Conservative news upstarts are looking to cash in on Trump's viewers

Hi! Welcome to the Insider Advertising daily for November 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com.

Today's news: Conservative news upstarts look to cash in on Trump, Snap will pay creators, and consulting startups take on Deloitte and McKinsey.

Media executives and financial firms are making a land grab for Fox News viewers and Trump supporters, and a new player just entered the race

• A host of conservative-leaning executives from TV, streaming and radio are looking to shore up cash and talent to take advantage of disgruntled Trump voters thirsty for their own flavor of news.
• Claire Atkinson reports that a new secret venture led by conservative personality John Cardillo is angling to grab Fox News' audience.
• Elsewhere, cable channel WGN, The Blaze, Newsmax, and OANN are capitalizing on viewers' dissatisfaction with Fox News.

Read the full story here.

Snapchat is launching a TikTok-like tab called Spotlight and offering users $1 million to submit entertaining posts

• Shona Ghosh reports that Snapchat unveiled a new TikTok-like section for its app called Spotlight aimed at creators.
• Snapchat is seeking submissions from users for the Spotlight feed, and will pay a share of $1 million every day for the best entries.
• The feature will show up on its own tab and is a curated feed of "entertaining" posts submitted by users, a little like TikTok's "For You" page.

Read the full story here.

An inside look at how 2 startups are disrupting the way professional services firms like Deloitte and McKinsey do business

• Samantha Stokes reports on the rise of consulting firms taking on giants like McKinsey and Deloitte.
• Wonder and Vic.ai are two startups using technology to bring experts directly to clients and to automate accounting tasks.
• Wonder is a consulting startup that connects clients directly with business strategy experts, and Vic.ai uses artificial intelligence to automate accounting tasks.

Read the full story here.

More stories we're reading:

• Instagram will exceed 1 billion users worldwide this year, a milestone originally predicted for 2023 (Insider Intelligence)
• Netflix says 'The Queen's Gambit' is its biggest limited series yet — and it has a 100% critic score on Rotten Tomatoes (Business Insider)
• Ad Council's challenge: persuade skeptics to believe in covid vaccines (The New York Times)
• A college student behind a massively popular paint-mixing TikTok page was fired from Sherwin-Williams (BuzzFeed News)
• Facebook ads could be reaching saturation point (The Wall Street Journal)

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@businessinsider.com and subscribe to this daily email here.