+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Microsoft says the 'disappointment of the new MacBook Pro' has helped Surface sales

Dec 12, 2016, 22:11 IST

Advertisement
Melia Robinson/Business Insider

Microsoft says it is directly gaining from the tepid reaction to Apple's newest MacBook Pros.

In a blog post issued Monday, the Windows maker said that November was its "best month ever for consumer Surface sales," and that "more people are switching from Macs to Surface than ever before." 

The company even cites "the disappointment of the new MacBook Pro - especially among professionals" as a reason for the converts to its hybrid PCs. Such direct language falls in line with the handful of Apple-attacking advertisements Microsoft has launched in recent months.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

The notion of the MacBook Pro having a less-than-enthusiastic reaction among hardcore PC users may not be totally out of line, though. Shortly after the Pro launched, a number of would-be users expressed disappointment in what they saw as a notebook that sacrificed too many high-level features for design purposes.

Advertisement

Microsoft

That said, Microsoft did not disclose specific unit sales for Surface PCs over the period, per usual. There's probably a reason for that.

The most recent PC sales data from analyst firm Gartner, for instance, said that while Apple's market share had declined significantly year-over-year, it still the fifth biggest seller of PCs worldwide. Microsoft, meanwhile, was not listed.

That was before Apple released the new MacBook Pro models, too. Though the complaints toward the new notebooks have been loud, Apple marketing boss Phil Schiller said in November that early online orders for the new MacBook Pro were more numerous than "any other pro notebook before."

All of this is to say that Mac sales, in all likelihood, continue to dwarf Surface sales overall. But if Microsoft is to be believed, it may be gaining at least a little bit of momentum among new PC buyers.

NOW WATCH: The 'Apple of China' just unveiled a phone that's more powerful and better looking than the iPhone

Please enable Javascript to watch this video
Next Article