Handset makers and telcos continue to be top spenders in IPL advertising

Mobile handset makers and cellular services providers have once again emerged as top spenders in Indian Premier League (IPL) advertising, accounting for 32% of total advertisements during the live telecast of first 15 matches that took place from April 5-15.

The above data was sourced from TAM Sports, the sports-dedicated division of TAM Media Research.

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Chinese handset brands Vivo and Oppo, both of which are owned by BBK Electronics, held 20% share in advertising during the first 15 matches with an aim to get customers’ attention. The rest 12% was taken up by Vodafone India and Reliance Jio Infocomm.

During these 15 matches, 55 advertisers across 40 different categories promoted 84 of their brands with advertisements on Sony Max, Sony Six, Sony Six HD, Sony ESPN and Sony ESPN HD.

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Other categories of major spenders include air conditioners, online shopping and passenger vehicles, which accounted for half of the overall advertising.