12 cool and memorable product collaborations we never saw coming - from a Dolce & Gabbana Smeg toaster to Mickey Mouse Beats headphones
- One way brands try to become the topic of conversation is to create a cool and interesting product collaboration.
- As the following 12 collaborations demonstrate, the trick to really capturing shoppers' attention is to make something unexpected.
- Collections we'll remember for a long time include PopSocket phone grips adorned with real Swarovski crystals and Levi's jackets equipped with the power of Google.
Brands are always looking for new ways to make their products feel fresh again. Demonstrating that two is better than one, they often partner with other brands to create cool and interesting collaborations.
Usually, collaborations make complete sense - a cookware brand partners with a chef or an athletic sneaker brand links up with a fitness app, for example. A few, however, have made us scratch our heads. Ultimately, that seems to be the goal: create something unexpected and people will stop and take notice.
The following 12 product collaborations are exactly the types of partnerships that you'll remember for a long time. No one saw these products coming, but they work.
The tricky thing about many collaborations is that they're only available for a limited time. While we would've loved to highlight some former collabs that are no longer available, the below list is actually shoppable right now.
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Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at email@example.com.