Elon Musk has just committed Tesla to its most ambitious project ever
He doesn't think small.
After teasing a momentous update to Tesla's 2006 Master Plan, which was authored before the company even had a car to sell, he set off much speculation about what the new version might contain.
We now know. And it contains at least one completely unexpected new product.
A Tesla Semi.
Here's Musk at the Tesla Blog, where he laid it all out:
Somehow, Tesla is going to build 500,000 vehicles annually by 2018 - and start a new business constructing heavy trucks.
Normally, car makers do this by separating the heavy truck business into another operating unit. But it sounds like Tesla is going to be a Very Big Electric Truck Company in addition to being a Very Sexy Electric Car Company.
Musk is right: all-electric freight-hauling platforms are probably a more urgent need in terms of his overall vision of hastening humanity's exit from the fossil fuels era. But zowie! If it's hard to build consumer-focused EVs, it's that much more difficult construct big old semis.
Again, though, let's hand it to Elon Musk. He never fails to surprise.