Attend this quirky wedding to rent some cool furniture for your house

With the wedding season around the corner, there is a lot of excitement and anticipation in the air. From pre-wedding shoots to beautiful destination weddings, social media timelines get into a mad frenzy of innovative hashtagging and wedding memorabilia every year during this time.

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The image of a perfect Indian wedding today is governed by a lot of stereotypes like the perfect wedding dress, the quintessential Instagram and Snapchat filters, stunning destinations, outstanding decor and dreamy photoshoots.

However, this wedding season, RentoMojo had invited all its consumers to an extremely unconventional and quirky wedding-#PriyaWedsSofa. This campaign features Priya, a character who is a modern enthusiastic young working professional who has powerful dreams, is extremely confident, dynamic and talented in an own way. Her job requires her to travel across various cities quite often.

The truth is out...#PriyaWedsSofa because she *bought* one.
Just rent furniture instead... save commitment for things that matter! pic.twitter.com/W2kuFwHtHR

— RentoMojo (@rentomojo) February 21, 2017

However, each time she chooses a piece of furniture for her new home, she goes through the emotional topsy-turvy of not wanting to part with it and therefore feels totally married to it. This new campaign of RentoMojo #PriyaWedsSofa is a satire targeting the mindset of getting married to a piece of furniture for years without wanting to part with it, even though it means high relocation costs and the same boring interiors year on year. The campaign creatively builds awareness about accessing a particular lifestyle without actually owning it.

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We operate in a world where the meaning of ownership and commitments have drastically changed. Through this campaign they wanted to bust the mindset that marriage is only about vows between two individuals; unknowingly we get married to a lot of inanimate objects in our everyday lives which tie us down and demand long-term commitments just like any other relationship.

With Rentomojo – you skip the negativity of purchase. You choose the furniture, appliance or even bike you want for now, and own it till as long as you want to.

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When you’re looking for an upgrade, or a move, or a change of mind, do it without hiccoughs – by simply returning it to the company, no strings attached.