- A report by
sleep solutions startupWakefit says that 92% of Indians are on their phones right before going to bed. - And 54% of Indians believe that social media and OTT platforms are their bedtime companions that keep them up late.
- Bengaluru topped the list of people being ‘always connected’ to their phone, followed by Mumbai, Delhi and Hyderabad.
The big rise of OTT platforms as well as TikTok, Instagram has youngsters hooked as they want to catch up on the latest TV shows as well as the trends of the season. And so, not surprisingly 54% of Indians believe that social media and OTT platforms are their bedtime companions that keep them up late.
These sleep routine was studied by Wakefit, which sells mattresses and had famously offered a sleep internship where it gave 23 students ₹1 lakh – just to nap!
The report also found out that one in five Indians feel they are insomniacs. While the worst
“We have seen sleep being forsaken for a long time now and people increasingly succumbing to lifestyle pressures. The third edition of the survey sees a rise in addiction to digital devices and sleep being the first casualty of this trend. While we see a spike in awareness towards sleep, action is still lacking,” said Chaitanya Ramalingegowda, co-founder and director, Wakefit.co.
The report called the Great Indian Sleep Scorecard had 50,000 participants.
Sleep – which most millennials seem to easily give up on, is also increasingly becoming a reason for many ailments like obesity, diabetes and high blood pressure.
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This Indian startup is offering a ‘sleep internship’ where you can nap for 9 hours and get paid ₹1 lakh