TOP STORY
Indian Broadcasting & Digital Foundation re-elects K Madhavan as its President
media21 Oct 2021, 14:36

Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Ad Volumes on Television continue to post a healthy growth, with the July-Sept quarter registering 461 million seconds of advertising, according to BARC India’...
media18 Oct 2021, 12:54

Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languages
Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languages
Mirchi launches a new campaign ‘Proudly Local.’ It nudges marketers to speak the language of India. Mirchi has launched a new campaign—Proudly Local—with an ai...
media18 Oct 2021, 10:25

SUN TV Network launches Marathi General Entertainment Channel, SUN Marathi
SUN TV Network launches Marathi General Entertainment Channel, SUN Marathi
SUN TV Network to launch its refreshed Marathi General Entertainment Channel SUN Marathi. The channel has announced 3 hours of original programming.Viewers of ...
media07 Oct 2021, 18:12

The Indian gaming market poised to reach $6-7 billion in value by 2025: IAMAI
The Indian gaming market poised to reach $6-7 billion in value by 2025: IAMAI
India is currently home to over 430 million mobile gamers and the number of gamers is estimated to grow to 650 million by 2025. Currently, mobile gaming domina...
media01 Oct 2021, 13:20

Anupriya Acharya re-elected President of Advertising Agencies Association of India
Anupriya Acharya re-elected President of Advertising Agencies Association of India
Ashish Bhasin will be the ex-officio member of the new AAAI Executive Committee. Prasanth Kumar, CEO, Group M Media India, was re-elected as Vice-President of ...
media30 Sep 2021, 13:28

Star India garners 380 million viewers until match 35 of IPL 2021, 12 million higher than the previous edition at the same stage
Star India garners 380 million viewers until match 35 of IPL 2021, 12 million higher than the previous edition at the same stage
As Vivo IPL 2021 resumed the tournament, it has been garnering a lot of eyeballs, according to Star India. Recent data from BARC reveals that the network is on...
media24 Sep 2021, 18:05

The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term
The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term
Megha Tata to continue her second term as IAA's President. Pradeep Dwivedi (Group CEO & Executive Director, Eros International Media Ltd) was elected Vice Pres...
media22 Sep 2021, 10:59

Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) have entered into an exclusive, non-binding Term Sheet to combine both compan...
media22 Sep 2021, 10:34

Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
The company is also investing in wider solutions covering creative and digital testing, concept and innovation testing through the Kantar Marketplace platform....
media03 Sep 2021, 16:02

The Advertising Club elects Partha Sinha as President
The Advertising Club elects Partha Sinha as President
The Advertising Club elects Partha Sinha as President. Announces Managing Committee members at Annual General Meeting. Advertising, Marketing and Media industr...
media31 Aug 2021, 14:15

Shershaah is the most watched movie on Amazon Prime Video in India till date
Shershaah is the most watched movie on Amazon Prime Video in India till date
The recently-released biopic based on the life of Captain Vikram Batra (PVC) is also the most popular Hindi film on IMDb with a rating of 8.9. The film continu...
media27 Aug 2021, 12:24

ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
Aditya Swamy, Director of Google India, appointed to the board of governors of ASCI, Sandeep Bhushan, Head of India Global Marketing Solutions at Facebook appo...
media25 Aug 2021, 13:32

ASCI joins hands with CoinDCX to build trust and credibility in crypto advertising
ASCI joins hands with CoinDCX to build trust and credibility in crypto advertising
CoinDCX and ASCI aim to enhance confidence and credibility of India’s rapidly growing cryptocurrency and digital asset industry. The move comes after crypto ex...
media24 Aug 2021, 12:19

ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience
ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience
ALTBalaji's Cartel is a story of a first family business, that rules the divided factions of the underworld in the city of Mumbai. The multi-starrer release ha...
media23 Aug 2021, 11:11

SonyLIV onboards 50+ brands for India’s tour of England
SonyLIV onboards 50+ brands for India’s tour of England
SonyLIV onboards 50+ brands for India's tour of England. It has advertisers like Acko General Insurance, Swiggy, Apple, Coinswitch, Betway, Vimal, Abbott, TVS ...
media20 Aug 2021, 20:30

Nakul Chopra appointed as Chief Executive Officer of BARC India as Sunil Lulla steps down
Nakul Chopra appointed as Chief Executive Officer of BARC India as Sunil Lulla steps down
Nakul Chopra has been appointed as the CEO of Broadcast Audience Research Council India. Sunil Lulla has resigned his remit to pursue his ambition as an entrep...
media16 Aug 2021, 18:15

TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV advertising has been witnessing a good revival as ad volumes keep increasing. TAM's latest report has revealed that TV ad volumes in July 21 vis-a-vis Jul 2...
media12 Aug 2021, 18:31

Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Big Boss has launched in its digital avatar on Voot. Bigg Boss OTT roped in 8 leading brands as sponsors for the exclusive digital season. After Swiggy and Coi...
media11 Aug 2021, 14:02

Eurosport India secures rights to broadcast Tokyo 2020 Summer Paralympic Games
Eurosport India secures rights to broadcast Tokyo 2020 Summer Paralympic Games
The Paralympic Committee of India awards Eurosport India rights to show LIVE action, delayed broadcast and highlights for Tokyo 2020 Summer Paralympic. Eurospo...
media10 Aug 2021, 11:05

Ormax Media launches a tool to help brand owners select a brand endorser whose profile and personality matches the desired brand personality the best
Ormax Media launches a tool to help brand owners select a brand endorser whose profile and personality matches the desired brand personality the best
Ormax Media launches celebrity selection tool Ormax Celeble for marketers to select celebrity endorsers best suited to the brand. The tool taps into Ormax Medi...
media09 Aug 2021, 10:18

SonyLIV witnesses 3X increase in viewership with its recent sporting events
SonyLIV witnesses 3X increase in viewership with its recent sporting events
Since the beginning of sporting events like India’s tour of Sri Lanka in mid-July and the ongoing Olympics, SonyLIV registered an increase of 3X in viewership....
media06 Aug 2021, 20:49

COVID-19’s second wave impacts ZEEL’s margins for Q1’FY22; domestic ad growth stands at -22.7% than 2020
COVID-19’s second wave impacts ZEEL’s margins for Q1’FY22; domestic ad growth stands at -22.7% than 2020
With lockdowns in most states, ZEE's TV viewership jumped again during the quarter, though lower than Q1 of last year. ZEEL's OTT platform ZEE5 closes the quar...
media03 Aug 2021, 18:43

Dr Subhash Chandra reveals his plans of venturing into video in digital space
Dr Subhash Chandra reveals his plans of venturing into video in digital space
Subhash Chandra, Chairman of Essel Group announced today that he has settled over 91% debt to lenders. In his first Open Letter issued on 25th January 2019, Dr...
media03 Aug 2021, 12:10

IAMAI-BACC appoints India’s first cyber security coordinator Dr Gulshan Rai as its Advisory Board Member
IAMAI-BACC appoints India’s first cyber security coordinator Dr Gulshan Rai as its Advisory Board Member
Dr Gulshan Rai is India’s first and former cybersecurity coordinator. He has been appointed as the Blockchain and Crypto Assets Council's (BACC) Advisory Board...
media26 Jul 2021, 16:36

Sony Pictures Networks India revamps organizational structure, announces key leadership changes
Sony Pictures Networks India revamps organizational structure, announces key leadership changes
SPN has announced key transitions in its senior leadership team. Rohit Gupta has transitioned from his role as Chief Revenue Officer – Ad Sales and Internation...
media19 Jul 2021, 17:16

News channels brought in maximum television ad volumes during Jan-June 2021: TAM
News channels brought in maximum television ad volumes during Jan-June 2021: TAM
TAM's half yearly advertising report for TV threw up a lot of interesting insights around how the medium performed during the first six months of 2021. TV ad v...
media21 Oct 2021, 14:36

Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Ad Volumes on Television continue to post a healthy growth, with the July-Sept quarter registering 461 million seconds of advertising, according to BARC India’s July-Sept 2021 Ad Volumes - Special Fe...
media07 Oct 2021, 18:12

The Indian gaming market poised to reach $6-7 billion in value by 2025: IAMAI
The Indian gaming market poised to reach $6-7 billion in value by 2025: IAMAI
India is currently home to over 430 million mobile gamers and the number of gamers is estimated to grow to 650 million by 2025. Currently, mobile gaming dominates the Indian gaming sector, contributi...
media24 Sep 2021, 18:05

The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term
The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term
Megha Tata to continue her second term as IAA's President. Pradeep Dwivedi (Group CEO & Executive Director, Eros International Media Ltd) was elected Vice President. Megha Tata, Managing Director – S...
media03 Sep 2021, 16:02

The Advertising Club elects Partha Sinha as President
The Advertising Club elects Partha Sinha as President
The Advertising Club elects Partha Sinha as President. Announces Managing Committee members at Annual General Meeting. Advertising, Marketing and Media industry’s apex body – The Advertising Club tod...
media25 Aug 2021, 13:32

ASCI joins hands with CoinDCX to build trust and credibility in crypto advertising
ASCI joins hands with CoinDCX to build trust and credibility in crypto advertising
CoinDCX and ASCI aim to enhance confidence and credibility of India’s rapidly growing cryptocurrency and digital asset industry. The move comes after crypto exchanges in India — which includes WazirX...
media20 Aug 2021, 20:30

Nakul Chopra appointed as Chief Executive Officer of BARC India as Sunil Lulla steps down
Nakul Chopra appointed as Chief Executive Officer of BARC India as Sunil Lulla steps down
Nakul Chopra has been appointed as the CEO of Broadcast Audience Research Council India. Sunil Lulla has resigned his remit to pursue his ambition as an entrepreneur.Broadcast Audience Research Counc...
media11 Aug 2021, 14:02

Eurosport India secures rights to broadcast Tokyo 2020 Summer Paralympic Games
Eurosport India secures rights to broadcast Tokyo 2020 Summer Paralympic Games
The Paralympic Committee of India awards Eurosport India rights to show LIVE action, delayed broadcast and highlights for Tokyo 2020 Summer Paralympic. Eurosport India’s coverage of the Tokyo 2020 Su...
media06 Aug 2021, 20:49

COVID-19’s second wave impacts ZEEL’s margins for Q1’FY22; domestic ad growth stands at -22.7% than 2020
COVID-19’s second wave impacts ZEEL’s margins for Q1’FY22; domestic ad growth stands at -22.7% than 2020
With lockdowns in most states, ZEE's TV viewership jumped again during the quarter, though lower than Q1 of last year. ZEEL's OTT platform ZEE5 closes the quarter with an average watch time of 109 mi...
media03 Aug 2021, 18:43

Dr Subhash Chandra reveals his plans of venturing into video in digital space
Dr Subhash Chandra reveals his plans of venturing into video in digital space
Subhash Chandra, Chairman of Essel Group announced today that he has settled over 91% debt to lenders. In his first Open Letter issued on 25th January 2019, Dr. Chandra had apologized for the hardshi...
media18 Oct 2021, 12:54

Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languages
Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languages
Mirchi launches a new campaign ‘Proudly Local.’ It nudges marketers to speak the language of India. Mirchi has launched a new campaign—Proudly Local—with an aim to build awareness around and underline the importance of being massively mult...
media18 Oct 2021, 10:25

SUN TV Network launches Marathi General Entertainment Channel, SUN Marathi
SUN TV Network launches Marathi General Entertainment Channel, SUN Marathi
SUN TV Network to launch its refreshed Marathi General Entertainment Channel SUN Marathi. The channel has announced 3 hours of original programming.Viewers of Marathi television space are up for a great treat this festive season as Sun TV ...
media01 Oct 2021, 13:20

Anupriya Acharya re-elected President of Advertising Agencies Association of India
Anupriya Acharya re-elected President of Advertising Agencies Association of India
Ashish Bhasin will be the ex-officio member of the new AAAI Executive Committee. Prasanth Kumar, CEO, Group M Media India, was re-elected as Vice-President of the Association.Anupriya Acharya, CEO- South Asia, Publicis Groupe, has been re-...
media30 Sep 2021, 13:28

Star India garners 380 million viewers until match 35 of IPL 2021, 12 million higher than the previous edition at the same stage
Star India garners 380 million viewers until match 35 of IPL 2021, 12 million higher than the previous edition at the same stage
As Vivo IPL 2021 resumed the tournament, it has been garnering a lot of eyeballs, according to Star India. Recent data from BARC reveals that the network is on track to breach the 400 million viewers’ mark on TV, for the fourth year in a r...
media22 Sep 2021, 10:59

Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) have entered into an exclusive, non-binding Term Sheet to combine both companies’ linear networks, digital assets, production operations and program libraries. The combined company wou...
media22 Sep 2021, 10:34

Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
The company is also investing in wider solutions covering creative and digital testing, concept and innovation testing through the Kantar Marketplace platform. Launched in 2020 in India, Kantar Marketplace is a market research platform tha...
media31 Aug 2021, 14:15

Shershaah is the most watched movie on Amazon Prime Video in India till date
Shershaah is the most watched movie on Amazon Prime Video in India till date
The recently-released biopic based on the life of Captain Vikram Batra (PVC) is also the most popular Hindi film on IMDb with a rating of 8.9. The film continues to make waves nationally and internationally with subscribers from 4100 India...
media27 Aug 2021, 12:24

ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
Aditya Swamy, Director of Google India, appointed to the board of governors of ASCI, Sandeep Bhushan, Head of India Global Marketing Solutions at Facebook appointed as special invitee to the board. These appointments will add digital exper...
media24 Aug 2021, 12:19

ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience
ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience
ALTBalaji's Cartel is a story of a first family business, that rules the divided factions of the underworld in the city of Mumbai. The multi-starrer release has bagged 13 brands. ALTBalaji has associated with numerous youth-centric brands ...
media23 Aug 2021, 11:11

SonyLIV onboards 50+ brands for India’s tour of England
SonyLIV onboards 50+ brands for India’s tour of England
SonyLIV onboards 50+ brands for India's tour of England. It has advertisers like Acko General Insurance, Swiggy, Apple, Coinswitch, Betway, Vimal, Abbott, TVS Tyres, Housing.com, Intel, FreshToHome, Rummy Culture, Amazon Prime Video, Accenture and Digit Insurance am...
media16 Aug 2021, 18:15

TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV advertising has been witnessing a good revival as ad volumes keep increasing. TAM's latest report has revealed that TV ad volumes in July 21 vis-a-vis Jul 20 witnessed a 14% increase. Hindustan Unilever and Reckitt Benckiser India were ...
media12 Aug 2021, 18:31

Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Big Boss has launched in its digital avatar on Voot. Bigg Boss OTT roped in 8 leading brands as sponsors for the exclusive digital season. After Swiggy and CoinDCX joined in as the ‘co-powered by’ sponsors, Viacom18’s Voot roped in Vimal E...
media10 Aug 2021, 11:05

Ormax Media launches a tool to help brand owners select a brand endorser whose profile and personality matches the desired brand personality the best
Ormax Media launches a tool to help brand owners select a brand endorser whose profile and personality matches the desired brand personality the best
Ormax Media launches celebrity selection tool Ormax Celeble for marketers to select celebrity endorsers best suited to the brand. The tool taps into Ormax Media’s propri...
media09 Aug 2021, 10:18

SonyLIV witnesses 3X increase in viewership with its recent sporting events
SonyLIV witnesses 3X increase in viewership with its recent sporting events
Since the beginning of sporting events like India’s tour of Sri Lanka in mid-July and the ongoing Olympics, SonyLIV registered an increase of 3X in viewership. SonyLIV has roped in 100+ advertisers for India’s tour of Sri Lanka and the Tok...
media03 Aug 2021, 12:10

IAMAI-BACC appoints India’s first cyber security coordinator Dr Gulshan Rai as its Advisory Board Member
IAMAI-BACC appoints India’s first cyber security coordinator Dr Gulshan Rai as its Advisory Board Member
Dr Gulshan Rai is India’s first and former cybersecurity coordinator. He has been appointed as the Blockchain and Crypto Assets Council's (BACC) Advisory Board Member.The Blockchain and Crypto Assets Council (BACC), an industry body formed...
media26 Jul 2021, 16:36

Sony Pictures Networks India revamps organizational structure, announces key leadership changes
Sony Pictures Networks India revamps organizational structure, announces key leadership changes
SPN has announced key transitions in its senior leadership team. Rohit Gupta has transitioned from his role as Chief Revenue Officer – Ad Sales and International Business and taken on the responsibility of being SPN’s Advisor to the Manage...
media19 Jul 2021, 17:16

News channels brought in maximum television ad volumes during Jan-June 2021: TAM
News channels brought in maximum television ad volumes during Jan-June 2021: TAM
TAM's half yearly advertising report for TV threw up a lot of interesting insights around how the medium performed during the first six months of 2021. TV ad volumes saw a drop of 15% in Jan-Jun’20 over Jan-Jun’19 but rebounded in Jan-Jun'...