The billion-dollar gaming powerhouse behind 'Fortnite' is taking on Microsoft, Sony, and Nintendo with a new publishing division
Ben Gilbert / Business Insider
- The North Carolina-based gaming powerhouse behind "Fortnite" is launching a huge new venture.
- Epic Games Publishing is a new initiative the company announced on Thursday morning: "A new multiplatform publishing effort with a developer-first approach," the company said in the announcement.
- The move puts Epic Games in direct competition with game publishing heavyweights, including Sony, Microsoft, Nintendo, EA, and Activision.
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The gaming powerhouse behind "Fortnite," Epic Games, is launching a massive new venture that will pit it against the game industry's biggest players: Nintendo, Sony, Microsoft, EA, and Activision.The new division is known as Epic Games Publishing, and the company heralded it as, "a new multiplatform publishing effort with a developer-first approach." The big takeaway there is that Epic is looking to publish games on platforms other than its own PC storefront, and "multiplatform" implies console, mobile, and PC.
- "Full creative freedom and ownership. Developers retain 100% of all intellectual property and full creative control of their work.
- Fully-funded projects. Epic Games Publishing will cover up to 100% of development costs, from developer salaries to go-to-market expenses such as QA, localization, marketing, and all publishing costs.
- 50/50 profit sharing. Developers earn a fair share for their work -- once costs are recouped, developers earn at least 50% of all profits."
To start, Epic is working with three major indie developers: Playdead ("Limbo," "Inside"), gen Design ("Ico," "Shadow of the Colossus," and "The Last Guardian"), and Remedy Games ("Alan Wake," "Max Payne," and "Control").
Mike Coppola/Getty Images
Beyond "Fortnite," which rakes in billions of dollars annually, Epic Games has major stakes in other sectors of the game industry.It produces Unreal Engine, a critical software suite that's used to build games; and it runs the Epic Games Store, an insurgent digital marketplace for gaming that has aggressively pushed back against the 800-lb. gorilla that is Valve's Steam service.In short: The move into game funding and publishing games is Epic's latest venture into another core sector of the video game business.
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