JCPenney Exec Delivers Candid Assessment Of The Company's Turnaround Strategy
Megan Durisin/Business Insider
Last year, CEO Ron Johnson laid out a revival plan that included boutique-style shop-in-shops, a "fair and square" pricing strategy that eliminated sales, and fancy marketing.
But Nick Wooster, the brand's SVP of product development and design, had a more straightforward idea for how the brand could become "America's favorite store."
"I’m going to get in trouble for saying this, but [we need to] make cute shit,” Wooster said according to Women's Wear Daily. “If we have compelling product, people will come into the store. I firmly believe that’s the job of merchants. Am I done yet?”
The company has started releasing better products recently, such as its well-received Joe Fresh line.
Wooster's perspective is refreshing.
Product is king in
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