+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Microsoft's Latest Ad Slams The Mac For Not Having A Touchscreen

Mar 1, 2014, 21:36 IST

YouTube/Microsoft

After taking aim at Google's Chromebooks, Microsoft's new "Honestly" ad takes a jab at the Mac for not having a touchscreen.

Advertisement

Then it disses the iPad for being too small.

Microsoft may have a point. The Mac doesn't have a touchscreen and Apple's top marketing guy, Philip Schiller, recently indicated that it's not going to get one any time soon.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

In an interview with Macworld last month, Schiller said:

"It's obvious and easy enough to slap a touchscreen on a piece of hardware, but is that a good experience?" Federighi said. "We believe, no."

Advertisement

... This device," Federighi said, pointing at a MacBook Air screen, "has been honed over 30 years to be optimal" for keyboards and mice.

Apple has instead poured its energies into adding multi-touch gestures to the Mac's touchpad.

In answer, Microsoft whipped out the HP Envy Rove 20 to star in this commercial. It's a 20-inch Windows 8 touchscreen PC.

Next Article