a Self-Regulatory Body soon. The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, is being renamed as Indian ...
media20 May 2021, 18:20

ZEEL witnesses a decline of 19.7% in its domestic advertising revenue in FY21 due to the pandemic
ZEEL witnesses a decline of 19.7% in its domestic advertising revenue in FY21 due to the pandemic
ZEE's domestic ad revenue for Q4FY21 grew by 8.9% YoY. It posted a declined by 19.7% in its domestic ad revenue in FY21 owing to the pandemic. The network reported a consolidated net profit of Rs 272.36 crore for Q4FY21.Zee Entertainment E...
media17 May 2021, 17:34

BJP spent significantly less on advertising during Kerala elections this year, its ad insertions on TV, Radio and Print decreased from 21% in 2016 to 1% in 2021
BJP spent significantly less on advertising during Kerala elections this year, its ad insertions on TV, Radio and Print decreased from 21% in 2016 to 1% in 2021
BJP's ad insertions on all mediums saw a significant dip this year during the Kerala elections, according to data from TAM. While in 2016, its ad insertion accounted for...
media13 May 2021, 10:44

Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
The Jan to March quarter saw a 9% increase in Print ad spaces, according to TAM AdEx. However, when compared to Oct-Dec’20, the Print ad space decreased by 13% in Jan-Mar’21. Auto sector was the biggest advertiser during the quarter and SB...
media10 May 2021, 12:36

Star tells advertisers to pay only for matches that were played this IPL: Report
Star tells advertisers to pay only for matches that were played this IPL: Report
While the indefinite suspension IPL 14 had left advertisers and sponsors worried, Star India has told them to pay only for the matches that have already been paid. Advertisers have also been given a choice to continue with the deals for wh...
media16 Apr 2021, 17:27

IPL's opening match clocks 10 billion minutes viewership on Star India Network
IPL's opening match clocks 10 billion minutes viewership on Star India Network
The opening match clocked almost 10 billion minutes of consumption (9.7 billion), revealed Star India. The response is bigger than opening matches of all other IPL editions held previously other than Dream11 IPL 2020 and 42%* higher than t...
media14 Apr 2021, 09:42

K Madhavan named President of The Walt Disney Company India and Star India
K Madhavan named President of The Walt Disney Company India and Star India
K Madhavan has served as country manager of Star & Disney India since 2019, overseeing the Company’s television and studios business in India. He has been responsible for driving the growth of the business, focusing on innovation, and crea...
media05 Apr 2021, 13:37

Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for VIVO IPL 2021.Star Sports, the official broadcaster of the VIVO IPL 2021 has roped in...