"Keep calm and visit Ukraine" is the slogan for a new campaign by VisitUkraine.Today, an information hub for foreign visitors to the country, according to a blog post and promotional emails sent on Friday night.
"According to the President and the National Security and Defense Council of Ukraine, there is no reason to panic, and the situation on the Ukrainian border remains under control," the blog post said.
Despite this, the VisitUkraine.Today campaign is encouraging international tourists to experience "majestic Kyiv, sleepless Kharkiv, fragrant Lviv, cozy Chernivtsi, exciting Odesa, mighty Zaporizhzhia, amazing Kherson."
The blog post added that Ukraine is an "attractive, friendly, fantastic, special country."
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It also claims that the country is "open and safe for tourists."
VisitUkraine.Today was developed with the support of the Ukrainian government, according to the website, but it is not clear whether this campaign is government-sponsored.
Insider reached out to VisitUkraine.Today for clarity on this but did not immediately receive a response.
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