This candle startup has a beautiful gifting and unboxing experience, making them foolproof as holiday gifts - and everything is 20% off for Black Friday

Otherland

• Otherland is an up-and-coming startup lauded for its curation of beautifully packaged and fragranced candles.
• You can customize the matchbox that comes with the candles, making it the perfect holiday gift for a loved one.
• Candles can be purchased as a three-piece set for $89 or individually for $36 each. We've already bought a few for people in our own lives (and ourselves).
• For Black Friday 2019, Otherland is holding its first-ever and only sale of the year. Everything will be 20% off from Thursday, November 28 until Cyber Monday, December 2 at 6 a.m. ET when you apply the code "FIREDUP" at checkout.
• Looking for more Black Friday store sales? From startups like Brooklinen and Dagne Dover to big-box retailers like Amazon and Best Buy, we have you covered.

I know what you're thinking.

Does the world really need another fancy candle brand? Isn't that market saturated enough?

Well, yes, but hear us out - because we wouldn't be writing this article if we didn't think this particular company was doing something special.

Otherland, a relatively new startup, is making some of the most beautifully packaged and scented candles we've seen in a long time, and at a super affordable price point ($36 each) when compared to some of the luxury brands like Diptyque and Byredo. The soy and coconut wax base burns for 55 hours (a definite selling point if you ask me), and the candles can be bought in custom three packs ($89) or individually.

For a limited time, Otherland is holding a 20%-off sale for Black Friday, the startup's first-ever sale of the year. From Thursday, November 28 through Cyber Monday, December 2 at 6 a.m. EST, you can use the code "FIREDUP" at checkout to receive a discount on Otherland's entire selection.

Once the art buyer for Ralph Lauren's stores and restaurants, Otherland founder Abigail Cook Stone has always known the importance that visuals play in our lives. Stone created this line of colorful candles with that in mind, understanding that even the smallest things, when well-crafted and beautiful, can bring so much delight and energy into our space.

In addition to their base offerings, Otherland cycles through its seasonal collections - and they never disappoint. Two summers ago, she designed a collection based on her childhood memories of summertime, taking inspiration from beachy Nantucket weekends and her time as a ball girl for the US Open. Its holiday collection is just as delightful. Think rich, smoky, sweet scents - the kind you may smell in a Narnian Christmas-tree forest.

When you open an Otherland candle, you're met with something so meticulously designed you'd think a jeweler was presenting you with a rare gem. Bright pops of color, be it from the summer collection's all-over color theme or the base collection's logo design, immediately grip you. And just as stunning as the packaging are the delicious fragrance combinations that are designed to transport you to "other lands."

The presentation experience, which, when you shop from the "gift" page includes the option of custom gold foil messaging on a set of matches, is what really sets these candles apart. There is such joy in the process of unwrapping, opening, smelling, and lighting them that we've already started gifting them to friends and family despite having just learned about them this week.

Check out all the scents Otherland has to offer below, including the holiday collection.

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