Expedia's Gay Marriage Ad Helped The Couple In It Adopt A Child
Expedia and 180LA released a video last October in which businessman Artie Goldstein hesitantly travels across the country for his daughter Jill's wedding to another woman, which occurred in 2010.
"That startled me. I told her, this is not the dream I had for my daughter," he says. But along the way his perspective completely shifts and he proudly stands at his daughter's side during the wedding.
Nikki Weiss-Goldstein, Artie's new daughter-in-law, recently posted to her Facebook that commercial helped sway a social worker to determining she was fit to adopt her son that her wife gave birth to.
After a frosty meeting with the social worker, that included fingerprinting and a barrage of questions, Weiss-Goldstein told Ad Age, "then she asked us how our family felt about our relationship. I think Expedia had just come out a week before. We looked at each other, played it for her and she was just in tears. I don't think there were any more questions after that."
She posted on her Facebook, "If we changed that social worker's views that day, we made a small difference in this world."
Both spouses work in advertising, Jill has been copywriter at the likes of of Goodby, Silverstein & Partners and Y&R, and Nikki runs Nikki Weiss & Co. She also appeared on the first season of the reality show "The Real L Word."
Expedia approached the couple after they decided not to participate in season two of the show.
Watch the ad below and check out her Facebook post on Ad Age: