MICROSOFT RESEARCHER: 'The Era Of Facebook Is An Anomaly'
AP
Microsoft researcher Danah Boyd has a new book coming out called, "It's Complicated," that looks at teens and social networking.She did an interview with Ellis Hamburger at The Verge about the subject, and her comments on Facebook was interesting.
In short, she says Facebook's success was unusual, since we don't normally go one place for everything in life. She doesn't think Facebook is going to die, but she thinks people have no passion for it anymore.
"The era of Facebook is an anomaly. The idea of everybody going to one site is just weird," says Boyd. "Give me one other part of history where everybody shows up to the same social space. Fragmentation is a more natural state of being."
This is why we're seeing teens using multiple applications.
She says that one girl she talked to says she uses Twitter just for news and chatter on the band One Direction. She uses Instagram for sharing photos with her friends. On Tumblr she shares interesting projects.
"In the Facebook era, you have to balance all these audiences simultaneously," says Boyd, "You're saying, 'Are you going to get angry with me because I posted about One Direction? Are you going to think I'm lame because I'm posting this maker stuff?'"
She adds, "And I think that's a lot of the reason why when you start to fragment your audience, you start to think about what you're looking for, you'll go to different spaces, and it parallels what we do as adults. You go to different bars when you're in the mood for different things. You see different people when you want to go listen to music or when you just want to have a quiet drink with a couple of friends."
This is why Facebook has started to buy the companies that create different environments like Instagram and WhatsApp.
Boyd cautions that people aren't quitting Facebook. Instead, she says people have no passion for Facebook anymore. She compares it to email: