Amazon just opened its first Go store that accepts cash. Here's what it's like to shop there.
Dennis Green/Business Insider
- Amazon opened its 12th Amazon Go store on Tuesday.
- In addition to being the first Go store in New York City - and on the entire East Coast - it's also the first that accepts cash.
- Visit Business Insider's homepage for more stories.
Amazon's newest Go store is open for business.
The cashierless, tech-heavy store that uses an app, cameras, and sensors to determine what customers take off shelves - and charge them appropriately - has finally landed in New York.
The 1,300-square-foot store keeps everything that has been pioneered at Amazon's other 11 Go stores and adds one more: the ability to pay in cash.
"We're just starting here today," said Cameron Janes, Amazon's vice president for physical stores.
"We're learning. We're going to see how it goes, iterate on it based on customer feedback, and then eventually roll it out to all our stores."
Cashierless joints like Go have been under scrutiny from state and local governments for excluding the ability to pay in cash, which would not allow the unbanked - those without a bank account or credit card - to shop in the store.
Massachusetts, Philadelphia, and New Jersey all require or will require stores to accept cash, and cities like New York and San Francisco are considering following suit.
For Janes, the driving factor was just getting customers in the door without any barriers.
"Adding more payment methods enables more customers to shop in the store. And that's great for customers and great for us," he said.
Still, it goes without saying that the best way to shop in the store is still by using the app, as that is the way Amazon originally intended it. Plus, it's why Amazon is pinning at least some of its physical hopes on the Go format.
Here's what the new store looks like: