I've seen a lot of TikToks lately about users complaining about how they were "lied to" by influencers who made prime Italian destinations, like the Amalfi Coast, seem unrealistically perfect.
Every opinion counts, and it's fair for tourists to listen to what influencers have to say about a destination. However, you shouldn't solely rely on their takes. The truth is, influencers often have access to resources the average traveler doesn't, like gifted services, VIP access, or the ability to splurge on high-end perks.
With that in mind, tourists should do research across multiple channels, whether it's reading guidebooks written by locals or comparing information found in multiple articles and blog posts about the same topic.