Top 20 most sought after startups that Indians want to work for

• Job seekers want to work for emerging sectors like online commerce, electric mobility and fintech startups.
• At No.1 is newly minted unicorn Zepto, a quick commerce startup that delivers groceries in a matter of minutes.
• This “Top Startups” list has been fuelled by unique data and actions taken by the people on Linkedin.
  

Everyone has a dream job – especially now that there are a host of new and emerging sectors that never existed even 10 years ago. For young and experienced professionals to stay relevant they need to be part of an ecosystem that will thrive not just in the present but even in future. Given that artificial intelligence threatens to reshape employment markets like never before, it is good to know what’s in vogue.

The best way to gauge the market’s interest is to see what kind of jobs employees are searching for. LinkedIn, a professional networking platform, has an answer to this puzzle. The professional networking platform released its annual report on emerging companies (read startups) that professionals want to work for. This is an annual ranking of the emerging companies where professionals want to work, globally, based on unique LinkedIn data.

Not surprising, job seekers want to work for emerging sectors like online commerce, electric mobility and fintech startups. Fintech continued to dominate India’s Top Startups list in 2023 too says Linkedin, with four startups making it to this year’s list. Ditto Insurance has come in at No.3, Fi at No. 7, Jar at No. 11 and StockGro at No. 14).

Leading the pack in this year’s Top Startups list is Zepto (No. 1), a quick commerce grocery startup, which was placed 4th in 2022. The startup has also become 2023’s first unicorn with a fresh funding round of $200 million.

LinkedIn’s Top 20 Indian Startups List is an annual ranking of the emerging companies where professionals want to work, globally, based on unique data. Zepto, BluSmart and Ditto Insurance have taken the top spots on this Top Startups list. According to Linkedin, this “Top Startups” list has been fuelled by unique data and actions taken by the people on its platform. These actions are across four core areas – employee growth, jobseeker interest, member engagement within the company and its employees, and how well these startups have pulled talent from the flagship LinkedIn Top Companies list.

Close on the heels of Zepto is another startup that has attracted much attention. BluSmart (#2), India’s first electric ride-sharing company, which has made it in the list for three years in a row, emerged second on the list this year.

Another EV startup Exponent Energy (#15) was a new entrant on the list. Linmkedin has seen robust growth in the country’s electric mobility sector thanks to the policies of the government, which many of the startups want to take advantage of.

Edtech is another a prominent industry in this year’s list with companies like GrowthSchool (#10), Teachnook (#13), and AccioJob (#17). Their presence underscores the continued demand for upskilling among professionals and students with rapid changes due to technologies such as AI.

Speaking about the list, Nirajita Banerjee of LinkedIn India, said: “It is truly remarkable that 14 of the 20 startups featured on this year’s list are new entrants, underscoring the immense potential and astonishing pace of innovation in India’s startup space. This list serves as a unique and actionable resource for professionals who are eager to work in new companies that are revolutionising the industry and where one can acquire new skills. These startups are looking to hire talent right now so it’s a great opportunity to be part of the growth story of India’s vibrant startup ecosystem.”