Byju's' shopping spree continues — this time, it is Gradeup

• Gradeup would be rebranded as Byju’s Exam Prep and will cater to students preparing for over 150 exams.
• The acquisition would enable the company to accelerate its growth and expand its reach across the country, Gradeup CEO said.
• Byju’s claims to have over 6.5 million paid subscribers and over 100 million users in general.

Edtech giant Byju’s on Tuesday, September 7, announced the acquisition of online exam preparation startup Gradeup.

Post this acquisition, Gradeup would be rebranded as Byju’s Exam Prep and will cater to students preparing for over 150 exams across 25 exam categories. This includes government job exams as well as post graduate entrance exams like Indian Administrative Service (IAS), Common Admission Test (CAT), Graduate Aptitude Test in Engineering (GATE) and more.

Byju Raveendran, founder and chief executive officer (CEO) of Byju’s, in a press note said, “Our focus has always been on ensuring that every learner has access to the highest quality of teachers and content to help them learn better. With Gradeup on board, we will be able to further scale and expand our test-prep offerings in postgraduate level exams.”

The acquisition will help Byju’s harness Gradeup’s offering and student reach. Shobhit Bhatnagar, CEO of Gradeup, noted that the acquisition would enable the company to accelerate its growth and expand its reach across the country. “Further, we will leverage their strengths in content to deepen our current product offering and broaden our coverage of exams,” he added.

Founded in 2015 by Shobhit Bhatnagar, Sanjeev Kumar, and Vibhu Bhushan, GradeUp offers test preparation courses across sectors. The company claims to have more than 250,000 paid subscribers and over 20 million registrants.

Meanwhile, Byju’s claims to have over 6.5 million paid subscribers and over 100 million users in general. The company has acquired five businesses in 2021 in order to further expand its business both nationally and internationally. The biggest acquisition of the company has been Aakash Educational Services, which Byju’s bought for $1 billion earlier this year.

Apart from this, the company has acquired rival Toppr, US-based reading platform Epic, Singapore-based upskilling platform Great Learning, and augmented reality company Whodat.

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