McDonald's is getting into plant-based meats

Hi! Welcome to the Insider Advertising daily for November 10. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com.

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Today's news: McDonald's gets into plant-based meat, AMC stock soars on COVID vaccine news, and Trump's refusal to concede opens up new cybersecurity threats.

McDonald's reveals the McPlant, as the fast-food giant crafts plant-based burgers and 'chicken'

• As the craze around plant-based meals grows, McDonald's is developing plant-based meat called "McPlant."
• Ian Borden, the president of the company's international business, said that the line could include plant-based burgers, chicken substitutes, and other products. Some markets will test the plant-based McPlant burger next year
• The name "McPlant" also shows how serious the fast-food chain is taking the move by branding it like its other mainstay menu items like McNuggets, McFlurries, and McMuffins, writes Kate Taylor.

Read the full story here.

AMC is up 80% as movie-theater stocks stocks surge after Pfizer says its COVID-19 vaccine is effective

• Stocks for AMC Theatres and Cinemark Theatres surged on Monday following optimistic coronavirus vaccine news from the pharmaceutical company Pfizer, reports Travis Clark.
• AMC shares were up 80% and Cinemark shares were up 40%. Disney shares were also up 10%.
• It's a rare bit of good news for the movie-theater industry, which has been devastated by the pandemic. Other major chains like Regal and Cineworld have closed all locations in the US and UK.

Read the full story here.

Trump's refusal to concede the election is creating an opening for cybercriminals to mount attacks on American companies, experts say

• Jeff Elder reports that former government officials and cybersecurity experts say election disinformation makes Americans vulnerable to cyberattacks, particularly given Trump's widely debunked claims of election fraud and his refusal to concede the election.
• Companies are more vulnerable to attacks as remote workers are hit with another threat – convincing phishing emails disguised as election information.
• Disinformation makes it more difficult for workers to wade through divisive claims and counterclaims in a tense public forum.

Read the full story here.

More stories we're reading:

• Alexandria Ocasio-Cortez slams The Lincoln Project as being in 'scam territory' after it raised $67 million to try to persuade never-Trump Republicans to vote for Biden (Business Insider)
• Fashion brand Supreme has been bought for $2.1 billion by VF, which owns Vans, Timberland, and North Face (Business Insider)
• Disney Plus sign-up data around 'The Mandalorian' season 2 shows how essential original series are for the streamer's growth (Business Insider)
• 100 rising-star VCs who represent the future of venture capital (Business Insider)
• The Trump presidency is ending. So is Maggie Haberman's wild ride. (New York Times)
• Uzabase Agrees to Sell Business News Site Quartz (Wall Street Journal)
• Inside the New York Times' heated reckoning with itself (New York Mag)

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@businessinsider.com and subscribe to this daily email here.

— Lauren